--- title: "Milwaukee vs Stihl: Which is searched more in New Zealand?" description: "Is Milwaukee or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cut off saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands/compare/milwaukee-vs-stihl" publisher: "Brandwave" --- # Milwaukee vs Stihl: Which is searched more in New Zealand? Is Milwaukee or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cut off saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milwaukee and Stihl - **Competitive set**: Cut off saw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Milwaukee Share of Search**: 7.5% - **Stihl Share of Search**: 18% ## Is Milwaukee or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Milwaukee among cut off saw brands in New Zealand. Stihl had about 7,080 branded searches, while Milwaukee had 2,950. Stihl made up 18% of all cut off saw brand searches we track, and Milwaukee accounted for 7.5%. - Stihl was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Milwaukee’s share of searches among cut off saw brands in New Zealand moved from 5.8% to 7.5%, and its estimated monthly branded searches moved from 2.2K to 3K. - Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands in New Zealand moved from 18.4% to 18%, and its estimated monthly branded searches moved from 7K to 7.1K. ## Top cut off saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Husqvarna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hilti | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cut off saw brands - Asked ChatGPT "Which cut off saw brand should I buy in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt - Asked ChatGPT "What are the best cut off saw brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt - Asked ChatGPT "What's the best cut off saw brand in New Zealand for metal cutting work?": 1. Makita, 2. DeWalt - Searched Google, AI Overview "metal cut off saw": 1. Makita, 2. DeWalt - Searched Google, AI Overview "cutting saw for metal": 1. Makita Not named in any answer: Milwaukee and ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand cut off saw brands in September 2026? - In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches. - In September 2026, Milwaukee lost share of searches among cut off saw brands in New Zealand, from 9.8% to 7.5%. - In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%. ## Month by month | Month | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 5.8% | 6 | 7K | 18.4% | 3 | | Nov 2025 | 2.5K | 5.8% | 5 | 8.4K | 20% | 4 | | Dec 2025 | 2.1K | 5.9% | 5 | 8.4K | 23% | 3 | | Jan 2026 | 1.8K | 4.9% | 6 | 8.4K | 23.2% | 3 | | Feb 2026 | 2.1K | 5.7% | 5 | 8.5K | 22.6% | 3 | | Mar 2026 | 2.3K | 6.1% | 6 | 7K | 18.9% | 3 | | Apr 2026 | 2.1K | 5.8% | 6 | 7.1K | 19.6% | 3 | | May 2026 | 2.7K | 6.9% | 5 | 8.6K | 21.9% | 2 | | Jun 2026 | 2.8K | 7.4% | 5 | 7.1K | 18.9% | 3 | | Jul 2026 | 2.6K | 7.2% | 5 | 7.1K | 19.8% | 3 | | Aug 2026 | 3.8K | 9.8% | 5 | 7.2K | 18.8% | 3 | | Sep 2026 | 3K | 7.5% | 5 | 7.1K | 18% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure. - [Milwaukee profile](/demand/nz/brands/milwaukee) - [Stihl profile](/demand/nz/brands/stihl) - [All cut off saw brands in New Zealand](/demand/nz/categories/nz-cut-off-saw-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milwaukee or Stihl more popular in search? In September 2026, Stihl had more branded searches than Milwaukee among cut off saw brands in New Zealand. Stihl had about 7,080 branded searches, while Milwaukee had 2,950. Stihl made up 18% of all cut off saw brand searches we track, and Milwaukee accounted for 7.5%. ## Cite this page Brandwave. "Milwaukee vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands/compare/milwaukee-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands/compare/milwaukee-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.