---
title: "CRM platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Share of Search among HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM, Capsule CRM, Freshsales and Insightly, the CRM platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-crm-platforms"
publisher: "Brandwave"
---

# CRM platforms in New Zealand: Which brands are most popular in search?

Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Share of Search among HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM, Capsule CRM, Freshsales and Insightly, the CRM platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: CRM platforms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: HubSpot, 39.8%

## Which brand is most popular in search among CRM platforms in New Zealand?

- In August 2026, HubSpot was the most searched among CRM platforms in New Zealand, with an estimated 9.4K branded searches and 39.8% estimated Share of Search within this set.
- Salesforce is in 2nd place, 9.1 percentage points behind at 30.7% Share of Search.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand increased from 36.1% to 39.8%.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand decreased from 33.6% to 30.7%.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms in New Zealand decreased from 13.5% to 10.8%.
- Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand increased from 8.7% to 9.6%.
- Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms in New Zealand increased from 6.1% to 7.2%.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand peaked at 43% in April 2026 and was lowest at 36.1% in October 2025.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand peaked at 34.5% in February 2026 and was lowest at 27.7% in April 2026.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms in New Zealand peaked at 13.5% in October 2025 and was lowest at 9.4% in June 2026.
- Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand peaked at 10.3% in July 2026 and was lowest at 8.7% in June 2026.
- Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms in New Zealand peaked at 7.3% in April 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Capsule CRM rose from 7th to 6th among CRM platforms in New Zealand.
- Across the 11 months ending August 2026, Freshsales rose from 8th to 7th among CRM platforms in New Zealand.
- Across the 11 months ending August 2026, Insightly fell from 6th to 8th among CRM platforms in New Zealand.

## Compare search popularity between leading brands

- [HubSpot vs Salesforce: compare search popularity](/demand/nz/compare/hubspot-vs-salesforce): 39.8% against 30.7% Share of Search.
- [HubSpot vs Pipedrive: compare search popularity](/demand/nz/compare/hubspot-vs-pipedrive): 39.8% against 10.8% Share of Search.
- [HubSpot vs Microsoft Dynamics 365: compare search popularity](/demand/nz/compare/dynamics-365-vs-hubspot): 39.8% against 9.6% Share of Search.
- [HubSpot vs Zoho CRM: compare search popularity](/demand/nz/compare/hubspot-vs-zoho-crm): 39.8% against 7.2% Share of Search.
- [Salesforce vs Pipedrive: compare search popularity](/demand/nz/compare/pipedrive-vs-salesforce): 30.7% against 10.8% Share of Search.
- [Salesforce vs Microsoft Dynamics 365: compare search popularity](/demand/nz/compare/dynamics-365-vs-salesforce): 30.7% against 9.6% Share of Search.
- [Salesforce vs Zoho CRM: compare search popularity](/demand/nz/compare/salesforce-vs-zoho-crm): 30.7% against 7.2% Share of Search.
- [Pipedrive vs Microsoft Dynamics 365: compare search popularity](/demand/nz/compare/dynamics-365-vs-pipedrive): 10.8% against 9.6% Share of Search.
- [Pipedrive vs Zoho CRM: compare search popularity](/demand/nz/compare/pipedrive-vs-zoho-crm): 10.8% against 7.2% Share of Search.
- [Microsoft Dynamics 365 vs Zoho CRM: compare search popularity](/demand/nz/compare/dynamics-365-vs-zoho-crm): 9.6% against 7.2% Share of Search.

