---
title: "Customer success platforms in New Zealand: Which brands are most popular in search?"
description: "Compare customer success platforms New Zealand account teams can use to manage customer relationships. Share of Search among Vitally, Gainsight, ChurnZero, Planhat and Odie, the customer success platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-success-platforms"
publisher: "Brandwave"
---

# Customer success platforms in New Zealand: Which brands are most popular in search?

Compare customer success platforms New Zealand account teams can use to manage customer relationships. Share of Search among Vitally, Gainsight, ChurnZero, Planhat and Odie, the customer success platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer success platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vitally, 42.1%

## Which brand is most popular in search among customer success platforms in New Zealand?

- In August 2026, Vitally was the most searched among customer success platforms in New Zealand, with an estimated 80 branded searches and 42.1% estimated Share of Search within this set.
- Gainsight is in 2nd place, 21.1 percentage points behind at 21.1% Share of Search.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success platforms in New Zealand increased from 30.8% to 42.1%.
- Across the 11 months ending August 2026, Gainsight’s estimated Share of Search among customer success platforms in New Zealand decreased from 38.5% to 21.1%.
- Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success platforms in New Zealand increased from 7.7% to 15.8%.
- Across the 11 months ending August 2026, Odie’s estimated Share of Search among customer success platforms in New Zealand decreased from 7.7% to 5.3%.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success platforms in New Zealand peaked at 42.1% in August 2026 and was lowest at 12.5% in February 2026.
- Across the 11 months ending August 2026, Gainsight’s estimated Share of Search among customer success platforms in New Zealand peaked at 48% in November 2025 and was lowest at 20% in June 2026.
- Across the 11 months ending August 2026, ChurnZero’s estimated Share of Search among customer success platforms in New Zealand peaked at 21.4% in July 2026 and was lowest at 8% in November 2025.
- Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success platforms in New Zealand peaked at 18.8% in March 2026 and was lowest at 7.1% in April 2026.
- Across the 11 months ending August 2026, Odie’s estimated Share of Search among customer success platforms in New Zealand peaked at 14.3% in July 2026 and was lowest at 4.8% in December 2025.
- Across the 11 months ending August 2026, Vitally rose from 2nd to 1st among customer success platforms in New Zealand.
- Across the 11 months ending August 2026, Gainsight fell from 1st to 2nd among customer success platforms in New Zealand.
- Across the 11 months ending August 2026, Planhat rose from 5th to 4th among customer success platforms in New Zealand.
- Across the 11 months ending August 2026, Odie fell from 4th to 5th among customer success platforms in New Zealand.
- Across the 11 months ending August 2026, ChurnZero held steady: its estimated Share of Search among customer success platforms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vitally vs Gainsight: compare search popularity](/demand/nz/compare/gainsight-vs-vitally): 42.1% against 21.1% Share of Search.
- [Vitally vs ChurnZero: compare search popularity](/demand/nz/compare/churnzero-vs-vitally): 42.1% against 15.8% Share of Search.
- [Vitally vs Planhat: compare search popularity](/demand/nz/compare/planhat-vs-vitally): 42.1% against 15.8% Share of Search.
- [Vitally vs Odie: compare search popularity](/demand/nz/compare/odie-vs-vitally): 42.1% against 5.3% Share of Search.
- [Gainsight vs ChurnZero: compare search popularity](/demand/nz/compare/churnzero-vs-gainsight): 21.1% against 15.8% Share of Search.
- [Gainsight vs Planhat: compare search popularity](/demand/nz/compare/gainsight-vs-planhat): 21.1% against 15.8% Share of Search.
- [Gainsight vs Odie: compare search popularity](/demand/nz/compare/gainsight-vs-odie): 21.1% against 5.3% Share of Search.
- [ChurnZero vs Planhat: compare search popularity](/demand/nz/compare/churnzero-vs-planhat): 15.8% Share of Search each.
- [ChurnZero vs Odie: compare search popularity](/demand/nz/compare/churnzero-vs-odie): 15.8% against 5.3% Share of Search.
- [Planhat vs Odie: compare search popularity](/demand/nz/compare/odie-vs-planhat): 15.8% against 5.3% Share of Search.

