--- title: "Bosch vs KitchenAid: Which is searched more in New Zealand?" description: "Is Bosch or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/bosch-vs-kitchenaid" publisher: "Brandwave" --- # Bosch vs KitchenAid: Which is searched more in New Zealand? Is Bosch or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and KitchenAid - **Competitive set**: Counter depth refrigerator brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0% - **KitchenAid Share of Search**: 23.9% ## Is Bosch or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Bosch among counter depth refrigerator brands in New Zealand. KitchenAid had about 6,530 branded searches, while Bosch had 0. KitchenAid made up 23.9% of all counter depth refrigerator brand searches we track, and Bosch accounted for 0%. - KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among counter depth refrigerator brands in New Zealand moved from 0.04% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 12 months ending September 2026, KitchenAid’s share of searches among counter depth refrigerator brands in New Zealand moved from 23.6% to 23.9%, and its estimated monthly branded searches moved from 6.6K to 6.5K. ## Top counter depth refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about counter depth refrigerator brands - Asked ChatGPT "Which counter depth refrigerator brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. LG - Asked ChatGPT "What are the best counter depth refrigerator brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Samsung, 4. LG - Asked ChatGPT "What's the best counter depth refrigerator brand in New Zealand for a built in look?": 1. Fisher & Paykel, 2. Bosch, 3. LG - Searched Google, AI Overview "best counter depth refrigerator": 1. Bosch, 2. LG - Searched Google, AI Overview "counter depth fridge nz": 1. LG, 2. Fisher & Paykel Not named in any answer: KitchenAid. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand counter depth refrigerator brands in September 2026? - In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%. - Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.04% | 5 | 6.6K | 23.6% | 2 | | Nov 2025 | 0 | 0% | 5 | 11.5K | 30.9% | 2 | | Dec 2025 | 10 | 0.03% | 5 | 11.7K | 35.9% | 2 | | Jan 2026 | 10 | 0.03% | 5 | 7.9K | 27.4% | 2 | | Feb 2026 | 10 | 0.04% | 5 | 6.3K | 23.3% | 2 | | Mar 2026 | 10 | 0.03% | 5 | 6.3K | 20% | 2 | | Apr 2026 | 10 | 0.04% | 5 | 6.4K | 22.9% | 2 | | May 2026 | 0 | 0% | 5 | 6.5K | 20.5% | 2 | | Jun 2026 | 10 | 0.03% | 5 | 6.3K | 19.9% | 2 | | Jul 2026 | 0 | 0% | 5 | 6.4K | 18.3% | 2 | | Aug 2026 | 0 | 0% | 5 | 6.4K | 20% | 2 | | Sep 2026 | 0 | 0% | 5 | 6.5K | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch counter depth refrigerator”. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All counter depth refrigerator brands in New Zealand](/demand/nz/categories/nz-counter-depth-refrigerator-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Bosch among counter depth refrigerator brands in New Zealand. KitchenAid had about 6,530 branded searches, while Bosch had 0. KitchenAid made up 23.9% of all counter depth refrigerator brand searches we track, and Bosch accounted for 0%. ## Cite this page Brandwave. "Bosch vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/bosch-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands/compare/bosch-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.