## How did search popularity change for New Zealand CRM platforms in August 2026?

- In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.
- In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.
- In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%.
- In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.
- In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.
- Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.
- Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HubSpot | 39.8% | 9.4K | +16.7% | HubSpot |
| 2 | Salesforce | 30.7% | 7.2K | +3.7% | Salesforce |
| 3 | Pipedrive | 10.8% | 2.5K | +20.9% | Pipedrive |
| 4 | Microsoft Dynamics 365 | 9.6% | 2.3K | +4.6% | Microsoft |
| 5 | Zoho CRM | 7.2% | 1.7K | +20.7% | Zoho |
| 6 | Capsule CRM | 0.98% | 230 | 0.0% | Capsule CRM |
| 7 | Freshsales | 0.42% | 100 | 0.0% | Freshworks |
| 8 | Insightly | 0.42% | 100 | +25.0% | Insightly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HubSpot | 8.2K | 36.1% | 1 |
| Oct 2025 | Salesforce | 7.6K | 33.6% | 2 |
| Oct 2025 | Pipedrive | 3.1K | 13.5% | 3 |
| Oct 2025 | Microsoft Dynamics 365 | 2K | 8.7% | 4 |
| Oct 2025 | Zoho CRM | 1.4K | 6.1% | 5 |
| Oct 2025 | Insightly | 170 | 0.75% | 6 |
| Oct 2025 | Capsule CRM | 150 | 0.66% | 7 |
| Oct 2025 | Freshsales | 110 | 0.49% | 8 |
| Nov 2025 | HubSpot | 8K | 38% | 1 |
| Nov 2025 | Salesforce | 7K | 33.1% | 2 |
| Nov 2025 | Pipedrive | 2.6K | 12.2% | 3 |
| Nov 2025 | Microsoft Dynamics 365 | 1.9K | 9.1% | 4 |
| Nov 2025 | Zoho CRM | 1.1K | 5.1% | 5 |
| Nov 2025 | Capsule CRM | 220 | 1% | 6 |
| Nov 2025 | Insightly | 220 | 1% | 7 |
| Nov 2025 | Freshsales | 90 | 0.43% | 8 |
| Dec 2025 | HubSpot | 5.4K | 37% | 1 |
| Dec 2025 | Salesforce | 5K | 33.8% | 2 |
| Dec 2025 | Pipedrive | 1.7K | 11.6% | 3 |
| Dec 2025 | Microsoft Dynamics 365 | 1.3K | 9% | 4 |
| Dec 2025 | Zoho CRM | 940 | 6.4% | 5 |
| Dec 2025 | Capsule CRM | 150 | 1% | 6 |
| Dec 2025 | Insightly | 120 | 0.82% | 7 |
| Dec 2025 | Freshsales | 70 | 0.48% | 8 |
| Jan 2026 | HubSpot | 8.2K | 42.9% | 1 |
| Jan 2026 | Salesforce | 5.7K | 29.6% | 2 |
| Jan 2026 | Pipedrive | 2.1K | 11% | 3 |
| Jan 2026 | Microsoft Dynamics 365 | 1.7K | 8.9% | 4 |
| Jan 2026 | Zoho CRM | 1.1K | 5.5% | 5 |
| Jan 2026 | Capsule CRM | 180 | 0.94% | 6 |
| Jan 2026 | Insightly | 130 | 0.68% | 7 |
| Jan 2026 | Freshsales | 90 | 0.47% | 8 |
| Feb 2026 | HubSpot | 8.3K | 36.6% | 1 |
| Feb 2026 | Salesforce | 7.8K | 34.5% | 2 |
| Feb 2026 | Pipedrive | 2.6K | 11.3% | 3 |
| Feb 2026 | Microsoft Dynamics 365 | 2.2K | 9.7% | 4 |
| Feb 2026 | Zoho CRM | 1.4K | 6.1% | 5 |
| Feb 2026 | Capsule CRM | 190 | 0.84% | 6 |
| Feb 2026 | Insightly | 130 | 0.57% | 7 |
| Feb 2026 | Freshsales | 110 | 0.48% | 8 |
| Mar 2026 | HubSpot | 10.6K | 41.1% | 1 |
| Mar 2026 | Salesforce | 7.9K | 30.7% | 2 |
| Mar 2026 | Pipedrive | 2.6K | 10.2% | 3 |
| Mar 2026 | Microsoft Dynamics 365 | 2.5K | 9.5% | 4 |
| Mar 2026 | Zoho CRM | 1.7K | 6.7% | 5 |
| Mar 2026 | Capsule CRM | 220 | 0.86% | 6 |
| Mar 2026 | Insightly | 130 | 0.51% | 7 |
| Mar 2026 | Freshsales | 120 | 0.47% | 8 |
| Apr 2026 | HubSpot | 9.8K | 43% | 1 |
| Apr 2026 | Salesforce | 6.3K | 27.7% | 2 |
| Apr 2026 | Pipedrive | 2.6K | 11.4% | 3 |
| Apr 2026 | Microsoft Dynamics 365 | 2K | 8.8% | 4 |
| Apr 2026 | Zoho CRM | 1.7K | 7.3% | 5 |
| Apr 2026 | Capsule CRM | 220 | 0.97% | 6 |
| Apr 2026 | Insightly | 90 | 0.4% | 7 |
| Apr 2026 | Freshsales | 60 | 0.26% | 8 |
| May 2026 | HubSpot | 10.3K | 39.6% | 1 |
| May 2026 | Salesforce | 8.5K | 32.9% | 2 |
| May 2026 | Pipedrive | 2.6K | 10.1% | 3 |
| May 2026 | Microsoft Dynamics 365 | 2.4K | 9.2% | 4 |
| May 2026 | Zoho CRM | 1.7K | 6.6% | 5 |
| May 2026 | Capsule CRM | 240 | 0.93% | 6 |
| May 2026 | Freshsales | 90 | 0.35% | 7 |
| May 2026 | Insightly | 90 | 0.35% | 8 |
| Jun 2026 | HubSpot | 11.9K | 42.8% | 1 |
| Jun 2026 | Salesforce | 8.7K | 31.3% | 2 |
| Jun 2026 | Pipedrive | 2.6K | 9.4% | 3 |
| Jun 2026 | Microsoft Dynamics 365 | 2.4K | 8.7% | 4 |
| Jun 2026 | Zoho CRM | 1.8K | 6.4% | 5 |
| Jun 2026 | Capsule CRM | 220 | 0.79% | 6 |
| Jun 2026 | Insightly | 100 | 0.36% | 7 |
| Jun 2026 | Freshsales | 60 | 0.22% | 8 |
| Jul 2026 | HubSpot | 8K | 38.1% | 1 |
| Jul 2026 | Salesforce | 7K | 33% | 2 |
| Jul 2026 | Microsoft Dynamics 365 | 2.2K | 10.3% | 3 |
| Jul 2026 | Pipedrive | 2.1K | 10% | 4 |
| Jul 2026 | Zoho CRM | 1.4K | 6.6% | 5 |
| Jul 2026 | Capsule CRM | 230 | 1.1% | 6 |
| Jul 2026 | Freshsales | 100 | 0.47% | 7 |
| Jul 2026 | Insightly | 80 | 0.38% | 8 |
| Aug 2026 | HubSpot | 9.4K | 39.8% | 1 |
| Aug 2026 | Salesforce | 7.2K | 30.7% | 2 |
| Aug 2026 | Pipedrive | 2.5K | 10.8% | 3 |
| Aug 2026 | Microsoft Dynamics 365 | 2.3K | 9.6% | 4 |
| Aug 2026 | Zoho CRM | 1.7K | 7.2% | 5 |
| Aug 2026 | Capsule CRM | 230 | 0.98% | 6 |
| Aug 2026 | Freshsales | 100 | 0.42% | 7 |
| Aug 2026 | Insightly | 100 | 0.42% | 8 |
| Sep 2026 | Capsule CRM | — | — | — |
| Sep 2026 | Freshsales | — | — | — |
| Sep 2026 | HubSpot | — | — | — |
| Sep 2026 | Insightly | — | — | — |
| Sep 2026 | Microsoft Dynamics 365 | — | — | — |
| Sep 2026 | Pipedrive | — | — | — |
| Sep 2026 | Salesforce | — | — | — |
| Sep 2026 | Zoho CRM | — | — | — |

