---
title: "Credit card providers in New Zealand: Which brands are most popular in search?"
description: "Compare the store and lifestyle credit cards New Zealanders apply for. Share of Search among Gem by Latitude, American Express, Prezzy Card, Q Mastercard and Farmers Mastercard, the credit card providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-credit-card-providers"
publisher: "Brandwave"
---

# Credit card providers in New Zealand: Which brands are most popular in search?

Compare the store and lifestyle credit cards New Zealanders apply for. Share of Search among Gem by Latitude, American Express, Prezzy Card, Q Mastercard and Farmers Mastercard, the credit card providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Credit card providers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gem by Latitude, 35.6%

## Which brand is most popular in search among credit card providers in New Zealand?

- In August 2026, Gem by Latitude was the most searched among credit card providers in New Zealand, with an estimated 55.1K branded searches and 35.6% estimated Share of Search within this set.
- American Express is in 2nd place, 10.3 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Gem by Latitude’s estimated Share of Search among credit card providers in New Zealand increased from 34.7% to 35.6%.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand increased from 21% to 25.2%.
- Across the 11 months ending August 2026, Prezzy Card’s estimated Share of Search among credit card providers in New Zealand decreased from 26% to 22.8%.
- Across the 11 months ending August 2026, Q Mastercard’s estimated Share of Search among credit card providers in New Zealand decreased from 16.2% to 14.3%.
- Across the 11 months ending August 2026, Gem by Latitude’s estimated Share of Search among credit card providers in New Zealand peaked at 37.4% in June 2026 and was lowest at 27.4% in December 2025.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand peaked at 26.7% in July 2026 and was lowest at 13.5% in December 2025.
- Across the 11 months ending August 2026, Prezzy Card’s estimated Share of Search among credit card providers in New Zealand peaked at 46.5% in December 2025 and was lowest at 19.8% in June 2026.
- Across the 11 months ending August 2026, Q Mastercard’s estimated Share of Search among credit card providers in New Zealand peaked at 17.7% in June 2026 and was lowest at 11% in December 2025.
- Across the 11 months ending August 2026, American Express rose from 3rd to 2nd among credit card providers in New Zealand.
- Across the 11 months ending August 2026, Prezzy Card fell from 2nd to 3rd among credit card providers in New Zealand.
- Across the 11 months ending August 2026, Farmers Mastercard held steady: its estimated Share of Search among credit card providers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gem by Latitude vs American Express: compare search popularity](/demand/nz/compare/american-express-vs-gem-by-latitude): 35.6% against 25.2% Share of Search.
- [Gem by Latitude vs Prezzy Card: compare search popularity](/demand/nz/compare/gem-by-latitude-vs-prezzy-card): 35.6% against 22.8% Share of Search.
- [Gem by Latitude vs Q Mastercard: compare search popularity](/demand/nz/compare/gem-by-latitude-vs-q-mastercard): 35.6% against 14.3% Share of Search.
- [Gem by Latitude vs Farmers Mastercard: compare search popularity](/demand/nz/compare/farmers-mastercard-vs-gem-by-latitude): 35.6% against 2.2% Share of Search.
- [American Express vs Prezzy Card: compare search popularity](/demand/nz/compare/american-express-vs-prezzy-card): 25.2% against 22.8% Share of Search.
- [American Express vs Q Mastercard: compare search popularity](/demand/nz/compare/american-express-vs-q-mastercard): 25.2% against 14.3% Share of Search.
- [American Express vs Farmers Mastercard: compare search popularity](/demand/nz/compare/american-express-vs-farmers-mastercard): 25.2% against 2.2% Share of Search.
- [Prezzy Card vs Q Mastercard: compare search popularity](/demand/nz/compare/prezzy-card-vs-q-mastercard): 22.8% against 14.3% Share of Search.
- [Prezzy Card vs Farmers Mastercard: compare search popularity](/demand/nz/compare/farmers-mastercard-vs-prezzy-card): 22.8% against 2.2% Share of Search.
- [Q Mastercard vs Farmers Mastercard: compare search popularity](/demand/nz/compare/farmers-mastercard-vs-q-mastercard): 14.3% against 2.2% Share of Search.

