---
title: "Cup noodles brands in New Zealand: Which are searched most?"
description: "Compare the cup noodles brands people buy. Share of Search among Samyang, Indomie, Nongshim, Maggi, Nissin and MAMA, the cup noodles brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands"
publisher: "Brandwave"
---

# Cup noodles brands in New Zealand: Which are searched most?

Compare the cup noodles brands people buy. Share of Search among Samyang, Indomie, Nongshim, Maggi, Nissin and MAMA, the cup noodles brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cup noodles brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Samyang, 32.1%

## Which brand is most popular in search among cup noodles brands in New Zealand?

- In September 2026, Samyang was the most searched among cup noodles brands in New Zealand, with an estimated 4.5K branded searches, 32.1% of all searches for the six we track.
- Indomie is in 2nd place, 6.2 percentage points behind at 25.9%.
- Across the 12 months ending September 2026, Samyang’s share of searches among cup noodles brands in New Zealand increased from 29% to 32.1%.
- Across the 12 months ending September 2026, Indomie’s share of searches among cup noodles brands in New Zealand increased from 25% to 25.9%.
- Across the 12 months ending September 2026, Nongshim’s share of searches among cup noodles brands in New Zealand decreased from 20.7% to 18.3%.
- Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand decreased from 18.9% to 16.3%.
- Across the 12 months ending September 2026, Nissin’s share of searches among cup noodles brands in New Zealand increased from 5.5% to 6.4%.
- Across the 12 months ending September 2026, Samyang’s share of searches among cup noodles brands in New Zealand peaked at 32.1% in September 2026 and was lowest at 21.5% in May 2026.
- Across the 12 months ending September 2026, Indomie’s share of searches among cup noodles brands in New Zealand peaked at 30% in March 2026 and was lowest at 22% in July 2026.
- Across the 12 months ending September 2026, Nongshim’s share of searches among cup noodles brands in New Zealand peaked at 24.1% in July 2026 and was lowest at 18.3% in September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand peaked at 19.2% in January 2026 and was lowest at 15.6% in December 2025.
- Across the 12 months ending September 2026, Nissin’s share of searches among cup noodles brands in New Zealand peaked at 8.3% in August 2026 and was lowest at 5% in November 2025.
- Across the 12 months ending September 2026, MAMA held steady: its share of searches among cup noodles brands in New Zealand moved less than 0.5 percentage points.

## Top cup noodles brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Indomie, Nongshim and Nissin appeared every time. Nissin was recommended most often, coming first in three out of five answers. Nongshim was second, and Indomie was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nissin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Nongshim | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Indomie | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Maggi | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Samyang | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| MAMA | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about cup noodles brands

- Asked ChatGPT "Which cup noodles brand should I buy in New Zealand?": 1. Nongshim, 2. Indomie, 3. Maggi, 4. Nissin
- Asked ChatGPT "What are the best cup noodles brands in New Zealand?": 1. Nissin, 2. Nongshim, 3. Indomie, 4. Samyang, 5. Maggi, 6. MAMA
- Asked ChatGPT "What's the best cup noodles brand in New Zealand for quick lunch?": 1. Nissin, 2. Nongshim, 3. Maggi, 4. Indomie
- Searched Google, AI Overview "best cup noodles": 1. Nissin, 2. Indomie, 3. Nongshim
- Searched Google, AI Overview "instant noodles brand": 1. Indomie, 2. Nissin, 3. Nongshim, 4. Samyang

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Samyang vs Indomie: compare search popularity](/demand/nz/compare/indomie-vs-samyang): 32.1% against 25.9% Share of Search.
- [Samyang vs Nongshim: compare search popularity](/demand/nz/compare/nongshim-vs-samyang): 32.1% against 18.3% Share of Search.
- [Samyang vs Maggi: compare search popularity](/demand/nz/compare/maggi-vs-samyang): 32.1% against 16.3% Share of Search.
- [Samyang vs Nissin: compare search popularity](/demand/nz/compare/nissin-vs-samyang): 32.1% against 6.4% Share of Search.
- [Indomie vs Nongshim: compare search popularity](/demand/nz/compare/indomie-vs-nongshim): 25.9% against 18.3% Share of Search.
- [Indomie vs Maggi: compare search popularity](/demand/nz/compare/indomie-vs-maggi): 25.9% against 16.3% Share of Search.
- [Indomie vs Nissin: compare search popularity](/demand/nz/compare/indomie-vs-nissin): 25.9% against 6.4% Share of Search.
- [Nongshim vs Maggi: compare search popularity](/demand/nz/compare/maggi-vs-nongshim): 18.3% against 16.3% Share of Search.
- [Nongshim vs Nissin: compare search popularity](/demand/nz/compare/nissin-vs-nongshim): 18.3% against 6.4% Share of Search.
- [Maggi vs Nissin: compare search popularity](/demand/nz/compare/maggi-vs-nissin): 16.3% against 6.4% Share of Search.

