---
title: "Cream bronzer brands in New Zealand: Which are searched most?"
description: "Compare the cream bronzer brands people buy. Share of Search among Charlotte Tilbury, NARS and Tarte, the cream bronzer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands"
publisher: "Brandwave"
---

# Cream bronzer brands in New Zealand: Which are searched most?

Compare the cream bronzer brands people buy. Share of Search among Charlotte Tilbury, NARS and Tarte, the cream bronzer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cream bronzer brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Charlotte Tilbury, 58.9%

## Which brand is most popular in search among cream bronzer brands in New Zealand?

- In September 2026, Charlotte Tilbury was the most searched among cream bronzer brands in New Zealand, with an estimated 5.7K branded searches, 58.9% of all searches for the three we track.
- NARS is in 2nd place, 24.8 percentage points behind at 34.1%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand increased from 57.3% to 58.9%.
- Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand increased from 33% to 34.1%.
- Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand decreased from 9.7% to 7.1%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand peaked at 61.2% in June 2026 and was lowest at 50.5% in May 2026.
- Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand peaked at 36% in March 2026 and was lowest at 32.4% in April 2026.
- Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 6.3% in June 2026.

## Top cream bronzer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Charlotte Tilbury was mentioned most often, in one of the four answers. NARS, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Charlotte Tilbury | 1 of 3 | 0 of 1 | 1 of 4 |
| NARS | 0 of 3 | 0 of 1 | 0 of 4 |
| Tarte | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about cream bronzer brands

- Asked ChatGPT "Which cream bronzer brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best cream bronzer brands in New Zealand?": 1. Charlotte Tilbury
- Asked ChatGPT "What's the best cream bronzer brand in New Zealand for everyday makeup?": named none of the brands we track
- Searched Google, AI Overview "best cream bronzer": named none of the brands we track

Not named in any answer: NARS and Tarte.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Charlotte Tilbury vs NARS: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-nars-cosmetics): 58.9% against 34.1% Share of Search.
- [Charlotte Tilbury vs Tarte: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-tarte): 58.9% against 7.1% Share of Search.
- [NARS vs Tarte: compare search popularity](/demand/nz/compare/nars-cosmetics-vs-tarte): 34.1% against 7.1% Share of Search.

## How did search popularity change for New Zealand cream bronzer brands in September 2026?

- Estimated monthly branded searches for NARS in New Zealand rose 12.3% over 12 measured months, from 2.9K to 3.3K in September 2026.
- Estimated monthly branded searches for Charlotte Tilbury in New Zealand rose 11.6% over 12 measured months, from 5.1K to 5.7K in September 2026.
- Estimated monthly branded searches for Tarte in New Zealand fell 20.9% over 12 measured months, from 860 to 680 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charlotte Tilbury | 58.9% | 5.7K | +5.2% | Charlotte Tilbury |
| 2 | NARS | 34.1% | 3.3K | +4.5% | NARS |
| 3 | Tarte | 7.1% | 680 | +9.7% | Tarte |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charlotte Tilbury | 5.1K | 57.3% | 1 |
| Oct 2025 | NARS | 2.9K | 33% | 2 |
| Oct 2025 | Tarte | 860 | 9.7% | 3 |
| Nov 2025 | Charlotte Tilbury | 5.9K | 56.7% | 1 |
| Nov 2025 | NARS | 3.5K | 33.7% | 2 |
| Nov 2025 | Tarte | 1K | 9.6% | 3 |
| Dec 2025 | Charlotte Tilbury | 5.2K | 58.2% | 1 |
| Dec 2025 | NARS | 3K | 33.3% | 2 |
| Dec 2025 | Tarte | 760 | 8.5% | 3 |
| Jan 2026 | Charlotte Tilbury | 4.4K | 58.2% | 1 |
| Jan 2026 | NARS | 2.5K | 32.7% | 2 |
| Jan 2026 | Tarte | 680 | 9.1% | 3 |
| Feb 2026 | Charlotte Tilbury | 3.4K | 57.7% | 1 |
| Feb 2026 | NARS | 2K | 33% | 2 |
| Feb 2026 | Tarte | 550 | 9.3% | 3 |
| Mar 2026 | Charlotte Tilbury | 3.6K | 54.7% | 1 |
| Mar 2026 | NARS | 2.4K | 36% | 2 |
| Mar 2026 | Tarte | 620 | 9.3% | 3 |
| Apr 2026 | Charlotte Tilbury | 4.4K | 59% | 1 |
| Apr 2026 | NARS | 2.4K | 32.4% | 2 |
| Apr 2026 | Tarte | 640 | 8.5% | 3 |
| May 2026 | Charlotte Tilbury | 4.3K | 50.5% | 1 |
| May 2026 | NARS | 2.9K | 34.2% | 2 |
| May 2026 | Tarte | 1.3K | 15.2% | 3 |
| Jun 2026 | Charlotte Tilbury | 5.9K | 61.2% | 1 |
| Jun 2026 | NARS | 3.1K | 32.5% | 2 |
| Jun 2026 | Tarte | 610 | 6.3% | 3 |
| Jul 2026 | Charlotte Tilbury | 5.4K | 57.7% | 1 |
| Jul 2026 | NARS | 3.2K | 34.4% | 2 |
| Jul 2026 | Tarte | 740 | 7.9% | 3 |
| Aug 2026 | Charlotte Tilbury | 5.4K | 58.9% | 1 |
| Aug 2026 | NARS | 3.1K | 34.3% | 2 |
| Aug 2026 | Tarte | 620 | 6.8% | 3 |
| Sep 2026 | Charlotte Tilbury | 5.7K | 58.9% | 1 |
| Sep 2026 | NARS | 3.3K | 34.1% | 2 |
| Sep 2026 | Tarte | 680 | 7.1% | 3 |

## What is being compared

- **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure.
- **NARS**: Measured on the search terms “nars concealer”, “nars cosmetics”, “nars cosmetics bronzer”, “nars cosmetics foundation”, “nars foundation”, “nars lipstick” and “nars mascara”, summed into one figure.
- **Tarte**: Measured on the search terms “tarte”, “tarte cosmetics company”, “tarte foundation”, “tarte mascara” and “tarte tubing mascara”, summed into one figure.

- [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury)
- [NARS](/demand/nz/brands/nars-cosmetics)
- [Tarte](/demand/nz/brands/tarte)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cream bronzer brands in New Zealand?

In September 2026, Charlotte Tilbury was the most searched among cream bronzer brands in New Zealand, with an estimated 5.7K branded searches, 58.9% of all searches for the three we track.

## Cite this page

Brandwave. "Cream bronzer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cream-bronzer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.