---
title: "Cut off saw brands in New Zealand: Which are searched most?"
description: "Compare the cut off saw brands people buy. Share of Search among Makita, DeWalt, Husqvarna, Stihl, Milwaukee, Hilti and ECHO, the cut off saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands"
publisher: "Brandwave"
---

# Cut off saw brands in New Zealand: Which are searched most?

Compare the cut off saw brands people buy. Share of Search among Makita, DeWalt, Husqvarna, Stihl, Milwaukee, Hilti and ECHO, the cut off saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cut off saw brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 30.5%

## Which brand is most popular in search among cut off saw brands in New Zealand?

- In September 2026, Makita was the most searched among cut off saw brands in New Zealand, with an estimated 12K branded searches, 30.5% of all searches for the seven we track.
- DeWalt is in 2nd place, 10.5 percentage points behind at 20.1%.
- Across the 12 months ending September 2026, Makita’s share of searches among cut off saw brands in New Zealand increased from 25.4% to 30.5%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cut off saw brands in New Zealand increased from 16.3% to 20.1%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand decreased from 27.4% to 18.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cut off saw brands in New Zealand increased from 5.8% to 7.5%.
- Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand decreased from 6.3% to 4.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among cut off saw brands in New Zealand peaked at 30.5% in September 2026 and was lowest at 23.2% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cut off saw brands in New Zealand peaked at 22.7% in June 2026 and was lowest at 16.3% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand peaked at 27.4% in October 2025 and was lowest at 17.9% in August 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands in New Zealand peaked at 23.2% in January 2026 and was lowest at 18% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cut off saw brands in New Zealand peaked at 9.8% in August 2026 and was lowest at 4.9% in January 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand peaked at 7.8% in March 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Makita rose from 2nd to 1st among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, DeWalt rose from 4th to 2nd among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 3rd among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 3rd to 4th among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Milwaukee rose from 6th to 5th among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Hilti fell from 5th to 6th among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among cut off saw brands in New Zealand moved less than 0.5 percentage points.

## Top cut off saw brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in two out of four answers that gave a list. Stihl was second, and Husqvarna was third. Milwaukee, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Stihl | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Husqvarna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| DeWalt | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Hilti | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cut off saw brands

- Asked ChatGPT "Which cut off saw brand should I buy in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt
- Asked ChatGPT "What are the best cut off saw brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt
- Asked ChatGPT "What's the best cut off saw brand in New Zealand for metal cutting work?": 1. Makita, 2. DeWalt
- Searched Google, AI Overview "metal cut off saw": 1. Makita, 2. DeWalt
- Searched Google, AI Overview "cutting saw for metal": 1. Makita

Not named in any answer: Milwaukee and ECHO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 30.5% against 20.1% Share of Search.
- [Makita vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-makita): 30.5% against 18.7% Share of Search.
- [Makita vs Stihl: compare search popularity](/demand/nz/compare/makita-vs-stihl): 30.5% against 18% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 30.5% against 7.5% Share of Search.
- [DeWalt vs Husqvarna: compare search popularity](/demand/nz/compare/dewalt-vs-husqvarna): 20.1% against 18.7% Share of Search.
- [DeWalt vs Stihl: compare search popularity](/demand/nz/compare/dewalt-vs-stihl): 20.1% against 18% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 20.1% against 7.5% Share of Search.
- [Husqvarna vs Stihl: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 18.7% against 18% Share of Search.
- [Husqvarna vs Milwaukee: compare search popularity](/demand/nz/compare/husqvarna-vs-milwaukee): 18.7% against 7.5% Share of Search.
- [Stihl vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-stihl): 18% against 7.5% Share of Search.

