---
title: "Cybersecurity vendors in New Zealand: Which brands are most popular in search?"
description: "Compare the cybersecurity vendors New Zealand organisations protect devices, networks and staff with. Share of Search among Fortinet, CrowdStrike, Palo Alto Networks, Sophos, Darktrace and Check Point, the cybersecurity vendors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cybersecurity-companies"
publisher: "Brandwave"
---

# Cybersecurity vendors in New Zealand: Which brands are most popular in search?

Compare the cybersecurity vendors New Zealand organisations protect devices, networks and staff with. Share of Search among Fortinet, CrowdStrike, Palo Alto Networks, Sophos, Darktrace and Check Point, the cybersecurity vendors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cybersecurity vendors
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fortinet, 37.9%

## Which brand is most popular in search among cybersecurity vendors in New Zealand?

- In August 2026, Fortinet was the most searched among cybersecurity vendors in New Zealand, with an estimated 1.4K branded searches and 37.9% estimated Share of Search within this set.
- CrowdStrike is in 2nd place, 10 percentage points behind at 27.9% Share of Search.
- Across the 11 months ending August 2026, Fortinet’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 44.2% to 37.9%.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 29.2% to 27.9%.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand increased from 7.8% to 16.3%.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand increased from 11.6% to 12.2%.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 5.2% to 3.5%.
- Across the 11 months ending August 2026, Fortinet’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 49.8% in June 2026 and was lowest at 37.6% in April 2026.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 32.3% in July 2026 and was lowest at 24.2% in January 2026.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand peaked at 16.3% in August 2026 and was lowest at 7.7% in November 2025.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.2% in June 2026.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 6% in January 2026 and was lowest at 2.9% in July 2026.
- Across the 11 months ending August 2026, Check Point’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Palo Alto Networks rose from 4th to 3rd among cybersecurity vendors in New Zealand.
- Across the 11 months ending August 2026, Sophos fell from 3rd to 4th among cybersecurity vendors in New Zealand.
- Across the 11 months ending August 2026, Check Point held steady: its estimated Share of Search among cybersecurity vendors in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fortinet vs CrowdStrike: compare search popularity](/demand/nz/compare/crowdstrike-vs-fortinet): 37.9% against 27.9% Share of Search.
- [Fortinet vs Palo Alto Networks: compare search popularity](/demand/nz/compare/fortinet-vs-palo-alto-networks): 37.9% against 16.3% Share of Search.
- [Fortinet vs Sophos: compare search popularity](/demand/nz/compare/fortinet-vs-sophos): 37.9% against 12.2% Share of Search.
- [Fortinet vs Darktrace: compare search popularity](/demand/nz/compare/darktrace-vs-fortinet): 37.9% against 3.5% Share of Search.
- [CrowdStrike vs Palo Alto Networks: compare search popularity](/demand/nz/compare/crowdstrike-vs-palo-alto-networks): 27.9% against 16.3% Share of Search.
- [CrowdStrike vs Sophos: compare search popularity](/demand/nz/compare/crowdstrike-vs-sophos): 27.9% against 12.2% Share of Search.
- [CrowdStrike vs Darktrace: compare search popularity](/demand/nz/compare/crowdstrike-vs-darktrace): 27.9% against 3.5% Share of Search.
- [Palo Alto Networks vs Sophos: compare search popularity](/demand/nz/compare/palo-alto-networks-vs-sophos): 16.3% against 12.2% Share of Search.
- [Palo Alto Networks vs Darktrace: compare search popularity](/demand/nz/compare/darktrace-vs-palo-alto-networks): 16.3% against 3.5% Share of Search.
- [Sophos vs Darktrace: compare search popularity](/demand/nz/compare/darktrace-vs-sophos): 12.2% against 3.5% Share of Search.

