--- title: "Craft beer brands in New Zealand: Which brands are most popular in search?" description: "Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Share of Search among Panhead, Emerson's, Garage Project, Parrotdog, Behemoth Brewing, Sawmill, Tuatara and Liberty Brewing, the craft beer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-craft-beer-brands" publisher: "Brandwave" --- # Craft beer brands in New Zealand: Which brands are most popular in search? Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Share of Search among Panhead, Emerson's, Garage Project, Parrotdog, Behemoth Brewing, Sawmill, Tuatara and Liberty Brewing, the craft beer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: craft beer brands - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: Panhead, 23.7% ## Which brand is most popular in search among craft beer brands in New Zealand? - In August 2026, Panhead was the most searched among craft beer brands in New Zealand, with an estimated 5.8K branded searches and 23.7% estimated Share of Search within this set. - Emerson's is in 2nd place, 1.5 percentage points behind at 22.2% Share of Search. - Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand increased from 19.6% to 23.7%. - Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand increased from 16.9% to 22.2%. - Across the 11 months ending August 2026, Garage Project’s estimated Share of Search among craft beer brands in New Zealand decreased from 22.6% to 20.1%. - Across the 11 months ending August 2026, Parrotdog’s estimated Share of Search among craft beer brands in New Zealand decreased from 21.5% to 16.1%. - Across the 11 months ending August 2026, Behemoth Brewing’s estimated Share of Search among craft beer brands in New Zealand increased from 5.4% to 6.9%. - Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand decreased from 8.4% to 6.3%. - Across the 11 months ending August 2026, Tuatara’s estimated Share of Search among craft beer brands in New Zealand decreased from 4.5% to 3.6%. - Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand peaked at 23.7% in August 2026 and was lowest at 16.7% in June 2026. - Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand peaked at 31% in June 2026 and was lowest at 16.1% in December 2025. - Across the 11 months ending August 2026, Garage Project’s estimated Share of Search among craft beer brands in New Zealand peaked at 22.6% in October 2025 and was lowest at 16.4% in January 2026. - Across the 11 months ending August 2026, Parrotdog’s estimated Share of Search among craft beer brands in New Zealand peaked at 23.9% in November 2025 and was lowest at 12.8% in February 2026. - Across the 11 months ending August 2026, Behemoth Brewing’s estimated Share of Search among craft beer brands in New Zealand peaked at 11.7% in January 2026 and was lowest at 5.1% in April 2026. - Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand peaked at 10.8% in January 2026 and was lowest at 6.3% in August 2026. - Across the 11 months ending August 2026, Tuatara’s estimated Share of Search among craft beer brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 3% in June 2026. - Across the 11 months ending August 2026, Panhead rose from 3rd to 1st among craft beer brands in New Zealand. - Across the 11 months ending August 2026, Emerson's rose from 4th to 2nd among craft beer brands in New Zealand. - Across the 11 months ending August 