---
title: "Cycling helmet brands in New Zealand: Which are searched most?"
description: "Compare the cycling helmet brands New Zealanders buy. Share of Search among Giro, Bell, POC, Lazer, MET, Specialized and Bontrager, the cycling helmet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cycling-helmet-brands"
publisher: "Brandwave"
---

# Cycling helmet brands in New Zealand: Which are searched most?

Compare the cycling helmet brands New Zealanders buy. Share of Search among Giro, Bell, POC, Lazer, MET, Specialized and Bontrager, the cycling helmet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cycling helmet brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Giro, 37.5%

## Which brand is most popular in search among cycling helmet brands in New Zealand?

- In September 2026, Giro was the most searched among cycling helmet brands in New Zealand, with an estimated 1.1K branded searches, 37.5% of all searches for the seven we track.
- Bell is in 2nd place, 11.5 percentage points behind at 26%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand increased from 32.6% to 37.5%.
- Across the 12 months ending September 2026, Bell’s share of searches among cycling helmet brands in New Zealand decreased from 31.1% to 26%.
- Across the 12 months ending September 2026, POC’s share of searches among cycling helmet brands in New Zealand increased from 19.1% to 20.7%.
- Across the 12 months ending September 2026, MET’s share of searches among cycling helmet brands in New Zealand decreased from 5.2% to 4.6%.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling helmet brands in New Zealand increased from 2.6% to 3.6%.
- Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand decreased from 5.2% to 3%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand peaked at 37.8% in August 2026 and was lowest at 29.2% in February 2026.
- Across the 12 months ending September 2026, Bell’s share of searches among cycling helmet brands in New Zealand peaked at 38% in February 2026 and was lowest at 25.1% in August 2026.
- Across the 12 months ending September 2026, POC’s share of searches among cycling helmet brands in New Zealand peaked at 23.9% in November 2025 and was lowest at 17.2% in March 2026.
- Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.3% in February 2026.
- Across the 12 months ending September 2026, MET’s share of searches among cycling helmet brands in New Zealand peaked at 6.6% in June 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling helmet brands in New Zealand peaked at 3.6% in September 2026 and was lowest at 1.8% in February 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand peaked at 5.8% in January 2026 and was lowest at 3% in September 2026.
- Across the 12 months ending September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand.
- Across the 12 months ending September 2026, Specialized rose from 7th to 6th among cycling helmet brands in New Zealand.
- Across the 12 months ending September 2026, Bontrager fell from 4th to 7th among cycling helmet brands in New Zealand.

## Top cycling helmet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Giro appeared every time. Giro was recommended most often, coming first in all three answers that gave a list. Specialized was second, and POC was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Specialized | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| POC | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Bell | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bontrager | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| MET | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lazer | 7th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about cycling helmet brands

- Asked ChatGPT "Which cycling helmet brand should I buy in New Zealand?": 1. Giro, 2. Specialized, 3. Bontrager, 4. MET, 5. Bell
- Asked ChatGPT "What are the best cycling helmet brands in New Zealand?": 1. Giro, 2. Specialized, 3. POC, 4. Bell, 5. Lazer, 6. MET, 7. Bontrager
- Asked ChatGPT "What's the best cycling helmet brand in New Zealand for road riding?": 1. Giro, 2. Specialized, 3. POC, 4. Lazer
- Searched Google, AI Overview "bike helmet nz": 1. Specialized, 2. Giro, 3. Bell
- Searched Google, AI Overview "road cycling helmet": 1. Giro

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Giro vs Bell: compare search popularity](/demand/nz/compare/bell-helmets-vs-giro): 37.5% against 26% Share of Search.
- [Giro vs POC: compare search popularity](/demand/nz/compare/giro-vs-poc-sports): 37.5% against 20.7% Share of Search.
- [Giro vs Lazer: compare search popularity](/demand/nz/compare/giro-vs-lazer-helmets): 37.5% against 4.6% Share of Search.
- [Giro vs MET: compare search popularity](/demand/nz/compare/giro-vs-met-helmets): 37.5% against 4.6% Share of Search.
- [Bell vs POC: compare search popularity](/demand/nz/compare/bell-helmets-vs-poc-sports): 26% against 20.7% Share of Search.
- [Bell vs Lazer: compare search popularity](/demand/nz/compare/bell-helmets-vs-lazer-helmets): 26% against 4.6% Share of Search.
- [Bell vs MET: compare search popularity](/demand/nz/compare/bell-helmets-vs-met-helmets): 26% against 4.6% Share of Search.
- [POC vs Lazer: compare search popularity](/demand/nz/compare/lazer-helmets-vs-poc-sports): 20.7% against 4.6% Share of Search.
- [POC vs MET: compare search popularity](/demand/nz/compare/met-helmets-vs-poc-sports): 20.7% against 4.6% Share of Search.
- [Lazer vs MET: compare search popularity](/demand/nz/compare/lazer-helmets-vs-met-helmets): 4.6% Share of Search each.