## What is being compared

- **Capsule CRM**: Measured on the search terms “capsule crm”, “capsule crm pricing”, “capsule crm software”, “capsulecrm”, “capsulecrm com” and “capsulecrm pricing”, summed into one figure.
- **Freshsales**: Measured on the search terms “freshsales”, “freshsales crm”, “freshsales pricing”, “freshsales software” and “freshworks com”, summed into one figure.
- **HubSpot**: Measured on the search terms “hubspot”, “hubspot academy”, “hubspot api”, “hubspot com”, “hubspot cost”, “hubspot crm”, “hubspot marketing”, “hubspot marketing automation”, “hubspot marketing hub”, “hubspot near me”, “hubspot nz”, “hubspot online”, “hubspot professional”, “hubspot software” and “hubspot what is”, summed into one figure.
- **Insightly**: Measured on the search terms “insightly”, “insightly com”, “insightly crm”, “insightly pricing” and “insightly software”, summed into one figure.
- **Microsoft Dynamics 365**: Measured on the search terms “business central”, “dynamics 365”, “dynamics 365 business central”, “dynamics 365 crm”, “dynamics 365 finance operations”, “dynamics 365 sales”, “microsoft business central”, “microsoft dynamics 365 erp software”, “microsoft dynamics 365 erp system”, “microsoft dynamics 365 nz”, “microsoft dynamics 365 sales”, “microsoft dynamics 365 software”, “ms dynamics 365”, “ms dynamics 365 crm”, “ms dynamics 365 erp”, “ms dynamics 365 pricing” and “msft dynamics 365”, summed into one figure.
- **Pipedrive**: Measured on the search terms “pipedrive”, “pipedrive api”, “pipedrive crm”, “pipedrive near me”, “pipedrive nz”, “pipedrive pricing” and “pipedrive software”, summed into one figure.
- **Salesforce**: Measured on the search terms “authenticator salesforce”, “marc benioff salesforce”, “salesforce”, “salesforce app”, “salesforce app exchange”, “salesforce authenticator app”, “salesforce com”, “salesforce cost”, “salesforce crm”, “salesforce crm system”, “salesforce crm tool”, “salesforce dataloader”, “salesforce developers”, “salesforce help”, “salesforce marketing cloud”, “salesforce near me”, “salesforce new zealand”, “salesforce nz”, “salesforce online”, “salesforce sales cloud”, “salesforce software”, “salesforce support” and “sfdc salesforce”, summed into one figure.
- **Zoho CRM**: Measured on the search terms “zoho crm”, “zoho crm cost”, “zoho crm near me”, “zoho crm nz”, “zoho crm online”, “zoho crm software”, “zohocrm” and “zohocrm software”, summed into one figure.

- [Capsule CRM](/demand/nz/brands/capsule-crm)
- [Freshsales](/demand/nz/brands/freshsales)
- [HubSpot](/demand/nz/brands/hubspot)
- [Insightly](/demand/nz/brands/insightly)
- [Microsoft Dynamics 365](/demand/nz/brands/dynamics-365)
- [Pipedrive](/demand/nz/brands/pipedrive)
- [Salesforce](/demand/nz/brands/salesforce)
- [Zoho CRM](/demand/nz/brands/zoho-crm)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among CRM platforms in New Zealand?

In August 2026, HubSpot was the most searched among CRM platforms in New Zealand, with an estimated 9.4K branded searches and 39.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "CRM platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-crm-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crm-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.