2026, Garage Project fell from 1st to 3rd among craft beer brands in New Zealand. - Across the 11 months ending August 2026, Parrotdog fell from 2nd to 4th among craft beer brands in New Zealand. - Across the 11 months ending August 2026, Behemoth Brewing rose from 6th to 5th among craft beer brands in New Zealand. - Across the 11 months ending August 2026, Sawmill fell from 5th to 6th among craft beer brands in New Zealand. - Across the 11 months ending August 2026, Liberty Brewing held steady: its estimated Share of Search among craft beer brands in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Panhead vs Emerson's: compare search popularity](/demand/nz/compare/emersons-vs-panhead): 23.7% against 22.2% Share of Search. - [Panhead vs Garage Project: compare search popularity](/demand/nz/compare/garage-project-vs-panhead): 23.7% against 20.1% Share of Search. - [Panhead vs Parrotdog: compare search popularity](/demand/nz/compare/panhead-vs-parrotdog): 23.7% against 16.1% Share of Search. - [Panhead vs Behemoth Brewing: compare search popularity](/demand/nz/compare/behemoth-brewing-vs-panhead): 23.7% against 6.9% Share of Search. - [Emerson's vs Garage Project: compare search popularity](/demand/nz/compare/emersons-vs-garage-project): 22.2% against 20.1% Share of Search. - [Emerson's vs Parrotdog: compare search popularity](/demand/nz/compare/emersons-vs-parrotdog): 22.2% against 16.1% Share of Search. - [Emerson's vs Behemoth Brewing: compare search popularity](/demand/nz/compare/behemoth-brewing-vs-emersons): 22.2% against 6.9% Share of Search. - [Garage Project vs Parrotdog: compare search popularity](/demand/nz/compare/garage-project-vs-parrotdog): 20.1% against 16.1% Share of Search. - [Garage Project vs Behemoth Brewing: compare search popularity](/demand/nz/compare/behemoth-brewing-vs-garage-project): 20.1% against 6.9% Share of Search. - [Parrotdog vs Behemoth Brewing: compare search popularity](/demand/nz/compare/behemoth-brewing-vs-parrotdog): 16.1% against 6.9% Share of Search. ## How did search popularity change for New Zealand craft beer brands in August 2026? - In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%. - In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%. - In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%. - In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%. - In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%. - Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026. - Estimated monthly branded searches for Tuatara in New Zealand fell 26.3% over 11 measured months, from 1.2K to 870 in August 2026. - Estimated monthly branded searches for Liberty Brewing in New Zealand fell 17.2% over 11 measured months, from 290 to 240 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Panhead | 23.7% | 5.8K | +45.1% | Lion New Zealand | | 2 | Emerson's | 22.2% | 5.4K | 0.0% | Lion New Zealand | | 3 | Garage Project | 20.1% | 4.9K | +22.3% | Garage Project | | 4 | Parrotdog | 16.1% | 3.9K | +21.7% | Parrotdog | | 5 | Behemoth Brewing | 6.9% | 1.7K | +7.0% | Behemoth Brewing | | 6 | Sawmill | 6.3% | 1.5K | +3.4% | Sawmill | | 7 | Tuatara | 3.6% | 870 | +33.8% | DB Breweries | | 8 | Liberty Brewing | 0.99% | 240 | +4.3% | Liberty Brewing | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garage Project | 5.9K | 22.6% | 1 | | Oct 2025 | Parrotdog | 5.6K | 21.5% | 2 | | Oct 2025 | Panhead | 5.1K | 19.6% | 3 | | Oct 2025 | Emerson's | 4.4K | 16.9% | 4 | | Oct 2025 | Sawmill | 2.2K | 8.4% | 5 | | Oct 2025 | Behemoth Brewing | 1.4K | 5.4% | 6 | | Oct 2025 | Tuatara | 1.2K | 4.5% | 7 | | Oct 2025 | Liberty Brewing | 290 | 1.1% | 8 | | Nov 2025 | Parrotdog | 6.9K | 23.9% | 1 | | Nov 2025 | Garage Project | 6K | 20.6% | 2 | | Nov 2025 | Emerson's | 5.4K | 18.6% | 3 | | Nov 2025 | Panhead | 5.2K | 17.8% | 4 | | Nov 2025 | Sawmill | 2.3K | 7.8% | 5 | | Nov 2025 | Behemoth Brewing | 1.6K | 5.6% | 6 | | Nov 2025 | Tuatara | 1.3K | 4.5% | 7 | | Nov 2025 | Liberty Brewing | 350 | 1.2% | 8 | | Dec 2025 | Garage Project | 7.3K | 21.9% | 1 | | Dec 2025 | Parrotdog | 7.1K | 21.1% | 2 | | Dec 2025 | Panhead | 6.8K | 20.2% | 3 | | Dec 2025 | Emerson's | 5.4K | 16.1% | 4 | | Dec 2025 | Sawmill | 3.3K | 10% | 5 | | Dec 2025 | Behemoth Brewing | 1.8K | 5.3% | 6 | | Dec 2025 | Tuatara | 1.4K | 4.3% | 7 | | Dec 2025 | Liberty Brewing | 370 | 1.1% | 8 | | Jan 2026 | Emerson's | 6.6K | 22.1% | 1 | | Jan 2026 | Panhead | 5.3K | 17.8% | 2 | | Jan 2026 | Garage Project | 4.9K | 16.4% | 3 | | Jan 2026 | Parrotdog | 4.7K | 15.8% | 4 | | Jan 2026 | Behemoth Brewing | 3.5K | 11.7% | 5 | | Jan 2026 | Sawmill | 3.2K | 10.8% | 6 | | Jan 2026 | Tuatara | 1.3K | 4.4% | 7 | | Jan 2026 | Liberty Brewing | 280 | 0.94% | 8 | | Feb 2026 | Emerson's | 6.6K | 27.1% | 1 | | Feb 2026 | Panhead | 5K | 20.4% | 2 | | Feb 2026 | Garage Project | 4.9K | 20.1% | 3 | | Feb 2026 | Parrotdog | 3.1K | 12.8% | 4 | | Feb 2026 | Sawmill | 2.1K | 8.8% | 5 | | Feb 2026 | Behemoth Brewing | 1.3K | 5.4% | 6 | | Feb 2026 | Tuatara | 1.1K | 4.4% | 7 | | Feb 2026 | Liberty Brewing | 230 | 0.95% | 8 | | Mar 2026 | Emerson's | 6.6K | 27.3% | 1 | | Mar 2026 | Panhead | 4.9K | 20.3% | 2 | | Mar 2026 | Garage Project | 4.9K | 20.2% | 3 | | Mar 2026 | Parrotdog | 3.2K | 13.3% | 4 | | Mar 2026 | Sawmill | 2.2K | 8.9% | 5 | | Mar 2026 | Behemoth Brewing | 1.3K | 5.2% | 6 | | Mar 2026 | Tuatara | 870 | 3.6% | 7 | | Mar 2026 | Liberty Brewing | 250 | 1% | 8 | | Apr 2026 | Emerson's | 5.4K | 25.9% | 1 | | Apr 2026 | Garage Project | 4.1K | 19.5% | 2 | | Apr 2026 | Panhead | 3.9K | 18.9% | 3 | | Apr 2026 | Parrotdog | 3.2K | 15.1% | 4 | | Apr 2026 | Sawmill | 2.1K | 10.3% | 5 | | Apr 2026 | Behemoth Brewing | 1.1K | 5.1% | 6 | | Apr 2026 | Tuatara | 780 | 3.7% | 7 | | Apr 2026 | Liberty Brewing | 290 | 1.4% | 8 | | May 2026 | Emerson's | 5.4K | 25.3% | 1 | | May 2026 | Garage Project | 4K | 18.7% | 2 | | May 2026 | Panhead | 3.8K | 17.9% | 3 | | May 2026 | Parrotdog | 3.8K | 17.9% | 4 | | May 2026 | Sawmill | 1.8K | 8.4% | 5 | | May 2026 | Behemoth Brewing | 1.4K | 6.6% | 6 | | May 2026 | Tuatara | 870 | 4.1% | 7 | | May 2026 | Liberty Brewing | 240 | 1.1% | 8 | | Jun 2026 | Emerson's | 6.6K | 31% | 1 | | Jun 2026 | Garage Project | 4.1K | 19.1% | 2 | | Jun 2026 | Panhead | 3.6K | 16.7% | 3 | | Jun 2026 | Parrotdog | 3.1K | 14.6% | 4 | | Jun 2026 | Behemoth Brewing | 1.6K | 7.4% | 5 | | Jun 2026 | Sawmill | 1.5K | 6.9% | 6 | | Jun 2026 | Tuatara | 640 | 3% | 7 | | Jun 2026 | Liberty Brewing | 290 | 1.4% | 8 | | Jul 2026 | Emerson's | 5.4K | 26.3% | 1 | | Jul 2026 | Garage Project | 4K | 19.4% | 2 | | Jul 2026 | Panhead | 4K | 19.3% | 3 | | Jul 2026 | Parrotdog | 3.2K | 15.7% | 4 | | Jul 2026 | Behemoth Brewing | 1.6K | 7.7% | 5 | | Jul 2026 | Sawmill | 1.5K | 7.3% | 6 | | Jul 2026 | Tuatara | 650 | 3.2% | 7 | | Jul 2026 | Liberty Brewing | 230 | 1.1% | 8 | | Aug 2026 | Panhead | 5.8K | 23.7% | 1 | | Aug 2026 | Emerson's | 5.4K | 22.2% | 2 | | Aug 2026 | Garage Project | 4.9K | 20.1% | 3 | | Aug 2026 | Parrotdog | 3.9K | 16.1% | 4 | | Aug 2026 | Behemoth Brewing | 1.7K | 6.9% | 5 | | Aug 2026 | Sawmill | 1.5K | 6.3% | 6 | | Aug 2026 | Tuatara | 870 | 3.6% | 7 | | Aug 2026 | Liberty Brewing | 240 | 0.99% | 8 | | Sep 2026 | Behemoth Brewing | — | — | — | | Sep 2026 | Emerson's | — | — | — | | Sep 2026 | Garage Project | — | — | — | | Sep 2026 | Liberty Brewing | — | — | — | | Sep 2026 | Panhead | — | — | — | | Sep 2026 | Parrotdog | — | — | — | | Sep 2026 | Sawmill | — | — | — | | Sep 2026 | Tuatara | — | — | — | ## What is being compared - **Behemoth Brewing**: Measured on the search terms “behemoth beer”, “behemoth brewery”, “behemoth brewing” and “behemoth brewing company”, summed into one figure. - **Emerson's**: Measured on the search terms “emerson's brewery”, “emersons beer”, “emersons brewery” and “emersons brewing”, summed into one figure. - **Garage Project**: Measured on the search terms “garage project”, “garage project beer”, “garage project brewery” and “garageproject”, summed into one figure. - **Liberty Brewing**: Measured on the search terms “liberty beer nz”, “liberty brewery”, “liberty brewing” and “liberty brewing company”, summed into one figure. - **Panhead**: Measured on the search terms “panhead ale”, “panhead apa”, “panhead apa supercharger”, “panhead beer”, “panhead beer range”, “panhead blacktop oat stout”, “panhead brewery”, “panhead brewing”, “panhead custom ales”, “panhead hazy ipa”, “panhead hazy pale ale”, “panhead menu”, “panhead pale ale”, “panhead pickup”, “panhead port road pilsner”, “panhead quickchange”, “panhead quickchange xpa”, “panhead rat rod”, “panhead rat rod hazy ipa”, “panhead rat rod review”, “panhead restaurant”, “panhead road hog”, “panhead sandman”, “panhead sandman hazy”, “panhead sandman hazy pale ale”, “panhead super charger”, “panhead supercharger”, “panhead supercharger apa”, “panhead supercharger beer”, “panhead supercharger review”, “panhead tasting room”, “panhead upper hutt”, “panhead xpa review”, “rat rod panhead”, “sandman panhead” and “supercharger panhead”, summed into one figure. - **Parrotdog**: Measured on the search terms “parrot dog”, “parrotdog”, “parrotdog beer” and “parrotdog brewery”, summed into one figure. - **Sawmill**: Measured on the search terms “sawmill beer”, “sawmill brewery” and “sawmill brewing”, summed into one figure. - **Tuatara**: Measured on the search terms “tuatara beer”, “tuatara brewery” and “tuatara brewing”, summed into one figure. - [Behemoth Brewing](/demand/nz/brands/behemoth-brewing) - [Emerson's](/demand/nz/brands/emersons) - [Garage Project](/demand/nz/brands/garage-project) - [Liberty Brewing](/demand/nz/brands/liberty-brewing) - [Panhead](/demand/nz/brands/panhead) - [Parrotdog](/demand/nz/brands/parrotdog) - [Sawmill](/demand/nz/brands/sawmill) - [Tuatara](/demand/nz/brands/tuatara) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among craft beer brands in New Zealand? In August 2026, Panhead was the most searched among craft beer brands in New Zealand, with an estimated 5.8K branded searches and 23.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Craft beer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-craft-beer-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-craft-beer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.