---
title: "Coworking spaces in New Zealand: Which brands are most popular in search?"
description: "Compare the coworking and flexible office brands New Zealand businesses work from. Share of Search among Generator, Regus, GridAKL, BizDojo and Spaces, the coworking spaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-coworking-spaces"
publisher: "Brandwave"
---

# Coworking spaces in New Zealand: Which brands are most popular in search?

Compare the coworking and flexible office brands New Zealand businesses work from. Share of Search among Generator, Regus, GridAKL, BizDojo and Spaces, the coworking spaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coworking spaces
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Generator, 47%

## Which brand is most popular in search among coworking spaces in New Zealand?

- In August 2026, Generator was the most searched among coworking spaces in New Zealand, with an estimated 1.3K branded searches and 47% estimated Share of Search within this set.
- Regus is in 2nd place, 12.9 percentage points behind at 34.1% Share of Search.
- Across the 11 months ending August 2026, Generator’s estimated Share of Search among coworking spaces in New Zealand decreased from 67.9% to 47%.
- Across the 11 months ending August 2026, Regus’ estimated Share of Search among coworking spaces in New Zealand increased from 20.9% to 34.1%.
- Across the 11 months ending August 2026, GridAKL’s estimated Share of Search among coworking spaces in New Zealand increased from 7.3% to 14%.
- Across the 11 months ending August 2026, BizDojo’s estimated Share of Search among coworking spaces in New Zealand increased from 3.4% to 4.3%.
- Across the 11 months ending August 2026, Generator’s estimated Share of Search among coworking spaces in New Zealand peaked at 71.3% in April 2026 and was lowest at 41.2% in May 2026.
- Across the 11 months ending August 2026, Regus’ estimated Share of Search among coworking spaces in New Zealand peaked at 38.8% in May 2026 and was lowest at 18.4% in April 2026.
- Across the 11 months ending August 2026, GridAKL’s estimated Share of Search among coworking spaces in New Zealand peaked at 14% in August 2026 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, BizDojo’s estimated Share of Search among coworking spaces in New Zealand peaked at 6.5% in July 2026 and was lowest at 3.4% in October 2025.
- Across the 11 months ending August 2026, Spaces held steady: its estimated Share of Search among coworking spaces in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Generator vs Regus: compare search popularity](/demand/nz/compare/generator-vs-regus): 47% against 34.1% Share of Search.
- [Generator vs GridAKL: compare search popularity](/demand/nz/compare/generator-vs-gridakl): 47% against 14% Share of Search.
- [Generator vs BizDojo: compare search popularity](/demand/nz/compare/bizdojo-vs-generator): 47% against 4.3% Share of Search.
- [Regus vs GridAKL: compare search popularity](/demand/nz/compare/gridakl-vs-regus): 34.1% against 14% Share of Search.
- [Regus vs BizDojo: compare search popularity](/demand/nz/compare/bizdojo-vs-regus): 34.1% against 4.3% Share of Search.
- [GridAKL vs BizDojo: compare search popularity](/demand/nz/compare/bizdojo-vs-gridakl): 14% against 4.3% Share of Search.

