---
title: "Crepe maker brands in New Zealand: Which are searched most?"
description: "Compare the crepe maker brands people buy. Share of Search among Breville, Sunbeam, Russell Hobbs, Tefal and Krampouz, the crepe maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-crepe-maker-brands"
publisher: "Brandwave"
---

# Crepe maker brands in New Zealand: Which are searched most?

Compare the crepe maker brands people buy. Share of Search among Breville, Sunbeam, Russell Hobbs, Tefal and Krampouz, the crepe maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Crepe maker brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 67.5%

## Which brand is most popular in search among crepe maker brands in New Zealand?

- In September 2026, Breville was the most searched among crepe maker brands in New Zealand, with an estimated 12.1K branded searches, 67.5% of all searches for the five we track.
- Sunbeam is in 2nd place, 51.2 percentage points behind at 16.3%.
- Across the 12 months ending September 2026, Breville’s share of searches among crepe maker brands in New Zealand increased from 66.3% to 67.5%.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among crepe maker brands in New Zealand decreased from 18% to 16.3%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand increased from 8.4% to 9.2%.
- Across the 12 months ending September 2026, Breville’s share of searches among crepe maker brands in New Zealand peaked at 69.3% in May 2026 and was lowest at 66.2% in June 2026.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among crepe maker brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 15.4% in May 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand peaked at 9.2% in September 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Tefal’s share of searches among crepe maker brands in New Zealand peaked at 8.4% in August 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Tefal and Krampouz held steady: their share of searches among crepe maker brands in New Zealand each moved less than 0.5 percentage points.

## Top crepe maker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Breville appeared every time. Breville was recommended most often, coming first in one out of three answers that gave a list. Tefal was second, and Krampouz was third. Sunbeam, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Breville | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Tefal | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Krampouz | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Sunbeam | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Russell Hobbs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about crepe maker brands

- Asked ChatGPT "Which crepe maker brand should I buy in New Zealand?": 1. Krampouz, 2. Breville, 3. Tefal
- Asked ChatGPT "What are the best crepe maker brands in New Zealand?": 1. Tefal, 2. Krampouz, 3. Breville
- Asked ChatGPT "What's the best crepe maker brand in New Zealand for home cooking?": 1. Breville, 2. Tefal
- Searched Google, AI Overview "electric crepe maker": 1. Breville

Not named in any answer: Sunbeam and Russell Hobbs.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs Sunbeam: compare search popularity](/demand/nz/compare/breville-vs-sunbeam): 67.5% against 16.3% Share of Search.
- [Breville vs Russell Hobbs: compare search popularity](/demand/nz/compare/breville-vs-russell-hobbs): 67.5% against 9.2% Share of Search.
- [Breville vs Tefal: compare search popularity](/demand/nz/compare/breville-vs-tefal): 67.5% against 6.9% Share of Search.
- [Sunbeam vs Russell Hobbs: compare search popularity](/demand/nz/compare/russell-hobbs-vs-sunbeam): 16.3% against 9.2% Share of Search.
- [Sunbeam vs Tefal: compare search popularity](/demand/nz/compare/sunbeam-vs-tefal): 16.3% against 6.9% Share of Search.
- [Russell Hobbs vs Tefal: compare search popularity](/demand/nz/compare/russell-hobbs-vs-tefal): 9.2% against 6.9% Share of Search.

