---
title: "Crossbody purse brands in New Zealand: Which are searched most?"
description: "Compare the crossbody purse brands people buy. Share of Search among Coach, Deadly Ponies, Saben, Status Anxiety, Kate Spade and Michael Kors, the crossbody purse brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands"
publisher: "Brandwave"
---

# Crossbody purse brands in New Zealand: Which are searched most?

Compare the crossbody purse brands people buy. Share of Search among Coach, Deadly Ponies, Saben, Status Anxiety, Kate Spade and Michael Kors, the crossbody purse brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Crossbody purse brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Coach, 39.5%

## Which brand is most popular in search among crossbody purse brands in New Zealand?

- In September 2026, Coach was the most searched among crossbody purse brands in New Zealand, with an estimated 18.1K branded searches, 39.5% of all searches for the six we track.
- Deadly Ponies is in 2nd place, 23.9 percentage points behind at 15.6%.
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand increased from 24.6% to 39.5%.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand decreased from 17.6% to 15.6%.
- Across the 12 months ending September 2026, Saben’s share of searches among crossbody purse brands in New Zealand decreased from 20.2% to 14.3%.
- Across the 12 months ending September 2026, Status Anxiety’s share of searches among crossbody purse brands in New Zealand decreased from 15.3% to 11.3%.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand decreased from 12.2% to 10.6%.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands in New Zealand decreased from 10.2% to 8.8%.
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand peaked at 43.6% in July 2026 and was lowest at 20.8% in November 2025.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand peaked at 21.7% in May 2026 and was lowest at 15.1% in June 2026.
- Across the 12 months ending September 2026, Saben’s share of searches among crossbody purse brands in New Zealand peaked at 23.9% in November 2025 and was lowest at 11.1% in July 2026.
- Across the 12 months ending September 2026, Status Anxiety’s share of searches among crossbody purse brands in New Zealand peaked at 15.9% in November 2025 and was lowest at 10% in July 2026.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand peaked at 12.7% in December 2025 and was lowest at 10% in June 2026.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands in New Zealand peaked at 10.4% in December 2025 and was lowest at 7.3% in June 2026.
- Across the 12 months ending September 2026, Deadly Ponies rose from 3rd to 2nd among crossbody purse brands in New Zealand.
- Across the 12 months ending September 2026, Saben fell from 2nd to 3rd among crossbody purse brands in New Zealand.

## Top crossbody purse brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Status Anxiety was mentioned most often, in three of the four answers. Status Anxiety was recommended most often, coming first in two out of three answers that gave a list. Saben was second, and Deadly Ponies was third. Kate Spade, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Status Anxiety | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Saben | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Deadly Ponies | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Coach | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Kate Spade | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Michael Kors | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about crossbody purse brands

- Asked ChatGPT "Which crossbody purse brand should I buy in New Zealand?": 1. Status Anxiety, 2. Saben
- Asked ChatGPT "What are the best crossbody purse brands in New Zealand?": 1. Saben, 2. Status Anxiety, 3. Deadly Ponies, 4. Coach
- Asked ChatGPT "What's the best crossbody purse brand in New Zealand for everyday carrying?": 1. Status Anxiety, 2. Deadly Ponies
- Searched Google, AI Overview "small shoulder bag": 1. Coach

Not named in any answer: Kate Spade and Michael Kors.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Coach vs Deadly Ponies: compare search popularity](/demand/nz/compare/coach-vs-deadly-ponies): 39.5% against 15.6% Share of Search.
- [Coach vs Saben: compare search popularity](/demand/nz/compare/coach-vs-saben): 39.5% against 14.3% Share of Search.
- [Coach vs Status Anxiety: compare search popularity](/demand/nz/compare/coach-vs-status-anxiety): 39.5% against 11.3% Share of Search.
- [Coach vs Kate Spade: compare search popularity](/demand/nz/compare/coach-vs-kate-spade): 39.5% against 10.6% Share of Search.
- [Deadly Ponies vs Saben: compare search popularity](/demand/nz/compare/deadly-ponies-vs-saben): 15.6% against 14.3% Share of Search.
- [Deadly Ponies vs Status Anxiety: compare search popularity](/demand/nz/compare/deadly-ponies-vs-status-anxiety): 15.6% against 11.3% Share of Search.
- [Deadly Ponies vs Kate Spade: compare search popularity](/demand/nz/compare/deadly-ponies-vs-kate-spade): 15.6% against 10.6% Share of Search.
- [Saben vs Status Anxiety: compare search popularity](/demand/nz/compare/saben-vs-status-anxiety): 14.3% against 11.3% Share of Search.
- [Saben vs Kate Spade: compare search popularity](/demand/nz/compare/kate-spade-vs-saben): 14.3% against 10.6% Share of Search.
- [Status Anxiety vs Kate Spade: compare search popularity](/demand/nz/compare/kate-spade-vs-status-anxiety): 11.3% against 10.6% Share of Search.

