---
title: "Gorgias vs Zoho Desk: Which is searched more in New Zealand?"
description: "Is Gorgias or Zoho Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer support platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-support-platforms/compare/gorgias-vs-zoho-desk"
publisher: "Brandwave"
---

# Gorgias vs Zoho Desk: Which is searched more in New Zealand?

Is Gorgias or Zoho Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer support platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gorgias and Zoho Desk
- **Competitive set**: Customer support platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Gorgias Share of Search**: 14.2%
- **Zoho Desk Share of Search**: 17.3%

## Is Gorgias or Zoho Desk more popular in search?

- In September 2026, Zoho Desk had more branded searches than Gorgias among customer support platforms in New Zealand. Zoho Desk had about 390 branded searches, while Gorgias had 320. Zoho Desk made up 17.3% of all customer support platform searches we track, and Gorgias accounted for 14.2%.
- The lead changed hands 2 times in the 12 months ending September 2026: Gorgias took it in November 2025, Zoho Desk took it in September 2026.
- Across the 12 months ending September 2026, Gorgias’ share of searches among customer support platforms in New Zealand moved from 11.5% to 14.2%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Zoho Desk’s share of searches among customer support platforms in New Zealand moved from 14% to 17.3%, and its estimated monthly branded searches held steady at 390.

## Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gorgias was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zoho Desk was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Zoho Desk was listed before Gorgias in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zendesk | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Freshdesk | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Intercom | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Zoho Desk | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Gorgias | 5th | 3 of 3 | 0 of 1 | 3 of 4 |
| Help Scout | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tidio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Crisp | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about customer support platforms

- Asked ChatGPT "Which customer support platform should I use in New Zealand?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias
- Asked ChatGPT "What are the best customer support platforms in New Zealand?": 1. Zendesk, 2. Freshdesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias
- Asked ChatGPT "What's the best customer support platform in New Zealand for a growing service team?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Gorgias
- Searched Google, AI Overview "help desk software nz": 1. Zendesk, 2. Freshdesk, 3. Zoho Desk

Not named in any answer: Help Scout, Tidio and Crisp.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand customer support platforms in September 2026?

- In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among customer support platforms in New Zealand, with 17.3% of the searches.
- In September 2026, Gorgias lost share of searches among customer support platforms in New Zealand, from 20.3% to 14.2%.

## Month by month

| Month | Gorgias estimated searches | Gorgias Share of Search | Gorgias rank | Zoho Desk estimated searches | Zoho Desk Share of Search | Zoho Desk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 11.5% | 4 | 390 | 14% | 3 |
| Nov 2025 | 390 | 15.9% | 3 | 320 | 13% | 4 |
| Dec 2025 | 320 | 15.1% | 3 | 320 | 15.1% | 4 |
| Jan 2026 | 390 | 16.6% | 2 | 320 | 13.6% | 4 |
| Feb 2026 | 390 | 16.2% | 2 | 320 | 13.3% | 4 |
| Mar 2026 | 390 | 15.4% | 3 | 390 | 15.4% | 4 |
| Apr 2026 | 480 | 22.5% | 2 | 320 | 15% | 3 |
| May 2026 | 390 | 17.1% | 2 | 320 | 14% | 3 |
| Jun 2026 | 390 | 16.7% | 2 | 320 | 13.7% | 4 |
| Jul 2026 | 390 | 19.2% | 2 | 260 | 12.8% | 4 |
| Aug 2026 | 480 | 20.3% | 2 | 320 | 13.5% | 4 |
| Sep 2026 | 320 | 14.2% | 4 | 390 | 17.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gorgias’ and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gorgias**: Measured on the search term “gorgias”.
- **Zoho Desk**: Measured on the search terms “zoho desk” and “zohodesk”, summed into one figure.

- [Gorgias profile](/demand/nz/brands/gorgias)
- [Zoho Desk profile](/demand/nz/brands/zoho-desk)
- [All customer support platforms in New Zealand](/demand/nz/categories/nz-customer-support-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Gorgias or Zoho Desk more popular in search?

In September 2026, Zoho Desk had more branded searches than Gorgias among customer support platforms in New Zealand. Zoho Desk had about 390 branded searches, while Gorgias had 320. Zoho Desk made up 17.3% of all customer support platform searches we track, and Gorgias accounted for 14.2%.

## Cite this page

Brandwave. "Gorgias vs Zoho Desk: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-customer-support-platforms/compare/gorgias-vs-zoho-desk

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-support-platforms/compare/gorgias-vs-zoho-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
