--- title: "NARS vs Tarte: Which is searched more in New Zealand?" description: "Is NARS or Tarte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cream bronzer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands/compare/nars-cosmetics-vs-tarte" publisher: "Brandwave" --- # NARS vs Tarte: Which is searched more in New Zealand? Is NARS or Tarte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cream bronzer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NARS and Tarte - **Competitive set**: Cream bronzer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NARS Share of Search**: 34.1% - **Tarte Share of Search**: 7.1% ## Is NARS or Tarte more popular in search? - In September 2026, NARS had more branded searches than Tarte among cream bronzer brands in New Zealand. NARS had about 3,280 branded searches, while Tarte had 680. NARS made up 34.1% of all cream bronzer brand searches we track, and Tarte accounted for 7.1%. - NARS was ahead of Tarte in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand moved from 33% to 34.1%, and its estimated monthly branded searches moved from 2.9K to 3.3K. - Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 860 to 680. ## Top cream bronzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither NARS nor Tarte showed up in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Charlotte Tilbury | 1 of 3 | 0 of 1 | 1 of 4 | | NARS | 0 of 3 | 0 of 1 | 0 of 4 | | Tarte | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cream bronzer brands - Asked ChatGPT "Which cream bronzer brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best cream bronzer brands in New Zealand?": 1. Charlotte Tilbury - Asked ChatGPT "What's the best cream bronzer brand in New Zealand for everyday makeup?": named none of the brands we track - Searched Google, AI Overview "best cream bronzer": named none of the brands we track Not named in any answer: NARS and Tarte. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cream bronzer brands in September 2026? - Estimated monthly branded searches for NARS in New Zealand rose 12.3% over 12 measured months, from 2.9K to 3.3K in September 2026. - Estimated monthly branded searches for Tarte in New Zealand fell 20.9% over 12 measured months, from 860 to 680 in September 2026. ## Month by month | Month | NARS estimated searches | NARS Share of Search | NARS rank | Tarte estimated searches | Tarte Share of Search | Tarte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 33% | 2 | 860 | 9.7% | 3 | | Nov 2025 | 3.5K | 33.7% | 2 | 1K | 9.6% | 3 | | Dec 2025 | 3K | 33.3% | 2 | 760 | 8.5% | 3 | | Jan 2026 | 2.5K | 32.7% | 2 | 680 | 9.1% | 3 | | Feb 2026 | 2K | 33% | 2 | 550 | 9.3% | 3 | | Mar 2026 | 2.4K | 36% | 2 | 620 | 9.3% | 3 | | Apr 2026 | 2.4K | 32.4% | 2 | 640 | 8.5% | 3 | | May 2026 | 2.9K | 34.2% | 2 | 1.3K | 15.2% | 3 | | Jun 2026 | 3.1K | 32.5% | 2 | 610 | 6.3% | 3 | | Jul 2026 | 3.2K | 34.4% | 2 | 740 | 7.9% | 3 | | Aug 2026 | 3.1K | 34.3% | 2 | 620 | 6.8% | 3 | | Sep 2026 | 3.3K | 34.1% | 2 | 680 | 7.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using NARS’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NARS**: Measured on the search terms “nars concealer”, “nars cosmetics”, “nars cosmetics bronzer”, “nars cosmetics foundation”, “nars foundation”, “nars lipstick” and “nars mascara”, summed into one figure. - **Tarte**: Measured on the search terms “tarte”, “tarte cosmetics company”, “tarte foundation”, “tarte mascara” and “tarte tubing mascara”, summed into one figure. - [NARS profile](/demand/nz/brands/nars-cosmetics) - [Tarte profile](/demand/nz/brands/tarte) - [All cream bronzer brands in New Zealand](/demand/nz/categories/nz-cream-bronzer-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NARS or Tarte more popular in search? In September 2026, NARS had more branded searches than Tarte among cream bronzer brands in New Zealand. NARS had about 3,280 branded searches, while Tarte had 680. NARS made up 34.1% of all cream bronzer brand searches we track, and Tarte accounted for 7.1%. ## Cite this page Brandwave. "NARS vs Tarte: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands/compare/nars-cosmetics-vs-tarte This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands/compare/nars-cosmetics-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.