---
title: "Data integration and ETL tools in New Zealand: Which brands are most popular in search?"
description: "Compare the ETL and data pipeline tools New Zealand data teams sync sources with. Share of Search among Fivetran, Airbyte, Talend and Stitch, the data integration and ETL tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-data-integration-tools"
publisher: "Brandwave"
---

# Data integration and ETL tools in New Zealand: Which brands are most popular in search?

Compare the ETL and data pipeline tools New Zealand data teams sync sources with. Share of Search among Fivetran, Airbyte, Talend and Stitch, the data integration and ETL tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Data integration and ETL tools
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fivetran, 67.3%

## Which brand is most popular in search among data integration and ETL tools in New Zealand?

- In August 2026, Fivetran was the most searched among data integration and ETL tools in New Zealand, with an estimated 350 branded searches and 67.3% estimated Share of Search within this set.
- Airbyte is in 2nd place, 48.1 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand increased from 66.7% to 67.3%.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 74.5% in June 2026 and was lowest at 56.4% in January 2026.
- Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 28.2% in January 2026 and was lowest at 16.4% in June 2026.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 15.4% in December 2025 and was lowest at 3.6% in June 2026.
- Across the 11 months ending August 2026, Stitch’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 7% in February 2026 and was lowest at 2.6% in December 2025.
- Across the 11 months ending August 2026, Airbyte, Talend and Stitch held steady: their estimated Share of Search among data integration and ETL tools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fivetran vs Airbyte: compare search popularity](/demand/nz/compare/airbyte-vs-fivetran): 67.3% against 19.2% Share of Search.
- [Fivetran vs Talend: compare search popularity](/demand/nz/compare/fivetran-vs-talend): 67.3% against 9.6% Share of Search.
- [Fivetran vs Stitch: compare search popularity](/demand/nz/compare/fivetran-vs-stitch): 67.3% against 3.8% Share of Search.
- [Airbyte vs Talend: compare search popularity](/demand/nz/compare/airbyte-vs-talend): 19.2% against 9.6% Share of Search.
- [Airbyte vs Stitch: compare search popularity](/demand/nz/compare/airbyte-vs-stitch): 19.2% against 3.8% Share of Search.
- [Talend vs Stitch: compare search popularity](/demand/nz/compare/stitch-vs-talend): 9.6% against 3.8% Share of Search.

## How did search popularity change for New Zealand data integration and ETL tools in August 2026?

- In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
- In August 2026, Stitch lost estimated Share of Search among data integration and ETL tools in New Zealand, from 6.1% to 3.8%.
- In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.
- In August 2026, Airbyte lost estimated Share of Search among data integration and ETL tools in New Zealand, from 20.4% to 19.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fivetran | 67.3% | 350 | +2.9% | Fivetran |
| 2 | Airbyte | 19.2% | 100 | 0.0% | Airbyte |
| 3 | Talend | 9.6% | 50 | +150.0% | Talend |
| 4 | Stitch | 3.8% | 20 | -33.3% | Stitch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fivetran | 480 | 66.7% | 1 |
| Oct 2025 | Airbyte | 140 | 19.4% | 2 |
| Oct 2025 | Talend | 70 | 9.7% | 3 |
| Oct 2025 | Stitch | 30 | 4.2% | 4 |
| Nov 2025 | Fivetran | 350 | 66% | 1 |
| Nov 2025 | Airbyte | 90 | 17% | 2 |
| Nov 2025 | Talend | 60 | 11.3% | 3 |
| Nov 2025 | Stitch | 30 | 5.7% | 4 |
| Dec 2025 | Fivetran | 230 | 59% | 1 |
| Dec 2025 | Airbyte | 90 | 23.1% | 2 |
| Dec 2025 | Talend | 60 | 15.4% | 3 |
| Dec 2025 | Stitch | 10 | 2.6% | 4 |
| Jan 2026 | Fivetran | 220 | 56.4% | 1 |
| Jan 2026 | Airbyte | 110 | 28.2% | 2 |
| Jan 2026 | Talend | 50 | 12.8% | 3 |
| Jan 2026 | Stitch | 10 | 2.6% | 4 |
| Feb 2026 | Fivetran | 360 | 63.2% | 1 |
| Feb 2026 | Airbyte | 100 | 17.5% | 2 |
| Feb 2026 | Talend | 70 | 12.3% | 3 |
| Feb 2026 | Stitch | 40 | 7% | 4 |
| Mar 2026 | Fivetran | 420 | 67.7% | 1 |
| Mar 2026 | Airbyte | 110 | 17.7% | 2 |
| Mar 2026 | Talend | 60 | 9.7% | 3 |
| Mar 2026 | Stitch | 30 | 4.8% | 4 |
| Apr 2026 | Fivetran | 340 | 64.2% | 1 |
| Apr 2026 | Airbyte | 120 | 22.6% | 2 |
| Apr 2026 | Talend | 50 | 9.4% | 3 |
| Apr 2026 | Stitch | 20 | 3.8% | 4 |
| May 2026 | Fivetran | 350 | 64.8% | 1 |
| May 2026 | Airbyte | 120 | 22.2% | 2 |
| May 2026 | Talend | 50 | 9.3% | 3 |
| May 2026 | Stitch | 20 | 3.7% | 4 |
| Jun 2026 | Fivetran | 410 | 74.5% | 1 |
| Jun 2026 | Airbyte | 90 | 16.4% | 2 |
| Jun 2026 | Stitch | 30 | 5.5% | 3 |
| Jun 2026 | Talend | 20 | 3.6% | 4 |
| Jul 2026 | Fivetran | 340 | 69.4% | 1 |
| Jul 2026 | Airbyte | 100 | 20.4% | 2 |
| Jul 2026 | Stitch | 30 | 6.1% | 3 |
| Jul 2026 | Talend | 20 | 4.1% | 4 |
| Aug 2026 | Fivetran | 350 | 67.3% | 1 |
| Aug 2026 | Airbyte | 100 | 19.2% | 2 |
| Aug 2026 | Talend | 50 | 9.6% | 3 |
| Aug 2026 | Stitch | 20 | 3.8% | 4 |
| Sep 2026 | Airbyte | — | — | — |
| Sep 2026 | Fivetran | — | — | — |
| Sep 2026 | Stitch | — | — | — |
| Sep 2026 | Talend | — | — | — |

## What is being compared

- **Airbyte**: Measured on the search terms “airbyte”, “airbyte data integration” and “airbyte etl”, summed into one figure.
- **Fivetran**: Measured on the search terms “fivetran”, “fivetran com”, “fivetran data integration”, “fivetran data pipeline” and “fivetran etl”, summed into one figure.
- **Stitch**: Measured on the search terms “stitch data”, “stitch data integration”, “stitch data pipeline” and “stitch etl”, summed into one figure.
- **Talend**: Measured on the search terms “talend”, “talend data integration” and “talend etl”, summed into one figure.

- [Airbyte](/demand/nz/brands/airbyte)
- [Fivetran](/demand/nz/brands/fivetran)
- [Stitch](/demand/nz/brands/stitch)
- [Talend](/demand/nz/brands/talend)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among data integration and ETL tools in New Zealand?

In August 2026, Fivetran was the most searched among data integration and ETL tools in New Zealand, with an estimated 350 branded searches and 67.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Data integration and ETL tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-data-integration-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-data-integration-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.