--- title: "DeWalt vs Festool: Which is searched more in New Zealand?" description: "Is DeWalt or Festool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Countersink bit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-countersink-bit-brands/compare/dewalt-vs-festool" publisher: "Brandwave" --- # DeWalt vs Festool: Which is searched more in New Zealand? Is DeWalt or Festool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Countersink bit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Festool - **Competitive set**: Countersink bit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 44.1% - **Festool Share of Search**: 26.3% ## Is DeWalt or Festool more popular in search? - In September 2026, DeWalt had more branded searches than Festool among countersink bit brands in New Zealand. DeWalt had about 4,990 branded searches, while Festool had 2,980. DeWalt made up 44.1% of all countersink bit brand searches we track, and Festool accounted for 26.3%. - DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among countersink bit brands in New Zealand moved from 46.2% to 44.1%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Festool’s share of searches among countersink bit brands in New Zealand moved from 24.1% to 26.3%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top countersink bit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sutton Tools | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Trend | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Festool | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about countersink bit brands - Asked ChatGPT "Which countersink bit brand should I buy in New Zealand?": 1. Sutton Tools, 2. Trend - Asked ChatGPT "What are the best countersink bit brands in New Zealand?": 1. Sutton Tools, 2. Trend, 3. Festool - Asked ChatGPT "What's the best countersink bit brand in New Zealand for drilling clean holes?": 1. Sutton Tools - Searched Google, AI Overview "countersink drill bit": named none of the brands we track - Searched Google, AI Overview "drill bit set": 1. Milwaukee, 2. Sutton Tools Not named in any answer: DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand countersink bit brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 2nd among countersink bit brands in New Zealand, with 26.3% of the searches. - Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Festool estimated searches | Festool Share of Search | Festool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 46.2% | 1 | 2.2K | 24.1% | 3 | | Nov 2025 | 6K | 55.6% | 1 | 1.9K | 18.1% | 3 | | Dec 2025 | 4.3K | 51.1% | 1 | 1.6K | 18.9% | 3 | | Jan 2026 | 4.2K | 52.8% | 1 | 1.6K | 20.8% | 3 | | Feb 2026 | 4.3K | 48.7% | 1 | 2K | 22.7% | 3 | | Mar 2026 | 4.5K | 47% | 1 | 2.3K | 24.2% | 2 | | Apr 2026 | 4.2K | 49.8% | 1 | 1.8K | 21.3% | 3 | | May 2026 | 4.3K | 44.5% | 1 | 2.2K | 22.8% | 3 | | Jun 2026 | 5.3K | 48.4% | 1 | 2.5K | 22.5% | 3 | | Jul 2026 | 4.3K | 44.3% | 1 | 2.5K | 25.1% | 3 | | Aug 2026 | 5K | 43.8% | 1 | 2.3K | 19.8% | 3 | | Sep 2026 | 5K | 44.1% | 1 | 3K | 26.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Festool profile](/demand/nz/brands/festool) - [All countersink bit brands in New Zealand](/demand/nz/categories/nz-countersink-bit-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Festool more popular in search? In September 2026, DeWalt had more branded searches than Festool among countersink bit brands in New Zealand. DeWalt had about 4,990 branded searches, while Festool had 2,980. DeWalt made up 44.1% of all countersink bit brand searches we track, and Festool accounted for 26.3%. ## Cite this page Brandwave. "DeWalt vs Festool: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-countersink-bit-brands/compare/dewalt-vs-festool This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-countersink-bit-brands/compare/dewalt-vs-festool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.