---
title: "Day spas and massage therapy in New Zealand: Which are most popular?"
description: "Compare the day spa and massage brands New Zealanders book. Share of Search among Polynesian Spa, Onsen Hot Pools, Endota, Spring Spa, Body Sanctum and Chuan Spa, the day spas and massage therapy Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-day-spas"
publisher: "Brandwave"
---

# Day spas and massage therapy in New Zealand: Which are most popular?

Compare the day spa and massage brands New Zealanders book. Share of Search among Polynesian Spa, Onsen Hot Pools, Endota, Spring Spa, Body Sanctum and Chuan Spa, the day spas and massage therapy Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Day spas and massage therapy
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Polynesian Spa, 60.2%

## Which brand is most popular in search among day spas and massage therapy in New Zealand?

- In October 2026, Polynesian Spa was the most searched among day spas and massage therapy in New Zealand, with an estimated 22.2K branded searches, 60.2% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Onsen Hot Pools is in 2nd place, 42.3 percentage points behind at 17.9%.
- Across the 12 months ending October 2026, Polynesian Spa’s share of searches among day spas and massage therapy in New Zealand decreased from 60.8% to 60.2%.
- Across the 12 months ending October 2026, Endota’s share of searches among day spas and massage therapy in New Zealand increased from 8.7% to 10%.
- Across the 12 months ending October 2026, Polynesian Spa’s share of searches among day spas and massage therapy in New Zealand peaked at 66.9% in December 2025 and was lowest at 46.3% in June 2026.
- Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among day spas and massage therapy in New Zealand peaked at 31% in June 2026 and was lowest at 13.4% in December 2025.
- Across the 12 months ending October 2026, Endota’s share of searches among day spas and massage therapy in New Zealand peaked at 11.4% in May 2026 and was lowest at 6.9% in January 2026.
- Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand peaked at 8.4% in May 2026 and was lowest at 5.9% in February 2026.
- Across the 12 months ending October 2026, Body Sanctum’s share of searches among day spas and massage therapy in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.7% in April 2026.
- Across the 12 months ending October 2026, Chuan Spa’s share of searches among day spas and massage therapy in New Zealand peaked at 3% in May 2026 and was lowest at 1.6% in October 2026.
- Across the 12 months ending October 2026, Onsen Hot Pools, Spring Spa, Body Sanctum and Chuan Spa held steady: their share of searches among day spas and massage therapy in New Zealand each moved less than 0.5 percentage points.

## Top day spas and massage therapy in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Polynesian Spa, Onsen Hot Pools and Chuan Spa appeared every time. Onsen Hot Pools was recommended most often, coming first in two out of three answers. Chuan Spa was second, and Polynesian Spa was third. Endota, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Onsen Hot Pools | 1st | 3 of 3 | 3 of 3 |
| Chuan Spa | 2nd | 3 of 3 | 3 of 3 |
| Polynesian Spa | 3rd | 3 of 3 | 3 of 3 |
| Body Sanctum | 4th | 1 of 3 | 1 of 3 |
| Endota | Not ranked | 0 of 3 | 0 of 3 |
| Spring Spa | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about day spas and massage therapy

- Asked ChatGPT "Which day spa should I book in New Zealand?": 1. Onsen Hot Pools, 2. Chuan Spa, 3. Polynesian Spa
- Asked ChatGPT "What are the best day spas in New Zealand?": 1. Onsen Hot Pools, 2. Polynesian Spa, 3. Chuan Spa
- Asked ChatGPT "What's the best day spa in New Zealand for massage therapy?": 1. Body Sanctum, 2. Chuan Spa, 3. Onsen Hot Pools, 4. Polynesian Spa

Not named in any answer: Endota and Spring Spa.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Polynesian Spa vs Onsen Hot Pools: compare search popularity](/demand/nz/compare/onsen-hot-pools-vs-polynesian-spa): 60.2% against 17.9% Share of Search.
- [Polynesian Spa vs Endota: compare search popularity](/demand/nz/compare/endota-vs-polynesian-spa): 60.2% against 10% Share of Search.
- [Polynesian Spa vs Spring Spa: compare search popularity](/demand/nz/compare/polynesian-spa-vs-spring-spa): 60.2% against 7.9% Share of Search.
- [Polynesian Spa vs Body Sanctum: compare search popularity](/demand/nz/compare/body-sanctum-vs-polynesian-spa): 60.2% against 2.4% Share of Search.
- [Onsen Hot Pools vs Endota: compare search popularity](/demand/nz/compare/endota-vs-onsen-hot-pools): 17.9% against 10% Share of Search.
- [Onsen Hot Pools vs Spring Spa: compare search popularity](/demand/nz/compare/onsen-hot-pools-vs-spring-spa): 17.9% against 7.9% Share of Search.
- [Onsen Hot Pools vs Body Sanctum: compare search popularity](/demand/nz/compare/body-sanctum-vs-onsen-hot-pools): 17.9% against 2.4% Share of Search.
- [Endota vs Spring Spa: compare search popularity](/demand/nz/compare/endota-vs-spring-spa): 10% against 7.9% Share of Search.
- [Endota vs Body Sanctum: compare search popularity](/demand/nz/compare/body-sanctum-vs-endota): 10% against 2.4% Share of Search.
- [Spring Spa vs Body Sanctum: compare search popularity](/demand/nz/compare/body-sanctum-vs-spring-spa): 7.9% against 2.4% Share of Search.

