--- title: "Russell Hobbs vs Sunbeam: Which is searched more in New Zealand?" description: "Is Russell Hobbs or Sunbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-crepe-maker-brands/compare/russell-hobbs-vs-sunbeam" publisher: "Brandwave" --- # Russell Hobbs vs Sunbeam: Which is searched more in New Zealand? Is Russell Hobbs or Sunbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Russell Hobbs and Sunbeam - **Competitive set**: Crepe maker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Russell Hobbs Share of Search**: 8.9% - **Sunbeam Share of Search**: 15.8% ## Is Russell Hobbs or Sunbeam more popular in search? - In September 2026, Sunbeam had more branded searches than Russell Hobbs among crepe maker brands in New Zealand. Sunbeam had about 2,910 branded searches, while Russell Hobbs had 1,650. Sunbeam made up 15.8% of all crepe maker brand searches we track, and Russell Hobbs accounted for 8.9%. - Sunbeam was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand moved from 8.1% to 8.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Sunbeam’s share of searches among crepe maker brands in New Zealand moved from 17.4% to 15.8%, and its estimated monthly branded searches held steady at 2.9K. ## Top crepe maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Russell Hobbs nor Sunbeam showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tefal | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Krampouz | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sunbeam | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about crepe maker brands - Asked ChatGPT "Which crepe maker brand should I buy in New Zealand?": 1. Krampouz, 2. Breville, 3. Tefal - Asked ChatGPT "What are the best crepe maker brands in New Zealand?": 1. Tefal, 2. Krampouz, 3. Breville - Asked ChatGPT "What's the best crepe maker brand in New Zealand for home cooking?": 1. Breville, 2. Tefal - Searched Google, AI Overview "electric crepe maker": 1. Breville Not named in any answer: Sunbeam and Russell Hobbs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crepe maker brands in September 2026? - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 8.1% | 3 | 2.9K | 17.4% | 2 | | Nov 2025 | 1.5K | 7.7% | 3 | 3.1K | 15.4% | 2 | | Dec 2025 | 1.5K | 7.6% | 3 | 3.6K | 17.9% | 2 | | Jan 2026 | 1.3K | 7.8% | 3 | 2.8K | 17.1% | 2 | | Feb 2026 | 1.1K | 8.5% | 3 | 2.3K | 17.5% | 2 | | Mar 2026 | 1.2K | 7.9% | 3 | 2.4K | 16.4% | 2 | | Apr 2026 | 1.4K | 7.7% | 3 | 2.8K | 16% | 2 | | May 2026 | 1.4K | 8% | 3 | 2.7K | 14.9% | 2 | | Jun 2026 | 1.4K | 8.2% | 3 | 3K | 16.9% | 2 | | Jul 2026 | 1.7K | 8.6% | 3 | 3.1K | 16% | 2 | | Aug 2026 | 1.6K | 8.5% | 3 | 3K | 15.4% | 2 | | Sep 2026 | 1.6K | 8.9% | 3 | 2.9K | 15.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Russell Hobbs’ and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure. - **Sunbeam**: Measured on the search terms “sunbeam”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam nutrioven”, “sunbeam planetary mixmaster”, “sunbeam stand mixers” and “sunbeam steam”, summed into one figure. - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [Sunbeam profile](/demand/nz/brands/sunbeam) - [All crepe maker brands in New Zealand](/demand/nz/categories/nz-crepe-maker-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Russell Hobbs or Sunbeam more popular in search? In September 2026, Sunbeam had more branded searches than Russell Hobbs among crepe maker brands in New Zealand. Sunbeam had about 2,910 branded searches, while Russell Hobbs had 1,650. Sunbeam made up 15.8% of all crepe maker brand searches we track, and Russell Hobbs accounted for 8.9%. ## Cite this page Brandwave. "Russell Hobbs vs Sunbeam: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-crepe-maker-brands/compare/russell-hobbs-vs-sunbeam This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crepe-maker-brands/compare/russell-hobbs-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.