---
title: "Customer feedback platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the NPS, review request and customer feedback platforms New Zealand businesses listen to customers with. Share of Search among AskNicely, Medallia, Delighted and Canny, the customer feedback platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-feedback-platforms"
publisher: "Brandwave"
---

# Customer feedback platforms in New Zealand: Which brands are most popular in search?

Compare the NPS, review request and customer feedback platforms New Zealand businesses listen to customers with. Share of Search among AskNicely, Medallia, Delighted and Canny, the customer feedback platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer feedback platforms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: AskNicely, 67.3%

## Which brand is most popular in search among customer feedback platforms in New Zealand?

- In August 2026, AskNicely was the most searched among customer feedback platforms in New Zealand, with an estimated 330 branded searches and 67.3% estimated Share of Search within this set.
- Medallia is in 2nd place, 40.8 percentage points behind at 26.5% Share of Search.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback platforms in New Zealand decreased from 68.9% to 67.3%.
- Across the 11 months ending August 2026, Delighted’s estimated Share of Search among customer feedback platforms in New Zealand increased from 2.7% to 4.1%.
- Across the 11 months ending August 2026, Canny’s estimated Share of Search among customer feedback platforms in New Zealand increased from 1.4% to 2%.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback platforms in New Zealand peaked at 73.9% in November 2025 and was lowest at 58.7% in December 2025.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among customer feedback platforms in New Zealand peaked at 33.3% in May 2026 and was lowest at 21.7% in November 2025.
- Across the 11 months ending August 2026, Delighted’s estimated Share of Search among customer feedback platforms in New Zealand peaked at 4.8% in June 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Canny’s estimated Share of Search among customer feedback platforms in New Zealand peaked at 5.5% in February 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Medallia held steady: its estimated Share of Search among customer feedback platforms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AskNicely vs Medallia: compare search popularity](/demand/nz/compare/asknicely-vs-medallia): 67.3% against 26.5% Share of Search.
- [AskNicely vs Delighted: compare search popularity](/demand/nz/compare/asknicely-vs-delighted): 67.3% against 4.1% Share of Search.
- [AskNicely vs Canny: compare search popularity](/demand/nz/compare/asknicely-vs-canny): 67.3% against 2% Share of Search.
- [Medallia vs Delighted: compare search popularity](/demand/nz/compare/delighted-vs-medallia): 26.5% against 4.1% Share of Search.
- [Medallia vs Canny: compare search popularity](/demand/nz/compare/canny-vs-medallia): 26.5% against 2% Share of Search.
- [Delighted vs Canny: compare search popularity](/demand/nz/compare/canny-vs-delighted): 4.1% against 2% Share of Search.

