--- title: "Indomie vs Maggi: Which is searched more in New Zealand?" description: "Is Indomie or Maggi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cup noodles brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands/compare/indomie-vs-maggi" publisher: "Brandwave" --- # Indomie vs Maggi: Which is searched more in New Zealand? Is Indomie or Maggi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cup noodles brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Indomie and Maggi - **Competitive set**: Cup noodles brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Indomie Share of Search**: 25.9% - **Maggi Share of Search**: 16.3% ## Is Indomie or Maggi more popular in search? - In September 2026, Indomie had more branded searches than Maggi among cup noodles brands in New Zealand. Indomie had about 3,610 branded searches, while Maggi had 2,270. Indomie made up 25.9% of all cup noodles brand searches we track, and Maggi accounted for 16.3%. - Indomie was ahead of Maggi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Indomie’s share of searches among cup noodles brands in New Zealand moved from 25% to 25.9%, and its estimated monthly branded searches moved from 3.2K to 3.6K. - Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand moved from 18.9% to 16.3%, and its estimated monthly branded searches moved from 2.4K to 2.3K. ## Top cup noodles brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Indomie appeared in all five answers. Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Indomie was listed before Maggi in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nissin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nongshim | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Indomie | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Maggi | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Samyang | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MAMA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cup noodles brands - Asked ChatGPT "Which cup noodles brand should I buy in New Zealand?": 1. Nongshim, 2. Indomie, 3. Maggi, 4. Nissin - Asked ChatGPT "What are the best cup noodles brands in New Zealand?": 1. Nissin, 2. Nongshim, 3. Indomie, 4. Samyang, 5. Maggi, 6. MAMA - Asked ChatGPT "What's the best cup noodles brand in New Zealand for quick lunch?": 1. Nissin, 2. Nongshim, 3. Maggi, 4. Indomie - Searched Google, AI Overview "best cup noodles": 1. Nissin, 2. Indomie, 3. Nongshim - Searched Google, AI Overview "instant noodles brand": 1. Indomie, 2. Nissin, 3. Nongshim, 4. Samyang Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cup noodles brands in September 2026? - In September 2026, Samyang overtook Indomie to become the leader among cup noodles brands in New Zealand, with 32.1% of the searches. - In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%. - Estimated monthly branded searches for Indomie in New Zealand rose 14.2% over 12 measured months, from 3.2K to 3.6K in September 2026. ## Month by month | Month | Indomie estimated searches | Indomie Share of Search | Indomie rank | Maggi estimated searches | Maggi Share of Search | Maggi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 25% | 2 | 2.4K | 18.9% | 4 | | Nov 2025 | 2.9K | 24.9% | 2 | 2K | 17.2% | 4 | | Dec 2025 | 2.7K | 26.3% | 2 | 1.6K | 15.6% | 4 | | Jan 2026 | 3K | 26.4% | 1 | 2.2K | 19.2% | 4 | | Feb 2026 | 3.1K | 29.3% | 1 | 1.9K | 17.4% | 4 | | Mar 2026 | 3.9K | 30% | 1 | 2.1K | 16.4% | 4 | | Apr 2026 | 3.4K | 28% | 1 | 2.2K | 18.6% | 4 | | May 2026 | 4.1K | 29.9% | 1 | 2.5K | 18.2% | 4 | | Jun 2026 | 3.7K | 27.2% | 1 | 2.6K | 19% | 4 | | Jul 2026 | 3K | 22% | 3 | 2.4K | 17.6% | 4 | | Aug 2026 | 3.8K | 26.1% | 1 | 2.5K | 17.2% | 4 | | Sep 2026 | 3.6K | 25.9% | 2 | 2.3K | 16.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Indomie’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Indomie**: Measured on the search terms “chicken mi goreng”, “indomie”, “indomie hot spicy”, “indomie mi goreng”, “mi goreng”, “mi goreng satay” and “mi goreng spicy”, summed into one figure. - **Maggi**: Measured on the search terms “maggi”, “maggi carbonara”, “maggi cubes”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi masala”, “maggi sauces”, “maggi season” and “maggi stroganoff”, summed into one figure. - [Indomie profile](/demand/nz/brands/indomie) - [Maggi profile](/demand/nz/brands/maggi) - [All cup noodles brands in New Zealand](/demand/nz/categories/nz-cup-noodles-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Indomie or Maggi more popular in search? In September 2026, Indomie had more branded searches than Maggi among cup noodles brands in New Zealand. Indomie had about 3,610 branded searches, while Maggi had 2,270. Indomie made up 25.9% of all cup noodles brand searches we track, and Maggi accounted for 16.3%. ## Cite this page Brandwave. "Indomie vs Maggi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands/compare/indomie-vs-maggi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands/compare/indomie-vs-maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.