---
title: "Dash cam brands in New Zealand: Which brands are most popular in search?"
description: "Compare the dash cam brands New Zealand drivers fit. Share of Search among Navman, Viofo, Garmin Dash Cam, 70mai and Thinkware, the dash cam brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dashcam-brands"
publisher: "Brandwave"
---

# Dash cam brands in New Zealand: Which brands are most popular in search?

Compare the dash cam brands New Zealand drivers fit. Share of Search among Navman, Viofo, Garmin Dash Cam, 70mai and Thinkware, the dash cam brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dash cam brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Navman, 46.3%

## Which brand is most popular in search among dash cam brands in New Zealand?

- In August 2026, Navman was the most searched among dash cam brands in New Zealand, with an estimated 940 branded searches and 46.3% estimated Share of Search within this set.
- Viofo is in 2nd place, 17.7 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand decreased from 50.2% to 46.3%.
- Across the 11 months ending August 2026, Viofo’s estimated Share of Search among dash cam brands in New Zealand increased from 23.3% to 28.6%.
- Across the 11 months ending August 2026, Garmin Dash Cam’s estimated Share of Search among dash cam brands in New Zealand decreased from 13.5% to 11.8%.
- Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand peaked at 50.2% in October 2025 and was lowest at 40% in March 2026.
- Across the 11 months ending August 2026, Viofo’s estimated Share of Search among dash cam brands in New Zealand peaked at 28.7% in May 2026 and was lowest at 22.6% in January 2026.
- Across the 11 months ending August 2026, Garmin Dash Cam’s estimated Share of Search among dash cam brands in New Zealand peaked at 25.7% in March 2026 and was lowest at 10% in June 2026.
- Across the 11 months ending August 2026, 70mai’s estimated Share of Search among dash cam brands in New Zealand peaked at 12.5% in June 2026 and was lowest at 7.4% in December 2025.
- Across the 11 months ending August 2026, Thinkware’s estimated Share of Search among dash cam brands in New Zealand peaked at 4.4% in August 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, 70mai and Thinkware held steady: their estimated Share of Search among dash cam brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Navman vs Viofo: compare search popularity](/demand/nz/compare/navman-vs-viofo): 46.3% against 28.6% Share of Search.
- [Navman vs Garmin Dash Cam: compare search popularity](/demand/nz/compare/garmin-dash-cam-vs-navman): 46.3% against 11.8% Share of Search.
- [Navman vs 70mai: compare search popularity](/demand/nz/compare/70mai-vs-navman): 46.3% against 8.9% Share of Search.
- [Navman vs Thinkware: compare search popularity](/demand/nz/compare/navman-vs-thinkware): 46.3% against 4.4% Share of Search.
- [Viofo vs Garmin Dash Cam: compare search popularity](/demand/nz/compare/garmin-dash-cam-vs-viofo): 28.6% against 11.8% Share of Search.
- [Viofo vs 70mai: compare search popularity](/demand/nz/compare/70mai-vs-viofo): 28.6% against 8.9% Share of Search.
- [Viofo vs Thinkware: compare search popularity](/demand/nz/compare/thinkware-vs-viofo): 28.6% against 4.4% Share of Search.
- [Garmin Dash Cam vs 70mai: compare search popularity](/demand/nz/compare/70mai-vs-garmin-dash-cam): 11.8% against 8.9% Share of Search.
- [Garmin Dash Cam vs Thinkware: compare search popularity](/demand/nz/compare/garmin-dash-cam-vs-thinkware): 11.8% against 4.4% Share of Search.
- [70mai vs Thinkware: compare search popularity](/demand/nz/compare/70mai-vs-thinkware): 8.9% against 4.4% Share of Search.