## How did search popularity change for New Zealand customer feedback platforms in August 2026?

- In August 2026, Delighted overtook Canny to rank 3rd among customer feedback platforms in New Zealand, at 4.1%.
- In August 2026, AskNicely gained estimated Share of Search among customer feedback platforms in New Zealand, from 64.1% to 67.3%.
- In August 2026, Medallia lost estimated Share of Search among customer feedback platforms in New Zealand, from 31.3% to 26.5%.
- In August 2026, Canny lost estimated Share of Search among customer feedback platforms in New Zealand, from 3.1% to 2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AskNicely | 67.3% | 330 | -19.5% | AskNicely |
| 2 | Medallia | 26.5% | 130 | -35.0% | Medallia |
| 3 | Delighted | 4.1% | 20 | +100.0% | Delighted |
| 4 | Canny | 2% | 10 | -50.0% | Canny |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AskNicely | 510 | 68.9% | 1 |
| Oct 2025 | Medallia | 200 | 27% | 2 |
| Oct 2025 | Delighted | 20 | 2.7% | 3 |
| Oct 2025 | Canny | 10 | 1.4% | 4 |
| Nov 2025 | AskNicely | 510 | 73.9% | 1 |
| Nov 2025 | Medallia | 150 | 21.7% | 2 |
| Nov 2025 | Canny | 20 | 2.9% | 3 |
| Nov 2025 | Delighted | 10 | 1.4% | 4 |
| Dec 2025 | AskNicely | 270 | 58.7% | 1 |
| Dec 2025 | Medallia | 150 | 32.6% | 2 |
| Dec 2025 | Canny | 20 | 4.3% | 3 |
| Dec 2025 | Delighted | 20 | 4.3% | 4 |
| Jan 2026 | AskNicely | 340 | 69.4% | 1 |
| Jan 2026 | Medallia | 120 | 24.5% | 2 |
| Jan 2026 | Canny | 20 | 4.1% | 3 |
| Jan 2026 | Delighted | 10 | 2% | 4 |
| Feb 2026 | AskNicely | 340 | 61.8% | 1 |
| Feb 2026 | Medallia | 160 | 29.1% | 2 |
| Feb 2026 | Canny | 30 | 5.5% | 3 |
| Feb 2026 | Delighted | 20 | 3.6% | 4 |
| Mar 2026 | AskNicely | 500 | 67.6% | 1 |
| Mar 2026 | Medallia | 180 | 24.3% | 2 |
| Mar 2026 | Canny | 30 | 4.1% | 3 |
| Mar 2026 | Delighted | 30 | 4.1% | 4 |
| Apr 2026 | AskNicely | 410 | 67.2% | 1 |
| Apr 2026 | Medallia | 180 | 29.5% | 2 |
| Apr 2026 | Canny | 10 | 1.6% | 3 |
| Apr 2026 | Delighted | 10 | 1.6% | 4 |
| May 2026 | AskNicely | 410 | 62.1% | 1 |
| May 2026 | Medallia | 220 | 33.3% | 2 |
| May 2026 | Delighted | 20 | 3% | 3 |
| May 2026 | Canny | 10 | 1.5% | 4 |
| Jun 2026 | AskNicely | 410 | 65.1% | 1 |
| Jun 2026 | Medallia | 180 | 28.6% | 2 |
| Jun 2026 | Delighted | 30 | 4.8% | 3 |
| Jun 2026 | Canny | 10 | 1.6% | 4 |
| Jul 2026 | AskNicely | 410 | 64.1% | 1 |
| Jul 2026 | Medallia | 200 | 31.3% | 2 |
| Jul 2026 | Canny | 20 | 3.1% | 3 |
| Jul 2026 | Delighted | 10 | 1.6% | 4 |
| Aug 2026 | AskNicely | 330 | 67.3% | 1 |
| Aug 2026 | Medallia | 130 | 26.5% | 2 |
| Aug 2026 | Delighted | 20 | 4.1% | 3 |
| Aug 2026 | Canny | 10 | 2% | 4 |
| Sep 2026 | AskNicely | — | — | — |
| Sep 2026 | Canny | — | — | — |
| Sep 2026 | Delighted | — | — | — |
| Sep 2026 | Medallia | — | — | — |

## What is being compared

- **AskNicely**: Measured on the search terms “asknicely”, “asknicely com”, “asknicely near me”, “asknicely nps” and “asknicely nz”, summed into one figure.
- **Canny**: Measured on the search terms “canny customer feedback”, “canny feedback” and “canny io”, summed into one figure.
- **Delighted**: Measured on the search terms “delighted customer feedback”, “delighted cx”, “delighted nps” and “delighted survey”, summed into one figure.
- **Medallia**: Measured on the search terms “medallia”, “medallia com”, “medallia customer feedback”, “medallia cx”, “medallia nps” and “medallia nz”, summed into one figure.

- [AskNicely](/demand/nz/brands/asknicely)
- [Canny](/demand/nz/brands/canny)
- [Delighted](/demand/nz/brands/delighted)
- [Medallia](/demand/nz/brands/medallia)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer feedback platforms in New Zealand?

In August 2026, AskNicely was the most searched among customer feedback platforms in New Zealand, with an estimated 330 branded searches and 67.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Customer feedback platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-customer-feedback-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-feedback-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.