---
title: "Currency converter software in New Zealand: Which are searched most?"
description: "Compare the currency converter teams use. Share of Search among Western Union, Wise, OFX, Xe, Airwallex and OANDA, the currency converter software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-currency-converter-software"
publisher: "Brandwave"
---

# Currency converter software in New Zealand: Which are searched most?

Compare the currency converter teams use. Share of Search among Western Union, Wise, OFX, Xe, Airwallex and OANDA, the currency converter software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Currency converter software
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Western Union, 56.2%

## Which brand is most popular in search among currency converter software in New Zealand?

- In September 2026, Western Union was the most searched among currency converter software in New Zealand, with an estimated 33.3K branded searches, 56.2% of all searches for the six we track.
- Wise is in 2nd place, 28.9 percentage points behind at 27.3%.
- Across the 12 months ending September 2026, Western Union’s share of searches among currency converter software in New Zealand decreased from 76.3% to 56.2%.
- Across the 12 months ending September 2026, Wise’s share of searches among currency converter software in New Zealand increased from 4.5% to 27.3%.
- Across the 12 months ending September 2026, OFX’s share of searches among currency converter software in New Zealand increased from 3.7% to 5.8%.
- Across the 12 months ending September 2026, Xe’s share of searches among currency converter software in New Zealand decreased from 8.2% to 4.9%.
- Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software in New Zealand decreased from 3% to 1.7%.
- Across the 12 months ending September 2026, Western Union’s share of searches among currency converter software in New Zealand peaked at 80.1% in November 2025 and was lowest at 16% in May 2026.
- Across the 12 months ending September 2026, Wise’s share of searches among currency converter software in New Zealand peaked at 79.8% in May 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, OFX’s share of searches among currency converter software in New Zealand peaked at 7.9% in March 2026 and was lowest at 0.74% in May 2026.
- Across the 12 months ending September 2026, Xe’s share of searches among currency converter software in New Zealand peaked at 8.2% in October 2025 and was lowest at 1.7% in May 2026.
- Across the 12 months ending September 2026, Airwallex’s share of searches among currency converter software in New Zealand peaked at 5.7% in December 2025 and was lowest at 1.2% in May 2026.
- Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software in New Zealand peaked at 3% in October 2025 and was lowest at 0.62% in May 2026.
- Across the 12 months ending September 2026, Wise rose from 3rd to 2nd among currency converter software in New Zealand.
- Across the 12 months ending September 2026, OFX rose from 5th to 3rd among currency converter software in New Zealand.
- Across the 12 months ending September 2026, Xe fell from 2nd to 4th among currency converter software in New Zealand.
- Across the 12 months ending September 2026, Airwallex fell from 4th to 5th among currency converter software in New Zealand.

## Top currency converter software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Xe appeared every time. Xe was recommended most often, coming first in three out of four answers that gave a list. Wise was second, and OFX was third. Western Union, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Xe | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wise | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| OFX | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| OANDA | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Airwallex | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Western Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about currency converter software

- Asked ChatGPT "Which currency converter software should I use in New Zealand?": 1. Xe, 2. Wise, 3. OANDA
- Asked ChatGPT "What are the best currency converter software options in New Zealand?": 1. Xe, 2. Wise, 3. OFX, 4. Airwallex
- Asked ChatGPT "What's the best currency converter software in New Zealand for international payments?": 1. Wise, 2. OFX, 3. Xe, 4. Airwallex
- Searched Google, AI Overview "best currency converter": 1. Xe, 2. OANDA, 3. Wise
- Searched Google, AI Overview "exchange rate software": 1. Xe

