---
title: "Curling wand brands in New Zealand: Which are searched most?"
description: "Compare the curling wand brands people buy. Share of Search among ghd, BaByliss, GHD, Remington and MUK Hair, the curling wand brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-curling-wand-brands"
publisher: "Brandwave"
---

# Curling wand brands in New Zealand: Which are searched most?

Compare the curling wand brands people buy. Share of Search among ghd, BaByliss, GHD, Remington and MUK Hair, the curling wand brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Curling wand brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: ghd, 90.9%

## Which brand is most popular in search among curling wand brands in New Zealand?

- In September 2026, ghd was the most searched among curling wand brands in New Zealand, with an estimated 16.6K branded searches, 90.9% of all searches for the five we track.
- BaByliss is in 2nd place, 84.8 percentage points behind at 6.1%.
- Across the 12 months ending September 2026, ghd’s share of searches among curling wand brands in New Zealand increased from 89.4% to 90.9%.
- Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand decreased from 7.2% to 6.1%.
- Across the 12 months ending September 2026, ghd’s share of searches among curling wand brands in New Zealand peaked at 92.6% in November 2025 and was lowest at 88.6% in January 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 4.7% in November 2025.
- Across the 12 months ending September 2026, GHD, Remington and MUK Hair held steady: their share of searches among curling wand brands in New Zealand each moved less than 0.5 percentage points.

## Top curling wand brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ghd appeared every time. ghd was recommended most often, coming first in two out of three answers that gave a list. Remington was second, and MUK Hair was third. GHD, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Remington | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| MUK Hair | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| BaByliss | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| GHD | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about curling wand brands

- Asked ChatGPT "Which curling wand brand should I buy in New Zealand?": 1. ghd, 2. Remington, 3. MUK Hair, 4. BaByliss
- Asked ChatGPT "What are the best curling wand brands in New Zealand?": 1. ghd, 2. MUK Hair, 3. Remington
- Asked ChatGPT "What's the best curling wand brand in New Zealand for curly hair?": 1. ghd, 2. BaByliss
- Searched Google, AI Overview "hair curler nz": 1. Remington, 2. ghd
- Searched Google, AI Overview "best curling wand": 1. ghd

Not named in any answer: GHD.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [ghd vs BaByliss: compare search popularity](/demand/nz/compare/babyliss-vs-ghd-hair): 90.9% against 6.1% Share of Search.

