---
title: "Crop protection brands in New Zealand: Which are searched most?"
description: "Compare the crop protection and agrichemical brands New Zealand farmers use. Share of Search among Key Industries, Syngenta, UPL, Nufarm, Corteva Agriscience, Adama, Bayer Crop Science, FMC and BASF Agricultural Solutions, the crop protection brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-crop-protection-brands"
publisher: "Brandwave"
---

# Crop protection brands in New Zealand: Which are searched most?

Compare the crop protection and agrichemical brands New Zealand farmers use. Share of Search among Key Industries, Syngenta, UPL, Nufarm, Corteva Agriscience, Adama, Bayer Crop Science, FMC and BASF Agricultural Solutions, the crop protection brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Crop protection brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Key Industries, 41.7%

## Which brand is most popular in search among crop protection brands in New Zealand?

- In September 2026, Key Industries was the most searched among crop protection brands in New Zealand, with an estimated 480 branded searches, 41.7% of all searches for the nine we track.
- Syngenta is in 2nd place, 20 percentage points behind at 21.7%.
- Across the 12 months ending September 2026, Key Industries’ share of searches among crop protection brands in New Zealand increased from 39.7% to 41.7%.
- Across the 12 months ending September 2026, Syngenta’s share of searches among crop protection brands in New Zealand increased from 18.2% to 21.7%.
- Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands in New Zealand decreased from 26.4% to 20%.
- Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand increased from 1.7% to 2.6%.
- Across the 12 months ending September 2026, FMC’s share of searches among crop protection brands in New Zealand increased from 0% to 0.87%.
- Across the 12 months ending September 2026, BASF Agricultural Solutions’ share of searches among crop protection brands in New Zealand decreased from 0.83% to 0%.
- Across the 12 months ending September 2026, Key Industries’ share of searches among crop protection brands in New Zealand peaked at 46.2% in June 2026 and was lowest at 36.8% in August 2026.
- Across the 12 months ending September 2026, Syngenta’s share of searches among crop protection brands in New Zealand peaked at 24.5% in August 2026 and was lowest at 16.7% in January 2026.
- Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands in New Zealand peaked at 28.4% in January 2026 and was lowest at 17.8% in December 2025.
- Across the 12 months ending September 2026, Nufarm’s share of searches among crop protection brands in New Zealand peaked at 9.8% in January 2026 and was lowest at 4.8% in June 2026.
- Across the 12 months ending September 2026, Corteva Agriscience’s share of searches among crop protection brands in New Zealand peaked at 4.8% in June 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand peaked at 3.8% in August 2026 and was lowest at 0.79% in May 2026.
- Across the 12 months ending September 2026, Bayer Crop Science’s share of searches among crop protection brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.85% in April 2026.
- Across the 12 months ending September 2026, Syngenta rose from 3rd to 2nd among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, UPL fell from 2nd to 3rd among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, FMC rose from 9th to 8th among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, BASF Agricultural Solutions fell from 8th to 9th among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, Nufarm, Corteva Agriscience and Bayer Crop Science held steady: their share of searches among crop protection brands in New Zealand each moved less than 0.5 percentage points.

## Top crop protection brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Syngenta and Adama were mentioned most often, in four of the five answers. Bayer Crop Science was recommended most often, coming first in one out of four answers that gave a list. Syngenta and BASF Agricultural Solutions tied for second. Key Industries, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bayer Crop Science | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Syngenta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| BASF Agricultural Solutions | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nufarm | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Adama | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Corteva Agriscience | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| FMC | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| UPL | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Key Industries | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about crop protection brands

- Asked ChatGPT "Which crop protection brand should I buy in New Zealand?": 1. Nufarm, 2. Bayer Crop Science, 3. Syngenta, 4. Adama
- Asked ChatGPT "What are the best crop protection brands in New Zealand?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Nufarm, 5. Adama, 6. Corteva Agriscience, 7. FMC, 8. UPL
- Asked ChatGPT "What's the best crop protection brand in New Zealand for a farm?": 1. Bayer Crop Science, 2. Syngenta, 3. BASF Agricultural Solutions, 4. Nufarm
- Searched Google, AI Overview "crop protection products": 1. Syngenta, 2. Adama
- Searched Google, AI Overview "crop protection brands nz": 1. BASF Agricultural Solutions, 2. Corteva Agriscience, 3. Adama