## How did search popularity change for New Zealand cup noodles brands in September 2026?

- In September 2026, Samyang overtook Indomie to become the leader among cup noodles brands in New Zealand, with 32.1% of the searches.
- In September 2026, Nongshim lost share of searches among cup noodles brands in New Zealand, from 21.8% to 18.3%.
- In September 2026, Nissin lost share of searches among cup noodles brands in New Zealand, from 8.3% to 6.4%.
- In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%.
- Estimated monthly branded searches for MAMA in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
- Estimated monthly branded searches for Indomie in New Zealand rose 14.2% over 12 measured months, from 3.2K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Samyang | 32.1% | 4.5K | +21.8% | Samyang |
| 2 | Indomie | 25.9% | 3.6K | -4.0% | Indomie |
| 3 | Nongshim | 18.3% | 2.5K | -18.8% | Nongshim |
| 4 | Maggi | 16.3% | 2.3K | -8.5% | Nestlé |
| 5 | Nissin | 6.4% | 890 | -25.8% | Nissin |
| 6 | MAMA | 1% | 140 | -17.6% | MAMA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Samyang | 3.7K | 29% | 1 |
| Oct 2025 | Indomie | 3.2K | 25% | 2 |
| Oct 2025 | Nongshim | 2.6K | 20.7% | 3 |
| Oct 2025 | Maggi | 2.4K | 18.9% | 4 |
| Oct 2025 | Nissin | 700 | 5.5% | 5 |
| Oct 2025 | MAMA | 110 | 0.87% | 6 |
| Nov 2025 | Samyang | 3.6K | 31.8% | 1 |
| Nov 2025 | Indomie | 2.9K | 24.9% | 2 |
| Nov 2025 | Nongshim | 2.3K | 20.2% | 3 |
| Nov 2025 | Maggi | 2K | 17.2% | 4 |
| Nov 2025 | Nissin | 570 | 5% | 5 |
| Nov 2025 | MAMA | 110 | 0.96% | 6 |
| Dec 2025 | Samyang | 3K | 28.8% | 1 |
| Dec 2025 | Indomie | 2.7K | 26.3% | 2 |
| Dec 2025 | Nongshim | 2.3K | 22.5% | 3 |
| Dec 2025 | Maggi | 1.6K | 15.6% | 4 |
| Dec 2025 | Nissin | 590 | 5.8% | 5 |
| Dec 2025 | MAMA | 110 | 1.1% | 6 |
| Jan 2026 | Indomie | 3K | 26.4% | 1 |
| Jan 2026 | Samyang | 3K | 26% | 2 |
| Jan 2026 | Nongshim | 2.5K | 22% | 3 |
| Jan 2026 | Maggi | 2.2K | 19.2% | 4 |
| Jan 2026 | Nissin | 620 | 5.5% | 5 |
| Jan 2026 | MAMA | 110 | 0.97% | 6 |
| Feb 2026 | Indomie | 3.1K | 29.3% | 1 |
| Feb 2026 | Samyang | 3K | 27.7% | 2 |
| Feb 2026 | Nongshim | 2K | 18.7% | 3 |
| Feb 2026 | Maggi | 1.9K | 17.4% | 4 |
| Feb 2026 | Nissin | 650 | 6.1% | 5 |
| Feb 2026 | MAMA | 90 | 0.84% | 6 |
| Mar 2026 | Indomie | 3.9K | 30% | 1 |
| Mar 2026 | Nongshim | 3K | 22.7% | 2 |
| Mar 2026 | Samyang | 3K | 22.5% | 3 |
| Mar 2026 | Maggi | 2.1K | 16.4% | 4 |
| Mar 2026 | Nissin | 930 | 7.1% | 5 |
| Mar 2026 | MAMA | 170 | 1.3% | 6 |
| Apr 2026 | Indomie | 3.4K | 28% | 1 |
| Apr 2026 | Samyang | 3K | 25% | 2 |
| Apr 2026 | Nongshim | 2.5K | 20.7% | 3 |
| Apr 2026 | Maggi | 2.2K | 18.6% | 4 |
| Apr 2026 | Nissin | 800 | 6.7% | 5 |
| Apr 2026 | MAMA | 110 | 0.92% | 6 |
| May 2026 | Indomie | 4.1K | 29.9% | 1 |
| May 2026 | Samyang | 3K | 21.5% | 2 |
| May 2026 | Nongshim | 2.9K | 21.2% | 3 |
| May 2026 | Maggi | 2.5K | 18.2% | 4 |
| May 2026 | Nissin | 1.1K | 8.1% | 5 |
| May 2026 | MAMA | 140 | 1% | 6 |
| Jun 2026 | Indomie | 3.7K | 27.2% | 1 |
| Jun 2026 | Nongshim | 3.1K | 22.9% | 2 |
| Jun 2026 | Samyang | 3K | 22.1% | 3 |
| Jun 2026 | Maggi | 2.6K | 19% | 4 |
| Jun 2026 | Nissin | 1K | 7.7% | 5 |
| Jun 2026 | MAMA | 140 | 1% | 6 |
| Jul 2026 | Samyang | 3.6K | 27.1% | 1 |
| Jul 2026 | Nongshim | 3.3K | 24.1% | 2 |
| Jul 2026 | Indomie | 3K | 22% | 3 |
| Jul 2026 | Maggi | 2.4K | 17.6% | 4 |
| Jul 2026 | Nissin | 1.1K | 8.2% | 5 |
| Jul 2026 | MAMA | 140 | 1% | 6 |
| Aug 2026 | Indomie | 3.8K | 26.1% | 1 |
| Aug 2026 | Samyang | 3.7K | 25.5% | 2 |
| Aug 2026 | Nongshim | 3.1K | 21.8% | 3 |
| Aug 2026 | Maggi | 2.5K | 17.2% | 4 |
| Aug 2026 | Nissin | 1.2K | 8.3% | 5 |
| Aug 2026 | MAMA | 170 | 1.2% | 6 |
| Sep 2026 | Samyang | 4.5K | 32.1% | 1 |
| Sep 2026 | Indomie | 3.6K | 25.9% | 2 |
| Sep 2026 | Nongshim | 2.5K | 18.3% | 3 |
| Sep 2026 | Maggi | 2.3K | 16.3% | 4 |
| Sep 2026 | Nissin | 890 | 6.4% | 5 |
| Sep 2026 | MAMA | 140 | 1% | 6 |

