---
title: "Customer data platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the customer data platforms New Zealand marketers unify customer data in. Share of Search among Tealium, RudderStack, Bloomreach, Twilio Segment and mParticle, the customer data platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-customer-data-platforms"
publisher: "Brandwave"
---

# Customer data platforms in New Zealand: Which brands are most popular in search?

Compare the customer data platforms New Zealand marketers unify customer data in. Share of Search among Tealium, RudderStack, Bloomreach, Twilio Segment and mParticle, the customer data platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer data platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tealium, 44.4%

## Which brand is most popular in search among customer data platforms in New Zealand?

- In August 2026, Tealium was the most searched among customer data platforms in New Zealand, with an estimated 80 branded searches and 44.4% estimated Share of Search within this set.
- RudderStack is in 2nd place, 22.2 percentage points behind at 22.2% Share of Search.
- Across the 11 months ending August 2026, Tealium’s estimated Share of Search among customer data platforms in New Zealand decreased from 60% to 44.4%.
- Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 22.2%.
- Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 16.7%.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 11.1%.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms in New Zealand decreased from 10% to 5.6%.
- Across the 11 months ending August 2026, Tealium’s estimated Share of Search among customer data platforms in New Zealand peaked at 60% in October 2025 and was lowest at 33.3% in December 2025.
- Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 10% in October 2025.
- Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among customer data platforms in New Zealand peaked at 29.2% in November 2025 and was lowest at 10% in October 2025.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand peaked at 20% in January 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms in New Zealand peaked at 13.3% in January 2026 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, RudderStack rose from 4th to 2nd among customer data platforms in New Zealand.
- Across the 11 months ending August 2026, Bloomreach fell from 2nd to 3rd among customer data platforms in New Zealand.
- Across the 11 months ending August 2026, Twilio Segment rose from 5th to 4th among customer data platforms in New Zealand.
- Across the 11 months ending August 2026, mParticle fell from 3rd to 5th among customer data platforms in New Zealand.

## Compare search popularity between leading brands

- [Tealium vs RudderStack: compare search popularity](/demand/nz/compare/rudderstack-vs-tealium): 44.4% against 22.2% Share of Search.
- [Tealium vs Bloomreach: compare search popularity](/demand/nz/compare/bloomreach-vs-tealium): 44.4% against 16.7% Share of Search.
- [Tealium vs Twilio Segment: compare search popularity](/demand/nz/compare/segment-vs-tealium): 44.4% against 11.1% Share of Search.
- [Tealium vs mParticle: compare search popularity](/demand/nz/compare/mparticle-vs-tealium): 44.4% against 5.6% Share of Search.
- [RudderStack vs Bloomreach: compare search popularity](/demand/nz/compare/bloomreach-vs-rudderstack): 22.2% against 16.7% Share of Search.
- [RudderStack vs Twilio Segment: compare search popularity](/demand/nz/compare/rudderstack-vs-segment): 22.2% against 11.1% Share of Search.
- [RudderStack vs mParticle: compare search popularity](/demand/nz/compare/mparticle-vs-rudderstack): 22.2% against 5.6% Share of Search.
- [Bloomreach vs Twilio Segment: compare search popularity](/demand/nz/compare/bloomreach-vs-segment): 16.7% against 11.1% Share of Search.
- [Bloomreach vs mParticle: compare search popularity](/demand/nz/compare/bloomreach-vs-mparticle): 16.7% against 5.6% Share of Search.
- [Twilio Segment vs mParticle: compare search popularity](/demand/nz/compare/mparticle-vs-segment): 11.1% against 5.6% Share of Search.