## How did search popularity change for New Zealand cybersecurity vendors in August 2026?

- In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%.
- In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
- In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.
- In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.
- In August 2026, Fortinet lost estimated Share of Search among cybersecurity vendors in New Zealand, from 39.8% to 37.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fortinet | 37.9% | 1.4K | +2.2% | Fortinet |
| 2 | CrowdStrike | 27.9% | 1K | -7.2% | CrowdStrike |
| 3 | Palo Alto Networks | 16.3% | 600 | +50.0% | Palo Alto Networks |
| 4 | Sophos | 12.2% | 450 | +12.5% | Sophos |
| 5 | Darktrace | 3.5% | 130 | +30.0% | Darktrace |
| 6 | Check Point | 2.2% | 80 | +33.3% | Check Point |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fortinet | 1.7K | 44.2% | 1 |
| Oct 2025 | CrowdStrike | 1.1K | 29.2% | 2 |
| Oct 2025 | Sophos | 450 | 11.6% | 3 |
| Oct 2025 | Palo Alto Networks | 300 | 7.8% | 4 |
| Oct 2025 | Darktrace | 200 | 5.2% | 5 |
| Oct 2025 | Check Point | 80 | 2.1% | 6 |
| Nov 2025 | Fortinet | 1.6K | 44.8% | 1 |
| Nov 2025 | CrowdStrike | 1K | 28.3% | 2 |
| Nov 2025 | Sophos | 470 | 12.9% | 3 |
| Nov 2025 | Palo Alto Networks | 280 | 7.7% | 4 |
| Nov 2025 | Darktrace | 160 | 4.4% | 5 |
| Nov 2025 | Check Point | 70 | 1.9% | 6 |
| Dec 2025 | Fortinet | 1.2K | 45.1% | 1 |
| Dec 2025 | CrowdStrike | 700 | 26.1% | 2 |
| Dec 2025 | Sophos | 380 | 14.2% | 3 |
| Dec 2025 | Palo Alto Networks | 230 | 8.6% | 4 |
| Dec 2025 | Darktrace | 130 | 4.9% | 5 |
| Dec 2025 | Check Point | 30 | 1.1% | 6 |
| Jan 2026 | Fortinet | 1.3K | 44.8% | 1 |
| Jan 2026 | CrowdStrike | 680 | 24.2% | 2 |
| Jan 2026 | Sophos | 380 | 13.5% | 3 |
| Jan 2026 | Palo Alto Networks | 260 | 9.3% | 4 |
| Jan 2026 | Darktrace | 170 | 6% | 5 |
| Jan 2026 | Check Point | 60 | 2.1% | 6 |
| Feb 2026 | Fortinet | 1.4K | 41.1% | 1 |
| Feb 2026 | CrowdStrike | 1K | 30% | 2 |
| Feb 2026 | Sophos | 380 | 11.4% | 3 |
| Feb 2026 | Palo Alto Networks | 340 | 10.2% | 4 |
| Feb 2026 | Darktrace | 160 | 4.8% | 5 |
| Feb 2026 | Check Point | 80 | 2.4% | 6 |
| Mar 2026 | Fortinet | 1.7K | 42.3% | 1 |
| Mar 2026 | CrowdStrike | 1.1K | 28.1% | 2 |
| Mar 2026 | Palo Alto Networks | 480 | 11.9% | 3 |
| Mar 2026 | Sophos | 460 | 11.4% | 4 |
| Mar 2026 | Darktrace | 160 | 4% | 5 |
| Mar 2026 | Check Point | 90 | 2.2% | 6 |
| Apr 2026 | Fortinet | 1.2K | 37.6% | 1 |
| Apr 2026 | CrowdStrike | 860 | 27.4% | 2 |
| Apr 2026 | Sophos | 450 | 14.3% | 3 |
| Apr 2026 | Palo Alto Networks | 440 | 14% | 4 |
| Apr 2026 | Darktrace | 130 | 4.1% | 5 |
| Apr 2026 | Check Point | 80 | 2.5% | 6 |
| May 2026 | Fortinet | 1.6K | 42.7% | 1 |
| May 2026 | CrowdStrike | 1K | 26.9% | 2 |
| May 2026 | Sophos | 480 | 12.7% | 3 |
| May 2026 | Palo Alto Networks | 450 | 11.9% | 4 |
| May 2026 | Darktrace | 150 | 4% | 5 |
| May 2026 | Check Point | 70 | 1.8% | 6 |
| Jun 2026 | Fortinet | 2K | 49.8% | 1 |
| Jun 2026 | CrowdStrike | 1K | 24.6% | 2 |
| Jun 2026 | Sophos | 460 | 11.2% | 3 |
| Jun 2026 | Palo Alto Networks | 380 | 9.3% | 4 |
| Jun 2026 | Darktrace | 140 | 3.4% | 5 |
| Jun 2026 | Check Point | 70 | 1.7% | 6 |
| Jul 2026 | Fortinet | 1.4K | 39.8% | 1 |
| Jul 2026 | CrowdStrike | 1.1K | 32.3% | 2 |
| Jul 2026 | Palo Alto Networks | 400 | 11.6% | 3 |
| Jul 2026 | Sophos | 400 | 11.6% | 4 |
| Jul 2026 | Darktrace | 100 | 2.9% | 5 |
| Jul 2026 | Check Point | 60 | 1.7% | 6 |
| Aug 2026 | Fortinet | 1.4K | 37.9% | 1 |
| Aug 2026 | CrowdStrike | 1K | 27.9% | 2 |
| Aug 2026 | Palo Alto Networks | 600 | 16.3% | 3 |
| Aug 2026 | Sophos | 450 | 12.2% | 4 |
| Aug 2026 | Darktrace | 130 | 3.5% | 5 |
| Aug 2026 | Check Point | 80 | 2.2% | 6 |
| Sep 2026 | Check Point | — | — | — |
| Sep 2026 | CrowdStrike | — | — | — |
| Sep 2026 | Darktrace | — | — | — |
| Sep 2026 | Fortinet | — | — | — |
| Sep 2026 | Palo Alto Networks | — | — | — |
| Sep 2026 | Sophos | — | — | — |

