--- title: "Deadly Ponies vs Kate Spade: Which is searched more in New Zealand?" description: "Is Deadly Ponies or Kate Spade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crossbody purse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands/compare/deadly-ponies-vs-kate-spade" publisher: "Brandwave" --- # Deadly Ponies vs Kate Spade: Which is searched more in New Zealand? Is Deadly Ponies or Kate Spade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crossbody purse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deadly Ponies and Kate Spade - **Competitive set**: Crossbody purse brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deadly Ponies Share of Search**: 15.6% - **Kate Spade Share of Search**: 10.6% ## Is Deadly Ponies or Kate Spade more popular in search? - In September 2026, Deadly Ponies had more branded searches than Kate Spade among crossbody purse brands in New Zealand. Deadly Ponies had about 7,130 branded searches, while Kate Spade had 4,860. Deadly Ponies made up 15.6% of all crossbody purse brand searches we track, and Kate Spade accounted for 10.6%. - Deadly Ponies was ahead of Kate Spade in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand moved from 17.6% to 15.6%, and its estimated monthly branded searches held steady at 7.1K. - Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand moved from 12.2% to 10.6%, and its estimated monthly branded searches held steady at 4.9K. ## Top crossbody purse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Deadly Ponies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kate Spade did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Status Anxiety | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Saben | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Deadly Ponies | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Coach | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kate Spade | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Michael Kors | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about crossbody purse brands - Asked ChatGPT "Which crossbody purse brand should I buy in New Zealand?": 1. Status Anxiety, 2. Saben - Asked ChatGPT "What are the best crossbody purse brands in New Zealand?": 1. Saben, 2. Status Anxiety, 3. Deadly Ponies, 4. Coach - Asked ChatGPT "What's the best crossbody purse brand in New Zealand for everyday carrying?": 1. Status Anxiety, 2. Deadly Ponies - Searched Google, AI Overview "small shoulder bag": 1. Coach Not named in any answer: Kate Spade and Michael Kors. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crossbody purse brands in September 2026? - In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%. ## Month by month | Month | Deadly Ponies estimated searches | Deadly Ponies Share of Search | Deadly Ponies rank | Kate Spade estimated searches | Kate Spade Share of Search | Kate Spade rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 17.6% | 3 | 4.9K | 12.2% | 5 | | Nov 2025 | 10.6K | 18.2% | 3 | 7.3K | 12.6% | 5 | | Dec 2025 | 10.5K | 17.6% | 2 | 7.6K | 12.7% | 5 | | Jan 2026 | 8.7K | 18.9% | 2 | 5.6K | 12.1% | 5 | | Feb 2026 | 7K | 19.3% | 2 | 4.6K | 12.6% | 5 | | Mar 2026 | 8.5K | 20.7% | 2 | 4.6K | 11.1% | 5 | | Apr 2026 | 8.5K | 20.5% | 2 | 4.6K | 11.1% | 5 | | May 2026 | 10.3K | 21.7% | 2 | 5.2K | 10.9% | 4 | | Jun 2026 | 8.7K | 15.1% | 3 | 5.8K | 10% | 5 | | Jul 2026 | 8.6K | 16.8% | 2 | 5.3K | 10.5% | 4 | | Aug 2026 | 8.7K | 16.2% | 2 | 5.6K | 10.4% | 5 | | Sep 2026 | 7.1K | 15.6% | 2 | 4.9K | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Deadly Ponies’ and Kate Spade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies sale”, “deadly ponies shoes” and “deadlyponies”, summed into one figure. - **Kate Spade**: Measured on the search terms “kate spade”, “kate spade cardholder”, “kate spade outlet”, “kate spade perfumes”, “kate spade purses” and “katespade”, summed into one figure. - [Deadly Ponies profile](/demand/nz/brands/deadly-ponies) - [Kate Spade profile](/demand/nz/brands/kate-spade) - [All crossbody purse brands in New Zealand](/demand/nz/categories/nz-crossbody-purse-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deadly Ponies or Kate Spade more popular in search? In September 2026, Deadly Ponies had more branded searches than Kate Spade among crossbody purse brands in New Zealand. Deadly Ponies had about 7,130 branded searches, while Kate Spade had 4,860. Deadly Ponies made up 15.6% of all crossbody purse brand searches we track, and Kate Spade accounted for 10.6%. ## Cite this page Brandwave. "Deadly Ponies vs Kate Spade: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands/compare/deadly-ponies-vs-kate-spade This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands/compare/deadly-ponies-vs-kate-spade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.