--- title: "HubSpot vs Klaviyo: Which is searched more in New Zealand?" description: "Is HubSpot or Klaviyo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-engagement-platforms/compare/hubspot-vs-klaviyo" publisher: "Brandwave" --- # HubSpot vs Klaviyo: Which is searched more in New Zealand? Is HubSpot or Klaviyo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Klaviyo - **Competitive set**: Customer engagement platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 72.1% - **Klaviyo Share of Search**: 25% ## Is HubSpot or Klaviyo more popular in search? - In September 2026, HubSpot had more branded searches than Klaviyo among customer engagement platforms in New Zealand. HubSpot had about 8,360 branded searches, while Klaviyo had 2,900. HubSpot made up 72.1% of all customer engagement platform searches we track, and Klaviyo accounted for 25%. - HubSpot was ahead of Klaviyo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among customer engagement platforms in New Zealand moved from 68.7% to 72.1%, and its estimated monthly branded searches moved from 7.1K to 8.4K. - Across the 12 months ending September 2026, Klaviyo’s share of searches among customer engagement platforms in New Zealand moved from 28.2% to 25%, and its estimated monthly branded searches held steady at 2.9K. ## Top customer engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot was listed before Klaviyo in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braze | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Klaviyo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Intercom | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Customer.io | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | OneSignal | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Iterable | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Airship | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CleverTap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MoEngage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer engagement platforms - Asked ChatGPT "Which customer engagement platform should I use in New Zealand?": 1. HubSpot, 2. Klaviyo, 3. Intercom - Asked ChatGPT "What are the best customer engagement platforms in New Zealand?": 1. HubSpot, 2. Intercom, 3. Klaviyo - Asked ChatGPT "What's the best customer engagement platform in New Zealand for app messaging and campaigns?": 1. Braze, 2. Customer.io, 3. OneSignal, 4. Iterable - Searched Google, AI Overview "customer engagement platform": 1. Braze, 2. Intercom - Searched Google, AI Overview "lifecycle marketing platform": 1. Klaviyo, 2. Braze, 3. Customer.io Not named in any answer: Airship, CleverTap and MoEngage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customer engagement platforms in September 2026? - Estimated monthly branded searches for HubSpot in New Zealand rose 18.4% over 12 measured months, from 7.1K to 8.4K in September 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 68.7% | 1 | 2.9K | 28.2% | 2 | | Nov 2025 | 7K | 68.5% | 1 | 2.9K | 28.4% | 2 | | Dec 2025 | 4.8K | 69.2% | 1 | 1.9K | 27.6% | 2 | | Jan 2026 | 7.1K | 72.6% | 1 | 2.4K | 24.6% | 2 | | Feb 2026 | 7K | 72.3% | 1 | 2.4K | 24.9% | 2 | | Mar 2026 | 8.5K | 72.2% | 1 | 2.9K | 24.6% | 2 | | Apr 2026 | 8.5K | 72.3% | 1 | 2.9K | 24.7% | 2 | | May 2026 | 8.5K | 68.6% | 1 | 3.6K | 28.9% | 2 | | Jun 2026 | 10.4K | 76.3% | 1 | 2.9K | 21.4% | 2 | | Jul 2026 | 7K | 68.7% | 1 | 2.9K | 28.5% | 2 | | Aug 2026 | 8.5K | 72.5% | 1 | 2.9K | 24.9% | 2 | | Sep 2026 | 8.4K | 72.1% | 1 | 2.9K | 25% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search terms “hubspot”, “hubspot academy” and “hubspot api”, summed into one figure. - **Klaviyo**: Measured on the search term “klaviyo”. - [HubSpot profile](/demand/nz/brands/hubspot) - [Klaviyo profile](/demand/nz/brands/klaviyo) - [All customer engagement platforms in New Zealand](/demand/nz/categories/nz-customer-engagement-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Klaviyo more popular in search? In September 2026, HubSpot had more branded searches than Klaviyo among customer engagement platforms in New Zealand. HubSpot had about 8,360 branded searches, while Klaviyo had 2,900. HubSpot made up 72.1% of all customer engagement platform searches we track, and Klaviyo accounted for 25%. ## Cite this page Brandwave. "HubSpot vs Klaviyo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-customer-engagement-platforms/compare/hubspot-vs-klaviyo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-engagement-platforms/compare/hubspot-vs-klaviyo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.