Not named in any answer: Key Industries.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Key Industries vs Syngenta: compare search popularity](/demand/nz/compare/key-industries-vs-syngenta): 41.7% against 21.7% Share of Search.
- [Key Industries vs UPL: compare search popularity](/demand/nz/compare/key-industries-vs-upl): 41.7% against 20% Share of Search.
- [Key Industries vs Nufarm: compare search popularity](/demand/nz/compare/key-industries-vs-nufarm): 41.7% against 7% Share of Search.
- [Key Industries vs Corteva Agriscience: compare search popularity](/demand/nz/compare/corteva-vs-key-industries): 41.7% against 4.3% Share of Search.
- [Syngenta vs UPL: compare search popularity](/demand/nz/compare/syngenta-vs-upl): 21.7% against 20% Share of Search.
- [Syngenta vs Nufarm: compare search popularity](/demand/nz/compare/nufarm-vs-syngenta): 21.7% against 7% Share of Search.
- [Syngenta vs Corteva Agriscience: compare search popularity](/demand/nz/compare/corteva-vs-syngenta): 21.7% against 4.3% Share of Search.
- [UPL vs Nufarm: compare search popularity](/demand/nz/compare/nufarm-vs-upl): 20% against 7% Share of Search.
- [UPL vs Corteva Agriscience: compare search popularity](/demand/nz/compare/corteva-vs-upl): 20% against 4.3% Share of Search.
- [Nufarm vs Corteva Agriscience: compare search popularity](/demand/nz/compare/corteva-vs-nufarm): 7% against 4.3% Share of Search.