## How did search popularity change for New Zealand curling wand brands in September 2026?

- In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%.
- In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.
- Estimated monthly branded searches for Remington in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
- Estimated monthly branded searches for MUK Hair in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
- Estimated monthly branded searches for GHD in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ghd | 90.9% | 16.6K | +7.5% | ghd |
| 2 | BaByliss | 6.1% | 1.1K | -12.6% | BaByliss |
| 3 | GHD | 1.4% | 260 | 0.0% | GHD |
| 4 | Remington | 1.2% | 210 | 0.0% | Remington |
| 5 | MUK Hair | 0.38% | 70 | +40.0% | MUK Hair |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ghd | 15.6K | 89.4% | 1 |
| Oct 2025 | BaByliss | 1.3K | 7.2% | 2 |
| Oct 2025 | GHD | 320 | 1.8% | 3 |
| Oct 2025 | Remington | 170 | 0.97% | 4 |
| Oct 2025 | MUK Hair | 110 | 0.63% | 5 |
| Nov 2025 | ghd | 23.6K | 92.6% | 1 |
| Nov 2025 | BaByliss | 1.2K | 4.7% | 2 |
| Nov 2025 | GHD | 390 | 1.5% | 3 |
| Nov 2025 | Remington | 210 | 0.82% | 4 |
| Nov 2025 | MUK Hair | 70 | 0.27% | 5 |
| Dec 2025 | ghd | 18.7K | 90.5% | 1 |
| Dec 2025 | BaByliss | 1.3K | 6.4% | 2 |
| Dec 2025 | GHD | 390 | 1.9% | 3 |
| Dec 2025 | Remington | 210 | 1% | 4 |
| Dec 2025 | MUK Hair | 40 | 0.19% | 5 |
| Jan 2026 | ghd | 11.2K | 88.6% | 1 |
| Jan 2026 | BaByliss | 1.1K | 8.6% | 2 |
| Jan 2026 | GHD | 210 | 1.7% | 3 |
| Jan 2026 | Remington | 110 | 0.87% | 4 |
| Jan 2026 | MUK Hair | 40 | 0.32% | 5 |
| Feb 2026 | ghd | 12K | 89.3% | 1 |
| Feb 2026 | BaByliss | 1.1K | 7.9% | 2 |
| Feb 2026 | GHD | 210 | 1.6% | 3 |
| Feb 2026 | Remington | 140 | 1% | 4 |
| Feb 2026 | MUK Hair | 40 | 0.3% | 5 |
| Mar 2026 | ghd | 14.1K | 90.3% | 1 |
| Mar 2026 | BaByliss | 1.1K | 7% | 2 |
| Mar 2026 | GHD | 210 | 1.3% | 3 |
| Mar 2026 | Remington | 170 | 1.1% | 4 |
| Mar 2026 | MUK Hair | 50 | 0.32% | 5 |
| Apr 2026 | ghd | 14.3K | 90.8% | 1 |
| Apr 2026 | BaByliss | 1.1K | 7% | 2 |
| Apr 2026 | GHD | 210 | 1.3% | 3 |
| Apr 2026 | Remington | 110 | 0.7% | 4 |
| Apr 2026 | MUK Hair | 20 | 0.13% | 5 |
| May 2026 | ghd | 14.3K | 90.2% | 1 |
| May 2026 | BaByliss | 1.1K | 7.1% | 2 |
| May 2026 | GHD | 260 | 1.6% | 3 |
| May 2026 | Remington | 140 | 0.88% | 4 |
| May 2026 | MUK Hair | 30 | 0.19% | 5 |
| Jun 2026 | ghd | 14.8K | 89.4% | 1 |
| Jun 2026 | BaByliss | 1.4K | 8.2% | 2 |
| Jun 2026 | GHD | 210 | 1.3% | 3 |
| Jun 2026 | Remington | 170 | 1% | 4 |
| Jun 2026 | MUK Hair | 30 | 0.18% | 5 |
| Jul 2026 | ghd | 15.1K | 90.3% | 1 |
| Jul 2026 | BaByliss | 1.1K | 6.7% | 2 |
| Jul 2026 | GHD | 260 | 1.6% | 3 |
| Jul 2026 | Remington | 170 | 1% | 4 |
| Jul 2026 | MUK Hair | 70 | 0.42% | 5 |
| Aug 2026 | ghd | 15.4K | 89.6% | 1 |
| Aug 2026 | BaByliss | 1.3K | 7.4% | 2 |
| Aug 2026 | GHD | 260 | 1.5% | 3 |
| Aug 2026 | Remington | 210 | 1.2% | 4 |
| Aug 2026 | MUK Hair | 50 | 0.29% | 5 |
| Sep 2026 | ghd | 16.6K | 90.9% | 1 |
| Sep 2026 | BaByliss | 1.1K | 6.1% | 2 |
| Sep 2026 | GHD | 260 | 1.4% | 3 |
| Sep 2026 | Remington | 210 | 1.2% | 4 |
| Sep 2026 | MUK Hair | 70 | 0.38% | 5 |

## What is being compared

- **BaByliss**: Measured on the search terms “babyliss”, “babyliss clipper”, “babyliss curler”, “babyliss curling iron”, “babyliss foil shaver”, “babyliss pro clipper”, “babyliss pro fx”, “babyliss pro trimmers”, “babyliss shaver” and “babyliss trimmers”, summed into one figure.
- **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair rise”, “ghd hair straightener”, “ghd hair wand”, “ghd hair waver”, “ghd platinum”, “ghd platinum plus”, “ghd straightener” and “ghd v styler”, summed into one figure.
- **GHD**: Measured on the search term “ghd curling wand”.
- **MUK Hair**: Measured on the search term “muk hair”.
- **Remington**: Measured on the search term “remington curling wand”.

- [BaByliss](/demand/nz/brands/babyliss)
- [ghd](/demand/nz/brands/ghd-hair)
- [GHD](/demand/nz/brands/ghd)
- [MUK Hair](/demand/nz/brands/muk-hair)
- [Remington](/demand/nz/brands/remington-grooming)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among curling wand brands in New Zealand?

In September 2026, ghd was the most searched among curling wand brands in New Zealand, with an estimated 16.6K branded searches, 90.9% of all searches for the five we track.

## Cite this page

Brandwave. "Curling wand brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-curling-wand-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-curling-wand-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.