--- title: "Customer support platforms in New Zealand: Which are searched most?" description: "Compare help desk and customer support platforms for growing service and ecommerce teams. Share of Search among Zendesk, Zoho Desk, Freshdesk, Gorgias, Help Scout, Tidio, Intercom and Crisp, the customer support platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-support-platforms" publisher: "Brandwave" --- # Customer support platforms in New Zealand: Which are searched most? Compare help desk and customer support platforms for growing service and ecommerce teams. Share of Search among Zendesk, Zoho Desk, Freshdesk, Gorgias, Help Scout, Tidio, Intercom and Crisp, the customer support platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Customer support platforms - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Zendesk, 44.9% ## Which brand is most popular in search among customer support platforms in New Zealand? - In September 2026, Zendesk was the most searched among customer support platforms in New Zealand, with an estimated 1K branded searches, 44.9% of all searches for the eight we track. - Zoho Desk is in 2nd place, 27.6 percentage points behind at 17.3%. - Across the 12 months ending September 2026, Zendesk’s share of searches among customer support platforms in New Zealand decreased from 48% to 44.9%. - Across the 12 months ending September 2026, Zoho Desk’s share of searches among customer support platforms in New Zealand increased from 14% to 17.3%. - Across the 12 months ending September 2026, Gorgias’ share of searches among customer support platforms in New Zealand increased from 11.5% to 14.2%. - Across the 12 months ending September 2026, Help Scout’s share of searches among customer support platforms in New Zealand decreased from 6.1% to 4.9%. - Across the 12 months ending September 2026, Tidio’s share of searches among customer support platforms in New Zealand decreased from 6.1% to 4%. - Across the 12 months ending September 2026, Zendesk’s share of searches among customer support platforms in New Zealand peaked at 48% in October 2025 and was lowest at 34.7% in April 2026. - Across the 12 months ending September 2026, Zoho Desk’s share of searches among customer support platforms in New Zealand peaked at 17.3% in September 2026 and was lowest at 12.8% in July 2026. - Across the 12 months ending September 2026, Freshdesk’s share of searches among customer support platforms in New Zealand peaked at 15.9% in November 2025 and was lowest at 11.4% in May 2026. - Across the 12 months ending September 2026, Gorgias’ share of searches among customer support platforms in New Zealand peaked at 22.5% in April 2026 and was lowest at 11.5% in October 2025. - Across the 12 months ending September 2026, Help Scout’s share of searches among customer support platforms in New Zealand peaked at 6.9% in November 2025 and was lowest at 3.9% in May 2026. - Across the 12 months ending September 2026, Tidio’s share of searches among customer support platforms in New Zealand peaked at 8.7% in February 2026 and was lowest at 3.8% in August 2026. - Across the 12 months ending September 2026, Zoho Desk rose from 3rd to 2nd among customer support platforms in New Zealand. - Across the 12 months ending September 2026, Freshdesk fell from 2nd to 3rd among customer support platforms in New Zealand. - Across the 12 months ending September 2026, Intercom and Crisp held steady: their share of searches among customer support platforms in New Zealand each moved less than 0.5 percentage points. ## Top customer support platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Zendesk and Freshdesk appeared every time. Zendesk was recommended most often, coming first in two out of four answers. Freshdesk was second, and Intercom was third. Help Scout, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zendesk | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Freshdesk | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Intercom | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Zoho Desk | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Gorgias | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Help Scout | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tidio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Crisp | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about customer support platforms - Asked ChatGPT "Which customer support platform should I use in New Zealand?