## How did search popularity change for New Zealand day spas and massage therapy in October 2026?

- In October 2026, Polynesian Spa gained share of searches among day spas and massage therapy in New Zealand, from 58.1% to 60.2%.
- In October 2026, Endota gained share of searches among day spas and massage therapy in New Zealand, from 8.9% to 10%.
- In October 2026, Onsen Hot Pools lost share of searches among day spas and massage therapy in New Zealand, from 21.2% to 17.9%.
- Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026.
- Estimated monthly branded searches for Chuan Spa in New Zealand fell 33% over 12 measured months, from 880 to 590 in October 2026.
- Estimated monthly branded searches for Body Sanctum in New Zealand fell 12% over 12 measured months, from 1K to 880 in October 2026.

## Which day spas and massage therapy do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Polynesian Spa | 60.2% | 22.2K | 0.0% | Polynesian Spa |
| 2 | Onsen Hot Pools | 17.9% | 6.6K | -18.5% | Onsen Hot Pools |
| 3 | Endota | 10% | 3.7K | +8.8% | Endota |
| 4 | Spring Spa | 7.9% | 2.9K | 0.0% | Spring Spa |
| 5 | Body Sanctum | 2.4% | 880 | 0.0% | Body Sanctum |
| 6 | Chuan Spa | 1.6% | 590 | -18.1% | Chuan Spa |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Polynesian Spa | 27.1K | 60.8% | 1 |
| Nov 2025 | Onsen Hot Pools | 8.1K | 18.2% | 2 |
| Nov 2025 | Endota | 3.9K | 8.7% | 3 |
| Nov 2025 | Spring Spa | 3.6K | 8.1% | 4 |
| Nov 2025 | Body Sanctum | 1K | 2.2% | 5 |
| Nov 2025 | Chuan Spa | 880 | 2% | 6 |
| Dec 2025 | Polynesian Spa | 40.5K | 66.9% | 1 |
| Dec 2025 | Onsen Hot Pools | 8.1K | 13.4% | 2 |
| Dec 2025 | Endota | 5.2K | 8.6% | 3 |
| Dec 2025 | Spring Spa | 4.4K | 7.3% | 4 |
| Dec 2025 | Body Sanctum | 1.3K | 2.1% | 5 |
| Dec 2025 | Chuan Spa | 1K | 1.7% | 6 |
| Jan 2026 | Polynesian Spa | 40.5K | 66.9% | 1 |
| Jan 2026 | Onsen Hot Pools | 9.9K | 16.4% | 2 |
| Jan 2026 | Endota | 4.2K | 6.9% | 3 |
| Jan 2026 | Spring Spa | 3.6K | 6% | 4 |
| Jan 2026 | Body Sanctum | 1.3K | 2.1% | 5 |
| Jan 2026 | Chuan Spa | 1K | 1.7% | 6 |
| Feb 2026 | Polynesian Spa | 33.1K | 66.8% | 1 |
| Feb 2026 | Onsen Hot Pools | 8.1K | 16.3% | 2 |
| Feb 2026 | Endota | 3.7K | 7.5% | 3 |
| Feb 2026 | Spring Spa | 2.9K | 5.9% | 4 |
| Feb 2026 | Body Sanctum | 880 | 1.8% | 5 |
| Feb 2026 | Chuan Spa | 880 | 1.8% | 6 |
| Mar 2026 | Polynesian Spa | 27.1K | 60.2% | 1 |
| Mar 2026 | Onsen Hot Pools | 8.1K | 18% | 2 |
| Mar 2026 | Endota | 4.2K | 9.3% | 3 |
| Mar 2026 | Spring Spa | 3.6K | 8% | 4 |
| Mar 2026 | Body Sanctum | 1K | 2.2% | 5 |
| Mar 2026 | Chuan Spa | 1K | 2.2% | 6 |
| Apr 2026 | Polynesian Spa | 33.1K | 62.8% | 1 |
| Apr 2026 | Onsen Hot Pools | 9.9K | 18.8% | 2 |
| Apr 2026 | Endota | 4.2K | 8% | 3 |
| Apr 2026 | Spring Spa | 3.6K | 6.8% | 4 |
| Apr 2026 | Chuan Spa | 1K | 1.9% | 5 |
| Apr 2026 | Body Sanctum | 880 | 1.7% | 6 |
| May 2026 | Polynesian Spa | 22.2K | 51.7% | 1 |
