---
title: "Cycling shoe brands in New Zealand: Which are searched most?"
description: "Compare the cycling shoe brands New Zealanders buy. Share of Search among Giro, Shimano, Sidi, Specialized, Fizik and Lake, the cycling shoe brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cycling-shoe-brands"
publisher: "Brandwave"
---

# Cycling shoe brands in New Zealand: Which are searched most?

Compare the cycling shoe brands New Zealanders buy. Share of Search among Giro, Shimano, Sidi, Specialized, Fizik and Lake, the cycling shoe brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cycling shoe brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Giro, 30.6%

## Which brand is most popular in search among cycling shoe brands in New Zealand?

- In September 2026, Giro was the most searched among cycling shoe brands in New Zealand, with an estimated 190 branded searches, 30.6% of all searches for the six we track.
- Shimano is in 2nd place, 8.1 percentage points behind at 22.6%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand increased from 25% to 30.6%.
- Across the 12 months ending September 2026, Shimano’s share of searches among cycling shoe brands in New Zealand increased from 19.6% to 22.6%.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling shoe brands in New Zealand decreased from 12.5% to 11.3%.
- Across the 12 months ending September 2026, Fizik’s share of searches among cycling shoe brands in New Zealand decreased from 8.9% to 8.1%.
- Across the 12 months ending September 2026, Lake’s share of searches among cycling shoe brands in New Zealand decreased from 12.5% to 6.5%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand peaked at 40.7% in April 2026 and was lowest at 25% in October 2025.
- Across the 12 months ending September 2026, Shimano’s share of searches among cycling shoe brands in New Zealand peaked at 24.6% in February 2026 and was lowest at 14.3% in July 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among cycling shoe brands in New Zealand peaked at 24% in June 2026 and was lowest at 11.9% in April 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling shoe brands in New Zealand peaked at 12.5% in October 2025 and was lowest at 8.8% in February 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among cycling shoe brands in New Zealand peaked at 12.3% in May 2026 and was lowest at 7.1% in March 2026.
- Across the 12 months ending September 2026, Shimano rose from 3rd to 2nd among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Sidi fell from 2nd to 3rd among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Lake fell from 4th to 6th among cycling shoe brands in New Zealand.

## Top cycling shoe brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Shimano and Specialized appeared every time. Shimano was recommended most often, coming first in four out of five answers. Specialized was second, and Giro was third. Sidi, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shimano | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Specialized | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Giro | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Lake | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Fizik | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Sidi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cycling shoe brands

- Asked ChatGPT "Which cycling shoe brand should I buy in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Lake, 5. Fizik
- Asked ChatGPT "What are the best cycling shoe brands in New Zealand?": 1. Shimano, 2. Specialized, 3. Fizik, 4. Giro, 5. Lake
- Asked ChatGPT "What's the best cycling shoe brand in New Zealand for road riding?": 1. Shimano, 2. Specialized, 3. Lake
- Searched Google, AI Overview "best cycling shoes": 1. Specialized, 2. Shimano, 3. Lake, 4. Giro
- Searched Google, AI Overview "bike shoes nz": 1. Shimano, 2. Giro, 3. Specialized

Not named in any answer: Sidi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Giro vs Shimano: compare search popularity](/demand/nz/compare/giro-vs-shimano): 30.6% against 22.6% Share of Search.
- [Giro vs Sidi: compare search popularity](/demand/nz/compare/giro-vs-sidi): 30.6% against 21% Share of Search.
- [Giro vs Specialized: compare search popularity](/demand/nz/compare/giro-vs-specialized): 30.6% against 11.3% Share of Search.
- [Giro vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-giro): 30.6% against 8.1% Share of Search.
- [Shimano vs Sidi: compare search popularity](/demand/nz/compare/shimano-vs-sidi): 22.6% against 21% Share of Search.
- [Shimano vs Specialized: compare search popularity](/demand/nz/compare/shimano-vs-specialized): 22.6% against 11.3% Share of Search.
- [Shimano vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-shimano): 22.6% against 8.1% Share of Search.
- [Sidi vs Specialized: compare search popularity](/demand/nz/compare/sidi-vs-specialized): 21% against 11.3% Share of Search.
- [Sidi vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-sidi): 21% against 8.1% Share of Search.
- [Specialized vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-specialized): 11.3% against 8.1% Share of Search.

