--- title: "Giro vs Sidi: Which is searched more in New Zealand?" description: "Is Giro or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cycling-shoe-brands/compare/giro-vs-sidi" publisher: "Brandwave" --- # Giro vs Sidi: Which is searched more in New Zealand? Is Giro or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giro and Sidi - **Competitive set**: Cycling shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Giro Share of Search**: 30.6% - **Sidi Share of Search**: 21% ## Is Giro or Sidi more popular in search? - In September 2026, Giro had more branded searches than Sidi among cycling shoe brands in New Zealand. Giro had about 190 branded searches, while Sidi had 130. Giro made up 30.6% of all cycling shoe brand searches we track, and Sidi accounted for 21%. - Giro was ahead of Sidi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand moved from 25% to 30.6%, and its estimated monthly branded searches moved from 140 to 190. - Across the 12 months ending September 2026, Sidi’s share of searches among cycling shoe brands in New Zealand moved from 21.4% to 21%, and its estimated monthly branded searches moved from 120 to 130. ## Top cycling shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sidi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Specialized | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Giro | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Lake | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fizik | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Sidi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cycling shoe brands - Asked ChatGPT "Which cycling shoe brand should I buy in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Lake, 5. Fizik - Asked ChatGPT "What are the best cycling shoe brands in New Zealand?": 1. Shimano, 2. Specialized, 3. Fizik, 4. Giro, 5. Lake - Asked ChatGPT "What's the best cycling shoe brand in New Zealand for road riding?": 1. Shimano, 2. Specialized, 3. Lake - Searched Google, AI Overview "best cycling shoes": 1. Specialized, 2. Shimano, 3. Lake, 4. Giro - Searched Google, AI Overview "bike shoes nz": 1. Shimano, 2. Giro, 3. Specialized Not named in any answer: Sidi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cycling shoe brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches. - In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%. - In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%. ## Month by month | Month | Giro estimated searches | Giro Share of Search | Giro rank | Sidi estimated searches | Sidi Share of Search | Sidi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 25% | 1 | 120 | 21.4% | 2 | | Nov 2025 | 240 | 37.5% | 1 | 90 | 14.1% | 3 | | Dec 2025 | 260 | 35.1% | 1 | 110 | 14.9% | 3 | | Jan 2026 | 210 | 30% | 1 | 110 | 15.7% | 3 | | Feb 2026 | 180 | 31.6% | 1 | 110 | 19.3% | 3 | | Mar 2026 | 180 | 32.1% | 1 | 130 | 23.2% | 2 | | Apr 2026 | 240 | 40.7% | 1 | 70 | 11.9% | 3 | | May 2026 | 180 | 31.6% | 1 | 100 | 17.5% | 3 | | Jun 2026 | 140 | 28% | 1 | 120 | 24% | 2 | | Jul 2026 | 160 | 32.7% | 1 | 110 | 22.4% | 2 | | Aug 2026 | 200 | 32.3% | 1 | 140 | 22.6% | 2 | | Sep 2026 | 190 | 30.6% | 1 | 130 | 21% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Giro’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giro**: Measured on the search terms “giro cycling helmet” and “giro mtb shoe”, summed into one figure. - **Sidi**: Measured on the search terms “sidi” and “sidi cycling shoes”, summed into one figure. - [Giro profile](/demand/nz/brands/giro) - [Sidi profile](/demand/nz/brands/sidi) - [All cycling shoe brands in New Zealand](/demand/nz/categories/nz-cycling-shoe-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Giro or Sidi more popular in search? In September 2026, Giro had more branded searches than Sidi among cycling shoe brands in New Zealand. Giro had about 190 branded searches, while Sidi had 130. Giro made up 30.6% of all cycling shoe brand searches we track, and Sidi accounted for 21%. ## Cite this page Brandwave. "Giro vs Sidi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cycling-shoe-brands/compare/giro-vs-sidi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cycling-shoe-brands/compare/giro-vs-sidi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.