---
title: "Cricket gear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the cricket bat and gear brands New Zealand players buy. Share of Search among Kookaburra, Gray-Nicolls, New Balance Cricket, Gunn & Moore and SS Cricket, the cricket gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cricket-gear-brands"
publisher: "Brandwave"
---

# Cricket gear brands in New Zealand: Which brands are most popular in search?

Compare the cricket bat and gear brands New Zealand players buy. Share of Search among Kookaburra, Gray-Nicolls, New Balance Cricket, Gunn & Moore and SS Cricket, the cricket gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cricket gear brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kookaburra, 36.7%

## Which brand is most popular in search among cricket gear brands in New Zealand?

- In August 2026, Kookaburra was the most searched among cricket gear brands in New Zealand, with an estimated 840 branded searches and 36.7% estimated Share of Search within this set.
- Gray-Nicolls is in 2nd place, 1.7 percentage points behind at 34.9% Share of Search.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand increased from 34.5% to 36.7%.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand decreased from 36.5% to 34.9%.
- Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand increased from 9.9% to 11.4%.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand decreased from 11.4% to 8.7%.
- Across the 11 months ending August 2026, SS Cricket’s estimated Share of Search among cricket gear brands in New Zealand increased from 7.7% to 8.3%.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand peaked at 38.5% in June 2026 and was lowest at 30.7% in January 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand peaked at 41.9% in January 2026 and was lowest at 34.9% in August 2026.
- Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 5.5% in March 2026.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand peaked at 13.8% in December 2025 and was lowest at 8.7% in August 2026.
- Across the 11 months ending August 2026, SS Cricket’s estimated Share of Search among cricket gear brands in New Zealand peaked at 11.4% in March 2026 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, Kookaburra rose from 2nd to 1st among cricket gear brands in New Zealand.
- Across the 11 months ending August 2026, Gray-Nicolls fell from 1st to 2nd among cricket gear brands in New Zealand.
- Across the 11 months ending August 2026, New Balance Cricket rose from 4th to 3rd among cricket gear brands in New Zealand.
- Across the 11 months ending August 2026, Gunn & Moore fell from 3rd to 4th among cricket gear brands in New Zealand.

## Compare search popularity between leading brands

- [Kookaburra vs Gray-Nicolls: compare search popularity](/demand/nz/compare/gray-nicolls-vs-kookaburra): 36.7% against 34.9% Share of Search.
- [Kookaburra vs New Balance Cricket: compare search popularity](/demand/nz/compare/kookaburra-vs-new-balance-cricket): 36.7% against 11.4% Share of Search.
- [Kookaburra vs Gunn & Moore: compare search popularity](/demand/nz/compare/gunn-and-moore-vs-kookaburra): 36.7% against 8.7% Share of Search.
- [Kookaburra vs SS Cricket: compare search popularity](/demand/nz/compare/kookaburra-vs-ss-cricket): 36.7% against 8.3% Share of Search.
- [Gray-Nicolls vs New Balance Cricket: compare search popularity](/demand/nz/compare/gray-nicolls-vs-new-balance-cricket): 34.9% against 11.4% Share of Search.
- [Gray-Nicolls vs Gunn & Moore: compare search popularity](/demand/nz/compare/gray-nicolls-vs-gunn-and-moore): 34.9% against 8.7% Share of Search.
- [Gray-Nicolls vs SS Cricket: compare search popularity](/demand/nz/compare/gray-nicolls-vs-ss-cricket): 34.9% against 8.3% Share of Search.
- [New Balance Cricket vs Gunn & Moore: compare search popularity](/demand/nz/compare/gunn-and-moore-vs-new-balance-cricket): 11.4% against 8.7% Share of Search.
- [New Balance Cricket vs SS Cricket: compare search popularity](/demand/nz/compare/new-balance-cricket-vs-ss-cricket): 11.4% against 8.3% Share of Search.
- [Gunn & Moore vs SS Cricket: compare search popularity](/demand/nz/compare/gunn-and-moore-vs-ss-cricket): 8.7% against 8.3% Share of Search.