## How did search popularity change for New Zealand crop protection brands in September 2026?

- In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches.
- In September 2026, FMC overtook BASF Agricultural Solutions to rank 8th among crop protection brands in New Zealand, with 0.87% of the searches.
- In September 2026, Key Industries gained share of searches among crop protection brands in New Zealand, from 36.8% to 41.7%.
- In September 2026, Bayer Crop Science gained share of searches among crop protection brands in New Zealand, from 0.94% to 1.7%.
- In September 2026, UPL lost share of searches among crop protection brands in New Zealand, from 23.6% to 20%.
- In September 2026, Syngenta lost share of searches among crop protection brands in New Zealand, from 24.5% to 21.7%.
- In September 2026, Nufarm lost share of searches among crop protection brands in New Zealand, from 8.5% to 7%.
- In September 2026, Adama lost share of searches among crop protection brands in New Zealand, from 3.8% to 2.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Key Industries | 41.7% | 480 | +23.1% | Key Industries |
| 2 | Syngenta | 21.7% | 250 | -3.8% | Syngenta |
| 3 | UPL | 20% | 230 | -8.0% | UPL |
| 4 | Nufarm | 7% | 80 | -11.1% | Nufarm |
| 5 | Corteva Agriscience | 4.3% | 50 | +150.0% | Corteva Agriscience |
| 6 | Adama | 2.6% | 30 | -25.0% | Adama |
| 7 | Bayer Crop Science | 1.7% | 20 | +100.0% | Bayer |
| 8 | FMC | 0.87% | 10 | — | FMC |
| 9 | BASF Agricultural Solutions | 0% | 0 | — | BASF |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Key Industries | 480 | 39.7% | 1 |
| Oct 2025 | UPL | 320 | 26.4% | 2 |
| Oct 2025 | Syngenta | 220 | 18.2% | 3 |
| Oct 2025 | Nufarm | 90 | 7.4% | 4 |
| Oct 2025 | Corteva Agriscience | 50 | 4.1% | 5 |
| Oct 2025 | Adama | 20 | 1.7% | 6 |
| Oct 2025 | Bayer Crop Science | 20 | 1.7% | 7 |
| Oct 2025 | BASF Agricultural Solutions | 10 | 0.83% | 8 |
| Oct 2025 | FMC | 0 | 0% | 9 |
| Nov 2025 | Key Industries | 590 | 43.7% | 1 |
| Nov 2025 | UPL | 280 | 20.7% | 2 |
| Nov 2025 | Syngenta | 260 | 19.3% | 3 |
| Nov 2025 | Nufarm | 130 | 9.6% | 4 |
| Nov 2025 | Adama | 30 | 2.2% | 5 |
| Nov 2025 | Bayer Crop Science | 20 | 1.5% | 6 |
| Nov 2025 | Corteva Agriscience | 20 | 1.5% | 7 |
| Nov 2025 | BASF Agricultural Solutions | 10 | 0.74% | 8 |
| Nov 2025 | FMC | 10 | 0.74% | 9 |
| Dec 2025 | Key Industries | 480 | 44.9% | 1 |
| Dec 2025 | Syngenta | 220 | 20.6% | 2 |
| Dec 2025 | UPL | 190 | 17.8% | 3 |
| Dec 2025 | Nufarm | 80 | 7.5% | 4 |
| Dec 2025 | Adama | 30 | 2.8% | 5 |
| Dec 2025 | Corteva Agriscience | 30 | 2.8% | 6 |
| Dec 2025 | Bayer Crop Science | 20 | 1.9% | 7 |
| Dec 2025 | BASF Agricultural Solutions | 10 | 0.93% | 8 |
| Dec 2025 | FMC | 10 | 0.93% | 9 |
| Jan 2026 | Key Industries | 390 | 38.2% | 1 |
| Jan 2026 | UPL | 290 | 28.4% | 2 |
| Jan 2026 | Syngenta | 170 | 16.7% | 3 |
| Jan 2026 | Nufarm | 100 | 9.8% | 4 |
| Jan 2026 | Corteva Agriscience | 40 | 3.9% | 5 |
| Jan 2026 | Adama | 20 | 2% | 6 |
| Jan 2026 | Bayer Crop Science | 10 | 0.98% | 7 |
| Jan 2026 | BASF Agricultural Solutions | 0 | 0% | 8 |
| Jan 2026 | FMC | 0 | 0% | 9 |
| Feb 2026 | Key Industries | 480 | 43.6% | 1 |
| Feb 2026 | UPL | 230 | 20.9% | 2 |
| Feb 2026 | Syngenta | 220 | 20% | 3 |
| Feb 2026 | Nufarm | 70 | 6.4% | 4 |
| Feb 2026 | Adama | 40 | 3.6% | 5 |
| Feb 2026 | Corteva Agriscience | 30 | 2.7% | 6 |
| Feb 2026 | Bayer Crop Science | 20 | 1.8% | 7 |
| Feb 2026 | BASF Agricultural Solutions | 10 | 0.91% | 8 |
| Feb 2026 | FMC | 0 | 0% | 9 |
| Mar 2026 | Key Industries | 590 | 46.1% | 1 |
| Mar 2026 | UPL | 260 | 20.3% | 2 |
| Mar 2026 | Syngenta | 250 | 19.5% | 3 |
| Mar 2026 | Nufarm | 90 | 7% | 4 |
| Mar 2026 | Adama | 30 | 2.3% | 5 |
| Mar 2026 | Corteva Agriscience | 30 | 2.3% | 6 |
| Mar 2026 | Bayer Crop Science | 20 | 1.6% | 7 |
| Mar 2026 | BASF Agricultural Solutions | 10 | 0.78% | 8 |
| Mar 2026 | FMC | 0 | 0% | 9 |
| Apr 2026 | Key Industries | 480 | 40.7% | 1 |
| Apr 2026 | UPL | 320 | 27.1% | 2 |
| Apr 2026 | Syngenta | 220 | 18.6% | 3 |
| Apr 2026 | Nufarm | 70 | 5.9% | 4 |
| Apr 2026 | Corteva Agriscience | 50 | 4.2% | 5 |
| Apr 2026 | Adama | 20 | 1.7% | 6 |
| Apr 2026 | BASF Agricultural Solutions | 10 | 0.85% | 7 |
| Apr 2026 | Bayer Crop Science | 10 | 0.85% | 8 |
| Apr 2026 | FMC | 0 | 0% | 9 |
| May 2026 | Key Industries | 480 | 37.8% | 1 |
| May 2026 | UPL | 360 | 28.3% | 2 |
| May 2026 | Syngenta | 270 | 21.3% | 3 |
| May 2026 | Nufarm | 70 | 5.5% | 4 |
| May 2026 | Corteva Agriscience | 40 | 3.1% | 5 |
| May 2026 | Bayer Crop Science | 20 | 1.6% | 6 |
| May 2026 | Adama | 10 | 0.79% | 7 |
| May 2026 | BASF Agricultural Solutions | 10 | 0.79% | 8 |
| May 2026 | FMC | 10 | 0.79% | 9 |
| Jun 2026 | Key Industries | 480 | 46.2% | 1 |
| Jun 2026 | Syngenta | 220 | 21.2% | 2 |
| Jun 2026 | UPL | 200 | 19.2% | 3 |
| Jun 2026 | Corteva Agriscience | 50 | 4.8% | 4 |
| Jun 2026 | Nufarm | 50 | 4.8% | 5 |
| Jun 2026 | Adama | 20 | 1.9% | 6 |
| Jun 2026 | BASF Agricultural Solutions | 10 | 0.96% | 7 |
| Jun 2026 | Bayer Crop Science | 10 | 0.96% | 8 |
| Jun 2026 | FMC | 0 | 0% | 9 |
| Jul 2026 | Key Industries | 390 | 37.1% | 1 |
| Jul 2026 | UPL | 280 | 26.7% | 2 |
| Jul 2026 | Syngenta | 250 | 23.8% | 3 |
| Jul 2026 | Nufarm | 70 | 6.7% | 4 |
| Jul 2026 | Corteva Agriscience | 30 | 2.9% | 5 |
| Jul 2026 | Adama | 10 | 0.95% | 6 |
| Jul 2026 | Bayer Crop Science | 10 | 0.95% | 7 |
| Jul 2026 | FMC | 10 | 0.95% | 8 |
| Jul 2026 | BASF Agricultural Solutions | 0 | 0% | 9 |
| Aug 2026 | Key Industries | 390 | 36.8% | 1 |
| Aug 2026 | Syngenta | 260 | 24.5% | 2 |
| Aug 2026 | UPL | 250 | 23.6% | 3 |
| Aug 2026 | Nufarm | 90 | 8.5% | 4 |
| Aug 2026 | Adama | 40 | 3.8% | 5 |
| Aug 2026 | Corteva Agriscience | 20 | 1.9% | 6 |
| Aug 2026 | Bayer Crop Science | 10 | 0.94% | 7 |
| Aug 2026 | BASF Agricultural Solutions | 0 | 0% | 8 |
| Aug 2026 | FMC | 0 | 0% | 9 |
| Sep 2026 | Key Industries | 480 | 41.7% | 1 |
| Sep 2026 | Syngenta | 250 | 21.7% | 2 |
| Sep 2026 | UPL | 230 | 20% | 3 |
| Sep 2026 | Nufarm | 80 | 7% | 4 |
| Sep 2026 | Corteva Agriscience | 50 | 4.3% | 5 |
| Sep 2026 | Adama | 30 | 2.6% | 6 |
| Sep 2026 | Bayer Crop Science | 20 | 1.7% | 7 |
| Sep 2026 | FMC | 10 | 0.87% | 8 |
| Sep 2026 | BASF Agricultural Solutions | 0 | 0% | 9 |