Not named in any answer: Western Union.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Western Union vs Wise: compare search popularity](/demand/nz/compare/western-union-vs-wise): 56.2% against 27.3% Share of Search.
- [Western Union vs OFX: compare search popularity](/demand/nz/compare/ofx-vs-western-union): 56.2% against 5.8% Share of Search.
- [Western Union vs Xe: compare search popularity](/demand/nz/compare/western-union-vs-xe): 56.2% against 4.9% Share of Search.
- [Western Union vs Airwallex: compare search popularity](/demand/nz/compare/airwallex-vs-western-union): 56.2% against 4.1% Share of Search.
- [Wise vs OFX: compare search popularity](/demand/nz/compare/ofx-vs-wise): 27.3% against 5.8% Share of Search.
- [Wise vs Xe: compare search popularity](/demand/nz/compare/wise-vs-xe): 27.3% against 4.9% Share of Search.
- [Wise vs Airwallex: compare search popularity](/demand/nz/compare/airwallex-vs-wise): 27.3% against 4.1% Share of Search.
- [OFX vs Xe: compare search popularity](/demand/nz/compare/ofx-vs-xe): 5.8% against 4.9% Share of Search.
- [OFX vs Airwallex: compare search popularity](/demand/nz/compare/airwallex-vs-ofx): 5.8% against 4.1% Share of Search.
- [Xe vs Airwallex: compare search popularity](/demand/nz/compare/airwallex-vs-xe): 4.9% against 4.1% Share of Search.

## How did search popularity change for New Zealand currency converter software in September 2026?

- In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.
- In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.
- In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%.
- In September 2026, Airwallex gained share of searches among currency converter software in New Zealand, from 2.4% to 4.1%.
- In September 2026, OANDA gained share of searches among currency converter software in New Zealand, from 1% to 1.7%.
- In September 2026, Wise lost share of searches among currency converter software in New Zealand, from 51.3% to 27.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Western Union | 56.2% | 33.3K | -18.3% | Western Union |
| 2 | Wise | 27.3% | 16.2K | -68.3% | Wise Forex Limited |
| 3 | OFX | 5.8% | 3.5K | +150.7% | OFX |
| 4 | Xe | 4.9% | 2.9K | 0.0% | Xe |
| 5 | Airwallex | 4.1% | 2.4K | 0.0% | Airwallex |
| 6 | OANDA | 1.7% | 1K | 0.0% | OANDA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Western Union | 33.4K | 76.3% | 1 |
| Oct 2025 | Xe | 3.6K | 8.2% | 2 |
| Oct 2025 | Wise | 2K | 4.5% | 3 |
| Oct 2025 | Airwallex | 1.9K | 4.3% | 4 |
| Oct 2025 | OFX | 1.6K | 3.7% | 5 |
| Oct 2025 | OANDA | 1.3K | 3% | 6 |
| Nov 2025 | Western Union | 40.8K | 80.1% | 1 |
| Nov 2025 | Xe | 3.6K | 7.1% | 2 |
| Nov 2025 | Airwallex | 1.9K | 3.7% | 3 |
| Nov 2025 | Wise | 1.7K | 3.4% | 4 |
| Nov 2025 | OFX | 1.6K | 3.2% | 5 |
| Nov 2025 | OANDA | 1.3K | 2.6% | 6 |
| Dec 2025 | Western Union | 40.8K | 79.8% | 1 |
| Dec 2025 | Airwallex | 2.9K | 5.7% | 2 |
| Dec 2025 | Xe | 2.9K | 5.7% | 3 |
| Dec 2025 | Wise | 1.7K | 3.3% | 4 |
| Dec 2025 | OFX | 1.5K | 3% | 5 |
| Dec 2025 | OANDA | 1.3K | 2.5% | 6 |
| Jan 2026 | Western Union | 40.8K | 79% | 1 |
| Jan 2026 | Xe | 3.6K | 7% | 2 |
| Jan 2026 | Wise | 2.2K | 4.2% | 3 |
| Jan 2026 | Airwallex | 1.9K | 3.7% | 4 |
| Jan 2026 | OFX | 1.9K | 3.6% | 5 |
| Jan 2026 | OANDA | 1.3K | 2.5% | 6 |
| Feb 2026 | Western Union | 40.7K | 79.4% | 1 |