## How did search popularity change for New Zealand cricket gear brands in August 2026?

- In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.
- In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.
- In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.
- In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.
- In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kookaburra | 36.7% | 840 | +37.7% | Kookaburra |
| 2 | Gray-Nicolls | 34.9% | 800 | +29.0% | Gray-Nicolls |
| 3 | New Balance Cricket | 11.4% | 260 | +100.0% | New Balance Cricket |
| 4 | Gunn & Moore | 8.7% | 200 | -9.1% | Gunn & Moore |
| 5 | SS Cricket | 8.3% | 190 | +72.7% | SS Cricket |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gray-Nicolls | 1.5K | 36.5% | 1 |
| Oct 2025 | Kookaburra | 1.4K | 34.5% | 2 |
| Oct 2025 | Gunn & Moore | 460 | 11.4% | 3 |
| Oct 2025 | New Balance Cricket | 400 | 9.9% | 4 |
| Oct 2025 | SS Cricket | 310 | 7.7% | 5 |
| Nov 2025 | Gray-Nicolls | 2.1K | 38.9% | 1 |
| Nov 2025 | Kookaburra | 1.7K | 30.8% | 2 |
| Nov 2025 | Gunn & Moore | 690 | 12.5% | 3 |
| Nov 2025 | SS Cricket | 550 | 10% | 4 |
| Nov 2025 | New Balance Cricket | 430 | 7.8% | 5 |
| Dec 2025 | Gray-Nicolls | 1.9K | 38.3% | 1 |
| Dec 2025 | Kookaburra | 1.6K | 32.6% | 2 |
| Dec 2025 | Gunn & Moore | 700 | 13.8% | 3 |
| Dec 2025 | SS Cricket | 420 | 8.3% | 4 |
| Dec 2025 | New Balance Cricket | 350 | 6.9% | 5 |
| Jan 2026 | Gray-Nicolls | 1.6K | 41.9% | 1 |
| Jan 2026 | Kookaburra | 1.1K | 30.7% | 2 |
| Jan 2026 | Gunn & Moore | 470 | 12.5% | 3 |
| Jan 2026 | SS Cricket | 310 | 8.3% | 4 |
| Jan 2026 | New Balance Cricket | 250 | 6.7% | 5 |
| Feb 2026 | Gray-Nicolls | 1.4K | 37.7% | 1 |
| Feb 2026 | Kookaburra | 1.2K | 32.7% | 2 |
| Feb 2026 | Gunn & Moore | 470 | 13.1% | 3 |
| Feb 2026 | SS Cricket | 380 | 10.6% | 4 |
| Feb 2026 | New Balance Cricket | 210 | 5.9% | 5 |
| Mar 2026 | Gray-Nicolls | 1.4K | 35.3% | 1 |
| Mar 2026 | Kookaburra | 1.4K | 34.6% | 2 |
| Mar 2026 | Gunn & Moore | 530 | 13.2% | 3 |
| Mar 2026 | SS Cricket | 460 | 11.4% | 4 |
| Mar 2026 | New Balance Cricket | 220 | 5.5% | 5 |
| Apr 2026 | Gray-Nicolls | 750 | 38.3% | 1 |
| Apr 2026 | Kookaburra | 660 | 33.7% | 2 |
| Apr 2026 | Gunn & Moore | 250 | 12.8% | 3 |
| Apr 2026 | SS Cricket | 180 | 9.2% | 4 |
| Apr 2026 | New Balance Cricket | 120 | 6.1% | 5 |
| May 2026 | Gray-Nicolls | 670 | 41.1% | 1 |
| May 2026 | Kookaburra | 540 | 33.1% | 2 |
| May 2026 | Gunn & Moore | 190 | 11.7% | 3 |
| May 2026 | SS Cricket | 140 | 8.6% | 4 |
| May 2026 | New Balance Cricket | 90 | 5.5% | 5 |
| Jun 2026 | Kookaburra | 650 | 38.5% | 1 |
| Jun 2026 | Gray-Nicolls | 630 | 37.3% | 2 |
| Jun 2026 | Gunn & Moore | 190 | 11.2% | 3 |
| Jun 2026 | SS Cricket | 120 | 7.1% | 4 |
| Jun 2026 | New Balance Cricket | 100 | 5.9% | 5 |
| Jul 2026 | Gray-Nicolls | 620 | 36.7% | 1 |
| Jul 2026 | Kookaburra | 610 | 36.1% | 2 |
| Jul 2026 | Gunn & Moore | 220 | 13% | 3 |
| Jul 2026 | New Balance Cricket | 130 | 7.7% | 4 |
| Jul 2026 | SS Cricket | 110 | 6.5% | 5 |
| Aug 2026 | Kookaburra | 840 | 36.7% | 1 |
| Aug 2026 | Gray-Nicolls | 800 | 34.9% | 2 |
| Aug 2026 | New Balance Cricket | 260 | 11.4% | 3 |
| Aug 2026 | Gunn & Moore | 200 | 8.7% | 4 |
| Aug 2026 | SS Cricket | 190 | 8.3% | 5 |
| Sep 2026 | Gray-Nicolls | — | — | — |
| Sep 2026 | Gunn & Moore | — | — | — |
| Sep 2026 | Kookaburra | — | — | — |
| Sep 2026 | New Balance Cricket | — | — | — |
| Sep 2026 | SS Cricket | — | — | — |

