--- title: "Maggi vs Samyang: Which is searched more in New Zealand?" description: "Is Maggi or Samyang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cup noodles brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands/compare/maggi-vs-samyang" publisher: "Brandwave" --- # Maggi vs Samyang: Which is searched more in New Zealand? Is Maggi or Samyang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cup noodles brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maggi and Samyang - **Competitive set**: Cup noodles brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maggi Share of Search**: 16.3% - **Samyang Share of Search**: 32.1% ## Is Maggi or Samyang more popular in search? - In September 2026, Samyang had more branded searches than Maggi among cup noodles brands in New Zealand. Samyang had about 4,470 branded searches, while Maggi had 2,270. Samyang made up 32.1% of all cup noodles brand searches we track, and Maggi accounted for 16.3%. - Samyang was ahead of Maggi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand moved from 18.9% to 16.3%, and its estimated monthly branded searches moved from 2.4K to 2.3K. - Across the 12 months ending September 2026, Samyang’s share of searches among cup noodles brands in New Zealand moved from 29% to 32.1%, and its estimated monthly branded searches moved from 3.7K to 4.5K. ## Top cup noodles brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samyang was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maggi and Samyang were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nissin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nongshim | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Indomie | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Maggi | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Samyang | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MAMA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cup noodles brands - Asked ChatGPT "Which cup noodles brand should I buy in New Zealand?": 1. Nongshim, 2. Indomie, 3. Maggi, 4. Nissin - Asked ChatGPT "What are the best cup noodles brands in New Zealand?": 1. Nissin, 2. Nongshim, 3. Indomie, 4. Samyang, 5. Maggi, 6. MAMA - Asked ChatGPT "What's the best cup noodles brand in New Zealand for quick lunch?": 1. Nissin, 2. Nongshim, 3. Maggi, 4. Indomie - Searched Google, AI Overview "best cup noodles": 1. Nissin, 2. Indomie, 3. Nongshim - Searched Google, AI Overview "instant noodles brand": 1. Indomie, 2. Nissin, 3. Nongshim, 4. Samyang Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cup noodles brands in September 2026? - In September 2026, Samyang overtook Indomie to become the leader among cup noodles brands in New Zealand, with 32.1% of the searches. - In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%. ## Month by month | Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | Samyang estimated searches | Samyang Share of Search | Samyang rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 18.9% | 4 | 3.7K | 29% | 1 | | Nov 2025 | 2K | 17.2% | 4 | 3.6K | 31.8% | 1 | | Dec 2025 | 1.6K | 15.6% | 4 | 3K | 28.8% | 1 | | Jan 2026 | 2.2K | 19.2% | 4 | 3K | 26% | 2 | | Feb 2026 | 1.9K | 17.4% | 4 | 3K | 27.7% | 2 | | Mar 2026 | 2.1K | 16.4% | 4 | 3K | 22.5% | 3 | | Apr 2026 | 2.2K | 18.6% | 4 | 3K | 25% | 2 | | May 2026 | 2.5K | 18.2% | 4 | 3K | 21.5% | 2 | | Jun 2026 | 2.6K | 19% | 4 | 3K | 22.1% | 3 | | Jul 2026 | 2.4K | 17.6% | 4 | 3.6K | 27.1% | 1 | | Aug 2026 | 2.5K | 17.2% | 4 | 3.7K | 25.5% | 2 | | Sep 2026 | 2.3K | 16.3% | 4 | 4.5K | 32.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Maggi’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maggi**: Measured on the search terms “maggi”, “maggi carbonara”, “maggi cubes”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi masala”, “maggi sauces”, “maggi season” and “maggi stroganoff”, summed into one figure. - **Samyang**: Measured on the search terms “buldak” and “samyang buldak”, summed into one figure. - [Maggi profile](/demand/nz/brands/maggi) - [Samyang profile](/demand/nz/brands/samyang) - [All cup noodles brands in New Zealand](/demand/nz/categories/nz-cup-noodles-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maggi or Samyang more popular in search? In September 2026, Samyang had more branded searches than Maggi among cup noodles brands in New Zealand. Samyang had about 4,470 branded searches, while Maggi had 2,270. Samyang made up 32.1% of all cup noodles brand searches we track, and Maggi accounted for 16.3%. ## Cite this page Brandwave. "Maggi vs Samyang: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands/compare/maggi-vs-samyang This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands/compare/maggi-vs-samyang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.