--- title: "Panhead vs Parrotdog: Which is searched more in New Zealand?" description: "Is Panhead or Parrotdog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-craft-beer-brands/compare/panhead-vs-parrotdog" publisher: "Brandwave" --- # Panhead vs Parrotdog: Which is searched more in New Zealand? Is Panhead or Parrotdog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panhead and Parrotdog - **Competitive set**: craft beer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Panhead Share of Search**: 12.3% - **Parrotdog Share of Search**: 11.9% ## Is Panhead or Parrotdog more popular in search? - In September 2026, Panhead and Parrotdog were level in searches among craft beer brands in New Zealand, with an estimated 3.3K versus 3.2K branded searches, at 12.3% and 11.9% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Panhead took it in February 2026, Parrotdog took it in March 2026, Panhead took it in September 2026. - Across the 12 months ending September 2026, Panhead’s share of searches among craft beer brands in New Zealand moved from 11.7% to 12.3%, and its estimated monthly branded searches held steady at 3.3K. - Across the 12 months ending September 2026, Parrotdog’s share of searches among craft beer brands in New Zealand moved from 19.7% to 11.9%, and its estimated monthly branded searches moved from 5.6K to 3.2K. ## Top craft beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Parrotdog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Panhead was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Panhead was listed before Parrotdog in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Parrotdog | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Emerson's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Panhead | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Sawmill | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Behemoth Brewing | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Liberty Brewing | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | McLeod’s Brewery | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tuatara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about craft beer brands - Asked ChatGPT "Which craft beer brand should I buy in New Zealand?": 1. Garage Project, 2. Panhead, 3. Parrotdog, 4. Emerson's, 5. Behemoth Brewing, 6. McLeod’s Brewery - Asked ChatGPT "What are the best craft beer brands in New Zealand?": 1. Garage Project, 2. Parrotdog, 3. Liberty Brewing, 4. Behemoth Brewing, 5. Sawmill, 6. Emerson's, 7. McLeod’s Brewery - Asked ChatGPT "What's the best craft beer brand in New Zealand for local beer?": 1. Garage Project, 2. Emerson's, 3. Parrotdog, 4. Sawmill, 5. Behemoth Brewing - Searched Google, AI Overview "best craft beer nz": 1. Emerson's, 2. Garage Project, 3. Sawmill, 4. Panhead - Searched Google, AI Overview "new zealand craft beer": 1. Panhead, 2. Parrotdog, 3. Garage Project Not named in any answer: Tuatara. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand craft beer brands in September 2026? - In September 2026, Parrotdog lost share of searches among craft beer brands in New Zealand, from 15.1% to 11.9%. - In September 2026, Panhead rose from 4th to 3rd among craft beer brands in New Zealand. ## Month by month | Month | Panhead estimated searches | Panhead Share of Search | Panhead rank | Parrotdog estimated searches | Parrotdog Share of Search | Parrotdog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 11.7% | 4 | 5.6K | 19.7% | 3 | | Nov 2025 | 3.4K | 10.6% | 4 | 6.9K | 21.9% | 2 | | Dec 2025 | 4.6K | 12.8% | 4 | 7.1K | 19.7% | 3 | | Jan 2026 | 3.5K | 11% | 5 | 4.7K | 14.9% | 3 | | Feb 2026 | 3.2K | 12.4% | 3 | 3.1K | 11.9% | 4 | | Mar 2026 | 3.2K | 12% | 4 | 3.2K | 12.1% | 3 | | Apr 2026 | 2.6K | 11.2% | 4 | 3.2K | 13.7% | 3 | | May 2026 | 2.6K | 10.5% | 4 | 3.8K | 15.7% | 3 | | Jun 2026 | 2.3K | 9.3% | 4 | 3.1K | 12.4% | 3 | | Jul 2026 | 2.6K | 11.5% | 4 | 3.2K | 14.2% | 3 | | Aug 2026 | 3.3K | 12.7% | 4 | 3.9K | 15.1% | 3 | | Sep 2026 | 3.3K | 12.3% | 3 | 3.2K | 11.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Panhead’s and Parrotdog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panhead**: Measured on the search terms “panhead ale”, “panhead apa”, “panhead apa supercharger”, “panhead beer range”, “panhead hazy ipa”, “panhead pale ale”, “panhead pickup”, “panhead quickchange”, “panhead quickchange xpa”, “panhead rat rod”, “panhead road hog”, “panhead sandman”, “panhead sandman hazy”, “panhead super charger”, “panhead supercharger”, “panhead supercharger apa”, “panhead supercharger beer”, “rat rod panhead”, “sandman panhead” and “supercharger panhead”, summed into one figure. - **Parrotdog**: Measured on the search terms “parrot dog”, “parrotdog”, “parrotdog beer” and “parrotdog brewery”, summed into one figure. - [Panhead profile](/demand/nz/brands/panhead) - [Parrotdog profile](/demand/nz/brands/parrotdog) - [All craft beer brands in New Zealand](/demand/nz/categories/nz-craft-beer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Panhead or Parrotdog more popular in search? In September 2026, Panhead and Parrotdog were level in searches among craft beer brands in New Zealand, with an estimated 3.3K versus 3.2K branded searches, at 12.3% and 11.9% of the total. ## Cite this page Brandwave. "Panhead vs Parrotdog: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-craft-beer-brands/compare/panhead-vs-parrotdog This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-craft-beer-brands/compare/panhead-vs-parrotdog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.