--- title: "Customs brokers in New Zealand: Which are searched most?" description: "Compare the customs broker people choose between. Share of Search among DHL, Mainfreight, FedEx, Mondiale VGL, Rocket Freight International, Easy Freight, Just Customs and Platinum Freight, the customs brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-customs-brokers" publisher: "Brandwave" --- # Customs brokers in New Zealand: Which are searched most? Compare the customs broker people choose between. Share of Search among DHL, Mainfreight, FedEx, Mondiale VGL, Rocket Freight International, Easy Freight, Just Customs and Platinum Freight, the customs brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Customs brokers - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: DHL, 41.4% ## Which brand is most popular in search among customs brokers in New Zealand? - In September 2026, DHL was the most searched among customs brokers in New Zealand, with an estimated 19.7K branded searches, 41.4% of all searches for the eight we track. - Mainfreight is in 2nd place, 4.7 percentage points behind at 36.7%. - Across the 12 months ending September 2026, DHL’s share of searches among customs brokers in New Zealand increased from 38.4% to 41.4%. - Across the 12 months ending September 2026, Mainfreight’s share of searches among customs brokers in New Zealand decreased from 41.2% to 36.7%. - Across the 12 months ending September 2026, FedEx’s share of searches among customs brokers in New Zealand increased from 17.1% to 18.2%. - Across the 12 months ending September 2026, DHL’s share of searches among customs brokers in New Zealand peaked at 43.1% in March 2026 and was lowest at 35.9% in November 2025. - Across the 12 months ending September 2026, Mainfreight’s share of searches among customs brokers in New Zealand peaked at 45.3% in November 2025 and was lowest at 35.1% in June 2026. - Across the 12 months ending September 2026, FedEx’s share of searches among customs brokers in New Zealand peaked at 18.4% in July 2026 and was lowest at 14.8% in February 2026. - Across the 12 months ending September 2026, Mondiale VGL’s share of searches among customs brokers in New Zealand peaked at 3.6% in August 2026 and was lowest at 2.2% in January 2026. - Across the 12 months ending September 2026, DHL rose from 2nd to 1st among customs brokers in New Zealand. - Across the 12 months ending September 2026, Mainfreight fell from 1st to 2nd among customs brokers in New Zealand. - Across the 12 months ending September 2026, Mondiale VGL, Rocket Freight International, Easy Freight, Just Customs and Platinum Freight held steady: their share of searches among customs brokers in New Zealand each moved less than 0.5 percentage points. ## Top customs brokers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Easy Freight and Just Customs appeared every time. Easy Freight was recommended most often, coming first in four out of five answers. Just Customs was second, and Mainfreight was third. FedEx, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Easy Freight | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Just Customs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mainfreight | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Rocket Freight International | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Platinum Freight | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Mondiale VGL | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DHL | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | FedEx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customs brokers - Asked ChatGPT "Which customs broker should I hire in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International - Asked ChatGPT "What are the best customs brokers in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mainfreight, 5. DHL, 6. Mondiale VGL - Asked ChatGPT "What's the best customs broker in New Zealand for an import business?