## How did search popularity change for New Zealand cycling helmet brands in September 2026?

- In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches.
- In September 2026, Bell gained share of searches among cycling helmet brands in New Zealand, from 25.1% to 26%.
- In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%.
- In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%.
- In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%.
- In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand.
- Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Giro | 37.5% | 1.1K | -4.2% | Giro |
| 2 | Bell | 26% | 790 | 0.0% | Bell |
| 3 | POC | 20.7% | 630 | 0.0% | POC |
| 4 | Lazer | 4.6% | 140 | 0.0% | Lazer |
| 5 | MET | 4.6% | 140 | -17.6% | MET |
| 6 | Specialized | 3.6% | 110 | +22.2% | Specialized |
| 7 | Bontrager | 3% | 90 | -35.7% | Bontrager |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Giro | 870 | 32.6% | 1 |
| Oct 2025 | Bell | 830 | 31.1% | 2 |
| Oct 2025 | POC | 510 | 19.1% | 3 |
| Oct 2025 | Bontrager | 140 | 5.2% | 4 |
| Oct 2025 | MET | 140 | 5.2% | 5 |
| Oct 2025 | Lazer | 110 | 4.1% | 6 |
| Oct 2025 | Specialized | 70 | 2.6% | 7 |
| Nov 2025 | Giro | 1.2K | 36% | 1 |
| Nov 2025 | Bell | 860 | 26.7% | 2 |
| Nov 2025 | POC | 770 | 23.9% | 3 |
| Nov 2025 | Bontrager | 140 | 4.3% | 4 |
| Nov 2025 | Lazer | 110 | 3.4% | 5 |
| Nov 2025 | MET | 110 | 3.4% | 6 |
| Nov 2025 | Specialized | 70 | 2.2% | 7 |
| Dec 2025 | Giro | 1K | 33.8% | 1 |
| Dec 2025 | Bell | 860 | 28.8% | 2 |
| Dec 2025 | POC | 630 | 21.1% | 3 |
| Dec 2025 | Bontrager | 140 | 4.7% | 4 |
| Dec 2025 | Lazer | 140 | 4.7% | 5 |
| Dec 2025 | MET | 140 | 4.7% | 6 |
| Dec 2025 | Specialized | 70 | 2.3% | 7 |
| Jan 2026 | Giro | 970 | 32.9% | 1 |
| Jan 2026 | Bell | 830 | 28.1% | 2 |
| Jan 2026 | POC | 630 | 21.4% | 3 |
| Jan 2026 | Bontrager | 170 | 5.8% | 4 |
| Jan 2026 | Lazer | 140 | 4.7% | 5 |
| Jan 2026 | MET | 140 | 4.7% | 6 |
| Jan 2026 | Specialized | 70 | 2.4% | 7 |
| Feb 2026 | Bell | 1K | 38% | 1 |
| Feb 2026 | Giro | 800 | 29.2% | 2 |
| Feb 2026 | POC | 510 | 18.6% | 3 |
| Feb 2026 | Bontrager | 140 | 5.1% | 4 |
| Feb 2026 | MET | 110 | 4% | 5 |
| Feb 2026 | Lazer | 90 | 3.3% | 6 |
| Feb 2026 | Specialized | 50 | 1.8% | 7 |
| Mar 2026 | Bell | 1.1K | 35.9% | 1 |
| Mar 2026 | Giro | 930 | 30.1% | 2 |
| Mar 2026 | POC | 530 | 17.2% | 3 |
| Mar 2026 | Bontrager | 170 | 5.5% | 4 |
| Mar 2026 | Lazer | 140 | 4.5% | 5 |
| Mar 2026 | MET | 140 | 4.5% | 6 |
| Mar 2026 | Specialized | 70 | 2.3% | 7 |
| Apr 2026 | Giro | 1K | 34.8% | 1 |
| Apr 2026 | Bell | 830 | 28.9% | 2 |
| Apr 2026 | POC | 520 | 18.1% | 3 |
| Apr 2026 | Lazer | 170 | 5.9% | 4 |
| Apr 2026 | Bontrager | 140 | 4.9% | 5 |
| Apr 2026 | MET | 140 | 4.9% | 6 |