## How did search popularity change for New Zealand cycling shoe brands in September 2026?

- In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches.
- In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%.
- In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%.
- In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%.
- In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
- In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Giro | 30.6% | 190 | -5.0% | Giro |
| 2 | Shimano | 22.6% | 140 | +55.6% | Shimano |
| 3 | Sidi | 21% | 130 | -7.1% | Sidi |
| 4 | Specialized | 11.3% | 70 | 0.0% | Specialized |
| 5 | Fizik | 8.1% | 50 | 0.0% | Fizik |
| 6 | Lake | 6.5% | 40 | -42.9% | Lake |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Giro | 140 | 25% | 1 |
| Oct 2025 | Sidi | 120 | 21.4% | 2 |
| Oct 2025 | Shimano | 110 | 19.6% | 3 |
| Oct 2025 | Lake | 70 | 12.5% | 4 |
| Oct 2025 | Specialized | 70 | 12.5% | 5 |
| Oct 2025 | Fizik | 50 | 8.9% | 6 |
| Nov 2025 | Giro | 240 | 37.5% | 1 |
| Nov 2025 | Shimano | 140 | 21.9% | 2 |
| Nov 2025 | Sidi | 90 | 14.1% | 3 |
| Nov 2025 | Specialized | 70 | 10.9% | 4 |
| Nov 2025 | Fizik | 50 | 7.8% | 5 |
| Nov 2025 | Lake | 50 | 7.8% | 6 |
| Dec 2025 | Giro | 260 | 35.1% | 1 |
| Dec 2025 | Shimano | 140 | 18.9% | 2 |
| Dec 2025 | Sidi | 110 | 14.9% | 3 |
| Dec 2025 | Fizik | 90 | 12.2% | 4 |
| Dec 2025 | Lake | 70 | 9.5% | 5 |
| Dec 2025 | Specialized | 70 | 9.5% | 6 |
| Jan 2026 | Giro | 210 | 30% | 1 |
| Jan 2026 | Shimano | 170 | 24.3% | 2 |
| Jan 2026 | Sidi | 110 | 15.7% | 3 |
| Jan 2026 | Fizik | 70 | 10% | 4 |
| Jan 2026 | Lake | 70 | 10% | 5 |
| Jan 2026 | Specialized | 70 | 10% | 6 |
| Feb 2026 | Giro | 180 | 31.6% | 1 |
| Feb 2026 | Shimano | 140 | 24.6% | 2 |
| Feb 2026 | Sidi | 110 | 19.3% | 3 |
| Feb 2026 | Fizik | 50 | 8.8% | 4 |
| Feb 2026 | Specialized | 50 | 8.8% | 5 |
| Feb 2026 | Lake | 40 | 7% | 6 |
| Mar 2026 | Giro | 180 | 32.1% | 1 |
| Mar 2026 | Sidi | 130 | 23.2% | 2 |
| Mar 2026 | Shimano | 110 | 19.6% | 3 |
| Mar 2026 | Lake | 50 | 8.9% | 4 |
| Mar 2026 | Specialized | 50 | 8.9% | 5 |
| Mar 2026 | Fizik | 40 | 7.1% | 6 |
| Apr 2026 | Giro | 240 | 40.7% | 1 |
| Apr 2026 | Shimano | 110 | 18.6% | 2 |
| Apr 2026 | Sidi | 70 | 11.9% | 3 |
| Apr 2026 | Specialized | 70 | 11.9% | 4 |
| Apr 2026 | Fizik | 50 | 8.5% | 5 |
| Apr 2026 | Lake | 50 | 8.5% | 6 |
| May 2026 | Giro | 180 | 31.6% | 1 |
| May 2026 | Shimano | 110 | 19.3% | 2 |
| May 2026 | Sidi | 100 | 17.5% | 3 |
| May 2026 | Fizik | 70 | 12.3% | 4 |
| May 2026 | Specialized | 70 | 12.3% | 5 |
| May 2026 | Lake | 40 | 7% | 6 |
| Jun 2026 | Giro | 140 | 28% | 1 |
| Jun 2026 | Sidi | 120 | 24% | 2 |
| Jun 2026 | Shimano | 90 | 18% | 3 |
| Jun 2026 | Fizik | 50 | 10% | 4 |
| Jun 2026 | Lake | 50 | 10% | 5 |
| Jun 2026 | Specialized | 50 | 10% | 6 |
| Jul 2026 | Giro | 160 | 32.7% | 1 |
| Jul 2026 | Sidi | 110 | 22.4% | 2 |
| Jul 2026 | Shimano | 70 | 14.3% | 3 |
| Jul 2026 | Fizik | 50 | 10.2% | 4 |
| Jul 2026 | Lake | 50 | 10.2% | 5 |
| Jul 2026 | Specialized | 50 | 10.2% | 6 |
| Aug 2026 | Giro | 200 | 32.3% | 1 |
| Aug 2026 | Sidi | 140 | 22.6% | 2 |
| Aug 2026 | Shimano | 90 | 14.5% | 3 |
| Aug 2026 | Lake | 70 | 11.3% | 4 |
| Aug 2026 | Specialized | 70 | 11.3% | 5 |
| Aug 2026 | Fizik | 50 | 8.1% | 6 |
| Sep 2026 | Giro | 190 | 30.6% | 1 |
| Sep 2026 | Shimano | 140 | 22.6% | 2 |
| Sep 2026 | Sidi | 130 | 21% | 3 |
| Sep 2026 | Specialized | 70 | 11.3% | 4 |
| Sep 2026 | Fizik | 50 | 8.1% | 5 |
| Sep 2026 | Lake | 40 | 6.5% | 6 |

## What is being compared

- **Fizik**: Measured on the search term “fizik”.
- **Giro**: Measured on the search terms “giro cycling helmet” and “giro mtb shoe”, summed into one figure.
- **Lake**: Measured on the search term “lake cycling shoes”.
- **Shimano**: Measured on the search term “shimano shoes”.
- **Sidi**: Measured on the search terms “sidi” and “sidi cycling shoes”, summed into one figure.
- **Specialized**: Measured on the search term “specialized shoes”.

- [Fizik](/demand/nz/brands/fizik)
- [Giro](/demand/nz/brands/giro)
- [Lake](/demand/nz/brands/lake-cycling)
- [Shimano](/demand/nz/brands/shimano)
- [Sidi](/demand/nz/brands/sidi)
- [Specialized](/demand/nz/brands/specialized)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cycling shoe brands in New Zealand?

In September 2026, Giro was the most searched among cycling shoe brands in New Zealand, with an estimated 190 branded searches, 30.6% of all searches for the six we track.

## Cite this page

Brandwave. "Cycling shoe brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cycling-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cycling-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.