| May 2026 | Onsen Hot Pools | 9.9K | 23.1% | 2 |
| May 2026 | Endota | 4.9K | 11.4% | 3 |
| May 2026 | Spring Spa | 3.6K | 8.4% | 4 |
| May 2026 | Chuan Spa | 1.3K | 3% | 5 |
| May 2026 | Body Sanctum | 1K | 2.3% | 6 |
| Jun 2026 | Polynesian Spa | 18.1K | 46.3% | 1 |
| Jun 2026 | Onsen Hot Pools | 12.1K | 31% | 2 |
| Jun 2026 | Endota | 4.2K | 10.8% | 3 |
| Jun 2026 | Spring Spa | 2.9K | 7.4% | 4 |
| Jun 2026 | Body Sanctum | 880 | 2.3% | 5 |
| Jun 2026 | Chuan Spa | 880 | 2.3% | 6 |
| Jul 2026 | Polynesian Spa | 27.1K | 59.6% | 1 |
| Jul 2026 | Onsen Hot Pools | 9.9K | 21.8% | 2 |
| Jul 2026 | Endota | 3.4K | 7.5% | 3 |
| Jul 2026 | Spring Spa | 2.9K | 6.4% | 4 |
| Jul 2026 | Body Sanctum | 1.3K | 2.9% | 5 |
| Jul 2026 | Chuan Spa | 880 | 1.9% | 6 |
| Aug 2026 | Polynesian Spa | 22.2K | 54.3% | 1 |
| Aug 2026 | Onsen Hot Pools | 9.9K | 24.2% | 2 |
| Aug 2026 | Endota | 3.9K | 9.5% | 3 |
| Aug 2026 | Spring Spa | 2.9K | 7.1% | 4 |
| Aug 2026 | Body Sanctum | 1.3K | 3.2% | 5 |
| Aug 2026 | Chuan Spa | 720 | 1.8% | 6 |
| Sep 2026 | Polynesian Spa | 22.2K | 58.1% | 1 |
| Sep 2026 | Onsen Hot Pools | 8.1K | 21.2% | 2 |
| Sep 2026 | Endota | 3.4K | 8.9% | 3 |
| Sep 2026 | Spring Spa | 2.9K | 7.6% | 4 |
| Sep 2026 | Body Sanctum | 880 | 2.3% | 5 |
| Sep 2026 | Chuan Spa | 720 | 1.9% | 6 |
| Oct 2026 | Polynesian Spa | 22.2K | 60.2% | 1 |
| Oct 2026 | Onsen Hot Pools | 6.6K | 17.9% | 2 |
| Oct 2026 | Endota | 3.7K | 10% | 3 |
| Oct 2026 | Spring Spa | 2.9K | 7.9% | 4 |
| Oct 2026 | Body Sanctum | 880 | 2.4% | 5 |
| Oct 2026 | Chuan Spa | 590 | 1.6% | 6 |

## How are branded searches counted for day spas and massage therapy?

- **Body Sanctum**: Measured on the search term “body sanctum”.
- **Chuan Spa**: Measured on the search term “chuan spa”.
- **Endota**: Measured on the search terms “endota” and “endota spa”, summed into one figure.
- **Onsen Hot Pools**: Measured on the search term “onsen hot pools”.
- **Polynesian Spa**: Measured on the search term “polynesian spa”.
- **Spring Spa**: Measured on the search term “springspa”.

- [Body Sanctum](/demand/nz/brands/body-sanctum)
- [Chuan Spa](/demand/nz/brands/chuan-spa)
- [Endota](/demand/nz/brands/endota)
- [Onsen Hot Pools](/demand/nz/brands/onsen-hot-pools)
- [Polynesian Spa](/demand/nz/brands/polynesian-spa)
- [Spring Spa](/demand/nz/brands/spring-spa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among day spas and massage therapy in New Zealand?

In October 2026, Polynesian Spa was the most searched among day spas and massage therapy in New Zealand, with an estimated 22.2K branded searches, 60.2% of all searches for the six tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Day spas and massage therapy in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-day-spas

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-day-spas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.