---
title: "Cycling jersey brands in New Zealand: Which are searched most?"
description: "Compare the cycling jersey and kit brands New Zealanders buy. Share of Search among MAAP, Rapha, Tineli, Castelli and Assos, the cycling jersey brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cycling-jersey-brands"
publisher: "Brandwave"
---

# Cycling jersey brands in New Zealand: Which are searched most?

Compare the cycling jersey and kit brands New Zealanders buy. Share of Search among MAAP, Rapha, Tineli, Castelli and Assos, the cycling jersey brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cycling jersey brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: MAAP, 43%

## Which brand is most popular in search among cycling jersey brands in New Zealand?

- In September 2026, MAAP was the most searched among cycling jersey brands in New Zealand, with an estimated 1.1K branded searches, 43% of all searches for the five we track.
- Rapha is in 2nd place, 12.8 percentage points behind at 30.2%.
- Across the 12 months ending September 2026, MAAP’s share of searches among cycling jersey brands in New Zealand increased from 39.2% to 43%.
- Across the 12 months ending September 2026, Rapha’s share of searches among cycling jersey brands in New Zealand increased from 29.2% to 30.2%.
- Across the 12 months ending September 2026, Tineli’s share of searches among cycling jersey brands in New Zealand decreased from 15.6% to 12.1%.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands in New Zealand decreased from 9.6% to 7.5%.
- Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand increased from 6.4% to 7.2%.
- Across the 12 months ending September 2026, MAAP’s share of searches among cycling jersey brands in New Zealand peaked at 48% in November 2025 and was lowest at 38.3% in August 2026.
- Across the 12 months ending September 2026, Rapha’s share of searches among cycling jersey brands in New Zealand peaked at 31.9% in January 2026 and was lowest at 24.4% in November 2025.
- Across the 12 months ending September 2026, Tineli’s share of searches among cycling jersey brands in New Zealand peaked at 15.6% in October 2025 and was lowest at 8.8% in June 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands in New Zealand peaked at 11.4% in May 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 6.4% in October 2025.

## Top cycling jersey brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Rapha appeared every time. Rapha was recommended most often, coming first in two out of five answers. Tineli was second, and MAAP was third. Assos, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rapha | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Tineli | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| MAAP | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Castelli | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Assos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cycling jersey brands

- Asked ChatGPT "Which cycling jersey brand should I buy in New Zealand?": 1. Tineli, 2. MAAP, 3. Rapha, 4. Castelli
- Asked ChatGPT "What are the best cycling jersey brands in New Zealand?": 1. Tineli, 2. Rapha, 3. MAAP, 4. Castelli
- Asked ChatGPT "What's the best cycling jersey brand in New Zealand for road riding?": 1. Tineli, 2. Rapha, 3. MAAP
- Searched Google, AI Overview "best cycling jersey": 1. Rapha, 2. Castelli
- Searched Google, AI Overview "road cycling jersey": 1. Rapha, 2. Castelli

Not named in any answer: Assos.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [MAAP vs Rapha: compare search popularity](/demand/nz/compare/maap-vs-rapha): 43% against 30.2% Share of Search.
- [MAAP vs Tineli: compare search popularity](/demand/nz/compare/maap-vs-tineli): 43% against 12.1% Share of Search.
- [MAAP vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-maap): 43% against 7.5% Share of Search.
- [MAAP vs Assos: compare search popularity](/demand/nz/compare/assos-vs-maap): 43% against 7.2% Share of Search.
- [Rapha vs Tineli: compare search popularity](/demand/nz/compare/rapha-vs-tineli): 30.2% against 12.1% Share of Search.
- [Rapha vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-rapha): 30.2% against 7.5% Share of Search.
- [Rapha vs Assos: compare search popularity](/demand/nz/compare/assos-vs-rapha): 30.2% against 7.2% Share of Search.
- [Tineli vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-tineli): 12.1% against 7.5% Share of Search.
- [Tineli vs Assos: compare search popularity](/demand/nz/compare/assos-vs-tineli): 12.1% against 7.2% Share of Search.
- [Castelli vs Assos: compare search popularity](/demand/nz/compare/assos-vs-castelli): 7.5% against 7.2% Share of Search.

