---
title: "Customer engagement platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Share of Search among Braze, OneSignal, Customer.io, Iterable, Airship and MoEngage, the customer engagement platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-engagement-platforms"
publisher: "Brandwave"
---

# Customer engagement platforms in New Zealand: Which brands are most popular in search?

Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Share of Search among Braze, OneSignal, Customer.io, Iterable, Airship and MoEngage, the customer engagement platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer engagement platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Braze, 71.8%

## Which brand is most popular in search among customer engagement platforms in New Zealand?

- In August 2026, Braze was the most searched among customer engagement platforms in New Zealand, with an estimated 740 branded searches and 71.8% estimated Share of Search within this set.
- OneSignal is in 2nd place, 61.2 percentage points behind at 10.7% Share of Search.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms in New Zealand increased from 66.3% to 71.8%.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand decreased from 14.1% to 10.7%.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand decreased from 9.8% to 6.8%.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand increased from 1.1% to 1.9%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 71.8% in August 2026 and was lowest at 62.2% in May 2026.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 14.1% in October 2025 and was lowest at 8.6% in November 2025.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 8.5% in April 2026 and was lowest at 4.6% in February 2026.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 11.7% in April 2026 and was lowest at 6.8% in August 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.1% in April 2026.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 4.2% in December 2025 and was lowest at 1.1% in January 2026.
- Across the 11 months ending August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.
- Across the 11 months ending August 2026, Iterable fell from 3rd to 4th among customer engagement platforms in New Zealand.
- Across the 11 months ending August 2026, Airship rose from 6th to 5th among customer engagement platforms in New Zealand.
- Across the 11 months ending August 2026, MoEngage fell from 5th to 6th among customer engagement platforms in New Zealand.

## Compare search popularity between leading brands

- [Braze vs OneSignal: compare search popularity](/demand/nz/compare/braze-vs-onesignal): 71.8% against 10.7% Share of Search.
- [Braze vs Customer.io: compare search popularity](/demand/nz/compare/braze-vs-customer-io): 71.8% against 6.8% Share of Search.
- [Braze vs Iterable: compare search popularity](/demand/nz/compare/braze-vs-iterable): 71.8% against 6.8% Share of Search.
- [OneSignal vs Customer.io: compare search popularity](/demand/nz/compare/customer-io-vs-onesignal): 10.7% against 6.8% Share of Search.
- [OneSignal vs Iterable: compare search popularity](/demand/nz/compare/iterable-vs-onesignal): 10.7% against 6.8% Share of Search.
- [Customer.io vs Iterable: compare search popularity](/demand/nz/compare/customer-io-vs-iterable): 6.8% Share of Search each.