## How did search popularity change for New Zealand crepe maker brands in September 2026?

- In September 2026, Breville gained share of searches among crepe maker brands in New Zealand, from 66.7% to 67.5%.
- In September 2026, Tefal lost share of searches among crepe maker brands in New Zealand, from 8.4% to 6.9%.
- Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 67.5% | 12.1K | -2.5% | Breville |
| 2 | Sunbeam | 16.3% | 2.9K | -2.0% | Sunbeam |
| 3 | Russell Hobbs | 9.2% | 1.6K | +0.6% | Russell Hobbs |
| 4 | Tefal | 6.9% | 1.2K | -20.6% | Tefal |
| 5 | Krampouz | 0.06% | 10 | 0.0% | Krampouz |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 10.5K | 66.3% | 1 |
| Oct 2025 | Sunbeam | 2.9K | 18% | 2 |
| Oct 2025 | Russell Hobbs | 1.3K | 8.4% | 3 |
| Oct 2025 | Tefal | 1.1K | 7.2% | 4 |
| Oct 2025 | Krampouz | 10 | 0.06% | 5 |
| Nov 2025 | Breville | 13.3K | 69.1% | 1 |
| Nov 2025 | Sunbeam | 3.1K | 16% | 2 |
| Nov 2025 | Russell Hobbs | 1.5K | 8% | 3 |
| Nov 2025 | Tefal | 1.3K | 6.9% | 4 |
| Nov 2025 | Krampouz | 10 | 0.05% | 5 |
| Dec 2025 | Breville | 13.1K | 67.6% | 1 |
| Dec 2025 | Sunbeam | 3.6K | 18.4% | 2 |
| Dec 2025 | Russell Hobbs | 1.5K | 7.8% | 3 |
| Dec 2025 | Tefal | 1.2K | 6.1% | 4 |
| Dec 2025 | Krampouz | 10 | 0.05% | 5 |
| Jan 2026 | Breville | 10.9K | 67.9% | 1 |
| Jan 2026 | Sunbeam | 2.8K | 17.7% | 2 |
| Jan 2026 | Russell Hobbs | 1.3K | 8.1% | 3 |
| Jan 2026 | Tefal | 1K | 6.3% | 4 |
| Jan 2026 | Krampouz | 20 | 0.13% | 5 |
| Feb 2026 | Breville | 8.3K | 66.6% | 1 |
| Feb 2026 | Sunbeam | 2.3K | 18.1% | 2 |
| Feb 2026 | Russell Hobbs | 1.1K | 8.8% | 3 |
| Feb 2026 | Tefal | 800 | 6.4% | 4 |
| Feb 2026 | Krampouz | 10 | 0.08% | 5 |
| Mar 2026 | Breville | 9.6K | 66.9% | 1 |
| Mar 2026 | Sunbeam | 2.4K | 16.9% | 2 |
| Mar 2026 | Russell Hobbs | 1.2K | 8.1% | 3 |
| Mar 2026 | Tefal | 1.2K | 8.1% | 4 |
| Mar 2026 | Krampouz | 10 | 0.07% | 5 |
| Apr 2026 | Breville | 11.9K | 69.2% | 1 |
| Apr 2026 | Sunbeam | 2.8K | 16.4% | 2 |
| Apr 2026 | Russell Hobbs | 1.4K | 7.9% | 3 |
| Apr 2026 | Tefal | 1.1K | 6.5% | 4 |
| Apr 2026 | Krampouz | 10 | 0.06% | 5 |
| May 2026 | Breville | 12.2K | 69.3% | 1 |
| May 2026 | Sunbeam | 2.7K | 15.4% | 2 |
| May 2026 | Russell Hobbs | 1.4K | 8.3% | 3 |
| May 2026 | Tefal | 1.2K | 7% | 4 |
| May 2026 | Krampouz | 20 | 0.11% | 5 |
| Jun 2026 | Breville | 11.3K | 66.2% | 1 |
| Jun 2026 | Sunbeam | 3K | 17.5% | 2 |
| Jun 2026 | Russell Hobbs | 1.4K | 8.5% | 3 |
| Jun 2026 | Tefal | 1.3K | 7.7% | 4 |
| Jun 2026 | Krampouz | 10 | 0.06% | 5 |
| Jul 2026 | Breville | 12.8K | 67.5% | 1 |
| Jul 2026 | Sunbeam | 3.1K | 16.5% | 2 |
| Jul 2026 | Russell Hobbs | 1.7K | 8.8% | 3 |
| Jul 2026 | Tefal | 1.3K | 7% | 4 |
| Jul 2026 | Krampouz | 10 | 0.05% | 5 |
| Aug 2026 | Breville | 12.4K | 66.7% | 1 |
| Aug 2026 | Sunbeam | 3K | 16% | 2 |
| Aug 2026 | Russell Hobbs | 1.6K | 8.9% | 3 |
| Aug 2026 | Tefal | 1.6K | 8.4% | 4 |
| Aug 2026 | Krampouz | 10 | 0.05% | 5 |
| Sep 2026 | Breville | 12.1K | 67.5% | 1 |
| Sep 2026 | Sunbeam | 2.9K | 16.3% | 2 |
| Sep 2026 | Russell Hobbs | 1.6K | 9.2% | 3 |
| Sep 2026 | Tefal | 1.2K | 6.9% | 4 |
| Sep 2026 | Krampouz | 10 | 0.06% | 5 |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler” and “breville oracle”, summed into one figure.
- **Krampouz**: Measured on the search term “krampouz”.
- **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure.
- **Sunbeam**: Measured on the search terms “sunbeam”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam nutrioven”, “sunbeam planetary mixmaster”, “sunbeam stand mixers” and “sunbeam steam”, summed into one figure.
- **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.

- [Breville](/demand/nz/brands/breville)
- [Krampouz](/demand/nz/brands/krampouz)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Sunbeam](/demand/nz/brands/sunbeam)
- [Tefal](/demand/nz/brands/tefal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among crepe maker brands in New Zealand?

In September 2026, Breville was the most searched among crepe maker brands in New Zealand, with an estimated 12.1K branded searches, 67.5% of all searches for the five we track.

## Cite this page

Brandwave. "Crepe maker brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-crepe-maker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-crepe-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.