## How did search popularity change for New Zealand crossbody purse brands in September 2026?

- In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.
- In September 2026, Michael Kors gained share of searches among crossbody purse brands in New Zealand, from 7.8% to 8.8%.
- In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.
- In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.
- Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coach | 39.5% | 18.1K | -18.5% | Tapestry |
| 2 | Deadly Ponies | 15.6% | 7.1K | -18.0% | Deadly Ponies |
| 3 | Saben | 14.3% | 6.5K | -4.2% | Saben |
| 4 | Status Anxiety | 11.3% | 5.2K | -15.9% | Status Anxiety |
| 5 | Kate Spade | 10.6% | 4.9K | -13.1% | Tapestry |
| 6 | Michael Kors | 8.8% | 4K | -3.4% | Michael Kors |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coach | 9.9K | 24.6% | 1 |
| Oct 2025 | Saben | 8.1K | 20.2% | 2 |
| Oct 2025 | Deadly Ponies | 7.1K | 17.6% | 3 |
| Oct 2025 | Status Anxiety | 6.1K | 15.3% | 4 |
| Oct 2025 | Kate Spade | 4.9K | 12.2% | 5 |
| Oct 2025 | Michael Kors | 4.1K | 10.2% | 6 |
| Nov 2025 | Saben | 13.9K | 23.9% | 1 |
| Nov 2025 | Coach | 12.1K | 20.8% | 2 |
| Nov 2025 | Deadly Ponies | 10.6K | 18.2% | 3 |
| Nov 2025 | Status Anxiety | 9.2K | 15.9% | 4 |
| Nov 2025 | Kate Spade | 7.3K | 12.6% | 5 |
| Nov 2025 | Michael Kors | 5K | 8.7% | 6 |
| Dec 2025 | Coach | 18.1K | 30.5% | 1 |
| Dec 2025 | Deadly Ponies | 10.5K | 17.6% | 2 |
| Dec 2025 | Status Anxiety | 9.1K | 15.4% | 3 |
| Dec 2025 | Saben | 7.9K | 13.4% | 4 |
| Dec 2025 | Kate Spade | 7.6K | 12.7% | 5 |
| Dec 2025 | Michael Kors | 6.2K | 10.4% | 6 |
| Jan 2026 | Coach | 14.8K | 32.2% | 1 |
| Jan 2026 | Deadly Ponies | 8.7K | 18.9% | 2 |
| Jan 2026 | Saben | 6.7K | 14.6% | 3 |
| Jan 2026 | Status Anxiety | 6.2K | 13.4% | 4 |
| Jan 2026 | Kate Spade | 5.6K | 12.1% | 5 |
| Jan 2026 | Michael Kors | 4.1K | 9% | 6 |
| Feb 2026 | Coach | 9.9K | 27.3% | 1 |
| Feb 2026 | Deadly Ponies | 7K | 19.3% | 2 |
| Feb 2026 | Saben | 6.5K | 17.8% | 3 |
| Feb 2026 | Status Anxiety | 5K | 13.8% | 4 |
| Feb 2026 | Kate Spade | 4.6K | 12.6% | 5 |
| Feb 2026 | Michael Kors | 3.3K | 9.1% | 6 |
| Mar 2026 | Coach | 12.1K | 29.4% | 1 |
| Mar 2026 | Deadly Ponies | 8.5K | 20.7% | 2 |
| Mar 2026 | Saben | 6.5K | 15.7% | 3 |
| Mar 2026 | Status Anxiety | 6.1K | 14.9% | 4 |
| Mar 2026 | Kate Spade | 4.6K | 11.1% | 5 |
| Mar 2026 | Michael Kors | 3.3K | 8.1% | 6 |
| Apr 2026 | Coach | 14.8K | 35.5% | 1 |
| Apr 2026 | Deadly Ponies | 8.5K | 20.5% | 2 |
| Apr 2026 | Saben | 5.4K | 12.9% | 3 |
| Apr 2026 | Status Anxiety | 5.1K | 12.1% | 4 |
| Apr 2026 | Kate Spade | 4.6K | 11.1% | 5 |
| Apr 2026 | Michael Kors | 3.3K | 7.9% | 6 |
| May 2026 | Coach | 14.8K | 31.1% | 1 |
| May 2026 | Deadly Ponies | 10.3K | 21.7% | 2 |
| May 2026 | Saben | 8K | 16.8% | 3 |
| May 2026 | Kate Spade | 5.2K | 10.9% | 4 |
| May 2026 | Status Anxiety | 5.1K | 10.7% | 5 |
| May 2026 | Michael Kors | 4.2K | 8.8% | 6 |
| Jun 2026 | Coach | 22.2K | 38.4% | 1 |
| Jun 2026 | Saben | 9.3K | 16.1% | 2 |
| Jun 2026 | Deadly Ponies | 8.7K | 15.1% | 3 |
| Jun 2026 | Status Anxiety | 7.5K | 13% | 4 |
| Jun 2026 | Kate Spade | 5.8K | 10% | 5 |
| Jun 2026 | Michael Kors | 4.2K | 7.3% | 6 |
| Jul 2026 | Coach | 22.2K | 43.6% | 1 |
| Jul 2026 | Deadly Ponies | 8.6K | 16.8% | 2 |
| Jul 2026 | Saben | 5.7K | 11.1% | 3 |
| Jul 2026 | Kate Spade | 5.3K | 10.5% | 4 |
| Jul 2026 | Status Anxiety | 5.1K | 10% | 5 |
| Jul 2026 | Michael Kors | 4.1K | 8.1% | 6 |
| Aug 2026 | Coach | 22.2K | 41.4% | 1 |
| Aug 2026 | Deadly Ponies | 8.7K | 16.2% | 2 |
| Aug 2026 | Saben | 6.8K | 12.8% | 3 |
| Aug 2026 | Status Anxiety | 6.2K | 11.5% | 4 |
| Aug 2026 | Kate Spade | 5.6K | 10.4% | 5 |
| Aug 2026 | Michael Kors | 4.2K | 7.8% | 6 |
| Sep 2026 | Coach | 18.1K | 39.5% | 1 |
| Sep 2026 | Deadly Ponies | 7.1K | 15.6% | 2 |
| Sep 2026 | Saben | 6.5K | 14.3% | 3 |
| Sep 2026 | Status Anxiety | 5.2K | 11.3% | 4 |
| Sep 2026 | Kate Spade | 4.9K | 10.6% | 5 |
| Sep 2026 | Michael Kors | 4K | 8.8% | 6 |

