---
title: "Crowdfunding platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the crowdfunding and fundraising platforms New Zealanders raise money on. Share of Search among Givealittle, Patreon, GoFundMe, Kickstarter and PledgeMe, the crowdfunding platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-crowdfunding-platforms"
publisher: "Brandwave"
---

# Crowdfunding platforms in New Zealand: Which brands are most popular in search?

Compare the crowdfunding and fundraising platforms New Zealanders raise money on. Share of Search among Givealittle, Patreon, GoFundMe, Kickstarter and PledgeMe, the crowdfunding platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Crowdfunding platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Givealittle, 49.2%

## Which brand is most popular in search among crowdfunding platforms in New Zealand?

- In August 2026, Givealittle was the most searched among crowdfunding platforms in New Zealand, with an estimated 22.1K branded searches and 49.2% estimated Share of Search within this set.
- Patreon is in 2nd place, 14.3 percentage points behind at 34.9% Share of Search.
- Across the 11 months ending August 2026, Givealittle’s estimated Share of Search among crowdfunding platforms in New Zealand decreased from 55.3% to 49.2%.
- Across the 11 months ending August 2026, Patreon’s estimated Share of Search among crowdfunding platforms in New Zealand increased from 29.9% to 34.9%.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand increased from 6.8% to 8.2%.
- Across the 11 months ending August 2026, Givealittle’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 70.8% in November 2025 and was lowest at 40.1% in June 2026.
- Across the 11 months ending August 2026, Patreon’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 42.1% in June 2026 and was lowest at 20.1% in November 2025.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 14.7% in December 2025 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 7.3% in June 2026 and was lowest at 3.4% in November 2025.
- Across the 11 months ending August 2026, PledgeMe’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 2.6% in June 2026 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Kickstarter and PledgeMe held steady: their estimated Share of Search among crowdfunding platforms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Givealittle vs Patreon: compare search popularity](/demand/nz/compare/givealittle-vs-patreon): 49.2% against 34.9% Share of Search.
- [Givealittle vs GoFundMe: compare search popularity](/demand/nz/compare/givealittle-vs-gofundme): 49.2% against 8.2% Share of Search.
- [Givealittle vs Kickstarter: compare search popularity](/demand/nz/compare/givealittle-vs-kickstarter): 49.2% against 5.9% Share of Search.
- [Patreon vs GoFundMe: compare search popularity](/demand/nz/compare/gofundme-vs-patreon): 34.9% against 8.2% Share of Search.
- [Patreon vs Kickstarter: compare search popularity](/demand/nz/compare/kickstarter-vs-patreon): 34.9% against 5.9% Share of Search.
- [GoFundMe vs Kickstarter: compare search popularity](/demand/nz/compare/gofundme-vs-kickstarter): 8.2% against 5.9% Share of Search.