## What is being compared

- **Gray-Nicolls**: Measured on the search terms “bat gray nicolls”, “gray nicolls”, “gray nicolls co nz”, “gray nicolls cricket”, “gray nicolls cricket bag”, “gray nicolls cricket bat”, “gray nicolls cricket gear”, “gray nicolls cricket pads”, “gray nicolls gloves”, “gray nicolls helmet”, “gray nicolls kaboom”, “gray nicolls near me”, “gray nicolls nova”, “gray nicolls nz”, “gray nicolls online”, “graynicolls”, “graynicolls cricket”, “graynicolls cricket bat” and “graynicolls cricket gear”, summed into one figure.
- **Gunn & Moore**: Measured on the search terms “gm cricket”, “gm cricket bat”, “gm cricket com”, “gunn & moore”, “gunn & moore cricket”, “gunn & moore cricket bat”, “gunn & moore cricket gear”, “gunn & moore cricket pads”, “gunn and moore cricket gear”, “gunn and moore cricket pads”, “gunn moore”, “gunn moore cricket”, “gunn moore cricket bat” and “gunnmoore”, summed into one figure.
- **Kookaburra**: Measured on the search terms “cricket kookaburra ball”, “cricket kookaburra shoes”, “kookaburra bat”, “kookaburra bat cricket”, “kookaburra bat stickers”, “kookaburra cricket”, “kookaburra cricket bag”, “kookaburra cricket gear”, “kookaburra cricket gloves” and “kookaburra cricket pads”, summed into one figure.
- **New Balance Cricket**: Measured on the search terms “new balance cricket”, “new balance cricket bat”, “new balance cricket boots” and “new balance cricket cricket”, summed into one figure.
- **SS Cricket**: Measured on the search terms “ss cricket bat”, “ss cricket bat ton”, “ss cricket cricket bat”, “ss cricket gloves” and “ss ton”, summed into one figure.

- [Gray-Nicolls](/demand/nz/brands/gray-nicolls)
- [Gunn & Moore](/demand/nz/brands/gunn-and-moore)
- [Kookaburra](/demand/nz/brands/kookaburra)
- [New Balance Cricket](/demand/nz/brands/new-balance-cricket)
- [SS Cricket](/demand/nz/brands/ss-cricket)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cricket gear brands in New Zealand?

In August 2026, Kookaburra was the most searched among cricket gear brands in New Zealand, with an estimated 840 branded searches and 36.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cricket gear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cricket-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cricket-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.