---
title: "Cracker brands in New Zealand: Which brands are most popular in search?"
description: "Compare the cracker and rice cracker brands New Zealanders buy. Share of Search among Ritz, Huntley & Palmers, Jatz and Vita-Weat, the cracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cracker-brands"
publisher: "Brandwave"
---

# Cracker brands in New Zealand: Which brands are most popular in search?

Compare the cracker and rice cracker brands New Zealanders buy. Share of Search among Ritz, Huntley & Palmers, Jatz and Vita-Weat, the cracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cracker brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ritz, 36.4%

## Which brand is most popular in search among cracker brands in New Zealand?

- In August 2026, Ritz was the most searched among cracker brands in New Zealand, with an estimated 860 branded searches and 36.4% estimated Share of Search within this set.
- Huntley & Palmers is in 2nd place, 2.1 percentage points behind at 34.3% Share of Search.
- Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand decreased from 39.3% to 34.3%.
- Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand increased from 11.2% to 16.1%.
- Across the 11 months ending August 2026, Ritz’s estimated Share of Search among cracker brands in New Zealand peaked at 44.1% in May 2026 and was lowest at 33.3% in January 2026.
- Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand peaked at 39.3% in October 2025 and was lowest at 31.4% in May 2026.
- Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand peaked at 16.1% in August 2026 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, Vita-Weat’s estimated Share of Search among cracker brands in New Zealand peaked at 16.7% in January 2026 and was lowest at 8.1% in December 2025.
- Across the 11 months ending August 2026, Ritz rose from 2nd to 1st among cracker brands in New Zealand.
- Across the 11 months ending August 2026, Huntley & Palmers fell from 1st to 2nd among cracker brands in New Zealand.
- Across the 11 months ending August 2026, Jatz rose from 4th to 3rd among cracker brands in New Zealand.
- Across the 11 months ending August 2026, Vita-Weat fell from 3rd to 4th among cracker brands in New Zealand.

## Compare search popularity between leading brands

- [Ritz vs Huntley & Palmers: compare search popularity](/demand/nz/compare/huntley-and-palmers-vs-ritz): 36.4% against 34.3% Share of Search.
- [Ritz vs Jatz: compare search popularity](/demand/nz/compare/jatz-vs-ritz): 36.4% against 16.1% Share of Search.
- [Ritz vs Vita-Weat: compare search popularity](/demand/nz/compare/ritz-vs-vita-weat): 36.4% against 13.1% Share of Search.
- [Huntley & Palmers vs Jatz: compare search popularity](/demand/nz/compare/huntley-and-palmers-vs-jatz): 34.3% against 16.1% Share of Search.
- [Huntley & Palmers vs Vita-Weat: compare search popularity](/demand/nz/compare/huntley-and-palmers-vs-vita-weat): 34.3% against 13.1% Share of Search.
- [Jatz vs Vita-Weat: compare search popularity](/demand/nz/compare/jatz-vs-vita-weat): 16.1% against 13.1% Share of Search.