## How did search popularity change for New Zealand crowdfunding platforms in August 2026?

- In August 2026, Patreon gained estimated Share of Search among crowdfunding platforms in New Zealand, from 26.5% to 34.9%.
- In August 2026, GoFundMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 6.1% to 8.2%.
- In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%.
- In August 2026, PledgeMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 1% to 1.8%.
- In August 2026, Givealittle lost estimated Share of Search among crowdfunding platforms in New Zealand, from 61.8% to 49.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Givealittle | 49.2% | 22.1K | -39.2% | Givealittle |
| 2 | Patreon | 34.9% | 15.7K | +0.5% | Patreon |
| 3 | GoFundMe | 8.2% | 3.7K | +2.8% | GoFundMe |
| 4 | Kickstarter | 5.9% | 2.7K | -1.8% | Kickstarter |
| 5 | PledgeMe | 1.8% | 830 | +40.7% | PledgeMe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Givealittle | 28.9K | 55.3% | 1 |
| Oct 2025 | Patreon | 15.6K | 29.9% | 2 |
| Oct 2025 | GoFundMe | 3.5K | 6.8% | 3 |
| Oct 2025 | Kickstarter | 3.2K | 6.1% | 4 |
| Oct 2025 | PledgeMe | 1K | 1.9% | 5 |
| Nov 2025 | Givealittle | 55.5K | 70.8% | 1 |
| Nov 2025 | Patreon | 15.7K | 20.1% | 2 |
| Nov 2025 | GoFundMe | 3.3K | 4.2% | 3 |
| Nov 2025 | Kickstarter | 2.6K | 3.4% | 4 |
| Nov 2025 | PledgeMe | 1.2K | 1.5% | 5 |
| Dec 2025 | Givealittle | 26.3K | 50.2% | 1 |
| Dec 2025 | Patreon | 15.7K | 30% | 2 |
| Dec 2025 | GoFundMe | 7.7K | 14.7% | 3 |
| Dec 2025 | Kickstarter | 2.1K | 4% | 4 |
| Dec 2025 | PledgeMe | 560 | 1.1% | 5 |
| Jan 2026 | Givealittle | 26.3K | 48.9% | 1 |
| Jan 2026 | Patreon | 19K | 35.4% | 2 |
| Jan 2026 | GoFundMe | 5K | 9.4% | 3 |
| Jan 2026 | Kickstarter | 2.6K | 4.9% | 4 |
| Jan 2026 | PledgeMe | 820 | 1.5% | 5 |
| Feb 2026 | Givealittle | 18.8K | 45.2% | 1 |
| Feb 2026 | Patreon | 15.5K | 37.3% | 2 |
| Feb 2026 | GoFundMe | 4K | 9.7% | 3 |
| Feb 2026 | Kickstarter | 2.7K | 6.4% | 4 |
| Feb 2026 | PledgeMe | 550 | 1.3% | 5 |
| Mar 2026 | Givealittle | 21.5K | 48.3% | 1 |
| Mar 2026 | Patreon | 15.7K | 35.3% | 2 |
| Mar 2026 | GoFundMe | 3.5K | 8% | 3 |
| Mar 2026 | Kickstarter | 3.1K | 7% | 4 |
| Mar 2026 | PledgeMe | 650 | 1.5% | 5 |
| Apr 2026 | Givealittle | 21.5K | 49.5% | 1 |
| Apr 2026 | Patreon | 15.7K | 36.2% | 2 |
| Apr 2026 | Kickstarter | 3.1K | 7.2% | 3 |
| Apr 2026 | GoFundMe | 2.6K | 6% | 4 |
| Apr 2026 | PledgeMe | 530 | 1.2% | 5 |
| May 2026 | Givealittle | 28.1K | 54.4% | 1 |
| May 2026 | Patreon | 15.6K | 30.2% | 2 |
| May 2026 | GoFundMe | 3.6K | 7% | 3 |
| May 2026 | Kickstarter | 3.2K | 6.1% | 4 |
| May 2026 | PledgeMe | 1.2K | 2.2% | 5 |
| Jun 2026 | Patreon | 19K | 42.1% | 1 |
| Jun 2026 | Givealittle | 18K | 40.1% | 2 |
| Jun 2026 | GoFundMe | 3.6K | 7.9% | 3 |
| Jun 2026 | Kickstarter | 3.3K | 7.3% | 4 |
| Jun 2026 | PledgeMe | 1.2K | 2.6% | 5 |
| Jul 2026 | Givealittle | 36.3K | 61.8% | 1 |
| Jul 2026 | Patreon | 15.6K | 26.5% | 2 |
| Jul 2026 | GoFundMe | 3.6K | 6.1% | 3 |
| Jul 2026 | Kickstarter | 2.7K | 4.6% | 4 |
| Jul 2026 | PledgeMe | 590 | 1% | 5 |
| Aug 2026 | Givealittle | 22.1K | 49.2% | 1 |
| Aug 2026 | Patreon | 15.7K | 34.9% | 2 |
| Aug 2026 | GoFundMe | 3.7K | 8.2% | 3 |
| Aug 2026 | Kickstarter | 2.7K | 5.9% | 4 |
| Aug 2026 | PledgeMe | 830 | 1.8% | 5 |
| Sep 2026 | Givealittle | — | — | — |
| Sep 2026 | GoFundMe | — | — | — |
| Sep 2026 | Kickstarter | — | — | — |
| Sep 2026 | Patreon | — | — | — |
| Sep 2026 | PledgeMe | — | — | — |

## What is being compared

- **Givealittle**: Measured on the search terms “givealittle”, “givealittle co nz”, “givealittle nz” and “www givealittle”, summed into one figure.
- **GoFundMe**: Measured on the search terms “gofundme”, “gofundme com”, “gofundme crowdfunding”, “gofundme donate”, “gofundme fundraising”, “gofundme new zealand”, “gofundme nz” and “gofundme online”, summed into one figure.
- **Kickstarter**: Measured on the search terms “kickstarter”, “kickstarter com”, “kickstarter crowdfunding”, “kickstarter donate”, “kickstarter fundraising”, “kickstarter near me”, “kickstarter nz” and “kickstarter online”, summed into one figure.
- **Patreon**: Measured on the search terms “cold ones patreon”, “dross patreon”, “kemono patreon”, “patreon”, “patreon app”, “patreon com”, “patreon crowdfunding”, “patreon donate”, “patreon fundraising”, “patreon membership”, “patreon near me”, “patreon nz”, “patreon online”, “patreon sims4”, “patreon tips”, “patreon view” and “sims4 cc patreon”, summed into one figure.
- **PledgeMe**: Measured on the search terms “pledgeme”, “pledgeme co nz”, “pledgeme crowdfunding” and “pledgeme nz”, summed into one figure.

- [Givealittle](/demand/nz/brands/givealittle)
- [GoFundMe](/demand/nz/brands/gofundme)
- [Kickstarter](/demand/nz/brands/kickstarter)
- [Patreon](/demand/nz/brands/patreon)
- [PledgeMe](/demand/nz/brands/pledgeme)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among crowdfunding platforms in New Zealand?

In August 2026, Givealittle was the most searched among crowdfunding platforms in New Zealand, with an estimated 22.1K branded searches and 49.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Crowdfunding platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-crowdfunding-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crowdfunding-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.