--- title: "Kate Spade vs Michael Kors: Which is searched more in New Zealand?" description: "Is Kate Spade or Michael Kors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crossbody purse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands/compare/kate-spade-vs-michael-kors" publisher: "Brandwave" --- # Kate Spade vs Michael Kors: Which is searched more in New Zealand? Is Kate Spade or Michael Kors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crossbody purse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kate Spade and Michael Kors - **Competitive set**: Crossbody purse brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kate Spade Share of Search**: 10.6% - **Michael Kors Share of Search**: 8.8% ## Is Kate Spade or Michael Kors more popular in search? - In September 2026, Kate Spade had more branded searches than Michael Kors among crossbody purse brands in New Zealand. Kate Spade had about 4,860 branded searches, while Michael Kors had 4,020. Kate Spade made up 10.6% of all crossbody purse brand searches we track, and Michael Kors accounted for 8.8%. - Kate Spade was ahead of Michael Kors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand moved from 12.2% to 10.6%, and its estimated monthly branded searches held steady at 4.9K. - Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands in New Zealand moved from 10.2% to 8.8%, and its estimated monthly branded searches moved from 4.1K to 4K. ## Top crossbody purse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Kate Spade nor Michael Kors showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Status Anxiety | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Saben | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Deadly Ponies | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Coach | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kate Spade | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Michael Kors | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about crossbody purse brands - Asked ChatGPT "Which crossbody purse brand should I buy in New Zealand?": 1. Status Anxiety, 2. Saben - Asked ChatGPT "What are the best crossbody purse brands in New Zealand?": 1. Saben, 2. Status Anxiety, 3. Deadly Ponies, 4. Coach - Asked ChatGPT "What's the best crossbody purse brand in New Zealand for everyday carrying?": 1. Status Anxiety, 2. Deadly Ponies - Searched Google, AI Overview "small shoulder bag": 1. Coach Not named in any answer: Kate Spade and Michael Kors. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crossbody purse brands in September 2026? - In September 2026, Michael Kors gained share of searches among crossbody purse brands in New Zealand, from 7.8% to 8.8%. ## Month by month | Month | Kate Spade estimated searches | Kate Spade Share of Search | Kate Spade rank | Michael Kors estimated searches | Michael Kors Share of Search | Michael Kors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 12.2% | 5 | 4.1K | 10.2% | 6 | | Nov 2025 | 7.3K | 12.6% | 5 | 5K | 8.7% | 6 | | Dec 2025 | 7.6K | 12.7% | 5 | 6.2K | 10.4% | 6 | | Jan 2026 | 5.6K | 12.1% | 5 | 4.1K | 9% | 6 | | Feb 2026 | 4.6K | 12.6% | 5 | 3.3K | 9.1% | 6 | | Mar 2026 | 4.6K | 11.1% | 5 | 3.3K | 8.1% | 6 | | Apr 2026 | 4.6K | 11.1% | 5 | 3.3K | 7.9% | 6 | | May 2026 | 5.2K | 10.9% | 4 | 4.2K | 8.8% | 6 | | Jun 2026 | 5.8K | 10% | 5 | 4.2K | 7.3% | 6 | | Jul 2026 | 5.3K | 10.5% | 4 | 4.1K | 8.1% | 6 | | Aug 2026 | 5.6K | 10.4% | 5 | 4.2K | 7.8% | 6 | | Sep 2026 | 4.9K | 10.6% | 5 | 4K | 8.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kate Spade’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kate Spade**: Measured on the search terms “kate spade”, “kate spade cardholder”, “kate spade outlet”, “kate spade perfumes”, “kate spade purses” and “katespade”, summed into one figure. - **Michael Kors**: Measured on the search terms “michael kors”, “michael kors outfit”, “michael kors pocketbooks”, “michael kors sale”, “michael kors wonderlust”, “michaelkors”, “michaelkors ca” and “michaelkors outlet”, summed into one figure. - [Kate Spade profile](/demand/nz/brands/kate-spade) - [Michael Kors profile](/demand/nz/brands/michael-kors) - [All crossbody purse brands in New Zealand](/demand/nz/categories/nz-crossbody-purse-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kate Spade or Michael Kors more popular in search? In September 2026, Kate Spade had more branded searches than Michael Kors among crossbody purse brands in New Zealand. Kate Spade had about 4,860 branded searches, while Michael Kors had 4,020. Kate Spade made up 10.6% of all crossbody purse brand searches we track, and Michael Kors accounted for 8.8%. ## Cite this page Brandwave. "Kate Spade vs Michael Kors: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands/compare/kate-spade-vs-michael-kors This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands/compare/kate-spade-vs-michael-kors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.