---
title: "Counter depth refrigerator brands in New Zealand: Which are searched most?"
description: "Compare the counter depth refrigerator brands people buy. Share of Search among Fisher & Paykel, KitchenAid, Samsung, LG and Bosch, the counter depth refrigerator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands"
publisher: "Brandwave"
---

# Counter depth refrigerator brands in New Zealand: Which are searched most?

Compare the counter depth refrigerator brands people buy. Share of Search among Fisher & Paykel, KitchenAid, Samsung, LG and Bosch, the counter depth refrigerator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Counter depth refrigerator brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 73.7%

## Which brand is most popular in search among counter depth refrigerator brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among counter depth refrigerator brands in New Zealand, with an estimated 20.1K branded searches, 73.7% of all searches for the five we track.
- KitchenAid is in 2nd place, 49.8 percentage points behind at 23.9%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among counter depth refrigerator brands in New Zealand peaked at 79.6% in July 2026 and was lowest at 61.7% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among counter depth refrigerator brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 18.3% in July 2026.
- Across the 12 months ending September 2026, Fisher & Paykel, KitchenAid, Samsung, LG and Bosch held steady: their share of searches among counter depth refrigerator brands in New Zealand each moved less than 0.5 percentage points.

## Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, LG appeared every time. Bosch was recommended most often, coming first in one out of four answers that gave a list. Fisher & Paykel was second, and LG was third. KitchenAid, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Samsung | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about counter depth refrigerator brands

- Asked ChatGPT "Which counter depth refrigerator brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. LG
- Asked ChatGPT "What are the best counter depth refrigerator brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Samsung, 4. LG
- Asked ChatGPT "What's the best counter depth refrigerator brand in New Zealand for a built in look?": 1. Fisher & Paykel, 2. Bosch, 3. LG
- Searched Google, AI Overview "best counter depth refrigerator": 1. Bosch, 2. LG
- Searched Google, AI Overview "counter depth fridge nz": 1. LG, 2. Fisher & Paykel

Not named in any answer: KitchenAid.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs KitchenAid: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-kitchenaid): 73.7% against 23.9% Share of Search.

## How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?

- In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%.
- In September 2026, Fisher & Paykel lost share of searches among counter depth refrigerator brands in New Zealand, from 77.5% to 73.7%.
- Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 73.7% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | KitchenAid | 23.9% | 6.5K | +2.2% | KitchenAid |
| 3 | Samsung | 1.4% | 390 | -18.8% | Samsung |
| 4 | LG | 1% | 280 | -15.2% | LG |
| 5 | Bosch | 0% | 0 | — | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 74% | 1 |
| Oct 2025 | KitchenAid | 6.6K | 23.6% | 2 |
| Oct 2025 | Samsung | 390 | 1.4% | 3 |
| Oct 2025 | LG | 280 | 1% | 4 |
| Oct 2025 | Bosch | 10 | 0.04% | 5 |
| Nov 2025 | Fisher & Paykel | 24.8K | 66.8% | 1 |
| Nov 2025 | KitchenAid | 11.5K | 30.9% | 2 |
| Nov 2025 | Samsung | 480 | 1.3% | 3 |
| Nov 2025 | LG | 360 | 0.97% | 4 |
| Nov 2025 | Bosch | 0 | 0% | 5 |
| Dec 2025 | Fisher & Paykel | 20.2K | 61.7% | 1 |
| Dec 2025 | KitchenAid | 11.7K | 35.9% | 2 |
| Dec 2025 | Samsung | 480 | 1.5% | 3 |
| Dec 2025 | LG | 290 | 0.89% | 4 |
| Dec 2025 | Bosch | 10 | 0.03% | 5 |
| Jan 2026 | Fisher & Paykel | 20.1K | 70.2% | 1 |
| Jan 2026 | KitchenAid | 7.9K | 27.4% | 2 |
| Jan 2026 | Samsung | 390 | 1.4% | 3 |
| Jan 2026 | LG | 280 | 0.98% | 4 |
| Jan 2026 | Bosch | 10 | 0.03% | 5 |
| Feb 2026 | Fisher & Paykel | 20.2K | 74.6% | 1 |
| Feb 2026 | KitchenAid | 6.3K | 23.3% | 2 |
| Feb 2026 | Samsung | 320 | 1.2% | 3 |
| Feb 2026 | LG | 240 | 0.89% | 4 |
| Feb 2026 | Bosch | 10 | 0.04% | 5 |
| Mar 2026 | Fisher & Paykel | 24.7K | 77.9% | 1 |
| Mar 2026 | KitchenAid | 6.3K | 20% | 2 |
| Mar 2026 | Samsung | 390 | 1.2% | 3 |
| Mar 2026 | LG | 290 | 0.91% | 4 |
| Mar 2026 | Bosch | 10 | 0.03% | 5 |
| Apr 2026 | Fisher & Paykel | 20.7K | 74.4% | 1 |
| Apr 2026 | KitchenAid | 6.4K | 22.9% | 2 |
| Apr 2026 | Samsung | 390 | 1.4% | 3 |
| Apr 2026 | LG | 370 | 1.3% | 4 |
| Apr 2026 | Bosch | 10 | 0.04% | 5 |
| May 2026 | Fisher & Paykel | 24.4K | 77.5% | 1 |
| May 2026 | KitchenAid | 6.5K | 20.5% | 2 |
| May 2026 | Samsung | 320 | 1% | 3 |
| May 2026 | LG | 300 | 0.95% | 4 |
| May 2026 | Bosch | 0 | 0% | 5 |
| Jun 2026 | Fisher & Paykel | 24.4K | 77.8% | 1 |
| Jun 2026 | KitchenAid | 6.3K | 19.9% | 2 |
| Jun 2026 | LG | 370 | 1.2% | 3 |
| Jun 2026 | Samsung | 320 | 1% | 4 |
| Jun 2026 | Bosch | 10 | 0.03% | 5 |
| Jul 2026 | Fisher & Paykel | 27.8K | 79.6% | 1 |
| Jul 2026 | KitchenAid | 6.4K | 18.3% | 2 |
| Jul 2026 | Samsung | 390 | 1.1% | 3 |
| Jul 2026 | LG | 330 | 0.94% | 4 |
| Jul 2026 | Bosch | 0 | 0% | 5 |
| Aug 2026 | Fisher & Paykel | 24.8K | 77.5% | 1 |
| Aug 2026 | KitchenAid | 6.4K | 20% | 2 |
| Aug 2026 | Samsung | 480 | 1.5% | 3 |
| Aug 2026 | LG | 330 | 1% | 4 |
| Aug 2026 | Bosch | 0 | 0% | 5 |
| Sep 2026 | Fisher & Paykel | 20.1K | 73.7% | 1 |
| Sep 2026 | KitchenAid | 6.5K | 23.9% | 2 |
| Sep 2026 | Samsung | 390 | 1.4% | 3 |
| Sep 2026 | LG | 280 | 1% | 4 |
| Sep 2026 | Bosch | 0 | 0% | 5 |

## What is being compared

- **Bosch**: Measured on the search term “bosch counter depth refrigerator”.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Bosch](/demand/nz/brands/bosch)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [LG](/demand/nz/brands/lg)
- [Samsung](/demand/nz/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among counter depth refrigerator brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among counter depth refrigerator brands in New Zealand, with an estimated 20.1K branded searches, 73.7% of all searches for the five we track.

## Cite this page

Brandwave. "Counter depth refrigerator brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-counter-depth-refrigerator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.