## How did search popularity change for New Zealand dash cam brands in August 2026?

- In August 2026, Navman gained estimated Share of Search among dash cam brands in New Zealand, from 45% to 46.3%.
- In August 2026, Thinkware gained estimated Share of Search among dash cam brands in New Zealand, from 3.7% to 4.4%.
- In August 2026, Viofo gained estimated Share of Search among dash cam brands in New Zealand, from 28% to 28.6%.
- In August 2026, 70mai lost estimated Share of Search among dash cam brands in New Zealand, from 11.6% to 8.9%.
- In August 2026, Garmin Dash Cam rose from 4th to 3rd among dash cam brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Navman | 46.3% | 940 | +10.6% | Navman |
| 2 | Viofo | 28.6% | 580 | +9.4% | Viofo |
| 3 | Garmin Dash Cam | 11.8% | 240 | +9.1% | Garmin |
| 4 | 70mai | 8.9% | 180 | -18.2% | 70mai |
| 5 | Thinkware | 4.4% | 90 | +28.6% | Thinkware |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Navman | 1.1K | 50.2% | 1 |
| Oct 2025 | Viofo | 500 | 23.3% | 2 |
| Oct 2025 | Garmin Dash Cam | 290 | 13.5% | 3 |
| Oct 2025 | 70mai | 190 | 8.8% | 4 |
| Oct 2025 | Thinkware | 90 | 4.2% | 5 |
| Nov 2025 | Navman | 1.1K | 43.7% | 1 |
| Nov 2025 | Viofo | 700 | 27.8% | 2 |
| Nov 2025 | Garmin Dash Cam | 420 | 16.7% | 3 |
| Nov 2025 | 70mai | 240 | 9.5% | 4 |
| Nov 2025 | Thinkware | 60 | 2.4% | 5 |
| Dec 2025 | Navman | 1.2K | 46.1% | 1 |
| Dec 2025 | Viofo | 690 | 27% | 2 |
| Dec 2025 | Garmin Dash Cam | 420 | 16.4% | 3 |
| Dec 2025 | 70mai | 190 | 7.4% | 4 |
| Dec 2025 | Thinkware | 80 | 3.1% | 5 |
| Jan 2026 | Navman | 1.1K | 48.7% | 1 |
| Jan 2026 | Viofo | 510 | 22.6% | 2 |
| Jan 2026 | Garmin Dash Cam | 390 | 17.3% | 3 |
| Jan 2026 | 70mai | 190 | 8.4% | 4 |
| Jan 2026 | Thinkware | 70 | 3.1% | 5 |
| Feb 2026 | Navman | 830 | 44.6% | 1 |
| Feb 2026 | Viofo | 490 | 26.3% | 2 |
| Feb 2026 | Garmin Dash Cam | 320 | 17.2% | 3 |
| Feb 2026 | 70mai | 160 | 8.6% | 4 |
| Feb 2026 | Thinkware | 60 | 3.2% | 5 |
| Mar 2026 | Navman | 840 | 40% | 1 |
| Mar 2026 | Garmin Dash Cam | 540 | 25.7% | 2 |
| Mar 2026 | Viofo | 490 | 23.3% | 3 |
| Mar 2026 | 70mai | 170 | 8.1% | 4 |
| Mar 2026 | Thinkware | 60 | 2.9% | 5 |
| Apr 2026 | Navman | 820 | 46.1% | 1 |
| Apr 2026 | Viofo | 460 | 25.8% | 2 |
| Apr 2026 | Garmin Dash Cam | 260 | 14.6% | 3 |
| Apr 2026 | 70mai | 170 | 9.6% | 4 |
| Apr 2026 | Thinkware | 70 | 3.9% | 5 |
| May 2026 | Navman | 830 | 45.9% | 1 |
| May 2026 | Viofo | 520 | 28.7% | 2 |
| May 2026 | Garmin Dash Cam | 250 | 13.8% | 3 |
| May 2026 | 70mai | 160 | 8.8% | 4 |
| May 2026 | Thinkware | 50 | 2.8% | 5 |
| Jun 2026 | Navman | 940 | 47% | 1 |
| Jun 2026 | Viofo | 530 | 26.5% | 2 |
| Jun 2026 | 70mai | 250 | 12.5% | 3 |
| Jun 2026 | Garmin Dash Cam | 200 | 10% | 4 |
| Jun 2026 | Thinkware | 80 | 4% | 5 |
| Jul 2026 | Navman | 850 | 45% | 1 |
| Jul 2026 | Viofo | 530 | 28% | 2 |
| Jul 2026 | 70mai | 220 | 11.6% | 3 |
| Jul 2026 | Garmin Dash Cam | 220 | 11.6% | 4 |
| Jul 2026 | Thinkware | 70 | 3.7% | 5 |
| Aug 2026 | Navman | 940 | 46.3% | 1 |
| Aug 2026 | Viofo | 580 | 28.6% | 2 |
| Aug 2026 | Garmin Dash Cam | 240 | 11.8% | 3 |
| Aug 2026 | 70mai | 180 | 8.9% | 4 |
| Aug 2026 | Thinkware | 90 | 4.4% | 5 |
| Sep 2026 | 70mai | — | — | — |
| Sep 2026 | Garmin Dash Cam | — | — | — |
| Sep 2026 | Navman | — | — | — |
| Sep 2026 | Thinkware | — | — | — |
| Sep 2026 | Viofo | — | — | — |

## What is being compared

- **70mai**: Measured on the search terms “70mai”, “70mai a810”, “70mai com”, “70mai dashcam”, “70mai near me” and “70mai nz”, summed into one figure.
- **Garmin Dash Cam**: Measured on the search terms “garmin dash cam”, “garmin dash cam 57”, “garmin dash cam mini2” and “garmin dashcam”, summed into one figure.
- **Navman**: Measured on the search terms “navman”, “navman dashcam”, “navman dashcams” and “navman mivue”, summed into one figure.
- **Thinkware**: Measured on the search terms “thinkware”, “thinkware car cam”, “thinkware dashcam” and “thinkware nz”, summed into one figure.
- **Viofo**: Measured on the search terms “viofo”, “viofo a119”, “viofo a119 v3”, “viofo a129”, “viofo a229”, “viofo a229 pro”, “viofo com”, “viofo dashcam” and “viofo nz”, summed into one figure.

- [70mai](/demand/nz/brands/70mai)
- [Garmin Dash Cam](/demand/nz/brands/garmin-dash-cam)
- [Navman](/demand/nz/brands/navman)
- [Thinkware](/demand/nz/brands/thinkware)
- [Viofo](/demand/nz/brands/viofo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dash cam brands in New Zealand?

In August 2026, Navman was the most searched among dash cam brands in New Zealand, with an estimated 940 branded searches and 46.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dash cam brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dashcam-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dashcam-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.