## How did search popularity change for New Zealand customer engagement platforms in August 2026?

- In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.
- In August 2026, Braze gained estimated Share of Search among customer engagement platforms in New Zealand, from 68.1% to 71.8%.
- In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.
- In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%.
- In August 2026, MoEngage lost estimated Share of Search among customer engagement platforms in New Zealand, from 3.3% to 1.9%.
- In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Braze | 71.8% | 740 | +19.4% | Braze |
| 2 | OneSignal | 10.7% | 110 | 0.0% | OneSignal |
| 3 | Customer.io | 6.8% | 70 | +16.7% | Customer.io |
| 4 | Iterable | 6.8% | 70 | -12.5% | Iterable |
| 5 | Airship | 1.9% | 20 | +100.0% | Airship |
| 6 | MoEngage | 1.9% | 20 | -33.3% | MoEngage |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Braze | 610 | 66.3% | 1 |
| Oct 2025 | OneSignal | 130 | 14.1% | 2 |
| Oct 2025 | Iterable | 90 | 9.8% | 3 |
| Oct 2025 | Customer.io | 60 | 6.5% | 4 |
| Oct 2025 | MoEngage | 20 | 2.2% | 5 |
| Oct 2025 | Airship | 10 | 1.1% | 6 |
| Nov 2025 | Braze | 740 | 70.5% | 1 |
| Nov 2025 | Iterable | 100 | 9.5% | 2 |
| Nov 2025 | OneSignal | 90 | 8.6% | 3 |
| Nov 2025 | Customer.io | 70 | 6.7% | 4 |
| Nov 2025 | MoEngage | 30 | 2.9% | 5 |
| Nov 2025 | Airship | 20 | 1.9% | 6 |
| Dec 2025 | Braze | 490 | 68.1% | 1 |
| Dec 2025 | OneSignal | 70 | 9.7% | 2 |
| Dec 2025 | Customer.io | 60 | 8.3% | 3 |
| Dec 2025 | Iterable | 50 | 6.9% | 4 |
| Dec 2025 | MoEngage | 30 | 4.2% | 5 |
| Dec 2025 | Airship | 20 | 2.8% | 6 |
| Jan 2026 | Braze | 610 | 69.3% | 1 |
| Jan 2026 | Iterable | 90 | 10.2% | 2 |
| Jan 2026 | OneSignal | 80 | 9.1% | 3 |
| Jan 2026 | Customer.io | 60 | 6.8% | 4 |
| Jan 2026 | Airship | 30 | 3.4% | 5 |
| Jan 2026 | MoEngage | 10 | 1.1% | 6 |
| Feb 2026 | Braze | 610 | 70.1% | 1 |
| Feb 2026 | OneSignal | 110 | 12.6% | 2 |
| Feb 2026 | Iterable | 90 | 10.3% | 3 |
| Feb 2026 | Customer.io | 40 | 4.6% | 4 |
| Feb 2026 | Airship | 10 | 1.1% | 5 |
| Feb 2026 | MoEngage | 10 | 1.1% | 6 |
| Mar 2026 | Braze | 740 | 67.9% | 1 |
| Mar 2026 | OneSignal | 130 | 11.9% | 2 |
| Mar 2026 | Iterable | 110 | 10.1% | 3 |
| Mar 2026 | Customer.io | 70 | 6.4% | 4 |
| Mar 2026 | Airship | 20 | 1.8% | 5 |
| Mar 2026 | MoEngage | 20 | 1.8% | 6 |
| Apr 2026 | Braze | 620 | 66% | 1 |
| Apr 2026 | Iterable | 110 | 11.7% | 2 |
| Apr 2026 | OneSignal | 90 | 9.6% | 3 |
| Apr 2026 | Customer.io | 80 | 8.5% | 4 |
| Apr 2026 | MoEngage | 30 | 3.2% | 5 |
| Apr 2026 | Airship | 10 | 1.1% | 6 |
| May 2026 | Braze | 510 | 62.2% | 1 |
| May 2026 | OneSignal | 110 | 13.4% | 2 |
| May 2026 | Iterable | 90 | 11% | 3 |
| May 2026 | Customer.io | 60 | 7.3% | 4 |
| May 2026 | MoEngage | 30 | 3.7% | 5 |
| May 2026 | Airship | 20 | 2.4% | 6 |
| Jun 2026 | Braze | 620 | 65.3% | 1 |
| Jun 2026 | OneSignal | 120 | 12.6% | 2 |
| Jun 2026 | Iterable | 90 | 9.5% | 3 |
| Jun 2026 | Customer.io | 70 | 7.4% | 4 |
| Jun 2026 | MoEngage | 30 | 3.2% | 5 |
| Jun 2026 | Airship | 20 | 2.1% | 6 |
| Jul 2026 | Braze | 620 | 68.1% | 1 |
| Jul 2026 | OneSignal | 110 | 12.1% | 2 |
| Jul 2026 | Iterable | 80 | 8.8% | 3 |
| Jul 2026 | Customer.io | 60 | 6.6% | 4 |
| Jul 2026 | MoEngage | 30 | 3.3% | 5 |
| Jul 2026 | Airship | 10 | 1.1% | 6 |
| Aug 2026 | Braze | 740 | 71.8% | 1 |
| Aug 2026 | OneSignal | 110 | 10.7% | 2 |
| Aug 2026 | Customer.io | 70 | 6.8% | 3 |
| Aug 2026 | Iterable | 70 | 6.8% | 4 |
| Aug 2026 | Airship | 20 | 1.9% | 5 |
| Aug 2026 | MoEngage | 20 | 1.9% | 6 |
| Sep 2026 | Airship | — | — | — |
| Sep 2026 | Braze | — | — | — |
| Sep 2026 | Customer.io | — | — | — |
| Sep 2026 | Iterable | — | — | — |
| Sep 2026 | MoEngage | — | — | — |
| Sep 2026 | OneSignal | — | — | — |

## What is being compared

- **Airship**: Measured on the search terms “airship push”, “airship push notifications” and “urban airship”, summed into one figure.
- **Braze**: Measured on the search terms “braze”, “braze com”, “braze in app messaging”, “braze lifecycle marketing” and “braze near me”, summed into one figure.
- **Customer.io**: Measured on the search terms “customer io”, “customer io in app messaging”, “customer io push notifications” and “customerio”, summed into one figure.
- **Iterable**: Measured on the search terms “iterable”, “iterable com” and “iterable push notifications”, summed into one figure.
- **MoEngage**: Measured on the search terms “moengage”, “moengage com” and “moengage near me”, summed into one figure.
- **OneSignal**: Measured on the search terms “onesignal”, “onesignal com”, “onesignal in app messaging” and “onesignal push notifications”, summed into one figure.

- [Airship](/demand/nz/brands/airship)
- [Braze](/demand/nz/brands/braze)
- [Customer.io](/demand/nz/brands/customer-io)
- [Iterable](/demand/nz/brands/iterable)
- [MoEngage](/demand/nz/brands/moengage)
- [OneSignal](/demand/nz/brands/onesignal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer engagement platforms in New Zealand?

In August 2026, Braze was the most searched among customer engagement platforms in New Zealand, with an estimated 740 branded searches and 71.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Customer engagement platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-customer-engagement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-engagement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.