## How did search popularity change for New Zealand customer data platforms in August 2026?

- In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%.
- In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%.
- In August 2026, Tealium gained estimated Share of Search among customer data platforms in New Zealand, from 40% to 44.4%.
- In August 2026, Bloomreach lost estimated Share of Search among customer data platforms in New Zealand, from 26.7% to 16.7%.
- In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tealium | 44.4% | 80 | +33.3% | Tealium |
| 2 | RudderStack | 22.2% | 40 | +100.0% | RudderStack |
| 3 | Bloomreach | 16.7% | 30 | -25.0% | Bloomreach |
| 4 | Twilio Segment | 11.1% | 20 | +100.0% | Twilio |
| 5 | mParticle | 5.6% | 10 | -50.0% | mParticle |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tealium | 120 | 60% | 1 |
| Oct 2025 | Bloomreach | 20 | 10% | 2 |
| Oct 2025 | mParticle | 20 | 10% | 3 |
| Oct 2025 | RudderStack | 20 | 10% | 4 |
| Oct 2025 | Twilio Segment | 20 | 10% | 5 |
| Nov 2025 | Tealium | 100 | 41.7% | 1 |
| Nov 2025 | Bloomreach | 70 | 29.2% | 2 |
| Nov 2025 | RudderStack | 30 | 12.5% | 3 |
| Nov 2025 | mParticle | 20 | 8.3% | 4 |
| Nov 2025 | Twilio Segment | 20 | 8.3% | 5 |
| Dec 2025 | Tealium | 40 | 33.3% | 1 |
| Dec 2025 | Bloomreach | 30 | 25% | 2 |
| Dec 2025 | RudderStack | 20 | 16.7% | 3 |
| Dec 2025 | Twilio Segment | 20 | 16.7% | 4 |
| Dec 2025 | mParticle | 10 | 8.3% | 5 |
| Jan 2026 | Tealium | 50 | 33.3% | 1 |
| Jan 2026 | RudderStack | 30 | 20% | 2 |
| Jan 2026 | Twilio Segment | 30 | 20% | 3 |
| Jan 2026 | Bloomreach | 20 | 13.3% | 4 |
| Jan 2026 | mParticle | 20 | 13.3% | 5 |
| Feb 2026 | Tealium | 80 | 44.4% | 1 |
| Feb 2026 | Bloomreach | 40 | 22.2% | 2 |
| Feb 2026 | RudderStack | 30 | 16.7% | 3 |
| Feb 2026 | Twilio Segment | 20 | 11.1% | 4 |
| Feb 2026 | mParticle | 10 | 5.6% | 5 |
| Mar 2026 | Tealium | 100 | 52.6% | 1 |
| Mar 2026 | Bloomreach | 30 | 15.8% | 2 |
| Mar 2026 | RudderStack | 30 | 15.8% | 3 |
| Mar 2026 | Twilio Segment | 20 | 10.5% | 4 |
| Mar 2026 | mParticle | 10 | 5.3% | 5 |
| Apr 2026 | RudderStack | 50 | 33.3% | 1 |
| Apr 2026 | Tealium | 50 | 33.3% | 2 |
| Apr 2026 | Bloomreach | 20 | 13.3% | 3 |
| Apr 2026 | Twilio Segment | 20 | 13.3% | 4 |
| Apr 2026 | mParticle | 10 | 6.7% | 5 |
| May 2026 | Tealium | 60 | 46.2% | 1 |
| May 2026 | Bloomreach | 20 | 15.4% | 2 |
| May 2026 | RudderStack | 20 | 15.4% | 3 |
| May 2026 | Twilio Segment | 20 | 15.4% | 4 |
| May 2026 | mParticle | 10 | 7.7% | 5 |
| Jun 2026 | Tealium | 60 | 35.3% | 1 |
| Jun 2026 | Bloomreach | 30 | 17.6% | 2 |
| Jun 2026 | RudderStack | 30 | 17.6% | 3 |
| Jun 2026 | Twilio Segment | 30 | 17.6% | 4 |
| Jun 2026 | mParticle | 20 | 11.8% | 5 |
| Jul 2026 | Tealium | 60 | 40% | 1 |
| Jul 2026 | Bloomreach | 40 | 26.7% | 2 |
| Jul 2026 | mParticle | 20 | 13.3% | 3 |
| Jul 2026 | RudderStack | 20 | 13.3% | 4 |
| Jul 2026 | Twilio Segment | 10 | 6.7% | 5 |
| Aug 2026 | Tealium | 80 | 44.4% | 1 |
| Aug 2026 | RudderStack | 40 | 22.2% | 2 |
| Aug 2026 | Bloomreach | 30 | 16.7% | 3 |
| Aug 2026 | Twilio Segment | 20 | 11.1% | 4 |
| Aug 2026 | mParticle | 10 | 5.6% | 5 |
| Sep 2026 | Bloomreach | — | — | — |
| Sep 2026 | mParticle | — | — | — |
| Sep 2026 | RudderStack | — | — | — |
| Sep 2026 | Tealium | — | — | — |
| Sep 2026 | Twilio Segment | — | — | — |

## What is being compared

- **Bloomreach**: Measured on the search terms “bloomreach”, “bloomreach cms”, “bloomreach discovery”, “bloomreach engagement”, “bloomreach pricing” and “bloomreach product recommendations”, summed into one figure.
- **mParticle**: Measured on the search terms “mparticle”, “mparticle cdp” and “mparticle com”, summed into one figure.
- **RudderStack**: Measured on the search terms “rudderstack”, “rudderstack cdp” and “rudderstack com”, summed into one figure.
- **Tealium**: Measured on the search terms “tealium” and “tealium cdp”, summed into one figure.
- **Twilio Segment**: Measured on the search terms “segment cdp”, “segment customer data” and “segment io”, summed into one figure.

- [Bloomreach](/demand/nz/brands/bloomreach)
- [mParticle](/demand/nz/brands/mparticle)
- [RudderStack](/demand/nz/brands/rudderstack)
- [Tealium](/demand/nz/brands/tealium)
- [Twilio Segment](/demand/nz/brands/segment)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer data platforms in New Zealand?

In August 2026, Tealium was the most searched among customer data platforms in New Zealand, with an estimated 80 branded searches and 44.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Customer data platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-customer-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-customer-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.