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias - Asked ChatGPT "What are the best customer support platforms in New Zealand?": 1. Zendesk, 2. Freshdesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias - Asked ChatGPT "What's the best customer support platform in New Zealand for a growing service team?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Gorgias - Searched Google, AI Overview "help desk software nz": 1. Zendesk, 2. Freshdesk, 3. Zoho Desk Not named in any answer: Help Scout, Tidio and Crisp. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Zendesk vs Zoho Desk: compare search popularity](/demand/nz/compare/zendesk-vs-zoho-desk): 44.9% against 17.3% Share of Search. - [Zendesk vs Freshdesk: compare search popularity](/demand/nz/compare/freshdesk-vs-zendesk): 44.9% against 14.2% Share of Search. - [Zendesk vs Gorgias: compare search popularity](/demand/nz/compare/gorgias-vs-zendesk): 44.9% against 14.2% Share of Search. - [Zendesk vs Help Scout: compare search popularity](/demand/nz/compare/help-scout-vs-zendesk): 44.9% against 4.9% Share of Search. - [Zoho Desk vs Freshdesk: compare search popularity](/demand/nz/compare/freshdesk-vs-zoho-desk): 17.3% against 14.2% Share of Search. - [Zoho Desk vs Gorgias: compare search popularity](/demand/nz/compare/gorgias-vs-zoho-desk): 17.3% against 14.2% Share of Search. - [Zoho Desk vs Help Scout: compare search popularity](/demand/nz/compare/help-scout-vs-zoho-desk): 17.3% against 4.9% Share of Search. - [Freshdesk vs Gorgias: compare search popularity](/demand/nz/compare/freshdesk-vs-gorgias): 14.2% Share of Search each. - [Freshdesk vs Help Scout: compare search popularity](/demand/nz/compare/freshdesk-vs-help-scout): 14.2% against 4.9% Share of Search. - [Gorgias vs Help Scout: compare search popularity](/demand/nz/compare/gorgias-vs-help-scout): 14.2% against 4.9% Share of Search. ## How did search popularity change for New Zealand customer support platforms in September 2026? - In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among customer support platforms in New Zealand, with 17.3% of the searches. - In September 2026, Zendesk gained share of searches among customer support platforms in New Zealand, from 42.6% to 44.9%. - In September 2026, Freshdesk gained share of searches among customer support platforms in New Zealand, from 13.5% to 14.2%. - In September 2026, Gorgias lost share of searches among customer support platforms in New Zealand, from 20.3% to 14.2%. - In September 2026, Help Scout lost share of searches among customer support platforms in New Zealand, from 5.9% to 4.9%. - Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Zendesk | 44.9% | 1K | 0.0% | Zendesk | | 2 | Zoho Desk | 17.3% | 390 | +21.9% | Zoho Desk | | 3 | Freshdesk | 14.2% | 320 | 0.0% | Freshworks | | 4 | Gorgias | 14.2% | 320 | -33.3% | Gorgias | | 5 | Help Scout | 4.9% | 110 | -21.4% | Help Scout | | 6 | Tidio | 4% | 90 | 0.0% | Tidio | | 7 | Intercom | 0.44% | 10 | 0.0% | Intercom | | 8 | Crisp | 0% | 0 | — | Crisp | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zendesk | 1.3K | 48% | 1 | | Oct 2025 | Freshdesk | 390 | 14% | 2 | | Oct 2025 | Zoho Desk | 390 | 14% | 3 | | Oct 2025 | Gorgias | 320 | 11.5% | 4 | | Oct 2025 | Help Scout | 170 | 6.1% | 5 | | Oct 2025 | Tidio | 170 | 6.1% | 6 | | Oct 2025 | Intercom | 10 | 0.36% | 7 | | Oct 2025 | Crisp | 0 | 0% | 8 | | Nov 2025 | Zendesk | 1K | 42.3% | 1 | | Nov 2025 | Freshdesk | 390 | 15.9% | 2 | | Nov 2025 | Gorgias | 390 | 15.9% | 3 | | Nov 2025 | Zoho Desk | 320 | 13% | 4 | | Nov 2025 | Help Scout | 170 | 6.9% | 5 | | Nov 2025 | Tidio | 140 | 5.7% | 6 | | Nov 2025 | Intercom | 10 | 0.41% | 7 | | Nov 2025 | Crisp | 0 | 0% | 8 | | Dec 2025 | Zendesk | 910 | 42.9% | 1 | | Dec 2025 | Freshdesk | 320 | 15.1% | 2 | | Dec 2025 | Gorgias | 320 | 15.1% | 3 | | Dec 2025 | Zoho Desk | 320 | 15.1% | 4 | | Dec 2025 | Help Scout | 140 | 6.6% | 5 | | Dec 2025 | Tidio | 90 | 4.2% | 6 | | Dec 2025 | Crisp | 10 | 0.47% | 7 | | Dec 2025 | Intercom | 10 | 0.47% | 8 | | Jan 2026 | Zendesk | 1K | 43.8% | 1 | | Jan 2026 | Gorgias | 390 | 16.6% | 2 | | Jan 2026 | Freshdesk | 320 | 13.6% | 3 | | Jan 2026 | Zoho Desk | 320 | 13.6% | 4 | | Jan 2026 | Tidio | 170 | 7.2% | 5 | | Jan 2026 | Help Scout | 110 | 4.7% | 6 | | Jan 2026 | Crisp | 10 | 0.43% | 7 | | Jan 2026 | Intercom | 0 | 0% | 8 | | Feb 2026 | Zendesk | 1.1K | 43.6% | 1 | | Feb 2026 | Gorgias | 390 | 16.2% | 2 | | Feb 2026 | Freshdesk | 320 | 13.3% | 3 | | Feb 2026 | Zoho Desk | 320 | 13.3% | 4 | | Feb 2026 | Tidio | 210 | 8.7% | 5 | | Feb 2026 | Help Scout | 110 | 4.6% | 6 | | Feb 2026 | Intercom | 10 | 0.41% | 7 | | Feb 2026 | Crisp | 0 | 0% | 8 | | Mar 2026 | Zendesk | 1K | 41.1% | 1 | | Mar 2026 | Freshdesk | 390 | 15.4% | 2 | | Mar 2026 | Gorgias | 390 | 15.4% | 3 | | Mar 2026 | Zoho Desk | 390 | 15.4% | 4 | | Mar 2026 | Tidio | 170 | 6.7% | 5 | | Mar 2026 | Help Scout | 140 | 5.5% | 6 | | Mar 2026 | Intercom | 10 | 0.4% | 7 | | Mar 2026 | Crisp | 0 | 0% | 8 | | Apr 2026 | Zendesk | 740 | 34.7% | 1 | | Apr 2026 | Gorgias | 480 | 22.5% | 2 | | Apr 2026 | Zoho Desk | 320 | 15% | 3 | | Apr 2026 | Freshdesk | 260 | 12.2% | 4 | | Apr 2026 | Tidio | 170 | 8% | 5 | | Apr 2026 | Help Scout | 140 | 6.6% | 6 | | Apr 2026 | Crisp | 10 | 0.47% | 7 | | Apr 2026 | Intercom | 10 | 0.47% | 8 | | May 2026 | Zendesk | 1K | 45.2% | 1 | | May 2026 | Gorgias | 390 | 17.1% | 2 | | May 2026 | Zoho Desk | 320 | 14% | 3 | | May 2026 | Freshdesk | 260 | 11.4% | 4 | | May 2026 | Tidio | 170 | 7.5% | 5 | | May 2026 | Help Scout | 90 | 3.9% | 6 | | May 2026 | Crisp | 10 | 0.44% | 7 | | May 2026 | Intercom | 10 | 0.44% | 8 | | Jun 2026 | Zendesk | 1K | 43.6% | 1 | | Jun 2026 | Gorgias | 390 | 16.7% | 2 | | Jun 2026 | Freshdesk | 320 | 13.7% | 3 | | Jun 2026 | Zoho Desk | 320 | 13.7% | 4 | | Jun 2026 | Help Scout | 140 | 6% | 5 | | Jun 2026 | Tidio | 140 | 6% | 6 | | Jun 2026 | Intercom | 10 | 0.43% | 7 | | Jun 2026 | Crisp | 0 | 0% | 8 | | Jul 2026 | Zendesk | 900 | 44.3% | 1 | | Jul 2026 | Gorgias | 390 | 19.2% | 2 | | Jul 2026 | Freshdesk | 260 | 12.8% | 3 | | Jul 2026 | Zoho Desk | 260 | 12.8% | 4 | | Jul 2026 | Help Scout | 110 | 5.4% | 5 | | Jul 2026 | Tidio | 90 | 4.4% | 6 | | Jul 2026 | Crisp | 10 | 0.49% | 7 | | Jul 2026 | Intercom | 10 | 0.49% | 8 | | Aug 2026 | Zendesk | 1K | 42.6% | 1 | | Aug 2026 | Gorgias | 480 | 20.3% | 2 | | Aug 2026 | Freshdesk | 320 | 13.5% | 3 | | Aug 2026 | Zoho Desk | 320 | 13.5% | 4 | | Aug 2026 | Help Scout | 140 | 5.9% | 5 | | Aug 2026 | Tidio | 90 | 3.8% | 6 | | Aug 2026 | Intercom | 10 | 0.42% | 7 | | Aug 2026 | Crisp | 0 | 0% | 8 | | Sep 2026 | Zendesk | 1K | 44.9% | 1 | | Sep 2026 | Zoho Desk | 390 | 17.3% | 2 | | Sep 2026 | Freshdesk | 320 | 14.2% | 3 | | Sep 2026 | Gorgias | 320 | 14.2% | 4 | | Sep 2026 | Help Scout | 110 | 4.9% | 5 | | Sep 2026 | Tidio | 90 | 4% | 6 | | Sep 2026 | Intercom | 10 | 0.44% | 7 | | Sep 2026 | Crisp | 0 | 0% | 8 | ## What is being compared - **Crisp**: Measured on the search term “crisp customer support”. - **Freshdesk**: Measured on the search term “freshdesk”. - **Gorgias**: Measured on the search term “gorgias”. - **Help Scout**: Measured on the search term “helpscout”. - **Intercom**: Measured on the search term “intercom chat”. - **Tidio**: Measured on the search term “tidio”. - **Zendesk**: Measured on the search terms “zendesk” and “zendesk api”, summed into one figure. - **Zoho Desk**: Measured on the search terms “zoho desk” and “zohodesk”, summed into one figure. - [Crisp](/demand/nz/brands/crisp) - [Freshdesk](/demand/nz/brands/freshdesk) - [Gorgias](/demand/nz/brands/gorgias) - [Help Scout](/demand/nz/brands/help-scout) - [Intercom](/demand/nz/brands/intercom) - [Tidio](/demand/nz/brands/tidio) - [Zendesk](/demand/nz/brands/zendesk) - [Zoho Desk](/demand/nz/brands/zoho-desk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among customer support platforms in New Zealand? In September 2026, Zendesk was the most searched among customer support platforms in New Zealand, with an estimated 1K branded searches, 44.9% of all searches for the eight we track. ## Cite this page Brandwave. "Customer support platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-customer-support-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-support-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.