## How did search popularity change for New Zealand cut off saw brands in September 2026?

- In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches.
- In September 2026, Makita gained share of searches among cut off saw brands in New Zealand, from 27.5% to 30.5%.
- In September 2026, Milwaukee lost share of searches among cut off saw brands in New Zealand, from 9.8% to 7.5%.
- In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%.
- In September 2026, DeWalt lost share of searches among cut off saw brands in New Zealand, from 20.7% to 20.1%.
- Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
- Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 30.5% | 12K | +14.3% | Makita |
| 2 | DeWalt | 20.1% | 7.9K | 0.0% | DeWalt |
| 3 | Husqvarna | 18.7% | 7.3K | +7.2% | Husqvarna |
| 4 | Stihl | 18% | 7.1K | -1.5% | Stihl |
| 5 | Milwaukee | 7.5% | 3K | -21.3% | Milwaukee |
| 6 | Hilti | 4.8% | 1.9K | 0.0% | Hilti |
| 7 | ECHO | 0.36% | 140 | +16.7% | ECHO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.4K | 27.4% | 1 |
| Oct 2025 | Makita | 9.7K | 25.4% | 2 |
| Oct 2025 | Stihl | 7K | 18.4% | 3 |
| Oct 2025 | DeWalt | 6.2K | 16.3% | 4 |
| Oct 2025 | Hilti | 2.4K | 6.3% | 5 |
| Oct 2025 | Milwaukee | 2.2K | 5.8% | 6 |
| Oct 2025 | ECHO | 120 | 0.32% | 7 |
| Nov 2025 | Husqvarna | 10.4K | 24.6% | 1 |
| Nov 2025 | Makita | 9.8K | 23.2% | 2 |
| Nov 2025 | DeWalt | 8.6K | 20.4% | 3 |
| Nov 2025 | Stihl | 8.4K | 20% | 4 |
| Nov 2025 | Milwaukee | 2.5K | 5.8% | 5 |
| Nov 2025 | Hilti | 2.4K | 5.7% | 6 |
| Nov 2025 | ECHO | 140 | 0.33% | 7 |
| Dec 2025 | Makita | 9.4K | 25.9% | 1 |
| Dec 2025 | Husqvarna | 8.6K | 23.7% | 2 |
| Dec 2025 | Stihl | 8.4K | 23% | 3 |
| Dec 2025 | DeWalt | 6.1K | 16.7% | 4 |
| Dec 2025 | Milwaukee | 2.1K | 5.9% | 5 |
| Dec 2025 | Hilti | 1.6K | 4.4% | 6 |
| Dec 2025 | ECHO | 140 | 0.38% | 7 |
| Jan 2026 | Makita | 9.3K | 25.7% | 1 |
| Jan 2026 | Husqvarna | 8.6K | 23.8% | 2 |
| Jan 2026 | Stihl | 8.4K | 23.2% | 3 |
| Jan 2026 | DeWalt | 6.1K | 16.7% | 4 |
| Jan 2026 | Hilti | 1.9K | 5.2% | 5 |
| Jan 2026 | Milwaukee | 1.8K | 4.9% | 6 |
| Jan 2026 | ECHO | 130 | 0.36% | 7 |
| Feb 2026 | Makita | 9.4K | 25.2% | 1 |
| Feb 2026 | Husqvarna | 8.8K | 23.4% | 2 |
| Feb 2026 | Stihl | 8.5K | 22.6% | 3 |
| Feb 2026 | DeWalt | 6.6K | 17.7% | 4 |
| Feb 2026 | Milwaukee | 2.1K | 5.7% | 5 |
| Feb 2026 | Hilti | 1.9K | 5.1% | 6 |
| Feb 2026 | ECHO | 110 | 0.29% | 7 |
| Mar 2026 | Makita | 9.3K | 25.2% | 1 |
| Mar 2026 | Husqvarna | 8.6K | 23.2% | 2 |
| Mar 2026 | Stihl | 7K | 18.9% | 3 |
| Mar 2026 | DeWalt | 6.8K | 18.3% | 4 |
| Mar 2026 | Hilti | 2.9K | 7.8% | 5 |