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mondiale VGL - Searched Google, AI Overview "customs brokers nz": 1. Easy Freight, 2. Mainfreight, 3. Just Customs, 4. Platinum Freight - Searched Google, AI Overview "import broker nz": 1. Mainfreight, 2. Easy Freight, 3. Just Customs, 4. Platinum Freight Not named in any answer: FedEx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [DHL vs Mainfreight: compare search popularity](/demand/nz/compare/dhl-vs-mainfreight): 41.4% against 36.7% Share of Search. - [DHL vs FedEx: compare search popularity](/demand/nz/compare/dhl-vs-fedex): 41.4% against 18.2% Share of Search. - [DHL vs Mondiale VGL: compare search popularity](/demand/nz/compare/dhl-vs-mondiale-vgl): 41.4% against 2.9% Share of Search. - [Mainfreight vs FedEx: compare search popularity](/demand/nz/compare/fedex-vs-mainfreight): 36.7% against 18.2% Share of Search. - [Mainfreight vs Mondiale VGL: compare search popularity](/demand/nz/compare/mainfreight-vs-mondiale-vgl): 36.7% against 2.9% Share of Search. - [FedEx vs Mondiale VGL: compare search popularity](/demand/nz/compare/fedex-vs-mondiale-vgl): 18.2% against 2.9% Share of Search. ## How did search popularity change for New Zealand customs brokers in September 2026? - In September 2026, Mainfreight gained share of searches among customs brokers in New Zealand, from 36% to 36.7%. - In September 2026, Mondiale VGL lost share of searches among customs brokers in New Zealand, from 3.6% to 2.9%. - DHL’s share of searches among customs brokers in New Zealand has lost ground for 3 months in a row, from 42.7% to 41.4% in September 2026. - Estimated monthly branded searches for Just Customs in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Easy Freight in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DHL | 41.4% | 19.7K | +0.7% | DHL Group | | 2 | Mainfreight | 36.7% | 17.5K | +2.9% | Mainfreight | | 3 | FedEx | 18.2% | 8.7K | +1.0% | FedEx | | 4 | Mondiale VGL | 2.9% | 1.4K | -17.8% | Mondiale VGL | | 5 | Rocket Freight International | 0.44% | 210 | 0.0% | Rocket Freight International | | 6 | Easy Freight | 0.23% | 110 | 0.0% | Easy Freight | | 7 | Just Customs | 0.06% | 30 | 0.0% | Just Customs | | 8 | Platinum Freight | 0.04% | 20 | 0.0% | Platinum Freight | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mainfreight | 20.9K | 41.2% | 1 | | Oct 2025 | DHL | 19.4K | 38.4% | 2 | | Oct 2025 | FedEx | 8.7K | 17.1% | 3 | | Oct 2025 | Mondiale VGL | 1.4K | 2.7% | 4 | | Oct 2025 | Rocket Freight International | 170 | 0.34% | 5 | | Oct 2025 | Easy Freight | 90 | 0.18% | 6 | | Oct 2025 | Just Customs | 20 | 0.04% | 7 | | Oct 2025 | Platinum Freight | 20 | 0.04% | 8 | | Nov 2025 | Mainfreight | 24.6K | 45.3% | 1 | | Nov 2025 | DHL | 19.5K | 35.9% | 2 | | Nov 2025 | FedEx | 8.6K | 15.8% | 3 | | Nov 2025 | Mondiale VGL | 1.4K | 2.6% | 4 | | Nov 2025 | Rocket Freight International | 170 | 0.31% | 5 | | Nov 2025 | Easy Freight | 70 | 0.13% | 6 | | Nov 2025 | Just Customs | 10 | 0.02% | 7 | | Nov 2025 | Platinum Freight | 10 | 0.02% | 8 | | Dec 2025 | DHL | 22.9K | 42.7% | 1 | | Dec 2025 | Mainfreight | 20.5K | 38.2% | 2 | | Dec 2025 | FedEx | 8.7K | 16.2% | 3 | | Dec 2025 | Mondiale VGL | 1.4K | 2.5% | 4 | | Dec 2025 | Rocket Freight International | 140 | 0.26% | 5 | | Dec 2025 | Easy Freight | 70 | 0.13% | 6 | | Dec 2025 | Just Customs | 20 | 0.04% | 7 | | Dec 2025 | Platinum Freight | 20 | 0.04% | 8 | | Jan 2026 | Mainfreight | 20.3K | 41.8% | 1 | | Jan 2026 | DHL | 19.7K | 40.6% | 2 | | Jan 2026 | FedEx | 7.2K | 14.8% | 3 | | Jan 2026 | Mondiale VGL | 1.1K | 2.2% | 4 | | Jan 2026 | Rocket Freight International | 140 | 0.29% | 5 | | Jan 2026 | Easy Freight | 110 | 0.23% | 6 | | Jan 2026 | Platinum Freight | 30 | 0.06% | 7 | | Jan 2026 | Just Customs | 20 | 0.04% | 8 | | Feb 2026 | Mainfreight | 20.3K | 41.8% | 1 | | Feb 2026 | DHL | 19.7K | 40.5% | 2 | | Feb 2026 | FedEx | 7.2K | 14.8% | 3 | | Feb 2026 | Mondiale VGL | 1.1K | 2.2% | 4 | | Feb 2026 | Rocket Freight International | 170 | 0.35% | 5 | | Feb 2026 | Easy Freight | 90 | 0.19% | 6 | | Feb 2026 | Platinum Freight | 30 | 0.06% | 7 | | Feb 2026 | Just Customs | 20 | 0.04% | 8 | | Mar 2026 | DHL | 23.3K | 43.1% | 1 | | Mar 2026 | Mainfreight | 20.3K | 37.6% | 2 | | Mar 2026 | FedEx | 8.6K | 15.9% | 3 | | Mar 2026 | Mondiale VGL | 1.4K | 2.5% | 4 | | Mar 2026 | Rocket Freight International | 320 | 0.59% | 5 | | Mar 2026 | Easy Freight | 110 | 0.2% | 6 | | Mar 2026 | Just Customs | 20 | 0.04% | 7 | | Mar 2026 | Platinum Freight | 10 | 0.02% | 8 | | Apr 2026 | DHL | 20.1K | 42.3% | 1 | | Apr 2026 | Mainfreight | 17.1K | 35.9% | 2 | | Apr 2026 | FedEx | 8.6K | 18.1% | 3 | | Apr 2026 | Mondiale VGL | 1.4K | 2.9% | 4 | | Apr 2026 | Rocket Freight International | 170 | 0.36% | 5 | | Apr 2026 | Easy Freight | 140 | 0.29% | 6 | | Apr 2026 | Just Customs | 20 | 0.04% | 7 | | Apr 2026 | Platinum Freight | 10 | 0.02% | 8 | | May 2026 | DHL | 19.8K | 41.9% | 1 | | May 2026 | Mainfreight | 17K | 36% | 2 | | May 2026 | FedEx | 8.6K | 18.2% | 3 | | May 2026 | Mondiale VGL | 1.4K | 2.9% | 4 | | May 2026 | Rocket Freight International | 320 | 0.68% | 5 | | May 2026 | Easy Freight | 110 | 0.23% | 6 | | May 2026 | Just Customs | 30 | 0.06% | 7 | | May 2026 | Platinum Freight | 20 | 0.04% | 8 | | Jun 2026 | DHL | 20.7K | 42.7% | 1 | | Jun 2026 | Mainfreight | 17K | 35.1% | 2 | | Jun 2026 | FedEx | 8.7K | 17.9% | 3 | | Jun 2026 | Mondiale VGL | 1.7K | 3.4% | 4 | | Jun 2026 | Rocket Freight International | 260 | 0.54% | 5 | | Jun 2026 | Easy Freight | 110 | 0.23% | 6 | | Jun 2026 | Just Customs | 20 | 0.04% | 7 | | Jun 2026 | Platinum Freight | 10 | 0.02% | 8 | | Jul 2026 | DHL | 19.6K | 41.7% | 1 | | Jul 2026 | Mainfreight | 17K | 36.3% | 2 | | Jul 2026 | FedEx | 8.7K | 18.4% | 3 | | Jul 2026 | Mondiale VGL | 1.4K | 2.9% | 4 | | Jul 2026 | Rocket Freight International | 170 | 0.36% | 5 | | Jul 2026 | Easy Freight | 110 | 0.23% | 6 | | Jul 2026 | Platinum Freight | 30 | 0.06% | 7 | | Jul 2026 | Just Customs | 10 | 0.02% | 8 | | Aug 2026 | DHL | 19.6K | 41.5% | 1 | | Aug 2026 | Mainfreight | 17K | 36% | 2 | | Aug 2026 | FedEx | 8.6K | 18.2% | 3 | | Aug 2026 | Mondiale VGL | 1.7K | 3.6% | 4 | | Aug 2026 | Rocket Freight International | 210 | 0.44% | 5 | | Aug 2026 | Easy Freight | 110 | 0.23% | 6 | | Aug 2026 | Just Customs | 30 | 0.06% | 7 | | Aug 2026 | Platinum Freight | 20 | 0.04% | 8 | | Sep 2026 | DHL | 19.7K | 41.4% | 1 | | Sep 2026 | Mainfreight | 17.5K | 36.7% | 2 | | Sep 2026 | FedEx | 8.7K | 18.2% | 3 | | Sep 2026 | Mondiale VGL | 1.4K | 2.9% | 4 | | Sep 2026 | Rocket Freight International | 210 | 0.44% | 5 | | Sep 2026 | Easy Freight | 110 | 0.23% | 6 | | Sep 2026 | Just Customs | 30 | 0.06% | 7 | | Sep 2026 | Platinum Freight | 20 | 0.04% | 8 | ## What is being compared - **DHL**: Measured on the search terms “DHL”, “dhl ecom”, “DHL Express”, “DHL Lower Hutt”, “DHL Manukau”, “dhl supply chain”, “DHL Tauranga”, “DHL Timaru”, “DHL Whangarei” and “my dhl”, summed into one figure. - **Easy Freight**: Measured on the search term “easy freight”. - **FedEx**: Measured on the search terms “fedex”, “fedex courier”, “fedex international”, “fedex office”, “fedex pak”, “fedex pickup”, “fedex quote” and “tnt fedex”, summed into one figure. - **Just Customs**: Measured on the search term “just customs”. - **Mainfreight**: Measured on the search terms “don braid mainfreight”, “mainchain mainfreight”, “Mainfreight”, “Mainfreight Hamilton”, “mainfreight mainchain” and “Mainfreight Thames”, summed into one figure. - **Mondiale VGL**: Measured on the search terms “mondiale freight” and “mondiale vgl”, summed into one figure. - **Platinum Freight**: Measured on the search term “platinum freight”. - **Rocket Freight International**: Measured on the search term “rocket freight”. - [DHL](/demand/nz/brands/dhl) - [Easy Freight](/demand/nz/brands/easy-freight) - [FedEx](/demand/nz/brands/fedex) - [Just Customs](/demand/nz/brands/just-customs) - [Mainfreight](/demand/nz/brands/mainfreight) - [Mondiale VGL](/demand/nz/brands/mondiale-vgl) - [Platinum Freight](/demand/nz/brands/platinum-freight) - [Rocket Freight International](/demand/nz/brands/rocket-freight) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among customs brokers in New Zealand? In September 2026, DHL was the most searched among customs brokers in New Zealand, with an estimated 19.7K branded searches, 41.4% of all searches for the eight we track. ## Cite this page Brandwave. "Customs brokers in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-customs-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customs-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.