| Feb 2026 | Xe | 3.6K | 7% | 2 |
| Feb 2026 | Wise | 2.3K | 4.4% | 3 |
| Feb 2026 | Airwallex | 1.9K | 3.7% | 4 |
| Feb 2026 | OFX | 1.5K | 2.9% | 5 |
| Feb 2026 | OANDA | 1.3K | 2.5% | 6 |
| Mar 2026 | Western Union | 40.7K | 61.8% | 1 |
| Mar 2026 | Wise | 11.1K | 16.8% | 2 |
| Mar 2026 | OFX | 5.2K | 7.9% | 3 |
| Mar 2026 | Xe | 4.4K | 6.7% | 4 |
| Mar 2026 | Airwallex | 2.9K | 4.4% | 5 |
| Mar 2026 | OANDA | 1.6K | 2.4% | 6 |
| Apr 2026 | Wise | 91.6K | 64.4% | 1 |
| Apr 2026 | Western Union | 40.7K | 28.6% | 2 |
| Apr 2026 | Xe | 4.4K | 3.1% | 3 |
| Apr 2026 | Airwallex | 2.4K | 1.7% | 4 |
| Apr 2026 | OFX | 1.8K | 1.3% | 5 |
| Apr 2026 | OANDA | 1.3K | 0.91% | 6 |
| May 2026 | Wise | 166K | 79.8% | 1 |
| May 2026 | Western Union | 33.3K | 16% | 2 |
| May 2026 | Xe | 3.6K | 1.7% | 3 |
| May 2026 | Airwallex | 2.4K | 1.2% | 4 |
| May 2026 | OFX | 1.5K | 0.74% | 5 |
| May 2026 | OANDA | 1.3K | 0.62% | 6 |
| Jun 2026 | Wise | 75.7K | 62.4% | 1 |
| Jun 2026 | Western Union | 33.3K | 27.5% | 2 |
| Jun 2026 | OFX | 4.4K | 3.6% | 3 |
| Jun 2026 | Xe | 3.6K | 3% | 4 |
| Jun 2026 | Airwallex | 2.9K | 2.4% | 5 |
| Jun 2026 | OANDA | 1.3K | 1.1% | 6 |
| Jul 2026 | Wise | 76.3K | 64.9% | 1 |
| Jul 2026 | Western Union | 33.3K | 28.3% | 2 |
| Jul 2026 | Xe | 2.9K | 2.5% | 3 |
| Jul 2026 | Airwallex | 2.4K | 2% | 4 |
| Jul 2026 | OFX | 1.3K | 1.1% | 5 |
| Jul 2026 | OANDA | 1.3K | 1.1% | 6 |
| Aug 2026 | Wise | 51K | 51.3% | 1 |
| Aug 2026 | Western Union | 40.7K | 41% | 2 |
| Aug 2026 | Xe | 2.9K | 2.9% | 3 |
| Aug 2026 | Airwallex | 2.4K | 2.4% | 4 |
| Aug 2026 | OFX | 1.4K | 1.4% | 5 |
| Aug 2026 | OANDA | 1K | 1% | 6 |
| Sep 2026 | Western Union | 33.3K | 56.2% | 1 |
| Sep 2026 | Wise | 16.2K | 27.3% | 2 |
| Sep 2026 | OFX | 3.5K | 5.8% | 3 |
| Sep 2026 | Xe | 2.9K | 4.9% | 4 |
| Sep 2026 | Airwallex | 2.4K | 4.1% | 5 |
| Sep 2026 | OANDA | 1K | 1.7% | 6 |

## What is being compared

- **Airwallex**: Measured on the search term “airwallex”.
- **OANDA**: Measured on the search term “oanda”.
- **OFX**: Measured on the search terms “ofx”, “ofx currency converter”, “ofx exchange”, “ofx rates” and “ofx transfer”, summed into one figure.
- **Western Union**: Measured on the search terms “western union”, “western union rates” and “westernunion”, summed into one figure.
- **Wise**: Measured on the search terms “wise business”, “wise converter”, “wise currency converter”, “wise fx”, “wise transfer”, “wise visa” and “wise web”, summed into one figure.
- **Xe**: Measured on the search term “xe currency”.

- [Airwallex](/demand/nz/brands/airwallex)
- [OANDA](/demand/nz/brands/oanda)
- [OFX](/demand/nz/brands/ofx)
- [Western Union](/demand/nz/brands/western-union)
- [Wise](/demand/nz/brands/wise)
- [Xe](/demand/nz/brands/xe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among currency converter software in New Zealand?

In September 2026, Western Union was the most searched among currency converter software in New Zealand, with an estimated 33.3K branded searches, 56.2% of all searches for the six we track.

## Cite this page

Brandwave. "Currency converter software in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-currency-converter-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-currency-converter-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.