| Mar 2026 | Milwaukee | 2.3K | 6.1% | 6 |
| Mar 2026 | ECHO | 120 | 0.32% | 7 |
| Apr 2026 | Makita | 9.4K | 26.1% | 1 |
| Apr 2026 | Husqvarna | 8.5K | 23.6% | 2 |
| Apr 2026 | Stihl | 7.1K | 19.6% | 3 |
| Apr 2026 | DeWalt | 6.5K | 18% | 4 |
| Apr 2026 | Hilti | 2.4K | 6.6% | 5 |
| Apr 2026 | Milwaukee | 2.1K | 5.8% | 6 |
| Apr 2026 | ECHO | 100 | 0.28% | 7 |
| May 2026 | Makita | 9.8K | 24.9% | 1 |
| May 2026 | Stihl | 8.6K | 21.9% | 2 |
| May 2026 | Husqvarna | 8.4K | 21.4% | 3 |
| May 2026 | DeWalt | 7.2K | 18.4% | 4 |
| May 2026 | Milwaukee | 2.7K | 6.9% | 5 |
| May 2026 | Hilti | 2.4K | 6.1% | 6 |
| May 2026 | ECHO | 140 | 0.36% | 7 |
| Jun 2026 | Makita | 10K | 26.8% | 1 |
| Jun 2026 | DeWalt | 8.5K | 22.7% | 2 |
| Jun 2026 | Stihl | 7.1K | 18.9% | 3 |
| Jun 2026 | Husqvarna | 7K | 18.8% | 4 |
| Jun 2026 | Milwaukee | 2.8K | 7.4% | 5 |
| Jun 2026 | Hilti | 1.9K | 5.1% | 6 |
| Jun 2026 | ECHO | 120 | 0.32% | 7 |
| Jul 2026 | Makita | 9.8K | 27.3% | 1 |
| Jul 2026 | DeWalt | 7.5K | 21% | 2 |
| Jul 2026 | Stihl | 7.1K | 19.8% | 3 |
| Jul 2026 | Husqvarna | 6.8K | 19.1% | 4 |
| Jul 2026 | Milwaukee | 2.6K | 7.2% | 5 |
| Jul 2026 | Hilti | 1.9K | 5.3% | 6 |
| Jul 2026 | ECHO | 100 | 0.28% | 7 |
| Aug 2026 | Makita | 10.5K | 27.5% | 1 |
| Aug 2026 | DeWalt | 7.9K | 20.7% | 2 |
| Aug 2026 | Stihl | 7.2K | 18.8% | 3 |
| Aug 2026 | Husqvarna | 6.8K | 17.9% | 4 |
| Aug 2026 | Milwaukee | 3.8K | 9.8% | 5 |
| Aug 2026 | Hilti | 1.9K | 5% | 6 |
| Aug 2026 | ECHO | 120 | 0.31% | 7 |
| Sep 2026 | Makita | 12K | 30.5% | 1 |
| Sep 2026 | DeWalt | 7.9K | 20.1% | 2 |
| Sep 2026 | Husqvarna | 7.3K | 18.7% | 3 |
| Sep 2026 | Stihl | 7.1K | 18% | 4 |
| Sep 2026 | Milwaukee | 3K | 7.5% | 5 |
| Sep 2026 | Hilti | 1.9K | 4.8% | 6 |
| Sep 2026 | ECHO | 140 | 0.36% | 7 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt redemption” and “dewalt table saw”, summed into one figure.
- **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure.
- **Hilti**: Measured on the search term “hilti”.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita chop saw”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [ECHO](/demand/nz/brands/echo)
- [Hilti](/demand/nz/brands/hilti)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cut off saw brands in New Zealand?

In September 2026, Makita was the most searched among cut off saw brands in New Zealand, with an estimated 12K branded searches, 30.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Cut off saw brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cut-off-saw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.