---
title: "Credit score services in New Zealand: Which brands are most popular in search?"
description: "Compare the credit reporting and credit score services New Zealanders check. Share of Search among Centrix, Equifax, Credit Simple and illion, the credit score services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-credit-check-services"
publisher: "Brandwave"
---

# Credit score services in New Zealand: Which brands are most popular in search?

Compare the credit reporting and credit score services New Zealanders check. Share of Search among Centrix, Equifax, Credit Simple and illion, the credit score services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Credit score services
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Centrix, 66.2%

## Which brand is most popular in search among credit score services in New Zealand?

- In August 2026, Centrix was the most searched among credit score services in New Zealand, with an estimated 11.7K branded searches and 66.2% estimated Share of Search within this set.
- Equifax is in 2nd place, 47.1 percentage points behind at 19.1% Share of Search.
- Across the 11 months ending August 2026, Centrix’s estimated Share of Search among credit score services in New Zealand increased from 54.5% to 66.2%.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand increased from 16.7% to 19.1%.
- Across the 11 months ending August 2026, Credit Simple’s estimated Share of Search among credit score services in New Zealand decreased from 12.7% to 9.5%.
- Across the 11 months ending August 2026, illion’s estimated Share of Search among credit score services in New Zealand decreased from 16.1% to 5.3%.
- Across the 11 months ending August 2026, Centrix’s estimated Share of Search among credit score services in New Zealand peaked at 66.2% in August 2026 and was lowest at 54.1% in December 2025.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand peaked at 20% in July 2026 and was lowest at 16.4% in April 2026.
- Across the 11 months ending August 2026, Credit Simple’s estimated Share of Search among credit score services in New Zealand peaked at 13.9% in January 2026 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, illion’s estimated Share of Search among credit score services in New Zealand peaked at 16.1% in December 2025 and was lowest at 5.3% in August 2026.
- Across the 11 months ending August 2026, Credit Simple rose from 4th to 3rd among credit score services in New Zealand.
- Across the 11 months ending August 2026, illion fell from 3rd to 4th among credit score services in New Zealand.

## Compare search popularity between leading brands

- [Centrix vs Equifax: compare search popularity](/demand/nz/compare/centrix-vs-equifax): 66.2% against 19.1% Share of Search.
- [Centrix vs Credit Simple: compare search popularity](/demand/nz/compare/centrix-vs-credit-simple): 66.2% against 9.5% Share of Search.
- [Centrix vs illion: compare search popularity](/demand/nz/compare/centrix-vs-illion): 66.2% against 5.3% Share of Search.
- [Equifax vs Credit Simple: compare search popularity](/demand/nz/compare/credit-simple-vs-equifax): 19.1% against 9.5% Share of Search.
- [Equifax vs illion: compare search popularity](/demand/nz/compare/equifax-vs-illion): 19.1% against 5.3% Share of Search.
- [Credit Simple vs illion: compare search popularity](/demand/nz/compare/credit-simple-vs-illion): 9.5% against 5.3% Share of Search.

