--- title: "Charlotte Tilbury vs NARS: Which is searched more in New Zealand?" description: "Is Charlotte Tilbury or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cream bronzer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands/compare/charlotte-tilbury-vs-nars-cosmetics" publisher: "Brandwave" --- # Charlotte Tilbury vs NARS: Which is searched more in New Zealand? Is Charlotte Tilbury or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cream bronzer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and NARS - **Competitive set**: Cream bronzer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 58.9% - **NARS Share of Search**: 34.1% ## Is Charlotte Tilbury or NARS more popular in search? - In September 2026, Charlotte Tilbury had more branded searches than NARS among cream bronzer brands in New Zealand. Charlotte Tilbury had about 5,670 branded searches, while NARS had 3,280. Charlotte Tilbury made up 58.9% of all cream bronzer brand searches we track, and NARS accounted for 34.1%. - Charlotte Tilbury was ahead of NARS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand moved from 57.3% to 58.9%, and its estimated monthly branded searches moved from 5.1K to 5.7K. - Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand moved from 33% to 34.1%, and its estimated monthly branded searches moved from 2.9K to 3.3K. ## Top cream bronzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Charlotte Tilbury was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NARS did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Charlotte Tilbury | 1 of 3 | 0 of 1 | 1 of 4 | | NARS | 0 of 3 | 0 of 1 | 0 of 4 | | Tarte | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cream bronzer brands - Asked ChatGPT "Which cream bronzer brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best cream bronzer brands in New Zealand?": 1. Charlotte Tilbury - Asked ChatGPT "What's the best cream bronzer brand in New Zealand for everyday makeup?": named none of the brands we track - Searched Google, AI Overview "best cream bronzer": named none of the brands we track Not named in any answer: NARS and Tarte. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cream bronzer brands in September 2026? - Estimated monthly branded searches for NARS in New Zealand rose 12.3% over 12 measured months, from 2.9K to 3.3K in September 2026. - Estimated monthly branded searches for Charlotte Tilbury in New Zealand rose 11.6% over 12 measured months, from 5.1K to 5.7K in September 2026. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | NARS estimated searches | NARS Share of Search | NARS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.1K | 57.3% | 1 | 2.9K | 33% | 2 | | Nov 2025 | 5.9K | 56.7% | 1 | 3.5K | 33.7% | 2 | | Dec 2025 | 5.2K | 58.2% | 1 | 3K | 33.3% | 2 | | Jan 2026 | 4.4K | 58.2% | 1 | 2.5K | 32.7% | 2 | | Feb 2026 | 3.4K | 57.7% | 1 | 2K | 33% | 2 | | Mar 2026 | 3.6K | 54.7% | 1 | 2.4K | 36% | 2 | | Apr 2026 | 4.4K | 59% | 1 | 2.4K | 32.4% | 2 | | May 2026 | 4.3K | 50.5% | 1 | 2.9K | 34.2% | 2 | | Jun 2026 | 5.9K | 61.2% | 1 | 3.1K | 32.5% | 2 | | Jul 2026 | 5.4K | 57.7% | 1 | 3.2K | 34.4% | 2 | | Aug 2026 | 5.4K | 58.9% | 1 | 3.1K | 34.3% | 2 | | Sep 2026 | 5.7K | 58.9% | 1 | 3.3K | 34.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure. - **NARS**: Measured on the search terms “nars concealer”, “nars cosmetics”, “nars cosmetics bronzer”, “nars cosmetics foundation”, “nars foundation”, “nars lipstick” and “nars mascara”, summed into one figure. - [Charlotte Tilbury profile](/demand/nz/brands/charlotte-tilbury) - [NARS profile](/demand/nz/brands/nars-cosmetics) - [All cream bronzer brands in New Zealand](/demand/nz/categories/nz-cream-bronzer-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or NARS more popular in search? In September 2026, Charlotte Tilbury had more branded searches than NARS among cream bronzer brands in New Zealand. Charlotte Tilbury had about 5,670 branded searches, while NARS had 3,280. Charlotte Tilbury made up 58.9% of all cream bronzer brand searches we track, and NARS accounted for 34.1%. ## Cite this page Brandwave. "Charlotte Tilbury vs NARS: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands/compare/charlotte-tilbury-vs-nars-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands/compare/charlotte-tilbury-vs-nars-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.