| Apr 2026 | Specialized | 70 | 2.4% | 7 |
| May 2026 | Giro | 950 | 32.1% | 1 |
| May 2026 | Bell | 830 | 28% | 2 |
| May 2026 | POC | 640 | 21.6% | 3 |
| May 2026 | Lazer | 170 | 5.7% | 4 |
| May 2026 | MET | 170 | 5.7% | 5 |
| May 2026 | Bontrager | 110 | 3.7% | 6 |
| May 2026 | Specialized | 90 | 3% | 7 |
| Jun 2026 | Bell | 810 | 31.4% | 1 |
| Jun 2026 | Giro | 780 | 30.2% | 2 |
| Jun 2026 | POC | 520 | 20.2% | 3 |
| Jun 2026 | MET | 170 | 6.6% | 4 |
| Jun 2026 | Lazer | 140 | 5.4% | 5 |
| Jun 2026 | Bontrager | 90 | 3.5% | 6 |
| Jun 2026 | Specialized | 70 | 2.7% | 7 |
| Jul 2026 | Giro | 1K | 35.3% | 1 |
| Jul 2026 | Bell | 810 | 28% | 2 |
| Jul 2026 | POC | 620 | 21.5% | 3 |
| Jul 2026 | Lazer | 140 | 4.8% | 4 |
| Jul 2026 | MET | 140 | 4.8% | 5 |
| Jul 2026 | Bontrager | 90 | 3.1% | 6 |
| Jul 2026 | Specialized | 70 | 2.4% | 7 |
| Aug 2026 | Giro | 1.2K | 37.8% | 1 |
| Aug 2026 | Bell | 790 | 25.1% | 2 |
| Aug 2026 | POC | 630 | 20% | 3 |
| Aug 2026 | MET | 170 | 5.4% | 4 |
| Aug 2026 | Bontrager | 140 | 4.4% | 5 |
| Aug 2026 | Lazer | 140 | 4.4% | 6 |
| Aug 2026 | Specialized | 90 | 2.9% | 7 |
| Sep 2026 | Giro | 1.1K | 37.5% | 1 |
| Sep 2026 | Bell | 790 | 26% | 2 |
| Sep 2026 | POC | 630 | 20.7% | 3 |
| Sep 2026 | Lazer | 140 | 4.6% | 4 |
| Sep 2026 | MET | 140 | 4.6% | 5 |
| Sep 2026 | Specialized | 110 | 3.6% | 6 |
| Sep 2026 | Bontrager | 90 | 3% | 7 |

## What is being compared

- **Bell**: Measured on the search terms “bell cycling helmet” and “bell helmet”, summed into one figure.
- **Bontrager**: Measured on the search term “bontrager”.
- **Giro**: Measured on the search terms “giro cycling helmet”, “giro helmet”, “giro mtb shoe” and “giro snow helmet”, summed into one figure.
- **Lazer**: Measured on the search term “lazer helmets”.
- **MET**: Measured on the search term “met helmets”.
- **POC**: Measured on the search terms “poc cycling helmet” and “poc helmet”, summed into one figure.
- **Specialized**: Measured on the search term “specialized helmet”.

- [Bell](/demand/nz/brands/bell-helmets)
- [Bontrager](/demand/nz/brands/bontrager)
- [Giro](/demand/nz/brands/giro)
- [Lazer](/demand/nz/brands/lazer-helmets)
- [MET](/demand/nz/brands/met-helmets)
- [POC](/demand/nz/brands/poc-sports)
- [Specialized](/demand/nz/brands/specialized)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cycling helmet brands in New Zealand?

In September 2026, Giro was the most searched among cycling helmet brands in New Zealand, with an estimated 1.1K branded searches, 37.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Cycling helmet brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cycling-helmet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cycling-helmet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.