## How did search popularity change for New Zealand credit score services in August 2026?

- In August 2026, Centrix gained estimated Share of Search among credit score services in New Zealand, from 63.2% to 66.2%.
- In August 2026, illion lost estimated Share of Search among credit score services in New Zealand, from 6.8% to 5.3%.
- In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.
- In August 2026, Credit Simple lost estimated Share of Search among credit score services in New Zealand, from 10% to 9.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Centrix | 66.2% | 11.7K | +18.8% | Centrix |
| 2 | Equifax | 19.1% | 3.4K | +8.4% | Equifax |
| 3 | Credit Simple | 9.5% | 1.7K | +7.7% | Credit Simple |
| 4 | illion | 5.3% | 930 | -11.4% | illion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Centrix | 9.5K | 54.5% | 1 |
| Oct 2025 | Equifax | 2.9K | 16.7% | 2 |
| Oct 2025 | illion | 2.8K | 16.1% | 3 |
| Oct 2025 | Credit Simple | 2.2K | 12.7% | 4 |
| Nov 2025 | Centrix | 9.3K | 54.5% | 1 |
| Nov 2025 | Equifax | 2.9K | 16.9% | 2 |
| Nov 2025 | illion | 2.6K | 15.3% | 3 |
| Nov 2025 | Credit Simple | 2.3K | 13.2% | 4 |
| Dec 2025 | Centrix | 7.9K | 54.1% | 1 |
| Dec 2025 | Equifax | 2.4K | 16.5% | 2 |
| Dec 2025 | illion | 2.3K | 16.1% | 3 |
| Dec 2025 | Credit Simple | 1.9K | 13.4% | 4 |
| Jan 2026 | Centrix | 9.8K | 57.4% | 1 |
| Jan 2026 | Equifax | 2.9K | 16.9% | 2 |
| Jan 2026 | Credit Simple | 2.4K | 13.9% | 3 |
| Jan 2026 | illion | 2K | 11.9% | 4 |
| Feb 2026 | Centrix | 9.7K | 60.4% | 1 |
| Feb 2026 | Equifax | 2.9K | 18% | 2 |
| Feb 2026 | Credit Simple | 2K | 12.3% | 3 |
| Feb 2026 | illion | 1.5K | 9.3% | 4 |
| Mar 2026 | Centrix | 10.9K | 63.1% | 1 |
| Mar 2026 | Equifax | 2.9K | 16.8% | 2 |
| Mar 2026 | Credit Simple | 2K | 11.4% | 3 |
| Mar 2026 | illion | 1.5K | 8.7% | 4 |
| Apr 2026 | Centrix | 9.5K | 63.6% | 1 |
| Apr 2026 | Equifax | 2.5K | 16.4% | 2 |
| Apr 2026 | Credit Simple | 1.7K | 11.3% | 3 |
| Apr 2026 | illion | 1.3K | 8.8% | 4 |
| May 2026 | Centrix | 9.5K | 59.8% | 1 |
| May 2026 | Equifax | 3K | 19.1% | 2 |
| May 2026 | Credit Simple | 2K | 12.5% | 3 |
| May 2026 | illion | 1.4K | 8.7% | 4 |
| Jun 2026 | Centrix | 10.8K | 61.7% | 1 |
| Jun 2026 | Equifax | 3.4K | 19.4% | 2 |
| Jun 2026 | Credit Simple | 2K | 11.4% | 3 |
| Jun 2026 | illion | 1.3K | 7.5% | 4 |
| Jul 2026 | Centrix | 9.8K | 63.2% | 1 |
| Jul 2026 | Equifax | 3.1K | 20% | 2 |
| Jul 2026 | Credit Simple | 1.6K | 10% | 3 |
| Jul 2026 | illion | 1.1K | 6.8% | 4 |
| Aug 2026 | Centrix | 11.7K | 66.2% | 1 |
| Aug 2026 | Equifax | 3.4K | 19.1% | 2 |
| Aug 2026 | Credit Simple | 1.7K | 9.5% | 3 |
| Aug 2026 | illion | 930 | 5.3% | 4 |
| Sep 2026 | Centrix | — | — | — |
| Sep 2026 | Credit Simple | — | — | — |
| Sep 2026 | Equifax | — | — | — |
| Sep 2026 | illion | — | — | — |

## What is being compared

- **Centrix**: Measured on the search terms “centrix”, “centrix co nz”, “centrix credit check”, “centrix credit report”, “centrix credit score”, “centrix near me”, “centrix new zealand” and “centrix nz”, summed into one figure.
- **Credit Simple**: Measured on the search terms “credit simple”, “credit simple check”, “credit simple credit score”, “credit simple nz”, “creditsimple”, “creditsimple co nz”, “creditsimple credit score” and “creditsimple nz”, summed into one figure.
- **Equifax**: Measured on the search terms “equifax”, “equifax australia”, “equifax co nz”, “equifax credit check”, “equifax credit file”, “equifax credit score”, “equifax near me”, “equifax nz”, “equifax online” and “freecreditreport equifax”, summed into one figure.
- **illion**: Measured on the search terms “credit check illion”, “illion credit”, “illion credit check”, “illion credit report”, “illion credit score” and “illion nz”, summed into one figure.

- [Centrix](/demand/nz/brands/centrix)
- [Credit Simple](/demand/nz/brands/credit-simple)
- [Equifax](/demand/nz/brands/equifax)
- [illion](/demand/nz/brands/illion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among credit score services in New Zealand?

In August 2026, Centrix was the most searched among credit score services in New Zealand, with an estimated 11.7K branded searches and 66.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Credit score services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-credit-check-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-credit-check-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.