## What is being compared

- **Coach**: Measured on the search term “coach bag”.
- **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies sale”, “deadly ponies shoes” and “deadlyponies”, summed into one figure.
- **Kate Spade**: Measured on the search terms “kate spade”, “kate spade cardholder”, “kate spade outlet”, “kate spade perfumes”, “kate spade purses” and “katespade”, summed into one figure.
- **Michael Kors**: Measured on the search terms “michael kors”, “michael kors outfit”, “michael kors pocketbooks”, “michael kors sale”, “michael kors wonderlust”, “michaelkors”, “michaelkors ca” and “michaelkors outlet”, summed into one figure.
- **Saben**: Measured on the search terms “saben”, “saben briefcase”, “saben coco”, “saben frankie”, “saben matilda”, “saben odile”, “saben outlet”, “saben parker”, “saben parker briefcase”, “saben rebe”, “saben roma”, “saben tilly”, “saben tilly crossbody” and “saben winona”, summed into one figure.
- **Status Anxiety**: Measured on the search terms “purse status anxiety”, “status anxiety”, “status anxiety belt”, “status anxiety plunder”, “status anxiety purse”, “status anxiety sale”, “status anxiety sunglasses” and “statusanxiety”, summed into one figure.

- [Coach](/demand/nz/brands/coach)
- [Deadly Ponies](/demand/nz/brands/deadly-ponies)
- [Kate Spade](/demand/nz/brands/kate-spade)
- [Michael Kors](/demand/nz/brands/michael-kors)
- [Saben](/demand/nz/brands/saben)
- [Status Anxiety](/demand/nz/brands/status-anxiety)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among crossbody purse brands in New Zealand?

In September 2026, Coach was the most searched among crossbody purse brands in New Zealand, with an estimated 18.1K branded searches, 39.5% of all searches for the six we track.

## Cite this page

Brandwave. "Crossbody purse brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crossbody-purse-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.