## How did search popularity change for New Zealand customer success platforms in August 2026?

- In August 2026, Planhat overtook Odie to rank 4th among customer success platforms in New Zealand, at 15.8%.
- In August 2026, Vitally gained estimated Share of Search among customer success platforms in New Zealand, from 35.7% to 42.1%.
- In August 2026, Odie lost estimated Share of Search among customer success platforms in New Zealand, from 14.3% to 5.3%.
- In August 2026, ChurnZero lost estimated Share of Search among customer success platforms in New Zealand, from 21.4% to 15.8%.
- In August 2026, Gainsight rose from 3rd to 2nd among customer success platforms in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vitally | 42.1% | 80 | +60.0% | Vitally |
| 2 | Gainsight | 21.1% | 40 | +33.3% | Gainsight |
| 3 | ChurnZero | 15.8% | 30 | 0.0% | ChurnZero |
| 4 | Planhat | 15.8% | 30 | +200.0% | Planhat |
| 5 | Odie | 5.3% | 10 | -50.0% | Odie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gainsight | 50 | 38.5% | 1 |
| Oct 2025 | Vitally | 40 | 30.8% | 2 |
| Oct 2025 | ChurnZero | 20 | 15.4% | 3 |
| Oct 2025 | Odie | 10 | 7.7% | 4 |
| Oct 2025 | Planhat | 10 | 7.7% | 5 |
| Nov 2025 | Gainsight | 120 | 48% | 1 |
| Nov 2025 | Vitally | 60 | 24% | 2 |
| Nov 2025 | Planhat | 30 | 12% | 3 |
| Nov 2025 | ChurnZero | 20 | 8% | 4 |
| Nov 2025 | Odie | 20 | 8% | 5 |
| Dec 2025 | Gainsight | 80 | 38.1% | 1 |
| Dec 2025 | Vitally | 60 | 28.6% | 2 |
| Dec 2025 | ChurnZero | 30 | 14.3% | 3 |
| Dec 2025 | Planhat | 30 | 14.3% | 4 |
| Dec 2025 | Odie | 10 | 4.8% | 5 |
| Jan 2026 | Gainsight | 70 | 38.9% | 1 |
| Jan 2026 | Vitally | 40 | 22.2% | 2 |
| Jan 2026 | ChurnZero | 30 | 16.7% | 3 |
| Jan 2026 | Odie | 20 | 11.1% | 4 |
| Jan 2026 | Planhat | 20 | 11.1% | 5 |
| Feb 2026 | Gainsight | 70 | 43.8% | 1 |
| Feb 2026 | ChurnZero | 30 | 18.8% | 2 |
| Feb 2026 | Odie | 20 | 12.5% | 3 |
| Feb 2026 | Planhat | 20 | 12.5% | 4 |
| Feb 2026 | Vitally | 20 | 12.5% | 5 |
| Mar 2026 | Vitally | 50 | 31.3% | 1 |
| Mar 2026 | Gainsight | 40 | 25% | 2 |
| Mar 2026 | ChurnZero | 30 | 18.8% | 3 |
| Mar 2026 | Planhat | 30 | 18.8% | 4 |
| Mar 2026 | Odie | 10 | 6.3% | 5 |
| Apr 2026 | Gainsight | 50 | 35.7% | 1 |
| Apr 2026 | Vitally | 50 | 35.7% | 2 |
| Apr 2026 | ChurnZero | 20 | 14.3% | 3 |
| Apr 2026 | Odie | 10 | 7.1% | 4 |
| Apr 2026 | Planhat | 10 | 7.1% | 5 |
| May 2026 | Gainsight | 40 | 30.8% | 1 |
| May 2026 | Vitally | 40 | 30.8% | 2 |
| May 2026 | ChurnZero | 20 | 15.4% | 3 |
| May 2026 | Planhat | 20 | 15.4% | 4 |
| May 2026 | Odie | 10 | 7.7% | 5 |
| Jun 2026 | Vitally | 60 | 40% | 1 |
| Jun 2026 | ChurnZero | 30 | 20% | 2 |
| Jun 2026 | Gainsight | 30 | 20% | 3 |
| Jun 2026 | Planhat | 20 | 13.3% | 4 |
| Jun 2026 | Odie | 10 | 6.7% | 5 |
| Jul 2026 | Vitally | 50 | 35.7% | 1 |
| Jul 2026 | ChurnZero | 30 | 21.4% | 2 |
| Jul 2026 | Gainsight | 30 | 21.4% | 3 |
| Jul 2026 | Odie | 20 | 14.3% | 4 |
| Jul 2026 | Planhat | 10 | 7.1% | 5 |
| Aug 2026 | Vitally | 80 | 42.1% | 1 |
| Aug 2026 | Gainsight | 40 | 21.1% | 2 |
| Aug 2026 | ChurnZero | 30 | 15.8% | 3 |
| Aug 2026 | Planhat | 30 | 15.8% | 4 |
| Aug 2026 | Odie | 10 | 5.3% | 5 |
| Sep 2026 | ChurnZero | — | — | — |
| Sep 2026 | Gainsight | — | — | — |
| Sep 2026 | Odie | — | — | — |
| Sep 2026 | Planhat | — | — | — |
| Sep 2026 | Vitally | — | — | — |

## What is being compared

- **ChurnZero**: Measured on the search terms “app churnzero”, “churn zero”, “churn zero pricing”, “churnzero”, “churnzero demo” and “churnzero pricing”, summed into one figure.
- **Gainsight**: Measured on the search terms “gainsight”, “gainsight app”, “gainsight aptrinsic”, “gainsight community”, “gainsight company”, “gainsight cs”, “gainsight csm”, “gainsight customer 360”, “gainsight customer success”, “gainsight cx”, “gainsight near me”, “gainsight pricing”, “gainsight products”, “gainsight px”, “gainsight px pricing”, “gainsight software”, “gainsight staircase ai” and “staircase ai”, summed into one figure.
- **Odie**: Measured on the search terms “totango” and “totango co”, summed into one figure.
- **Planhat**: Measured on the search terms “planhat”, “planhat com”, “planhat customer success”, “planhat demo”, “planhat pricing”, “planhat reviews” and “planhat software”, summed into one figure.
- **Vitally**: Measured on the search terms “vitally crm”, “vitally cs”, “vitally csm”, “vitally customer success”, “vitally io” and “vitally software”, summed into one figure.

- [ChurnZero](/demand/nz/brands/churnzero)
- [Gainsight](/demand/nz/brands/gainsight)
- [Odie](/demand/nz/brands/odie)
- [Planhat](/demand/nz/brands/planhat)
- [Vitally](/demand/nz/brands/vitally)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer success platforms in New Zealand?

In August 2026, Vitally was the most searched among customer success platforms in New Zealand, with an estimated 80 branded searches and 42.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Customer success platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-customer-success-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-success-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.