--- title: "Husqvarna vs Makita: Which is searched more in New Zealand?" description: "Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cut off saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands/compare/husqvarna-vs-makita" publisher: "Brandwave" --- # Husqvarna vs Makita: Which is searched more in New Zealand? Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cut off saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Makita - **Competitive set**: Cut off saw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 18.7% - **Makita Share of Search**: 30.5% ## Is Husqvarna or Makita more popular in search? - In September 2026, Makita had more branded searches than Husqvarna among cut off saw brands in New Zealand. Makita had about 12,000 branded searches, while Husqvarna had 7,330. Makita made up 30.5% of all cut off saw brand searches we track, and Husqvarna accounted for 18.7%. - The lead changed hands once in the 12 months ending September 2026: Makita took it in December 2025. - Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand moved from 27.4% to 18.7%, and its estimated monthly branded searches moved from 10.4K to 7.3K. - Across the 12 months ending September 2026, Makita’s share of searches among cut off saw brands in New Zealand moved from 25.4% to 30.5%, and its estimated monthly branded searches moved from 9.7K to 12K. ## Top cut off saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna and Makita were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Husqvarna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hilti | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cut off saw brands - Asked ChatGPT "Which cut off saw brand should I buy in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt - Asked ChatGPT "What are the best cut off saw brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt - Asked ChatGPT "What's the best cut off saw brand in New Zealand for metal cutting work?": 1. Makita, 2. DeWalt - Searched Google, AI Overview "metal cut off saw": 1. Makita, 2. DeWalt - Searched Google, AI Overview "cutting saw for metal": 1. Makita Not named in any answer: Milwaukee and ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand cut off saw brands in September 2026? - In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches. - In September 2026, Makita gained share of searches among cut off saw brands in New Zealand, from 27.5% to 30.5%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 27.4% | 1 | 9.7K | 25.4% | 2 | | Nov 2025 | 10.4K | 24.6% | 1 | 9.8K | 23.2% | 2 | | Dec 2025 | 8.6K | 23.7% | 2 | 9.4K | 25.9% | 1 | | Jan 2026 | 8.6K | 23.8% | 2 | 9.3K | 25.7% | 1 | | Feb 2026 | 8.8K | 23.4% | 2 | 9.4K | 25.2% | 1 | | Mar 2026 | 8.6K | 23.2% | 2 | 9.3K | 25.2% | 1 | | Apr 2026 | 8.5K | 23.6% | 2 | 9.4K | 26.1% | 1 | | May 2026 | 8.4K | 21.4% | 3 | 9.8K | 24.9% | 1 | | Jun 2026 | 7K | 18.8% | 4 | 10K | 26.8% | 1 | | Jul 2026 | 6.8K | 19.1% | 4 | 9.8K | 27.3% | 1 | | Aug 2026 | 6.8K | 17.9% | 4 | 10.5K | 27.5% | 1 | | Sep 2026 | 7.3K | 18.7% | 3 | 12K | 30.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita chop saw”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Makita profile](/demand/nz/brands/makita) - [All cut off saw brands in New Zealand](/demand/nz/categories/nz-cut-off-saw-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Makita more popular in search? In September 2026, Makita had more branded searches than Husqvarna among cut off saw brands in New Zealand. Makita had about 12,000 branded searches, while Husqvarna had 7,330. Makita made up 30.5% of all cut off saw brand searches we track, and Husqvarna accounted for 18.7%. ## Cite this page Brandwave. "Husqvarna vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands/compare/husqvarna-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands/compare/husqvarna-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.