--- title: "Bosch vs Samsung: Which is searched more in New Zealand?" description: "Is Bosch or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/bosch-vs-samsung" publisher: "Brandwave" --- # Bosch vs Samsung: Which is searched more in New Zealand? Is Bosch or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Samsung - **Competitive set**: Counter depth refrigerator brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0% - **Samsung Share of Search**: 1.4% ## Is Bosch or Samsung more popular in search? - In September 2026, Samsung had more branded searches than Bosch among counter depth refrigerator brands in New Zealand. Samsung had about 390 branded searches, while Bosch had 0. Samsung made up 1.4% of all counter depth refrigerator brand searches we track, and Bosch accounted for 0%. - Samsung was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among counter depth refrigerator brands in New Zealand moved from 0.04% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 12 months ending September 2026, Samsung’s share of searches among counter depth refrigerator brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches held steady at 390. ## Top counter depth refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Samsung in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about counter depth refrigerator brands - Asked ChatGPT "Which counter depth refrigerator brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. LG - Asked ChatGPT "What are the best counter depth refrigerator brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Samsung, 4. LG - Asked ChatGPT "What's the best counter depth refrigerator brand in New Zealand for a built in look?": 1. Fisher & Paykel, 2. Bosch, 3. LG - Searched Google, AI Overview "best counter depth refrigerator": 1. Bosch, 2. LG - Searched Google, AI Overview "counter depth fridge nz": 1. LG, 2. Fisher & Paykel Not named in any answer: KitchenAid. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand counter depth refrigerator brands in September 2026? - Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.04% | 5 | 390 | 1.4% | 3 | | Nov 2025 | 0 | 0% | 5 | 480 | 1.3% | 3 | | Dec 2025 | 10 | 0.03% | 5 | 480 | 1.5% | 3 | | Jan 2026 | 10 | 0.03% | 5 | 390 | 1.4% | 3 | | Feb 2026 | 10 | 0.04% | 5 | 320 | 1.2% | 3 | | Mar 2026 | 10 | 0.03% | 5 | 390 | 1.2% | 3 | | Apr 2026 | 10 | 0.04% | 5 | 390 | 1.4% | 3 | | May 2026 | 0 | 0% | 5 | 320 | 1% | 3 | | Jun 2026 | 10 | 0.03% | 5 | 320 | 1% | 4 | | Jul 2026 | 0 | 0% | 5 | 390 | 1.1% | 3 | | Aug 2026 | 0 | 0% | 5 | 480 | 1.5% | 3 | | Sep 2026 | 0 | 0% | 5 | 390 | 1.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch counter depth refrigerator”. - **Samsung**: Measured on the search term “samsung odyssey”. - [Bosch profile](/demand/nz/brands/bosch) - [Samsung profile](/demand/nz/brands/samsung) - [All counter depth refrigerator brands in New Zealand](/demand/nz/categories/nz-counter-depth-refrigerator-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Samsung more popular in search? In September 2026, Samsung had more branded searches than Bosch among counter depth refrigerator brands in New Zealand. Samsung had about 390 branded searches, while Bosch had 0. Samsung made up 1.4% of all counter depth refrigerator brand searches we track, and Bosch accounted for 0%. ## Cite this page Brandwave. "Bosch vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/bosch-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/bosch-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.