## How did search popularity change for New Zealand cycling jersey brands in September 2026?

- In September 2026, MAAP gained share of searches among cycling jersey brands in New Zealand, from 38.3% to 43%.
- In September 2026, Assos lost share of searches among cycling jersey brands in New Zealand, from 9.4% to 7.2%.
- In September 2026, Rapha lost share of searches among cycling jersey brands in New Zealand, from 31.3% to 30.2%.
- In September 2026, Castelli lost share of searches among cycling jersey brands in New Zealand, from 8.6% to 7.5%.
- Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MAAP | 43% | 1.1K | +16.3% | MAAP |
| 2 | Rapha | 30.2% | 800 | 0.0% | Rapha |
| 3 | Tineli | 12.1% | 320 | 0.0% | Tineli |
| 4 | Castelli | 7.5% | 200 | -9.1% | Castelli |
| 5 | Assos | 7.2% | 190 | -20.8% | Assos |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MAAP | 980 | 39.2% | 1 |
| Oct 2025 | Rapha | 730 | 29.2% | 2 |
| Oct 2025 | Tineli | 390 | 15.6% | 3 |
| Oct 2025 | Castelli | 240 | 9.6% | 4 |
| Oct 2025 | Assos | 160 | 6.4% | 5 |
| Nov 2025 | MAAP | 1.7K | 48% | 1 |
| Nov 2025 | Rapha | 860 | 24.4% | 2 |
| Nov 2025 | Tineli | 480 | 13.6% | 3 |
| Nov 2025 | Assos | 260 | 7.4% | 4 |
| Nov 2025 | Castelli | 230 | 6.5% | 5 |
| Dec 2025 | MAAP | 1.2K | 44.1% | 1 |
| Dec 2025 | Rapha | 700 | 25.7% | 2 |
| Dec 2025 | Tineli | 390 | 14.3% | 3 |
| Dec 2025 | Assos | 240 | 8.8% | 4 |
| Dec 2025 | Castelli | 190 | 7% | 5 |
| Jan 2026 | MAAP | 1.2K | 43% | 1 |
| Jan 2026 | Rapha | 890 | 31.9% | 2 |
| Jan 2026 | Tineli | 320 | 11.5% | 3 |
| Jan 2026 | Assos | 190 | 6.8% | 4 |
| Jan 2026 | Castelli | 190 | 6.8% | 5 |
| Feb 2026 | MAAP | 1.1K | 42.5% | 1 |
| Feb 2026 | Rapha | 760 | 28.4% | 2 |
| Feb 2026 | Tineli | 320 | 11.9% | 3 |
| Feb 2026 | Assos | 240 | 9% | 4 |
| Feb 2026 | Castelli | 220 | 8.2% | 5 |
| Mar 2026 | MAAP | 1.4K | 47.3% | 1 |
| Mar 2026 | Rapha | 760 | 25.9% | 2 |
| Mar 2026 | Tineli | 320 | 10.9% | 3 |
| Mar 2026 | Assos | 240 | 8.2% | 4 |
| Mar 2026 | Castelli | 230 | 7.8% | 5 |
| Apr 2026 | MAAP | 1.2K | 42.1% | 1 |
| Apr 2026 | Rapha | 800 | 28.1% | 2 |
| Apr 2026 | Tineli | 320 | 11.2% | 3 |
| Apr 2026 | Castelli | 290 | 10.2% | 4 |
| Apr 2026 | Assos | 240 | 8.4% | 5 |
| May 2026 | MAAP | 1.3K | 40.6% | 1 |
| May 2026 | Rapha | 980 | 30.2% | 2 |
| May 2026 | Castelli | 370 | 11.4% | 3 |
| May 2026 | Tineli | 320 | 9.8% | 4 |
| May 2026 | Assos | 260 | 8% | 5 |
| Jun 2026 | MAAP | 1.4K | 47.3% | 1 |
| Jun 2026 | Rapha | 800 | 27.2% | 2 |
| Jun 2026 | Castelli | 300 | 10.2% | 3 |
| Jun 2026 | Tineli | 260 | 8.8% | 4 |
| Jun 2026 | Assos | 190 | 6.5% | 5 |
| Jul 2026 | MAAP | 1.1K | 42.4% | 1 |
| Jul 2026 | Rapha | 800 | 29.7% | 2 |
| Jul 2026 | Tineli | 320 | 11.9% | 3 |
| Jul 2026 | Castelli | 240 | 8.9% | 4 |
| Jul 2026 | Assos | 190 | 7.1% | 5 |
| Aug 2026 | MAAP | 980 | 38.3% | 1 |
| Aug 2026 | Rapha | 800 | 31.3% | 2 |
| Aug 2026 | Tineli | 320 | 12.5% | 3 |
| Aug 2026 | Assos | 240 | 9.4% | 4 |
| Aug 2026 | Castelli | 220 | 8.6% | 5 |
| Sep 2026 | MAAP | 1.1K | 43% | 1 |
| Sep 2026 | Rapha | 800 | 30.2% | 2 |
| Sep 2026 | Tineli | 320 | 12.1% | 3 |
| Sep 2026 | Castelli | 200 | 7.5% | 4 |
| Sep 2026 | Assos | 190 | 7.2% | 5 |

## What is being compared

- **Assos**: Measured on the search terms “assos” and “assos cycling”, summed into one figure.
- **Castelli**: Measured on the search terms “castelli” and “castelli cycling”, summed into one figure.
- **MAAP**: Measured on the search terms “maap” and “maap cycling”, summed into one figure.
- **Rapha**: Measured on the search terms “rapha” and “rapha cycling”, summed into one figure.
- **Tineli**: Measured on the search term “tineli”.

- [Assos](/demand/nz/brands/assos)
- [Castelli](/demand/nz/brands/castelli)
- [MAAP](/demand/nz/brands/maap)
- [Rapha](/demand/nz/brands/rapha)
- [Tineli](/demand/nz/brands/tineli)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cycling jersey brands in New Zealand?

In September 2026, MAAP was the most searched among cycling jersey brands in New Zealand, with an estimated 1.1K branded searches, 43% of all searches for the five we track.

## Cite this page

Brandwave. "Cycling jersey brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cycling-jersey-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cycling-jersey-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.