## What is being compared

- **Adama**: Measured on the search terms “adama atrazine”, “adama glyphosate”, “adama herbicide”, “adama herbicide products”, “adama paranex”, “adama paraquat”, “adama pendimethalin”, “atrazine adama” and “galigan adama”, summed into one figure.
- **BASF Agricultural Solutions**: Measured on the search term “basf crop protection”.
- **Bayer Crop Science**: Measured on the search term “bayer crop science”.
- **Corteva Agriscience**: Measured on the search term “corteva agriscience”.
- **FMC**: Measured on the search term “fmc crop protection”.
- **Key Industries**: Measured on the search term “key industries”.
- **Nufarm**: Measured on the search terms “kamba nufarm”, “nufarm associate herbicide”, “nufarm dicamba”, “nufarm glyphosate”, “nufarm glyphosate 450”, “nufarm herbicide”, “nufarm roundup”, “nufarm weed killer”, “nufarm weedmaster” and “nufarm weedmaster duo”, summed into one figure.
- **Syngenta**: Measured on the search terms “syngenta”, “syngenta crop protection”, “syngenta new zealand” and “syngenta nz”, summed into one figure.
- **UPL**: Measured on the search terms “upl”, “upl crop protection” and “upl nz”, summed into one figure.

- [Adama](/demand/nz/brands/adama)
- [BASF Agricultural Solutions](/demand/nz/brands/basf-agricultural-solutions)
- [Bayer Crop Science](/demand/nz/brands/bayer-crop-science)
- [Corteva Agriscience](/demand/nz/brands/corteva)
- [FMC](/demand/nz/brands/fmc)
- [Key Industries](/demand/nz/brands/key-industries)
- [Nufarm](/demand/nz/brands/nufarm)
- [Syngenta](/demand/nz/brands/syngenta)
- [UPL](/demand/nz/brands/upl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among crop protection brands in New Zealand?

In September 2026, Key Industries was the most searched among crop protection brands in New Zealand, with an estimated 480 branded searches, 41.7% of all searches for the nine we track.

## Cite this page

Brandwave. "Crop protection brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-crop-protection-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crop-protection-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.