## What is being compared

- **Check Point**: Measured on the search terms “check point cyber security”, “check point endpoint protection”, “check point firewall”, “check point security” and “check point software”, summed into one figure.
- **CrowdStrike**: Measured on the search terms “crowdstrike”, “crowdstrike com”, “crowdstrike endpoint protection”, “crowdstrike falcon”, “crowdstrike firewall”, “crowdstrike near me”, “crowdstrike new zealand”, “crowdstrike nz”, “crowdstrike online” and “crowdstrike security”, summed into one figure.
- **Darktrace**: Measured on the search terms “darktrace”, “darktrace com”, “darktrace cyber security”, “darktrace nz” and “darktrace security”, summed into one figure.
- **Fortinet**: Measured on the search terms “fortigate”, “fortigate 100f”, “fortigate 40f”, “fortigate 60e”, “fortigate 60f”, “fortigate firewall”, “fortinet”, “fortinet com”, “fortinet endpoint protection”, “fortinet firewall”, “fortinet near me”, “fortinet nz”, “fortinet online” and “fortinet security”, summed into one figure.
- **Palo Alto Networks**: Measured on the search terms “palo alto networks”, “palo alto networks cyber security”, “palo alto networks cybersecurity”, “palo alto networks endpoint protection”, “palo alto networks firewall”, “palo alto networks globalprotect”, “palo alto networks near me”, “palo alto networks new zealand”, “palo alto networks nz”, “palo alto networks security”, “paloaltonetworks”, “paloaltonetworks com” and “paloaltonetworks firewall”, summed into one figure.
- **Sophos**: Measured on the search terms “sophos”, “sophos central”, “sophos com”, “sophos firewall”, “sophos near me”, “sophos nz”, “sophos online” and “sophos security”, summed into one figure.

- [Check Point](/demand/nz/brands/check-point)
- [CrowdStrike](/demand/nz/brands/crowdstrike)
- [Darktrace](/demand/nz/brands/darktrace)
- [Fortinet](/demand/nz/brands/fortinet)
- [Palo Alto Networks](/demand/nz/brands/palo-alto-networks)
- [Sophos](/demand/nz/brands/sophos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cybersecurity vendors in New Zealand?

In August 2026, Fortinet was the most searched among cybersecurity vendors in New Zealand, with an estimated 1.4K branded searches and 37.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cybersecurity vendors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cybersecurity-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cybersecurity-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.