## How did search popularity change for New Zealand credit card providers in August 2026?

- In August 2026, Gem by Latitude gained estimated Share of Search among credit card providers in New Zealand, from 33.6% to 35.6%.
- In August 2026, American Express lost estimated Share of Search among credit card providers in New Zealand, from 26.7% to 25.2%.
- Estimated monthly branded searches for Prezzy Card in New Zealand fell 19% over 11 measured months, from 43.6K to 35.3K in August 2026.
- Estimated monthly branded searches for Q Mastercard in New Zealand fell 18.4% over 11 measured months, from 27.2K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gem by Latitude | 35.6% | 55.1K | +6.4% | Latitude Financial |
| 2 | American Express | 25.2% | 39.1K | -5.0% | American Express |
| 3 | Prezzy Card | 22.8% | 35.3K | -0.2% | Prezzy Card |
| 4 | Q Mastercard | 14.3% | 22.2K | -0.2% | Q Mastercard |
| 5 | Farmers Mastercard | 2.2% | 3.4K | -0.6% | Farmers Mastercard |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gem by Latitude | 58.2K | 34.7% | 1 |
| Oct 2025 | Prezzy Card | 43.6K | 26% | 2 |
| Oct 2025 | American Express | 35.2K | 21% | 3 |
| Oct 2025 | Q Mastercard | 27.2K | 16.2% | 4 |
| Oct 2025 | Farmers Mastercard | 3.3K | 2% | 5 |
| Nov 2025 | Gem by Latitude | 60.1K | 34.8% | 1 |
| Nov 2025 | Prezzy Card | 44.6K | 25.8% | 2 |
| Nov 2025 | American Express | 34.7K | 20.1% | 3 |
| Nov 2025 | Q Mastercard | 29.3K | 16.9% | 4 |
| Nov 2025 | Farmers Mastercard | 4.1K | 2.4% | 5 |
| Dec 2025 | Prezzy Card | 104K | 46.5% | 1 |
| Dec 2025 | Gem by Latitude | 61.2K | 27.4% | 2 |
| Dec 2025 | American Express | 30.2K | 13.5% | 3 |
| Dec 2025 | Q Mastercard | 24.4K | 11% | 4 |
| Dec 2025 | Farmers Mastercard | 3.6K | 1.6% | 5 |
| Jan 2026 | Gem by Latitude | 61.5K | 33.7% | 1 |
| Jan 2026 | Prezzy Card | 53.7K | 29.4% | 2 |
| Jan 2026 | American Express | 36.1K | 19.8% | 3 |
| Jan 2026 | Q Mastercard | 27.4K | 15% | 4 |
| Jan 2026 | Farmers Mastercard | 3.8K | 2.1% | 5 |
| Feb 2026 | Gem by Latitude | 51.5K | 35.3% | 1 |
| Feb 2026 | Prezzy Card | 36.8K | 25.3% | 2 |
| Feb 2026 | American Express | 29.9K | 20.5% | 3 |
| Feb 2026 | Q Mastercard | 24.5K | 16.8% | 4 |
| Feb 2026 | Farmers Mastercard | 3K | 2.1% | 5 |
| Mar 2026 | Gem by Latitude | 60.4K | 36.4% | 1 |
| Mar 2026 | Prezzy Card | 42.6K | 25.7% | 2 |
| Mar 2026 | American Express | 35.1K | 21.2% | 3 |
| Mar 2026 | Q Mastercard | 24.4K | 14.7% | 4 |
| Mar 2026 | Farmers Mastercard | 3.3K | 2% | 5 |
| Apr 2026 | Gem by Latitude | 53.2K | 36.4% | 1 |
| Apr 2026 | Prezzy Card | 36.5K | 25% | 2 |
| Apr 2026 | American Express | 29.1K | 19.9% | 3 |
| Apr 2026 | Q Mastercard | 24.1K | 16.5% | 4 |
| Apr 2026 | Farmers Mastercard | 3.3K | 2.3% | 5 |
| May 2026 | Gem by Latitude | 56.2K | 36.6% | 1 |
| May 2026 | Prezzy Card | 36.5K | 23.8% | 2 |
| May 2026 | American Express | 33K | 21.5% | 3 |
| May 2026 | Q Mastercard | 24K | 15.7% | 4 |
| May 2026 | Farmers Mastercard | 3.6K | 2.4% | 5 |
| Jun 2026 | Gem by Latitude | 57.1K | 37.4% | 1 |
| Jun 2026 | American Express | 34.5K | 22.6% | 2 |
| Jun 2026 | Prezzy Card | 30.3K | 19.8% | 3 |
| Jun 2026 | Q Mastercard | 27K | 17.7% | 4 |
| Jun 2026 | Farmers Mastercard | 3.9K | 2.5% | 5 |
| Jul 2026 | Gem by Latitude | 51.8K | 33.6% | 1 |
| Jul 2026 | American Express | 41.1K | 26.7% | 2 |
| Jul 2026 | Prezzy Card | 35.4K | 23% | 3 |
| Jul 2026 | Q Mastercard | 22.2K | 14.4% | 4 |
| Jul 2026 | Farmers Mastercard | 3.4K | 2.2% | 5 |
| Aug 2026 | Gem by Latitude | 55.1K | 35.6% | 1 |
| Aug 2026 | American Express | 39.1K | 25.2% | 2 |
| Aug 2026 | Prezzy Card | 35.3K | 22.8% | 3 |
| Aug 2026 | Q Mastercard | 22.2K | 14.3% | 4 |
| Aug 2026 | Farmers Mastercard | 3.4K | 2.2% | 5 |
| Sep 2026 | American Express | — | — | — |
| Sep 2026 | Farmers Mastercard | — | — | — |
| Sep 2026 | Gem by Latitude | — | — | — |
| Sep 2026 | Prezzy Card | — | — | — |
| Sep 2026 | Q Mastercard | — | — | — |

