--- title: "BaByliss vs ghd: Which is searched more in New Zealand?" description: "Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling wand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-curling-wand-brands/compare/babyliss-vs-ghd-hair" publisher: "Brandwave" --- # BaByliss vs ghd: Which is searched more in New Zealand? Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling wand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaByliss and ghd - **Competitive set**: Curling wand brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BaByliss Share of Search**: 6.1% - **ghd Share of Search**: 90.9% ## Is BaByliss or ghd more popular in search? - In September 2026, ghd had more branded searches than BaByliss among curling wand brands in New Zealand. ghd had about 16,600 branded searches, while BaByliss had 1,110. ghd made up 90.9% of all curling wand brand searches we track, and BaByliss accounted for 6.1%. - ghd was ahead of BaByliss in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K. - Across the 12 months ending September 2026, ghd’s share of searches among curling wand brands in New Zealand moved from 89.4% to 90.9%, and its estimated monthly branded searches moved from 15.6K to 16.6K. ## Top curling wand brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. BaByliss was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ghd was listed before BaByliss in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | MUK Hair | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | BaByliss | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GHD | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curling wand brands - Asked ChatGPT "Which curling wand brand should I buy in New Zealand?": 1. ghd, 2. Remington, 3. MUK Hair, 4. BaByliss - Asked ChatGPT "What are the best curling wand brands in New Zealand?": 1. ghd, 2. MUK Hair, 3. Remington - Asked ChatGPT "What's the best curling wand brand in New Zealand for curly hair?": 1. ghd, 2. BaByliss - Searched Google, AI Overview "hair curler nz": 1. Remington, 2. ghd - Searched Google, AI Overview "best curling wand": 1. ghd Not named in any answer: GHD. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand curling wand brands in September 2026? - In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%. - In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%. ## Month by month | Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 7.2% | 2 | 15.6K | 89.4% | 1 | | Nov 2025 | 1.2K | 4.7% | 2 | 23.6K | 92.6% | 1 | | Dec 2025 | 1.3K | 6.4% | 2 | 18.7K | 90.5% | 1 | | Jan 2026 | 1.1K | 8.6% | 2 | 11.2K | 88.6% | 1 | | Feb 2026 | 1.1K | 7.9% | 2 | 12K | 89.3% | 1 | | Mar 2026 | 1.1K | 7% | 2 | 14.1K | 90.3% | 1 | | Apr 2026 | 1.1K | 7% | 2 | 14.3K | 90.8% | 1 | | May 2026 | 1.1K | 7.1% | 2 | 14.3K | 90.2% | 1 | | Jun 2026 | 1.4K | 8.2% | 2 | 14.8K | 89.4% | 1 | | Jul 2026 | 1.1K | 6.7% | 2 | 15.1K | 90.3% | 1 | | Aug 2026 | 1.3K | 7.4% | 2 | 15.4K | 89.6% | 1 | | Sep 2026 | 1.1K | 6.1% | 2 | 16.6K | 90.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaByliss**: Measured on the search terms “babyliss”, “babyliss clipper”, “babyliss curler”, “babyliss curling iron”, “babyliss foil shaver”, “babyliss pro clipper”, “babyliss pro fx”, “babyliss pro trimmers”, “babyliss shaver” and “babyliss trimmers”, summed into one figure. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair rise”, “ghd hair straightener”, “ghd hair wand”, “ghd hair waver”, “ghd platinum”, “ghd platinum plus”, “ghd straightener” and “ghd v styler”, summed into one figure. - [BaByliss profile](/demand/nz/brands/babyliss) - [ghd profile](/demand/nz/brands/ghd-hair) - [All curling wand brands in New Zealand](/demand/nz/categories/nz-curling-wand-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaByliss or ghd more popular in search? In September 2026, ghd had more branded searches than BaByliss among curling wand brands in New Zealand. ghd had about 16,600 branded searches, while BaByliss had 1,110. ghd made up 90.9% of all curling wand brand searches we track, and BaByliss accounted for 6.1%. ## Cite this page Brandwave. "BaByliss vs ghd: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-curling-wand-brands/compare/babyliss-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-curling-wand-brands/compare/babyliss-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.