## How did search popularity change for New Zealand coworking spaces in August 2026?

- In August 2026, Generator gained estimated Share of Search among coworking spaces in New Zealand, from 41.2% to 47%.
- In August 2026, GridAKL gained estimated Share of Search among coworking spaces in New Zealand, from 13.1% to 14%.
- In August 2026, Regus lost estimated Share of Search among coworking spaces in New Zealand, from 38.4% to 34.1%.
- In August 2026, BizDojo lost estimated Share of Search among coworking spaces in New Zealand, from 6.5% to 4.3%.
- Estimated monthly branded searches for Spaces in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Generator | 47% | 1.3K | +29.7% | Generator |
| 2 | Regus | 34.1% | 950 | +1.1% | Regus |
| 3 | GridAKL | 14% | 390 | +21.9% | GridAKL |
| 4 | BizDojo | 4.3% | 120 | -25.0% | BizDojo |
| 5 | Spaces | 0.72% | 20 | 0.0% | Spaces |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Generator | 3.6K | 67.9% | 1 |
| Oct 2025 | Regus | 1.1K | 20.9% | 2 |
| Oct 2025 | GridAKL | 390 | 7.3% | 3 |
| Oct 2025 | BizDojo | 180 | 3.4% | 4 |
| Oct 2025 | Spaces | 30 | 0.56% | 5 |
| Nov 2025 | Generator | 1.6K | 51.6% | 1 |
| Nov 2025 | Regus | 1.1K | 36.2% | 2 |
| Nov 2025 | GridAKL | 210 | 6.7% | 3 |
| Nov 2025 | BizDojo | 150 | 4.8% | 4 |
| Nov 2025 | Spaces | 20 | 0.64% | 5 |
| Dec 2025 | Generator | 1.3K | 57% | 1 |
| Dec 2025 | Regus | 750 | 32.6% | 2 |
| Dec 2025 | BizDojo | 130 | 5.7% | 3 |
| Dec 2025 | GridAKL | 90 | 3.9% | 4 |
| Dec 2025 | Spaces | 20 | 0.87% | 5 |
| Jan 2026 | Generator | 1.6K | 55.5% | 1 |
| Jan 2026 | Regus | 910 | 31.4% | 2 |
| Jan 2026 | GridAKL | 210 | 7.2% | 3 |
| Jan 2026 | BizDojo | 150 | 5.2% | 4 |
| Jan 2026 | Spaces | 20 | 0.69% | 5 |
| Feb 2026 | Generator | 1.9K | 55% | 1 |
| Feb 2026 | Regus | 1.1K | 32.6% | 2 |
| Feb 2026 | GridAKL | 260 | 7.5% | 3 |
| Feb 2026 | BizDojo | 150 | 4.3% | 4 |
| Feb 2026 | Spaces | 20 | 0.58% | 5 |
| Mar 2026 | Generator | 1.9K | 52% | 1 |
| Mar 2026 | Regus | 1.1K | 30.8% | 2 |
| Mar 2026 | GridAKL | 390 | 10.6% | 3 |
| Mar 2026 | BizDojo | 220 | 6% | 4 |
| Mar 2026 | Spaces | 20 | 0.54% | 5 |
| Apr 2026 | Generator | 3.6K | 71.3% | 1 |
| Apr 2026 | Regus | 930 | 18.4% | 2 |
| Apr 2026 | GridAKL | 320 | 6.3% | 3 |
| Apr 2026 | BizDojo | 180 | 3.6% | 4 |
| Apr 2026 | Spaces | 20 | 0.4% | 5 |
| May 2026 | Generator | 1K | 41.2% | 1 |
| May 2026 | Regus | 950 | 38.8% | 2 |
| May 2026 | GridAKL | 320 | 13.1% | 3 |
| May 2026 | BizDojo | 150 | 6.1% | 4 |
| May 2026 | Spaces | 20 | 0.82% | 5 |
| Jun 2026 | Generator | 1K | 41.7% | 1 |
| Jun 2026 | Regus | 920 | 38% | 2 |
| Jun 2026 | GridAKL | 320 | 13.2% | 3 |
| Jun 2026 | BizDojo | 150 | 6.2% | 4 |
| Jun 2026 | Spaces | 20 | 0.83% | 5 |
| Jul 2026 | Generator | 1K | 41.2% | 1 |
| Jul 2026 | Regus | 940 | 38.4% | 2 |
| Jul 2026 | GridAKL | 320 | 13.1% | 3 |
| Jul 2026 | BizDojo | 160 | 6.5% | 4 |
| Jul 2026 | Spaces | 20 | 0.82% | 5 |
| Aug 2026 | Generator | 1.3K | 47% | 1 |
| Aug 2026 | Regus | 950 | 34.1% | 2 |
| Aug 2026 | GridAKL | 390 | 14% | 3 |
| Aug 2026 | BizDojo | 120 | 4.3% | 4 |
| Aug 2026 | Spaces | 20 | 0.72% | 5 |
| Sep 2026 | BizDojo | — | — | — |
| Sep 2026 | Generator | — | — | — |
| Sep 2026 | GridAKL | — | — | — |
| Sep 2026 | Regus | — | — | — |
| Sep 2026 | Spaces | — | — | — |

## What is being compared

- **BizDojo**: Measured on the search terms “bizdojo” and “bizdojo nz”, summed into one figure.
- **Generator**: Measured on the search terms “generator nz” and “generator office”, summed into one figure.
- **GridAKL**: Measured on the search term “gridakl”.
- **Regus**: Measured on the search terms “regus”, “regus co working”, “regus com”, “regus coworking”, “regus near me”, “regus new zealand”, “regus nz”, “regus office space” and “regus online”, summed into one figure.
- **Spaces**: Measured on the search terms “spaces co working”, “spaces coworking” and “spaces office space”, summed into one figure.

- [BizDojo](/demand/nz/brands/bizdojo)
- [Generator](/demand/nz/brands/generator)
- [GridAKL](/demand/nz/brands/gridakl)
- [Regus](/demand/nz/brands/regus)
- [Spaces](/demand/nz/brands/spaces)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coworking spaces in New Zealand?

In August 2026, Generator was the most searched among coworking spaces in New Zealand, with an estimated 1.3K branded searches and 47% estimated Share of Search within this set.

## Cite this page

Brandwave. "Coworking spaces in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-coworking-spaces

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coworking-spaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
