--- title: "Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/fisher-and-paykel-vs-kitchenaid" publisher: "Brandwave" --- # Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand? Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and KitchenAid - **Competitive set**: Counter depth refrigerator brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 73.7% - **KitchenAid Share of Search**: 23.9% ## Is Fisher & Paykel or KitchenAid more popular in search? - In September 2026, Fisher & Paykel had more branded searches than KitchenAid among counter depth refrigerator brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while KitchenAid had 6,530. Fisher & Paykel made up 73.7% of all counter depth refrigerator brand searches we track, and KitchenAid accounted for 23.9%. - Fisher & Paykel was ahead of KitchenAid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among counter depth refrigerator brands in New Zealand moved from 74% to 73.7%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among counter depth refrigerator brands in New Zealand moved from 23.6% to 23.9%, and its estimated monthly branded searches moved from 6.6K to 6.5K. ## Top counter depth refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about counter depth refrigerator brands - Asked ChatGPT "Which counter depth refrigerator brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. LG - Asked ChatGPT "What are the best counter depth refrigerator brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Samsung, 4. LG - Asked ChatGPT "What's the best counter depth refrigerator brand in New Zealand for a built in look?": 1. Fisher & Paykel, 2. Bosch, 3. LG - Searched Google, AI Overview "best counter depth refrigerator": 1. Bosch, 2. LG - Searched Google, AI Overview "counter depth fridge nz": 1. LG, 2. Fisher & Paykel Not named in any answer: KitchenAid. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand counter depth refrigerator brands in September 2026? - In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%. - In September 2026, Fisher & Paykel lost share of searches among counter depth refrigerator brands in New Zealand, from 77.5% to 73.7%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 74% | 1 | 6.6K | 23.6% | 2 | | Nov 2025 | 24.8K | 66.8% | 1 | 11.5K | 30.9% | 2 | | Dec 2025 | 20.2K | 61.7% | 1 | 11.7K | 35.9% | 2 | | Jan 2026 | 20.1K | 70.2% | 1 | 7.9K | 27.4% | 2 | | Feb 2026 | 20.2K | 74.6% | 1 | 6.3K | 23.3% | 2 | | Mar 2026 | 24.7K | 77.9% | 1 | 6.3K | 20% | 2 | | Apr 2026 | 20.7K | 74.4% | 1 | 6.4K | 22.9% | 2 | | May 2026 | 24.4K | 77.5% | 1 | 6.5K | 20.5% | 2 | | Jun 2026 | 24.4K | 77.8% | 1 | 6.3K | 19.9% | 2 | | Jul 2026 | 27.8K | 79.6% | 1 | 6.4K | 18.3% | 2 | | Aug 2026 | 24.8K | 77.5% | 1 | 6.4K | 20% | 2 | | Sep 2026 | 20.1K | 73.7% | 1 | 6.5K | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All counter depth refrigerator brands in New Zealand](/demand/nz/categories/nz-counter-depth-refrigerator-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or KitchenAid more popular in search? In September 2026, Fisher & Paykel had more branded searches than KitchenAid among counter depth refrigerator brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while KitchenAid had 6,530. Fisher & Paykel made up 73.7% of all counter depth refrigerator brand searches we track, and KitchenAid accounted for 23.9%. ## Cite this page Brandwave. "Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/fisher-and-paykel-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/fisher-and-paykel-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.