## What is being compared

- **Indomie**: Measured on the search terms “chicken mi goreng”, “indomie”, “indomie hot spicy”, “indomie mi goreng”, “mi goreng”, “mi goreng satay” and “mi goreng spicy”, summed into one figure.
- **Maggi**: Measured on the search terms “maggi”, “maggi carbonara”, “maggi cubes”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi masala”, “maggi sauces”, “maggi season” and “maggi stroganoff”, summed into one figure.
- **MAMA**: Measured on the search term “mama noodles”.
- **Nissin**: Measured on the search terms “cup noodles” and “nissin cup noodles”, summed into one figure.
- **Nongshim**: Measured on the search terms “nongshim”, “nongshim bowl noodle”, “nongshim chapagetti”, “nongshim onion rings”, “nongshim ramyun”, “noodle nongshim”, “shin ramyun”, “shin ramyun cup” and “shin ramyun kimchi”, summed into one figure.
- **Samyang**: Measured on the search terms “buldak” and “samyang buldak”, summed into one figure.

- [Indomie](/demand/nz/brands/indomie)
- [Maggi](/demand/nz/brands/maggi)
- [MAMA](/demand/nz/brands/mama-noodles)
- [Nissin](/demand/nz/brands/nissin)
- [Nongshim](/demand/nz/brands/nongshim)
- [Samyang](/demand/nz/brands/samyang)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cup noodles brands in New Zealand?

In September 2026, Samyang was the most searched among cup noodles brands in New Zealand, with an estimated 4.5K branded searches, 32.1% of all searches for the six we track.

## Cite this page

Brandwave. "Cup noodles brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cup-noodles-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.