## What is being compared

- **American Express**: Measured on the search terms “american express”, “american express apply”, “american express card”, “american express cc”, “american express centurion card”, “american express gold card”, “american express near me”, “american express nz”, “american express online”, “american express platinum”, “americanexpress”, “americanexpress apply”, “americanexpress card”, “americanexpress com”, “americanexpress nz”, “amex”, “amex card”, “amex credit card”, “amex gold”, “amex gold card”, “amex platinum”, “amex platinum card”, “amex platinum metal card” and “the amex stadium”, summed into one figure.
- **Farmers Mastercard**: Measured on the search terms “farmers card”, “farmers mastercard”, “farmers mastercard contact”, “farmers mastercard nz”, “farmersmastercard” and “farmersmastercard co nz”, summed into one figure.
- **Gem by Latitude**: Measured on the search terms “apply for gem visa”, “apply gem visa online”, “gem by latitude”, “gem finance”, “gem finance nz”, “gem latitude”, “gem latitude finance”, “gem personal loan”, “gem personal loans”, “gem visa”, “gem visa 6 months interest free”, “gem visa annual fee”, “gem visa application”, “gem visa apply”, “gem visa card”, “gem visa card apply”, “gem visa deals”, “gem visa finance”, “gem visa interest free”, “gem visa interest free period”, “gem visa interest rate”, “gem visa latitude”, “gem visa loan”, “gem visa near me”, “gem visa nz”, “gem visa online”, “gem visa opening hours”, “gem visa stores”, “gemfinance co nz”, “gemvisa”, “gemvisa apply”, “gemvisa card”, “gemvisa nz”, “jb hifi gem visa”, “latitude finance”, “latitude finance nz”, “latitude financial”, “latitude financial nz”, “latitude financial services”, “latitude financials”, “latitude gem”, “latitude gem visa”, “latitude loan”, “latitude loans”, “latitude nz”, “latitude personal loan” and “latitude personal loans”, summed into one figure.
- **Prezzy Card**: Measured on the search terms “activating prezzy card”, “ami prezzy card”, “buy prezzy card”, “buy prezzy card online”, “digital prezzy card”, “kmart prezzy card”, “my prezzy card”, “online prezzy card”, “prezzy card”, “prezzy card how to use”, “prezzy card near me”, “prezzy card nz”, “prezzy card online”, “prezzy card warehouse”, “prezzy card where to buy”, “prezzycard”, “prezzycard co nz”, “prezzycard nz”, “virtual prezzy card”, “visa prezzy card”, “www prezzycard” and “www prezzycard co nz”, summed into one figure.
- **Q Mastercard**: Measured on the search terms “apply for q mastercard”, “contact q mastercard”, “q card”, “q mastercard”, “q mastercard application”, “q mastercard apply”, “q mastercard card”, “q mastercard contact”, “q mastercard deals”, “q mastercard interest free”, “q mastercard interest rate”, “q mastercard near me”, “q mastercard new zealand”, “q mastercard nz”, “q mastercard online”, “q mastercard payments”, “q plan q mastercard”, “qcard co nz”, “qmastercard”, “qmastercard apply”, “qmastercard co nz”, “qmastercard nz” and “www qmastercard”, summed into one figure.

- [American Express](/demand/nz/brands/american-express)
- [Farmers Mastercard](/demand/nz/brands/farmers-mastercard)
- [Gem by Latitude](/demand/nz/brands/gem-by-latitude)
- [Prezzy Card](/demand/nz/brands/prezzy-card)
- [Q Mastercard](/demand/nz/brands/q-mastercard)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among credit card providers in New Zealand?

In August 2026, Gem by Latitude was the most searched among credit card providers in New Zealand, with an estimated 55.1K branded searches and 35.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Credit card providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-credit-card-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-credit-card-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.