--- title: "ASB vs TSB: Which is searched more in New Zealand?" description: "Is ASB or TSB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-credit-card-providers/compare/asb-vs-tsb" publisher: "Brandwave" --- # ASB vs TSB: Which is searched more in New Zealand? Is ASB or TSB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASB and TSB - **Competitive set**: Credit card providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASB Share of Search**: 2.5% - **TSB Share of Search**: 0.34% ## Is ASB or TSB more popular in search? - In September 2026, ASB had more branded searches than TSB among credit card providers in New Zealand. ASB had about 2,900 branded searches, while TSB had 390. ASB made up 2.5% of all credit card provider searches we track, and TSB accounted for 0.34%. - ASB was ahead of TSB in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASB’s share of searches among credit card providers in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, TSB’s share of searches among credit card providers in New Zealand moved from 0.4% to 0.34%, and its estimated monthly branded searches moved from 480 to 390. ## Top credit card providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASB appeared in all five answers. TSB was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TSB was listed before ASB in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TSB | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | ASB | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ANZ | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Westpac | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | BNZ | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kiwibank | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Gem by Latitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Q Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit card providers - Asked ChatGPT "Which credit card provider should I use in New Zealand?": 1. ASB, 2. ANZ, 3. Westpac, 4. American Express, 5. BNZ, 6. Kiwibank - Asked ChatGPT "What are the best credit card providers in New Zealand?": 1. TSB, 2. American Express, 3. ANZ, 4. Westpac, 5. ASB, 6. Kiwibank, 7. BNZ - Asked ChatGPT "What's the best credit card provider in New Zealand for everyday spending?": 1. American Express, 2. ANZ, 3. ASB, 4. TSB - Searched Google, AI Overview "best credit card nz": 1. American Express, 2. TSB, 3. Westpac, 4. ASB, 5. ANZ - Searched Google, AI Overview "low interest credit card": 1. TSB, 2. Westpac, 3. American Express, 4. ASB, 5. ANZ Not named in any answer: Gem by Latitude, Q Mastercard and Farmers Mastercard. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand credit card providers in September 2026? - In September 2026, ASB rose from 6th to 5th among credit card providers in New Zealand. - Estimated monthly branded searches for TSB in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Month by month | Month | ASB estimated searches | ASB Share of Search | ASB rank | TSB estimated searches | TSB Share of Search | TSB rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 3% | 5 | 480 | 0.4% | 10 | | Nov 2025 | 2.9K | 2.4% | 6 | 480 | 0.39% | 10 | | Dec 2025 | 2.4K | 2.2% | 6 | 320 | 0.29% | 10 | | Jan 2026 | 2.9K | 2.4% | 6 | 590 | 0.48% | 10 | | Feb 2026 | 2.4K | 2.4% | 6 | 390 | 0.39% | 10 | | Mar 2026 | 2.9K | 2.5% | 6 | 390 | 0.34% | 10 | | Apr 2026 | 2.9K | 2.8% | 6 | 390 | 0.37% | 10 | | May 2026 | 2.9K | 2.6% | 6 | 480 | 0.44% | 10 | | Jun 2026 | 2.9K | 2.5% | 6 | 390 | 0.34% | 10 | | Jul 2026 | 2.4K | 2.2% | 6 | 390 | 0.36% | 10 | | Aug 2026 | 2.9K | 2.6% | 6 | 390 | 0.35% | 10 | | Sep 2026 | 2.9K | 2.5% | 5 | 390 | 0.34% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using ASB’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASB**: Measured on the search term “asb credit card”. - **TSB**: Measured on the search term “tsb credit card”. - [ASB profile](/demand/nz/brands/asb) - [TSB profile](/demand/nz/brands/tsb) - [All credit card providers in New Zealand](/demand/nz/categories/nz-credit-card-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASB or TSB more popular in search? In September 2026, ASB had more branded searches than TSB among credit card providers in New Zealand. ASB had about 2,900 branded searches, while TSB had 390. ASB made up 2.5% of all credit card provider searches we track, and TSB accounted for 0.34%. ## Cite this page Brandwave. "ASB vs TSB: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-credit-card-providers/compare/asb-vs-tsb This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-credit-card-providers/compare/asb-vs-tsb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.