## How did search popularity change for New Zealand cracker brands in August 2026?

- In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.
- In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.
- In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%.
- Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ritz | 36.4% | 860 | +4.9% | Ritz |
| 2 | Huntley & Palmers | 34.3% | 810 | +19.1% | Huntley & Palmers |
| 3 | Jatz | 16.1% | 380 | +35.7% | Jatz |
| 4 | Vita-Weat | 13.1% | 310 | +19.2% | Vita-Weat |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Huntley & Palmers | 700 | 39.3% | 1 |
| Oct 2025 | Ritz | 650 | 36.5% | 2 |
| Oct 2025 | Vita-Weat | 230 | 12.9% | 3 |
| Oct 2025 | Jatz | 200 | 11.2% | 4 |
| Nov 2025 | Ritz | 660 | 40% | 1 |
| Nov 2025 | Huntley & Palmers | 610 | 37% | 2 |
| Nov 2025 | Jatz | 230 | 13.9% | 3 |
| Nov 2025 | Vita-Weat | 150 | 9.1% | 4 |
| Dec 2025 | Ritz | 780 | 42.2% | 1 |
| Dec 2025 | Huntley & Palmers | 640 | 34.6% | 2 |
| Dec 2025 | Jatz | 280 | 15.1% | 3 |
| Dec 2025 | Vita-Weat | 150 | 8.1% | 4 |
| Jan 2026 | Huntley & Palmers | 710 | 35.9% | 1 |
| Jan 2026 | Ritz | 660 | 33.3% | 2 |
| Jan 2026 | Vita-Weat | 330 | 16.7% | 3 |
| Jan 2026 | Jatz | 280 | 14.1% | 4 |
| Feb 2026 | Huntley & Palmers | 720 | 38.5% | 1 |
| Feb 2026 | Ritz | 710 | 38% | 2 |
| Feb 2026 | Vita-Weat | 240 | 12.8% | 3 |
| Feb 2026 | Jatz | 200 | 10.7% | 4 |
| Mar 2026 | Ritz | 830 | 40.3% | 1 |
| Mar 2026 | Huntley & Palmers | 710 | 34.5% | 2 |
| Mar 2026 | Vita-Weat | 290 | 14.1% | 3 |
| Mar 2026 | Jatz | 230 | 11.2% | 4 |
| Apr 2026 | Ritz | 680 | 37.8% | 1 |
| Apr 2026 | Huntley & Palmers | 650 | 36.1% | 2 |
| Apr 2026 | Vita-Weat | 270 | 15% | 3 |
| Apr 2026 | Jatz | 200 | 11.1% | 4 |
| May 2026 | Ritz | 900 | 44.1% | 1 |
| May 2026 | Huntley & Palmers | 640 | 31.4% | 2 |
| May 2026 | Vita-Weat | 300 | 14.7% | 3 |
| May 2026 | Jatz | 200 | 9.8% | 4 |
| Jun 2026 | Ritz | 820 | 43.4% | 1 |
| Jun 2026 | Huntley & Palmers | 620 | 32.8% | 2 |
| Jun 2026 | Vita-Weat | 240 | 12.7% | 3 |
| Jun 2026 | Jatz | 210 | 11.1% | 4 |
| Jul 2026 | Ritz | 820 | 40.2% | 1 |
| Jul 2026 | Huntley & Palmers | 680 | 33.3% | 2 |
| Jul 2026 | Jatz | 280 | 13.7% | 3 |
| Jul 2026 | Vita-Weat | 260 | 12.7% | 4 |
| Aug 2026 | Ritz | 860 | 36.4% | 1 |
| Aug 2026 | Huntley & Palmers | 810 | 34.3% | 2 |
| Aug 2026 | Jatz | 380 | 16.1% | 3 |
| Aug 2026 | Vita-Weat | 310 | 13.1% | 4 |
| Sep 2026 | Huntley & Palmers | — | — | — |
| Sep 2026 | Jatz | — | — | — |
| Sep 2026 | Ritz | — | — | — |
| Sep 2026 | Vita-Weat | — | — | — |

## What is being compared

- **Huntley & Palmers**: Measured on the search terms “huntley & palmers”, “huntley & palmers biscuits”, “huntley & palmers cookies”, “huntley & palmers crackers”, “huntley & palmers nz”, “huntley and palmers cracker bread”, “huntley and palmers rice crackers”, “huntley palmers”, “huntley palmers biscuits” and “huntley palmers crackers”, summed into one figure.
- **Jatz**: Measured on the search terms “jatz” and “jatz crackers”, summed into one figure.
- **Ritz**: Measured on the search terms “ritz cheese crackers”, “ritz cheese sandwich crackers”, “ritz crackers” and “ritz original crackers”, summed into one figure.
- **Vita-Weat**: Measured on the search terms “vita weat”, “vita weat crackers”, “vita weat rice crackers” and “vitawheat”, summed into one figure.

- [Huntley & Palmers](/demand/nz/brands/huntley-and-palmers)
- [Jatz](/demand/nz/brands/jatz)
- [Ritz](/demand/nz/brands/ritz)
- [Vita-Weat](/demand/nz/brands/vita-weat)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cracker brands in New Zealand?

In August 2026, Ritz was the most searched among cracker brands in New Zealand, with an estimated 860 branded searches and 36.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cracker brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cracker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.