--- title: "Customer review platforms in New Zealand: Which brands are most popular in search?" description: "Compare the customer review platforms New Zealand businesses collect and display reviews with. Share of Search among Trustpilot, Judge.me, Okendo, Yotpo, Feefo and Reviews.io, the customer review platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-review-platforms" publisher: "Brandwave" --- # Customer review platforms in New Zealand: Which brands are most popular in search? Compare the customer review platforms New Zealand businesses collect and display reviews with. Share of Search among Trustpilot, Judge.me, Okendo, Yotpo, Feefo and Reviews.io, the customer review platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Customer review platforms - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Trustpilot, 93.1% ## Which brand is most popular in search among customer review platforms in New Zealand? - In August 2026, Trustpilot was the most searched among customer review platforms in New Zealand, with an estimated 8.7K branded searches and 93.1% estimated Share of Search within this set. - Judge.me is in 2nd place, 90.1 percentage points behind at 3% Share of Search. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand increased from 83.7% to 93.1%. - Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand decreased from 10.4% to 1.6%. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand peaked at 93.9% in May 2026 and was lowest at 83.7% in October 2025. - Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand peaked at 10.4% in October 2025 and was lowest at 1.5% in May 2026. - Across the 11 months ending August 2026, Judge.me rose from 3rd to 2nd among customer review platforms in New Zealand. - Across the 11 months ending August 2026, Okendo rose from 4th to 3rd among customer review platforms in New Zealand. - Across the 11 months ending August 2026, Yotpo fell from 2nd to 4th among customer review platforms in New Zealand. - Across the 11 months ending August 2026, Feefo and Reviews.io held steady: their estimated Share of Search among customer review platforms in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Trustpilot vs Judge.me: compare search popularity](/demand/nz/compare/judge-me-vs-trustpilot): 93.1% against 3% Share of Search. ## How did search popularity change for New Zealand customer review platforms in August 2026? - Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026. - Estimated monthly branded searches for Judge.me in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026. - Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026. - Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026. - Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Trustpilot | 93.1% | 8.7K | +5.4% | Trustpilot | | 2 | Judge.me | 3% | 280 | +16.7% | Judge.me | | 3 | Okendo | 1.7% | 160 | +14.3% | Okendo | | 4 | Yotpo | 1.6% | 150 | +7.1% | Yotpo | | 5 | Feefo | 0.43% | 40 | -20.0% | Feefo | | 6 | Reviews.io | 0.21% | 20 | -33.3% | Reviews.io | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trustpilot | 7K | 83.7% | 1 | | Oct 2025 | Yotpo | 870 | 10.4% | 2 | | Oct 2025 | Judge.me | 240 | 2.9% | 3 | | Oct 2025 | Okendo | 150 | 1.8% | 4 | | Oct 2025 | Feefo | 70 | 0.84% | 5 | | Oct 2025 | Reviews.io | 30 | 0.36% | 6 | | Nov 2025 | Trustpilot | 8.5K | 91.8% | 1 | | Nov 2025 | Yotpo | 350 | 3.8% | 2 | | Nov 2025 | Judge.me | 230 | 2.5% | 3 | | Nov 2025 | Okendo | 110 | 1.2% | 4 | | Nov 2025 | Feefo | 60 | 0.65% | 5 | | Nov 2025 | Reviews.io | 10 | 0.11% | 6 | | Dec 2025 | Trustpilot | 8.2K | 92.9% | 1 | | Dec 2025 | Judge.me | 240 | 2.7% | 2 | | Dec 2025 | Yotpo | 230 | 2.6% | 3 | | Dec 2025 | Okendo | 90 | 1% | 4 | | Dec 2025 | Feefo | 50 | 0.57% | 5 | | Dec 2025 | Reviews.io | 20 | 0.23% | 6 | | Jan 2026 | Trustpilot | 8.6K | 91.3% | 1 | | Jan 2026 | Yotpo | 330 | 3.5% | 2 | | Jan 2026 | Judge.me | 250 | 2.7% | 3 | | Jan 2026 | Okendo | 150 | 1.6% | 4 | | Jan 2026 | Feefo | 50 | 0.53% | 5 | | Jan 2026 | Reviews.io | 30 | 0.32% | 6 | | Feb 2026 | Trustpilot | 7K | 92.6% | 1 | | Feb 2026 | Judge.me | 200 | 2.6% | 2 | | Feb 2026 | Yotpo | 180 | 2.4% | 3 | | Feb 2026 | Okendo | 100 | 1.3% | 4 | | Feb 2026 | Feefo | 60 | 0.79% | 5 | | Feb 2026 | Reviews.io | 20 | 0.26% | 6 | | Mar 2026 | Trustpilot | 8.2K | 92.5% | 1 | | Mar 2026 | Judge.me | 260 | 3% | 2 | | Mar 2026 | Yotpo | 190 | 2.2% | 3 | | Mar 2026 | Okendo | 130 | 1.5% | 4 | | Mar 2026 | Feefo | 60 | 0.68% | 5 | | Mar 2026 | Reviews.io | 20 | 0.23% | 6 | | Apr 2026 | Trustpilot | 8.2K | 93.1% | 1 | | Apr 2026 | Judge.me | 230 | 2.6% | 2 | | Apr 2026 | Yotpo | 170 | 1.9% | 3 | | Apr 2026 | Okendo | 120 | 1.4% | 4 | | Apr 2026 | Feefo | 60 | 0.68% | 5 | | Apr 2026 | Reviews.io | 30 | 0.34% | 6 | | May 2026 | Trustpilot | 8.6K | 93.9% | 1 | | May 2026 | Judge.me | 240 | 2.6% | 2 | | May 2026 | Yotpo | 140 | 1.5% | 3 | | May 2026 | Okendo | 100 | 1.1% | 4 | | May 2026 | Feefo | 50 | 0.55% | 5 | | May 2026 | Reviews.io | 30 | 0.33% | 6 | | Jun 2026 | Trustpilot | 8.3K | 93.2% | 1 | | Jun 2026 | Judge.me | 210 | 2.4% | 2 | | Jun 2026 | Okendo | 140 | 1.6% | 3 | | Jun 2026 | Yotpo | 140 | 1.6% | 4 | | Jun 2026 | Feefo | 80 | 0.9% | 5 | | Jun 2026 | Reviews.io | 30 | 0.34% | 6 | | Jul 2026 | Trustpilot | 8.3K | 93.2% | 1 | | Jul 2026 | Judge.me | 240 | 2.7% | 2 | | Jul 2026 | Okendo | 140 | 1.6% | 3 | | Jul 2026 | Yotpo | 140 | 1.6% | 4 | | Jul 2026 | Feefo | 50 | 0.56% | 5 | | Jul 2026 | Reviews.io | 30 | 0.34% | 6 | | Aug 2026 | Trustpilot | 8.7K | 93.1% | 1 | | Aug 2026 | Judge.me | 280 | 3% | 2 | | Aug 2026 | Okendo | 160 | 1.7% | 3 | | Aug 2026 | Yotpo | 150 | 1.6% | 4 | | Aug 2026 | Feefo | 40 | 0.43% | 5 | | Aug 2026 | Reviews.io | 20 | 0.21% | 6 | | Sep 2026 | Feefo | — | — | — | | Sep 2026 | Judge.me | — | — | — | | Sep 2026 | Okendo | — | — | — | | Sep 2026 | Reviews.io | — | — | — | | Sep 2026 | Trustpilot | — | — | — | | Sep 2026 | Yotpo | — | — | — | ## What is being compared - **Feefo**: Measured on the search terms “feefo”, “feefo com”, “feefo near me”, “feefo ratings” and “feefo review”, summed into one figure. - **Judge.me**: Measured on the search terms “judge me”, “judge me app”, “judge me app shopify”, “judge me com”, “judge me legit”, “judge me pricing”, “judge me product reviews”, “judge me product reviews shopify”, “judge me review”, “judge me review app”, “judge me reviews”, “judge me reviews shopify”, “judge me shopify”, “judge me shopify app”, “judge me shopify reviews”, “judge me verified reviews”, “judge me website”, “judgeme”, “judgeme product reviews”, “judgeme review”, “judgeme review app”, “shopify judge me” and “shopify judge me app”, summed into one figure. - **Okendo**: Measured on the search terms “okendo”, “okendo app”, “okendo io”, “okendo loyalty”, “okendo near me”, “okendo pricing”, “okendo quizzes”, “okendo referrals”, “okendo review”, “okendo reviews”, “okendo reviews shopify”, “okendo shopify”, “okendo shopify app”, “okendo surveys” and “shopify okendo”, summed into one figure. - **Reviews.io**: Measured on the search term “reviewsio”. - **Trustpilot**: Measured on the search terms “trustpilot”, “trustpilot com”, “trustpilot near me”, “trustpilot new zealand”, “trustpilot nz”, “trustpilot ratings” and “trustpilot review”, summed into one figure. - **Yotpo**: Measured on the search terms “swell rewards”, “yotpo”, “yotpo com”, “yotpo cost”, “yotpo loyalty”, “yotpo ratings” and “yotpo review”, summed into one figure. - [Feefo](/demand/nz/brands/feefo) - [Judge.me](/demand/nz/brands/judge-me) - [Okendo](/demand/nz/brands/okendo) - [Reviews.io](/demand/nz/brands/reviews-io) - [Trustpilot](/demand/nz/brands/trustpilot) - [Yotpo](/demand/nz/brands/yotpo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among customer review platforms in New Zealand? In August 2026, Trustpilot was the most searched among customer review platforms in New Zealand, with an estimated 8.7K branded searches and 93.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Customer review platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-customer-review-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-review-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.